Shooting Industry Magazine

Classified Advertising
Information

Classifieds: A Great Way To Reach Retailers

One single inexpensive classified listing or display ad in Shooting Industry Magazine reaches more than 25,000 Federal Firearms Licensed retailers, manufacturers, wholesalers and other industry aligned individuals. A classified ad in Shooting Industry is the most prestigious way to reach the audience most likely to respond to your message.

You can use the classifieds to locate or advertise hard to find products, as a job
line for industry related employment, or to announce special events or services. No other magazine has been reaching the business side of the firearms industry as long as Shooting Industry. Retailers have relied on it every month since 1955 as the source for industry news, new product updates and more.

GET REAL CUSTOMER SERVICE

Scheduling ads in advance keeps you from missing important deadlines. But that doesn’t mean you have to run the same ad in every issue.

You can change copy any way you like at anytime before the deadline date, as long as the new ad is the same size. Larger ads will be charged at the new size rate.

HOW TO ORDER

It’s so easy! To have your classified display ad or listing included in the Shooting Industry classified advertisers section, just complete the appropriate order form. Fill out the order form and submit it to us by e-mail or if paying by check, print out the form and mail it to us.

If you have any questions or would rather have a printed copy of the classified rate card, please call Latoya at (858) 605-0200 ext. 262.

Be sure to check the issue(s) you wish your display ad or listing to appear in. Also check the category your product or service is to be listed under. You can change your listing copy any way, any time you like before the deadline date, as long as the changes are the same number of words or less. Listing changes with additional words will be charged the per word rate.

Classified Listing Ad Rates
Clasified Rates	Frequency
$2.00 per word	1X
$1.50 per word	3X
$1.00 per word (Bold Type)	1X
$1.00 per word (Bold Type)	3X
$40.00 minimum

Display Classified Dimensions
SPACE	WIDTH	LENGTH
1"	2-1/4"	1"
2"	2-1/4"	2"
2-1/2"	2-1/4"	2-1/2"
3"	2-1/4"	3"

Display Classified Ad Rates
SPACE	1X	3X	6X	9X	12X
1"	$160	$155	$148	$140	$135
2"	315	300	285	270	255
2-1/2"	385	365	345	325	305
3"	455	435	415	390	365

DISPLAY AD SPACE:

• PREFERRED MATERIAL

PDF – saved hi-resolution (2400 dpi), fonts embedded, press optimized, binary, full resolution tif output. Contact the Production department for exact Distiller settings.
EPS – hi-resolution, all fonts saved outlines/curves/paths.
TIF – flattened hi-resolution.
JPEG – hi-resolution
Note: If native application files are sent, Publishers Development will convert files to pdfs.

• FILE REQUIREMENTS

• Image resolution: 300 dpi
• Fonts saved to outlines/paths.
• Black & White files – grayscale
• Color files - CMYK
• Hard copy must accompany all files.
• A faxed proof must be sent for all e-mail ads.
MAC or PC – We are Macintosh based, PC format is accepted if saved in accepted format.
MEDIA – CD, E-Mail or FTP Site. Call advertising for information

CLASSIFIED LISTING:
Complete "listing copy" section on the order card.

PICTURE / LOGO ADS:
Provide picture and/or logo.

SCHEDULE
ISSUE	DEADLINE	ON SALE
JANUARY	NOV 15	JAN 15
FEBRUARY	DEC 15	FEB 15
MARCH	JAN 15	MAR 15
APRIL	FEB 15	APR 15
MAY	MAR 15	MAY 15
JUNE	APR 15	JUN 15
JULY	MAY 15	JUL 15
AUGUST	JUN 15	AUG 15
SEPTEMBER	JUL 15	SEPT 15
OCTOBER	AUG 15	OCT 15
NOVEMBER	SEPT 15	NOV 15
DECEMBER	OCT 15	DEC 15

Download PDF faxable or mailable order form.

Or to receive rate card in the mail, call Latoya at 858-605-0200 ext. 262.

MAKE PAYMENT TO:
Publishers Development Corp.

MAIL ORDER TO:
Shooting Industry Magazine
Attn: Classified Advertising
12345 World Trade Drive
San Diego, CA 92128

FAX ORDERS TO:
(credit card payments only)
858-605-0247