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New Product Of The Day

New Product Of The Day

Legacy Sports International The Escort M87 Pump Shotgun is available in three models: 12-gauge, 20-gauge and 20-gauge Youth, all available with 3-inch chambers. The 12-gauge and 20-gauge Adult Models can be purchased with 26-inch or 28-inch barrel lengths in a 14.5-inch LOP, and the Youth comes in a 22-inch barrel length and 13.5-inch LOP. The 12-gauge comes with five...

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New Product Of The Day

New Product Of The Day

Rivers West The Full Metal Jacket accommodates cross-draw or strong-side draw capabilities for left- or right-handed shooters and allows the user to shoot directly through the jacket. The jacket features hidden exterior zippers to allow the user to grip the firearm safely with only a “hand in the pocket” appearance. The jacket comes equipped with two detachable holsters and a...

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All-Out Selling: A Sprint To 2015

Last month’s national elections provided a much needed industry morale...

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2015 New Business Year

2015 New Business Year

Industry Closes Tough 2014, Seeks 2015 Opportunities. Preparing for the 2015...

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Who Knew They Were Crooks?

Who Knew They Were Crooks?

Surveillance cameras caught everything when three stooges — maybe not the...

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Safety Drives Personal Defense Busin...

Safety Drives Personal Defense Business

Education is a huge part of the firearm business. Gun dealers work tirelessly...

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Marketing To Growing Young Guns Mark...

Marketing To Growing Young Guns Market

All Ralphie Parker wants for Christmas in the 1983 holiday classic film A...

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2015 New Product Showcase

2015 New Product Showcase

New Products Bring Business-Building Power To New Business Year...

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Highlight The Advantage Of Weapon-Mo...

Highlight The Advantage Of Weapon-Mounted Lights

In September, we looked at the laser sight market in this column. Now, let’s...

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Firearm Safety. The Right Message. A...

Firearm Safety. The Right Message. Always.

The industry sends a massive number of messages to consumers in today’s...

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Air Profits

Air Profits

Improve Margins With Customer-Friendly Airgun/Airsoft Marketing. Competition...

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What Varmint Hunters Want

What Varmint Hunters Want

Call In Sales With Steady Inventory, Quality Customer Service. Varmint hunters...