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Advertising Production

Shooting Industry Advertising Dimensions

NON BLEED SIZES WIDTH X HEIGHT
1 Page 7″ X 10″
2/3 Page Vertical 4-5/8″ X 10″
1/2 Page Horizontal 7″ X 5″
1/2 Page Vertical 4-5/8″ X 7-1/2″
1/3 Page Vertical 2-1/4″ X 10″
1/3 Page Square 4-5/8″ X 5″
1/4 Page Vertical 2-1/4″ X 10″
1/4 Page Square 4-5/8″ X 5″
1/6 Page Vertical 2-1/4″ X 7-1/2″
1/6 Page Horizontal 4-5/8″ X 5″
4 2-1/4: X 4″
3″ 2-1/4″ X 3″
2″ 2-1/4″ X 2″
1″ 2 -1/4″ X 1″

BLEED SIZES

PAGE AND COVER 8-1/4″ X 11-1/8″
Live matter must be centered within 7″ x 10″

TWO PAGE SPREAD 16-1/2″ X 11-1/8″
Live matter must be centered within 14″ x 10″

TWO PAGE SPREAD 15″ x 10″
Allow 1/4″ safety along each side of gutter

Advertising Production Schedule
Issue Ad Deadline Materials Due Copies Mailed
October 2014 Sept 2, 2014 Sept 8, 2014 Oct 3, 2014
November 2014 Sept 30, 2014 Oct 6, 2014 Oct 31, 2014
December 2014 Oct 28, 2014 Nov 3, 14 Dec 2, 2014
January 2015 Nov 14, 2014 Nov 20, 2014 Dec 19, 2014
February 2015 Dec 29, 2014 Jan 5, 2015 Jan 30, 2015
March 2015 Jan 27, 2015 Feb 2, 2015 Feb 27, 2015
April 2015 Feb 24, 2015 March 2, 2015 March 27, 2015
May 2015 March 31, 2015 April 6, 2015 May 1, 2015
June 2015 May 4, 2015 May 8, 2015 June 5, 2015
July 2015 June 1, 2015 June 5, 2015 July 2, 2015
August 2015 June 29, 2015 July 6, 2015 July 31, 2015
September 2015 Aug 3, 2015 Aug 7, 2015 Sept 3, 2015
October 2015 Aug 31, 2015 Sept 4, 2015 Oct 2, 2015
November 2015 Sept 29, 2015 Oct 5, 2015 Oct 30, 2015
December 2015 Oct 27, 2015 Nov 2, 2015 Dec 1, 2015

General Information
Printed By Offset Lithography
Binding: Saddle Stitch
Mag. Trimmed Size: 8″ x 10-7/8″
Columns Per Page: 3 @ 2-1/4″ wide
140 Agate Lines Per Column (10″)
LIVE COPY AREA: 7″ X 10″

Material Requirements

Preferred Material
PDF – saved hi-resolution (2400 dpi), fonts embedded, press optimized, binary, full resolution tif output.
Contact the Production department for exact Distiller settings.
EPS – hi-resolution, all fonts saved outlines/curves/paths.
TIF – flattened hi-resolution.
JPEG – hi-resolution
Note: If native application files are sent, Publishers Development will convert files to pdfs.

File Requirements
Image resolution: 300 dpi
Fonts saved to outlines/paths.
Black & White files – grayscale
Color files – CMYK
Hard copy must accompany all files.
A faxed proof must be sent for all e-mail ads.
MAC or PC – We are Macintosh based, PC format is accepted if saved in accepted format.
MEDIA – CD, E-Mail or FTP site. (contact advertising for information)

ONE COLOR: Black & White
SCREEN: 133 Lines Per Inch
PROOFS: Simple Print
INK DENSITY:
100% MAXIMUM

TWO COLOR: Black & 1 other Color All PMS Colors will be converted to CMYK
SCREEN: 133 Line Per Inch
PROOFS: Color Laser or equivalent
INK DENSITY: 160% MAXIMUM

FOUR COLOR: Process Colors Only
SCREEN: 133 Lines Per Inch
PROOFS: Color Laser or equivalent
INK ROTATION: Yellow (down first), Magenta, Cyan and Black (down last)
INK DENSITY: 300% Maximum Overall. (Limit of one solid). 60% Black, 90% Cyan, 75% Magenta, 75% Yellow

SHIP ORDERS & MATERIALS
Attn: Advertising Department
Shooting Industry
12345 World Trade Drive, San Diego, CA 92128
production@shootingindustry.com

>> Click Here << To Download A PDF Of Production Specifications

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