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July 2008
     
   
     
   
Lethal Force
By Massad Ayoob
     
   
     
   
Should You Be Open On Sunday?

For most of us, Sunday is the day of rest. But for many gun dealers, it’s a big day of profits. Should you be open on Sunday? Perhaps. What is right for your shop depends on the strategy of your store and the customs of your particular community.

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Outdoor Marketplace
By Ted Novin, NSSF Director Of Public Affairs
     
                       
   
Dealers Play Key Role In Voter Education

Do you know how to help your customers select the best candidates running for national office this year?

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Arms
By Lisa Parson-Wraith
     
                         
     
Olympian Kim Rhode Promotes Shooting Sports

The 2008 Olympics in Beijing are just around the corner and, once again, Kim Rhode of El Monte, Calif., will be representing the United States.

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Industry
By Russ Thurman
     
     
     
     
Stepping Outside To Support The Industry’s Future

Shooters from throughout the industry will step to the firing line later this month to shoot for bragging rights and to support the future of the industry.

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