An Industry Salute To The Years Best
.Each year an innovative few set new standards of excellence through product design and service to the industry. This marks the 20th year that these outstanding achievements have been formally recognized by industry leaders who, together, form the Shooting Industry Academy of Excellence.
The 2011 award recipients were announced
Friday, July 22, 2011 • Holiday Inn University Plaza in Bowling Green, KY.
“In 1992 the idea was conceived that maybe we should have an award that’s based upon merit decided by hundreds of individuals in the industry, not decided by an editorial board and not influenced by advertising,” commented Shooting Industry magazine editor, Russ Thurman. “The Academy of Excellence awards have taken on significant importance. Integrity surrounds the awards and the voting process.”
Honoring Outstanding Achievement Since 1992
2011 Accessory of the Year
Butler Creek: Baby UpLULA Loader
2011 Hunting Product of the Year
2011 Self-Defense Product of the Year
Crimson Trace: LightGuard Tactical Light
|SureFire||Viridian Green Laser Sights|
2011 Ammunition of the Year
Hornady: Superformance Varmint Ammuntiion
2011 Optic of the Year
Leupold: VX-R 3-9x40mm Riflescope
2011 Knife of the Year
Benchmade: 915 Triage
2011 Safety Product of the Year
SureFire: EP3 Sonic Defenders Earplug
2011 Handgun of the Year
Ruger: LC9 9mm Pistol
|Kimber||Smith & Wesson|
2011 Rifle of the Year
Ruger: Gunsite Scout Rifle (M77-GS)
2011 Shotgun of the Year
Benelli USA: Super Vinci 12-Gauge
2011 Citizenship Award
For its continuing mission of cultivating strong community bonds and supporting those in need. For passionately supporting local charities such as Adopt-A-Family and We Care Food Pantry. For continuing to reach out to the children in neighboring communities by donating Christmas gifts. For dedicated employees who exemplify the power of unity and compassion.
2011 Distributor of the Year
For continuing to commit its resources to maximizing customer service at a very competitive price by opening a sales office in California and a distribution center in Nevada, to better serve customers in the western U.S. For utilizing its distribution centers in the Northeast and Midwest to offer next-day service, making it easy for dealers to reduce inventory and maximize sales.
2011 Manufacturer of the Year
For innovation and leadership in bullet, ammunition and reloading tool design and development. For service, support, delivery and commitment to customers at all levels. For groundbreaking products, innovation and “outside-the-box” development, coupled with an overwhelming passion for the shooting sports that has inspired new product development throughout the industry.
2011 Shooting Industry Award
Larry Potterfield, Midway USA
For donations to youth shooting sports that topped $4 million in 2010, which includes $1 million to NWTF youth shooting programs and $500,000 to the NRA Youth Hunter Education Challenge. For establishing the Scholastic Shooting Trust Fund, which was created to sustain high school, college and university shooting programs. For investing donations through the Scholastic Shooting Trust Fund annually through grants to qualifying school programs.
Bob Nosler, Nosler || Mark W. DeYoung, ATK