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Advertising Market & Media

Your Link To The Shooting Sports Industry

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Make sure your advertising schedule includes Shooting Industry Magazine.

Since 1955 — The Industry’s Business Magazine.

If you want to reach a buying circulation of “Consumer Selected” Federal Firearms Licensed dealers with your sales message, choose Shooting Industry Magazine.

Shooting Industry is the only trade magazine that reaches “consumer selected” BPA audited Federal Licensed dealers.

Since 1955 Shooting Industry has helped dealers make everyday business decisions easier by offering information such as what to stock and how to sell it, plus tips on how to keep customers coming back for more.

The dealers who read Shooting Industry are highly recommended by their customers as the place to buy firearm and shooting accessories. So, every time you use Shooting Industry to deliver y our sales message, you can be sure it’s reaching ACTIVE, popular retailers.

ONLY ACTIVE DEALERS

Shooting Industry dealers are three times more qualified to become your best customers. All Shooting Industry dealers MUST be recognized by at least three separate and independent professional sources:

• DEALERS MUST HAVE
A Current Federal Firearms License.

• DEALERS MUST HAVE
No less then TWO additional credentials:
• A. Be listed with a firearms business Standard Industrial Classification
• B. Be listed as an official dealer by a major firearms manufacturer
• C. Be listed as an official dealer by a major firearms distributor.

Shooting Industry used the information from firearms industry manufacturers and distributors databases to carefully select the most qualified dealers.

In addition, the 237,000 consumer recommendations receive through American COP, American Handgunner and GUNS Magazine (Shooting Industry’s sister publications) allowed Shooting Industry to make even finer selections.

SPECIAL ISSUES

AMMUNITION BLOW OUT ISSUE
A look at how to sell rimfire, centerfire, and shotshell ammo plus tips on marketing reloading equipment.

SHOT SHOW REVIEW
A complete recap of the latest trends, products and developments uncovered at the industry’s
largest trade show. As a bonus, the Spring Catalog Showcase is included.

THE FIREARM INDUSTRY TODAY
A review of manufacturing, imports, exports and trends.

THE UNIVERSE’S GREATEST BUYER’S GUIDE
A completely updated Buyer’s Guide and Directory, including Product, Distributor, 800 Number and Fax
and Web Site listings. It’s the biggest, most accurate and complete directory of its kind.

HANDGUN & LONG–GUN SALES
Expert selling strategies for handguns, long guns and the most popular accessories presented during the
peak of the spring and fall retail seasons.

GUN SAFETY & SECURITY PRODUCTS
Making the most of the products and services every retailer should offer.

SHOT SHOW PREVIEW
The GIANT show of shows issue … Complete with Buyer’s Guide and Directory, Show information
and exhibitor list. Plus expanded New Product section and BONUS circulation at the show.

“How To Sell” Articles

• Ammunition
• Airguns
• Bowhunting Equipment
• Eye & Ear Safety Products
• Handguns
• Holsters, Grips & Sights
• Hunting Accessories
• Knives
• Muzzleloading
• Optics
• Rifles & Shotguns
• Safes & Lockboxes

>> Click Here << To Download A PDF Of The Media Information

Advertising Sales Director
Anita Carson
anita@shootingindustry.com
866-972-4545 • phone
858-605-0211 • fax

Web Site Advertising Manager
Tracy Moore
tracy@fmgpublications.com
888-651-7566 • phone

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