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Advertising Calendar

SI0315

Shooting Industry Is Where Dealers
Will Be Looking For You

Since 1955, Shooting Industry has helped dealers make everyday business decisions easier by offering business-enhancing information such as what to stock and how to sell it, plus tips on how to keep customers coming back for more.

Every issue is delivered to a dealer base that is three times more qualified, BPA audited and chosen by their customers as the places to shop. Advertising benefits also include:

• Bonus Digital Edition Online Circulation: Reach thousands of readers who visit past digital edition issues — meaning your ad is anti-aging.

• Open Range Showcase: Highlight your company social media pages, new products, special sales promotions, company message, catalogs and more.

• Expanded SHOT Show Distribution: Thousands of extra copies of the December and January issues will be distributed in Las Vegas at the SHOT Show.

For more information, contact:

Advertising Sales Director:
Anita Carson
antia@nullshootingindustry.com
Phone: (866) 972-4545
Fax: (858) 605-0211

Advertising Sales Manager:
Jeff Severson
jeff.severson@nullfmghq.com
Phone: (866) 903-1199
Fax: (858) 605-0225

Shooting Industry 2015 Editorial Lineup

oct

OCTOBER 2015

> Boost Your Handgun Sales
> Self-Defense / Sport / L.E. Sales
> Knife Report: Newest Blades, Trends
> Increase Profits With Bowhunting

AD SPACE DEADLINE: AUGUST 31, 2015
MATERIALS DUE: SEPTEMBER 4, 2015

nov

NOVEMBER 2015

> Expand Safety & Storage Sales
> Eye & Ear Protection / Safes / Gun Locks / Security
> Broaden Airgun & Airsoft Sales
> What Varmint Hunters Want

AD SPACE DEADLINE: SEPTEMBER 29, 2015
MATERIALS DUE: OCTOBER 5, 2015

dec

DECEMBER 2015
EXTRA SHOT SHOW DISTRIBUTION

> 2016 New Business Year Edition
> Maximize Business Momentum / 2016 New Products
> Giant 2016 SHOT Show Preview
> Show Schedules / Special Events
> The Universe’s Greatest Buyer’s Guide

AD SPACE DEADLINE: OCTOBER 27, 2015
MATERIALS DUE: NOVEMBER 2, 2015

Shooting Industry 2016 Editorial Lineup

jan

JANUARY 2016
EXTRA SHOT SHOW DISTRIBUTION

> 2016 New Business Year Edition
> Meeting Consumer’s Demands / 2016 New Products
> 2016 SHOT Show Extra
> Updated Schedules, Specials
> BONUS: Exhibitor’s Guide & Floor Map

AD SPACE DEADLINE: NOVEMBER 12, 2015
MATERIALS DUE: NOVEMBER 17, 2015

feb

FEBRUARY 2016

> Personal-Defense Sales: Beyond The Gun
> Dependable Products For New Customers
> Turkey Hunting Profits
> 2016 NASGW Expo & Annual Meeting Review

AD SPACE DEADLINE: DECEMBER 28, 2015
MATERIALS DUE: DECEMBER 31, 2015

march

MARCH 2016

> Enhance Long-Gun Accessory Sales
> Reach Recreational Shooters
> Cater To Diverse, Growing Demographic
> What Your Knife Customers Are Looking For

AD SPACE DEADLINE: JANUARY 26, 2016
MATERIALS DUE: JANUARY 29, 2016

april

APRIL 2016

> SHOT Show 2016 Review Issue
>
What’s Trending? / 2016 New Product Showcase
>
Best In Show: Dealers Pinpoint Top-Sellers, Promotions
> BONUS: Open Range Showcase

AD SPACE DEADLINE: FEBRUARY 23, 2016
MATERIALS DUE: FEBRUARY 26, 2016

may

MAY 2016

> Law Enforcement SHOT Show 2016 Review
> New L.E. / Tactical Guns And Gear
> Extra: 2016 L.E. / Tactical New Product Showcase
> Highlight Handgun Sales

AD SPACE DEADLINE: MARCH 29, 2016
MATERIALS DUE: APRIL 1, 2016

june

JUNE 2016

> Ammunition & Reloading Market Update
> Zero-In On Optics
> Prepare For Full Hunting Sales

AD SPACE DEADLINE: MAY 3, 2016
MATERIALS DUE: MAY 6, 2016

july

JULY 2016

> Special: Firearms Industry Today
> Best-Selling Firearms / Updated Production Data
> Boost Handgun Accessory Profits
> Focus On Gun-Care Sales
> The Universe’s Greatest Buyer’s Guide

AD SPACE DEADLINE: MAY 31, 2016
MATERIALS DUE: JUNE 3, 2016

august

AUGUST 2016

> Attract Hunting Season Customers
> Innovations / Gear / Clothing / Footwear
> Light Up Flashlight Sales
> Increase Long-Gun Profits

AD SPACE DEADLINE: JUNE 27, 2016
MATERIALS DUE: JUNE 30, 2016

sept

SEPTEMBER 2016

> Secure Additional Storage Profits
> Gun Cases / Home, Range & Field Storage
> Stay Up-To-Date On High-Tech Products

> Strengthen Personal-Defense Sales
> BONUS: Open Range Showcase

AD SPACE DEADLINE: AUGUST 2, 2016
MATERIALS DUE: AUGUST 5, 2016

oct

OCTOBER 2016

> Increase Your Handgun Sales
> Self-Defense / Sport / L.E. Sales
> Knife Report: Latest Trends, New Edged Tools
> Expand Bowhunting Presence
> 2016 Shooting Industry Masters Review

AD SPACE DEADLINE: AUGUST 29, 2016
MATERIALS DUE: SEPTEMBER 1, 2016

nov

NOVEMBER 2016

> Reinforce Safety Message
> Eye & Ear Protection / Gun Locks / Security
> Multiply Margins In Airgun & Airsoft
> Carry Products For Varmint Hunters

AD SPACE DEADLINE: SEPTEMBER 27, 2016
MATERIALS DUE: SEPTEMBER 30, 2016

dec

DECEMBER 2016
EXTRA SHOT SHOW DISTRIBUTION

> 2017 New Business Year Edition
> Market Outlook / 2017 New Product Showcase
> Giant 2017 SHOT Show Preview
> Show Schedules / Special Events
> The Universe’s Greatest Buyer’s Guide

AD SPACE DEADLINE: OCTOBER 25, 2016
MATERIALS DUE: OCTOBER 28, 2016

>> Click Here << To Download A PDF of The Shooting Industry 2016 Calendar

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