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New Product Of The Day

New Product Of The Day

Traditions Performance Firearms. The Complete Gun Stock Finishing Kit comes with all the necessary items to refinish a gun. The kit includes walnut stain, stock finish, sandpaper, service cloth, and instruction guide. Liquid Blue Finish is a fast-acting liquid that provides a consistent, non-streaky blue-black finish on steel. The EZ Clean 2 line helps clean corrosive fouling...

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Reestablishing A Strong Sales Footing

Reestablishing A Strong Sales Footing

The industry continues to navigate a soft, yet sometimes encouraging market, in a drive to reestablish a strong sales footing — and profits. Companies throughout the industry are making major adjustments in sales projections, tightening budgets, while introducing an impressive number of new products and offering plenty of deals to attract consumers across all product lines. This...

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Eagerly Anticipated Guns From SHOT S...

Eagerly Anticipated Guns From SHOT Show

There wasn’t a bumper crop of new defense guns introduced at SHOT Show this...

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Upgrading Your Worldwide Virtual Cur...

Upgrading Your Worldwide Virtual Curb Appeal

Fifteen seconds — that’s the average length of time a customer spends on...

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Hot New Products For Women Shooters

Hot New Products For Women Shooters

Spring might be the most wonderful time of the year for firearm dealers and...

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A Stunt-Filled Escape Act

A Stunt-Filled Escape Act

She may not have a promising career in shoplifting, but we think her Harry...

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Crimson Trace Revolver Lasers

Crimson Trace Revolver Lasers

Revolvers are on a rebound in popularity with Americans. At the 2015 SHOT...

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Home Safe

Home Safe

Secure and accessible. These two concepts seemingly are at odds when it comes...

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How to “Toss a J-Frame in Your Pocke...

How to “Toss a J-Frame in Your Pocket”

You’ve probably heard someone say it. Maybe you’ve said it. Here’s the...

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Physics, Marketing, and Concealed Ca...

Physics, Marketing, and Concealed Carry

Holstering a concealed handgun at times proves to be an exercise in...

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You Can’t Put A Price On Loyalty

You Can’t Put A Price On Loyalty

Randy Pausch, Disney imagineer, talks fondly about the “$100,000 salt and...

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Just Because It’s New!

Just Because It’s New!

Increase In New Offerings Sparks Long-Gun & Accessory Sales. The long-gun...