The Industry’s Business Magazine

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It’s Not Just Seasonal

Think about it: New camo patterns, that must-have big-game rifle, game-specific cartridges, technology-packed laser rangefinders and versatile carry packs comprise just a fraction of the many products your hunting customers are scouting out year round.

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Setting Sights On Increased Optics Sales

Optics sales represent an excellent opportunity for retailers to optimize their revenue. However, connecting with the customer and defining his or her needs is the ultimate service a dealer can provide. Currently, the optics market is experiencing some exciting advancements in technologies and electronics. Optics manufacturers have harnessed these innovations and integrated them into their products to meet the needs of an expanding and knowledgeable customer base.

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