Advertising Calendar

Want To Reach Dealers?

Look No Further Than Shooting Industry

SINCE 1955, Shooting Industry has helped storefront dealers make everyday business decisions easier by providing timely and trusted insights. Shooting Industry delivers relevant content for business owners by carefully examining market trends, identifying opportunities for growth and more. Each issue is distributed to a retailer base three times more qualified, BPA-audited and selected by their customers as the place to shop.

ADVERTISING BENEFITS INCLUDE:

• Bonus Digital Version Online Circulation
• Custom Product Showcases
• Expanded SHOT Show Distribution
(Dec. & Jan. New Business Year Editions)
Ensure your sales message is seen by decision makers inside Shooting Industry in 2018.

For more information, contact:

Advertising Sales Director:
Anita Carson
anita.carson@nullfmghq.com
Phone: (866) 972-4545
Fax: (858) 605-0211

Advertising Sales Manager:
Jeff Severson
jeff.severson@nullfmghq.com
Phone: (866) 903-1199
Fax: (858) 605-0225

Shooting Industry 2017 Editorial Lineup

oct

OCTOBER 2017

> Increase Your Handgun Sales
> Concealed Carry / Target Shooting / Hunting
> Standout Knives: Observations From BLADE Show
> Bowhunting & Archery Focus

AD SPACE DEADLINE: AUGUST 28, 2017
MATERIALS DUE: AUGUST 31, 2017

nov

NOVEMBER 2017

> Promote The Industry’s Safety Message
> Gun Locks, Eye & Protection, New Innovations
> Target Varmint / Predator Hunters
> Air Appeal: Airgun & Airsoft

AD SPACE DEADLINE: SEPTEMBER 26, 2017
MATERIALS DUE: SEPTEMBER 27, 2017

dec

DECEMBER 2017

> 2018 New Business Year Edition
> Forecasting 2018 / GIANT New Product Showcase
> Exclusive: 2018 SHOT Show Preview
> Show Schedules / Special Events
> The Universe’s Greatest Buyer’s Guide

AD SPACE DEADLINE: OCTOBER 24, 2017
MATERIALS DUE: OCTOBER 27, 2017

>> Click Here << To Download A PDF of The Shooting Industry 2017 Calendar


Shooting Industry 2018 Editorial Lineup

JANUARY 2018
EXTRA SHOT SHOW DISTRIBUTION

> 2018 New Business Year Edition
> Market Forecasts
> 2018 New Product Showcase
> 2018 SHOT Show Extra
> BONUS: Exhibitor’s Guide & Floor Map

AD SPACE DEADLINE: NOVEMBER 116, 2017
MATERIALS DUE: NOVEMBER 21, 2017
SHIPS TO DEALERS: DECEMBER 21, 2017

FEBRUARY 2018

> Self-Defense Sales: EDC Essentials
> Launch Spring Turkey Hunting Profits
> 2017 NASGW Expo Review
> Custom Showcase: Everyday Carry

AD SPACE DEADLINE: DECEMBER 22, 2017
MATERIALS DUE: DECEMBER 28, 2017
SHIPS TO DEALERS: JANUARY 26, 2018

MARCH 2018

> SHOT Show 2018 Review
> SHOT Show New Product Showcase
> Boost Long-Gun & Accessory Sales
> Sharpen Knife Offerings

AD SPACE DEADLINE: JANUARY 23 , 2018
MATERIALS DUE: JANUARY 28, 2018
SHIPS TO DEALERS: FEBRUARY 23, 2018

APRIL 2018

> Best In Show: Dealers Name Top Products
> L.E./Tactical SHOT Show 2018 Review
> L.E./Tactial New Product Showcase

AD SPACE DEADLINE: FEBRUARY 20 , 2018
MATERIALS DUE: FEBRUARY 23, 2018
SHIPS TO DEALERS: MARCH 23, 2018

MAY 2018

> Highlight Handgun Sales
> Catering To Custom, Classic & High-end Customers
> Welcome Competition Shooters
> Custom Showcase: Competition Products

AD SPACE DEADLINE: MARCH 27 , 2018
MATERIALS DUE: MARCH 30, 2018
SHIPS TO DEALERS: APRIL 27, 2018

JUNE 2018

> What’s Trending In Ammunition/Reloading Segment?
> Prep For Fall Hunting Season Sales Spree
> Optimized Optic Sales
> Custom Showcase: Hunting Season

AD SPACE DEADLINE: MAY 1 , 2018
MATERIALS DUE: MAY 4, 2018
SHIPS TO DEALERS: June 4, 2018

JULY 2018

> U.S. Firearms Industry Today Report
> Revenue Builders: Handgun Accessories
> Cleanup With Gun-Care Sales
> Buyer’s Guide: Industry Directory Update

AD SPACE DEADLINE: MAY 29 , 2018
MATERIALS DUE: JUNE 1, 2018
SHIPS TO DEALERS: JUNE 29, 2018

AUGUST 2018

> Tactical/Self-Defense Rifles & Shotguns
> Hunting Market: Top Seller, New Technologies
> Flashlights: In The Spotlight
>Custom Showcase: Tactical Products

AD SPACE DEADLINE: JUNE 25, 2018
MATERIALS DUE: JUNE 28, 2018
SHIPS TO DEALERS: JULY 27, 2018

SEPTEMBER 2018

> Self-Defense Sales: Concealed Carry Focus
> Business Tools For Dealers: Technology, POS Displays & Software
> Stock These Must-Have Storage Products
> Safes, Vaults & Cases

AD SPACE DEADLINE: JULY 31, 2018
MATERIALS DUE: AUGUST 3, 2018
SHIPS TO DEALERS: AUGUST 31, 2018

OCTOBER 2018

> The Knife Issue: Trends In Edged Tools
> Maximize Handgun Profits
> Target Your Crossbow Hunting Niche
> Custom Showcase: Knives & More

AD SPACE DEADLINE: AUGUST 27, 2018
MATERIALS DUE: AUGUST 30, 2018
SHIPS TO DEALERS: SEPTEMBER 28, 2018

NOVEMBER 2018

> Selling Safety-Related Gear
> Eye/Ear Protection, Gun Locks & More
> Call In Varmint/Predator Hunters
> Innovations In Airgun & Airsoft

AD SPACE DEADLINE: SEPTEMBER 25, 2018
MATERIALS DUE: SEPTEMBER 28, 2018
SHIPS TO DEALERS: OCTOBER 26, 2018

DECEMBER 2018

> 2019 New Business Year Edition
> GIANT New Product Showcase
> 2019 SHOT Show Prview
> Buyer’s Guide: Industry Directory Products & Services And Ditriutors’ List
> The Universe’s Greatest Buyer’s Guide

AD SPACE DEADLINE: OCTOBER 23 2018
MATERIALS DUE: OCTOBER 26, 2018
SHIPS TO DEALERS: NOVEMBER 27, 2018

>> Click Here << To Download A PDF of The Shooting Industry 2018 Calendar

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