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New Product Of The Day

New Product Of The Day

MK-4. Mk4 and Mk5 Battle Lights are pocket-sized flashlights. The Mk4 produces a 500-lumen, recoil-resistant white light LED effective up to 300 meters. The Mk5 LED provides 650 lumens of white light with a range of 400 meters. They feature interchangeable tailcaps and attach to any 1913 Picatinny rail using a thumbscrew mount. The MK5 can also be used as a handheld light. The Mk4...

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Is The South Becoming The New Gun Valley?

Is the heart of U.S. firearms manufacturing migrating to the South? It looks that way as numerous firearms companies have either moved or expanded their operations in Southern states. Ruger has built a new manufacturing facility in Mayodan, N.C. Announced last August, Ruger is investing $26 million in the new plant and creating 450 jobs. “Advanced manufacturing companies like...

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Gun Boutique Zeroes In On Women’s Sh...

Gun Boutique Zeroes In On Women’s Shooting Needs

Imagine a gun store designed to cater to women. Instead of being tucked away...

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Americans Increasingly Unhappy With ...

Every business owner knows, or learns quickly, customer service is one of the...

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Explain Subtleties Of New Guns To Cl...

Explain Subtleties Of New Guns To Close Sales

Generally, new products are more evolution than revolution, cell phones are a...

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That’s How The Cookie Crumbles

That’s How The Cookie Crumbles

Randy Liedtke, a Los Angeles comedian, thought he had come up with the perfect...

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Today’s Recreational Shooter

Today’s Recreational Shooter

Attracting, Keeping This New Demographic Key To Growing...

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Increasing Percentage of Americans: ...

Increasing Percentage of Americans: Gun Laws Too Strict

Are firearms less likely to be regulated in the future? That could be the...

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The In-Store Advantage

The In-Store Advantage

Sharpen Your Retail Knife Sales. Brick-and-mortar retail stores have been...

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Long-Gun Market 2014

Long-Gun Market 2014

Sales Off To Good Start, But Hard Work Is Still Needed. Long guns will do well...

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It Wasn’t The Fashion Police Who Got...

It Wasn’t The Fashion Police Who Got Him

But it was definitely his fashion — or lack of it — that resulted in...

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Personal Defense Is A Priceless Gift

Personal Defense Is A Priceless Gift

Gun store owners are in a unique position to give women the most precious of...

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