Advertising Production

Shooting Industry Advertising Dimensions

NON BLEED SIZES	WIDTH X HEIGHT
1 Page	7″ X 10″
2/3 Page Vertical	4-5/8″ X 10″
1/2 Page Horizontal	7″ X 5″
1/2 Page Vertical	4-5/8″ X 7-1/2″
1/3 Page Vertical	2-1/4″ X 10″
1/3 Page Square	4-5/8″ X 5″
1/4 Page Vertical	2-1/4″ X 10″
1/4 Page Square	4-5/8″ X 5″
1/6 Page Vertical	2-1/4″ X 7-1/2″
1/6 Page Horizontal	4-5/8″ X 5″
4	2-1/4: X 4″
3″	2-1/4″ X 3″
2″	2-1/4″ X 2″
1″	2 -1/4″ X 1″

BLEED SIZES

PAGE AND COVER 8-1/4″ X 11-1/8″
Live matter must be centered within 7″ x 10″

TWO PAGE SPREAD 16-1/2″ X 11-1/8″
Live matter must be centered within 14″ x 10″

TWO PAGE SPREAD 15″ x 10″
Allow 1/4″ safety along each side of gutter

Advertising Production Schedule
Issue	Ad Deadline	Materials Due	Copies Mailed
January 2013	Nov 16, 2012	Nov 26, 2012	Dec 21, 2012
February 2013	Dec 31, 2012	Jun 7, 2013	Feb 1, 2013
March 2013	Jan 29, 2013	Feb 4, 2013	March 1, 2013
April 2013	Feb 26, 2013	March 4, 2013	March 29, 2013
May 2013	April 2, 2013	April 8, 2013	May 3, 2013
June 2013	May 1, 2013	May 7, 2013	June 4, 2013
July 2013	May 30, 2013	June 5, 2013	July 8, 2013
August 2013	July 1, 2013	July 8, 2013	Aug 2, 2013
September 2013	Aug 1, 2013	Aug 7, 2013	Sept 4, 2013
October 2013	Sept 3, 2013	Sept 9, 2013	Oct 4, 2013
November 2013	Oct 1, 2013	Oct 7, 2013	Nov 1, 2013
December 2013	Oct 29, 2013	Nov 4, 2013	Dec 3, 2013

General Information
Printed By Offset Lithography
Binding: Saddle Stitch
Mag. Trimmed Size: 8″ x 10-7/8″
Columns Per Page: 3 @ 2-1/4″ wide
140 Agate Lines Per Column (10″)
LIVE COPY AREA: 7″ X 10″

Material Requirements

Preferred Material
PDF – saved hi-resolution (2400 dpi), fonts embedded, press optimized, binary, full resolution tif output.
Contact the Production department for exact Distiller settings.
EPS – hi-resolution, all fonts saved outlines/curves/paths.
TIF – flattened hi-resolution.
JPEG – hi-resolution
Note: If native application files are sent, Publishers Development will convert files to pdfs.

File Requirements
Image resolution: 300 dpi
Fonts saved to outlines/paths.
Black & White files – grayscale
Color files – CMYK
Hard copy must accompany all files.
A faxed proof must be sent for all e-mail ads.
MAC or PC – We are Macintosh based, PC format is accepted if saved in accepted format.
MEDIA – CD, E-Mail or FTP site. (contact advertising for information)

ONE COLOR: Black & White
SCREEN: 133 Lines Per Inch
PROOFS: Simple Print
INK DENSITY: 100% MAXIMUM

TWO COLOR: Black & 1 other Color All PMS Colors will be converted to CMYK
SCREEN: 133 Line Per Inch
PROOFS: Color Laser or equivalent
INK DENSITY: 160% MAXIMUM

FOUR COLOR: Process Colors Only
SCREEN: 133 Lines Per Inch
PROOFS: Color Laser or equivalent
INK ROTATION: Yellow (down first), Magenta, Cyan and Black (down last)
INK DENSITY: 300% Maximum Overall. (Limit of one solid). 60% Black, 90% Cyan, 75% Magenta, 75% Yellow

SHIP ORDERS & MATERIALS
Attn: Advertising Department
Shooting Industry
12345 World Trade Drive, San Diego, CA 92128
production@shootingindustry.com

>> Click Here << To Download A PDF Of Production Specifications