Nearly every gun owner has a knife or pocket tool. Make certain that you are reaching these sportsmen and retailers who need knives, tools and accessories by including American Handgunner, Shooting Industry and GUNS Magazine in your advertising plans. All three publications provide you with the ideal opportunity to tap into a market that could earn you additional profits.

Get An Edge Over Your
Competitors-Diversify Your Advertising

The shooting industry is a new market of potential customers for your cutlery products. The combined readership of the FMG family allows you to reach over 300,000* potential new cutlery customers. As your business grows and you are looking for ways to attract new customers FMG allows you to introduce your products to a whole new group.

Get A Cut Of The Action Now!

For a limited time, we are offering knife and cutlery advertisers a discount on advertising rates. Compare below with our regular ad rates, and you will see the remarkable savings that you cannot afford to pass up.

Compare our rates to the rates of specialty knife magazines – you will find that our prices, combined with our readership, make advertising with FMG a cut above the rest!

• PREFERRED MATERIAL

PDF – saved hi-resolution (2400 dpi), fonts embedded, press optimized, binary, full resolution tif output. Contact the Production department for exact Distiller settings.
EPS – hi-resolution, all fonts saved outlines/curves/paths.
TIF – flattened hi-resolution.
JPEG – hi-resolution
Note: If native application files are sent, Publishers Development will convert files to pdfs.

• FILE REQUIREMENTS

• Image resolution: 300 dpi
• Fonts saved to outlines/paths.
• Black & White files – grayscale
• Color files - CMYK
• Hard copy must accompany all files.
• A faxed proof must be sent for all e-mail ads.
MAC or PC – We are Macintosh based, PC format is accepted if saved in accepted format.
MEDIA – CD, E-Mail or FTP site. (Call advertising for information)

ONE COLOR: Black & White
SCREEN: 133 Lines Per Inch
PROOFS: Simple Print
INK DENSITY: 100% MAXIMUM

TWO COLOR: Black & 1 Other Color - All PMS colors will be converted to CMYK
SCREEN: 133 Lines Per Inch
PROOFS: Color Laser or equivalent
INK DENSITY: 160% MAXIMUM

FOUR COLOR: Process Colors Only
SCREEN: 133 Lines Per Inch
PROOFS: Color Laser or equivalent
INK ROTATION: Yellow (down first), Magenta, Cyan and Black (down last)
INK DENSITY: 300% Maximum Overall (Limit of one solid) 60% Black, 90% Cyan, 75% Magenta, 75% Yellow