Advertising Calendar

SI0216

Shooting Industry Is Where Dealers Will Be Looking For You

Since 1955, Shooting Industry has helped dealers make everyday business decisions easier by offering business-enhancing information such as what to stock and how to sell it, plus tips on how to keep customers coming back for more.

Every issue is delivered to a dealer base that is three times more qualified, BPA audited and chosen by their customers as the places to shop. Advertising benefits also include:

• Bonus Digital Edition Online Circulation:

Reach thousands of readers who visit past digital edition issues — meaning your ad is anti-aging.

• Open Range Showcase:

Highlight your company social media pages, new products, special sales promotions, company message,
catalogs and more.

• Expanded SHOT Show Distribution:

Thousands of extra copies of the December and January issues will be distributed in Las Vegas at the SHOT Show.

For more information, contact:

Advertising Sales Director:
Anita Carson
anita.moore@nullfmghq.com
Phone: (866) 972-4545
Fax: (858) 605-0211

Advertising Sales Manager:
Jeff Severson
jeff.severson@nullfmghq.com
Phone: (866) 903-1199
Fax: (858) 605-0225

Shooting Industry 2016 Editorial Lineup

august

AUGUST 2016

> Attract Hunting Season Customers
> Innovations / Gear / Clothing / Footwear
> Light Up Flashlight Sales
> Increase Long-Gun Profits

AD SPACE DEADLINE: JUNE 27, 2016
MATERIALS DUE: JUNE 30, 2016

sept

SEPTEMBER 2016

> Secure Additional Storage Profits
> Gun Cases / Home, Range & Field Storage
> Stay Up-To-Date On High-Tech Products

> Strengthen Personal-Defense Sales
> BONUS: Open Range Showcase

AD SPACE DEADLINE: AUGUST 2, 2016
MATERIALS DUE: AUGUST 5, 2016

oct

OCTOBER 2016

> Increase Your Handgun Sales
> Self-Defense / Sport / L.E. Sales
> Knife Report: Latest Trends, New Edged Tools
> Expand Bowhunting Presence

AD SPACE DEADLINE: AUGUST 29, 2016
MATERIALS DUE: SEPTEMBER 1, 2016

nov

NOVEMBER 2016

> Reinforce Safety Message
> Eye & Ear Protection / Gun Locks / Security
> Multiply Margins In Airgun & Airsoft
> Carry Products For Varmint Hunters

AD SPACE DEADLINE: SEPTEMBER 27, 2016
MATERIALS DUE: SEPTEMBER 30, 2016

dec

DECEMBER 2016
EXTRA SHOT SHOW DISTRIBUTION

> 2017 New Business Year Edition
> Market Outlook / 2017 New Product Showcase
> Giant 2017 SHOT Show Preview
> Show Schedules / Special Events
> The Universe’s Greatest Buyer’s Guide

AD SPACE DEADLINE: OCTOBER 25, 2016
MATERIALS DUE: OCTOBER 28, 2016

Shooting Industry 2017 Editorial Lineup

jan

JANUARY 2017
EXTRA SHOT SHOW DISTRIBUTION

> 2017 New Business Year Edition
> Market Forecasts / 2017 New Product Showcase
> BONUS: Exhibitor’s Guide & Floor Map

AD SPACE DEADLINE: NOVEMBER 10, 2016
MATERIALS DUE: NOVEMBER 15, 2016

feb

FEBRUARY 2017

> Personal-Defense Sales For New Customers
> Hunting For Turkey Profits
> Must-Have Guns, Gear, Blinds, Calls & More
> 2017 NASGW Expo & Annual Meeting Review

AD SPACE DEADLINE: DECEBMER 27, 2016
MATERIALS DUE: DECEMBER 30, 2016

march

MARCH 2017

> Boost Long-Gun & Accessory Sales
> Cutting-Edge Trends In Knives
> Reach Recreational & Youth Shooters

AD SPACE DEADLINE: JANAURY 24 , 2017
MATERIALS DUE: JANUARY 27, 2017

april

APRIL 2017

> SHOT Show 2017 Review Issue
> Industry Update / New Product Showcase
> Show Stoppers: Dealers Discover Top Products
> BONUS: Open Range Showcase

AD SPACE DEADLINE: FEBRUARY 21 , 2017
MATERIALS DUE: FEBRUARY 24, 2017

may

MAY 2017

> Highlight Handgun Sales
> Increase Margins With High-End Products
> Law-Enforcement SHOT Show 2017 Review
> New L.E./Tactical Guns & Gear
> 2017 L.E./Tactical New Product Showcase

AD SPACE DEADLINE: MARCH 28 , 2017
MATERIALS DUE: MARCH 31, 2017

june

JUNE 2017

> Update On Ammunition & Reloading Market
> Fall Hunting Season Preparation
> Optimize Optics Sales
> Leading Riflescopes, Binocs & More

AD SPACE DEADLINE: MAY 2 , 2017
MATERIALS DUE: MAY 5, 2017

july

JULY 2017

> Annual Report: U.S. Firearms Industry Today
> Analysis On Top-Selling Firearms, Production Data
> Gun-Care Products For Every Customer
> A Natural Add-On — Handgun Accessories
> The Universe’s Greatest Buyer’s Guide

AD SPACE DEADLINE: MAY 30 , 2017
MATERIALS DUE: JUNE 2, 2017

august

AUGUST 2017

> Outfit Hunting Season Customers
> Long-Gun Profits
> Rifles & Shotguns For Defense, Hunting & Recreation
>Accessory Focus: Flashlights

AD SPACE DEADLINE: JUNE 26, 2017
MATERIALS DUE: JUNE 29, 2017

sept

SEPTEMBER 2017

> Software & Service Solutions For The Dealer
> Specialized Products/Programs To Enhance Business
> Appeal To Self-Defense Customers
> Storage Products: Gun Cases & More
> BONUS: Open Range Showcase

AD SPACE DEADLINE: AUGUST 1, 2017
MATERIALS DUE: AUGUST 4, 2017

oct

OCTOBER 2017

> Increase Your Handgun Sales
> Concealed Carry / Target Shooting / Hunting
> Standout Knives: Observations From BLADE Show
> Bowhunting & Archery Focus

AD SPACE DEADLINE: AUGUST 28, 2017
MATERIALS DUE: AUGUST 31, 2017

nov

NOVEMBER 2017

> Promote The Industry’s Safety Message
> Gun Locks, Eye & Protection, New Innovations
> Target Varmint / Predator Hunters
> Air Appeal: Airgun & Airsoft

AD SPACE DEADLINE: SEPTEMBER 26, 2017
MATERIALS DUE: SEPTEMBER 27, 2017

dec

DECEMBER 2017

> 2018 New Business Year Edition
> Forecasting 2018 / GIANT New Product Showcase
> Exclusive: 2018 SHOT Show Preview
> Show Schedules / Special Events
> The Universe’s Greatest Buyer’s Guide

AD SPACE DEADLINE: OCTOBER 24, 2017
MATERIALS DUE: OCTOBER 27, 2017

>> Click Here << To Download A PDF of The Shooting Industry 2016 Calendar

>> Click Here << To Download A PDF of The Shooting Industry 2017 Calendar

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