Advertising Calendar

Shooting Industry Is Where Dealers
Will Be Looking For You In 2013

Since 1955, Shooting Industry has helped dealers make everyday business decisions easier by offering information such as what to stock and how to
sell it, plus tips on how to keep customers coming back for more.

Every issue is delivered to a dealer base that is three times more qualified, BPA audited and chosen by their customers as the places to shop.

• Bonus Digital Edition Online Circulation: Reach thousands of readers who visit past digital edition issues — meaning your ad is anti-aging.

• Open Range: Highlight your company social media pages, new products, special sales promotions, company message, catalogs and more.

• Website Showcase: Drive readers to your company website.

• SHOT Expanded Distribution: Thousands of extra copies of the December and January issues will be distributed in Las Vegas at the SHOT Show.

Ensure your sales message is seen in Shooting Industry in 2013.
For more information, contact:

Advertising Sales:
Delano Amaguin
Phone: (888) 732-6461
Fax: (858) 605-0208
delano@shootingindustry.com

Advertising Sales Director:
Anita Carson
antia@shootingindustry.com
Phone: (866) 972-4545
Fax: (858) 605-0211

Shooting Industry 2013 Editorial Lineup

JANUARY 2013

EXTRA SHOT SHOW DISTRIBUTION

> 2013 New Business Year Edition
> Setting A Pace For Long-Term Success
> 2013 New Products
> 2013 SHOT Show Extra
> BONUS: Exhibitor’s Guide & Floor Map

AD SPACE DEADLINE: NOVEMBER 16, 2012
MATERIALS DUE: NOVEMBER 26, 2012

FEBRUARY 2013

> Enhance Personal-Defense Sales
> Defensive Products For New Gun Owners
> NASGW Expo Review
> Target Turkey Hunting Profits

AD SPACE DEADLINE: DECEMBER 31, 2012
MATERIALS DUE: JANUARY 7, 2013

MARCH 2013

> Long-Gun & Accessory Sales
> Expand Your Knife Customer Base
> Boost Sales To Recreational Shooters

AD SPACE DEADLINE: JANUARY 29, 2013
MATERIALS DUE: FEBRUARY 4, 2013

APRIL 2013

> SHOT Show 2013 Review
> What’s New? What’s Hot?
> 2013 New Products
> Newest Offers, Promotions
> BONUS: Open Range Showcase

AD SPACE DEADLINE: FEBRUARY 26, 2013
MATERIALS DUE: MARCH 4, 2013

MAY 2013

> Law Enforcement SHOT Show 2013 Review
> New L.E. Guns > Gear > Best Deals
> Extra: L.E. 2013 New Products
> Making Handgun Accessories Sales

AD SPACE DEADLINE: APRIL 2, 2013
MATERIALS DUE: APRIL 8, 2013

JUNE 2013

> Increase Your Optics Profits
> Enhance Ammunition & Reloading Sales
> Target Handgun Accessories

AD SPACE DEADLINE: MAY 1, 2012
MATERIALS DUE: MAY 7, 2012

JULY 2013

> Special: Firearms Industry Today
> Target Gun Care Sales
> The Universe’s Greatest Buyer’s Guide
> BONUS: Website Showcase

AD SPACE DEADLINE: MAY 30, 2013
MATERIALS DUE: JUNE 5, 2013

AUGUST 2013

> Boost Your Long-Gun Profits
> Maximize The Hunting Season
> Brighten Your Flashlight Sales

AD SPACE DEADLINE: JULY 1, 2013
MATERIALS DUE: JULY 8, 2013

SEPTEMBER 2013

> Expand Sales Of High-Tech Products
> Don’t Miss Muzzleloading Profits
> Equip Your Hunting Customers
> Gear > Clothing > Footwear
> BONUS: Open Range Showcase

AD SPACE DEADLINE: AUGUST 1, 2013
MATERIALS DUE: AUGUST 8, 2013

OCTOBER 2013

> Target Your Handgun Sales
> Self-Defense > Sport > L.E. Sales
> Knife Report: Newest Blades, Trends
> Expand Profits With Bowhunting

AD SPACE DEADLINE: SEPTEMBER 3, 2013
MATERIALS DUE: SEPTEMBER 9, 2013

NOVEMBER 2013

> Increase Safety & Storage Sales
> Eye & Ear Protection
> Safes > Gun Locks > Security
> Boost Airgun & Airsoft Sales
> What Varmint Hunters Want

AD SPACE DEADLINE: OCTOBER 1, 2013
MATERIALS DUE: OCTOBER 7, 2013

DECEMBER 2013

EXTRA SHOT SHOW DISTRIBUTION

> 2014 New Business Year Edition
> Maximize Business Momentum > New Products
> 2014 SHOT Show Preview! Schedules > Events
> The Universe’s Greatest Buyer’s Guide
> BONUS: Website Showcase

AD SPACE DEADLINE: OCTOBER 29, 2013
MATERIALS DUE: NOVEMBER 4, 2013

>> Click Here << To Download A PDF of The Shooting Industry 2013 Calendar