Advertising Production

Shooting Industry Advertising Dimensions

NON BLEED SIZES WIDTH X HEIGHT
1 Page 7″ X 10″
2/3 Page Vertical 4-5/8″ X 10″
1/2 Page Horizontal 7″ X 5″
1/2 Page Vertical 4-5/8″ X 7-1/2″
1/3 Page Vertical 2-1/4″ X 10″
1/3 Page Square 4-5/8″ X 5″
1/4 Page Vertical 2-1/4″ X 7-1/2″
1/4 Page Square 4-5/8″ X 3-3/4″
1/6 Page Vertical 2-1/4″ X 5″
1/6 Page Horizontal 4-5/8″ X 2-1/2″
1/12 Page 2-1/4″ X 2-1/2″
4 2-1/4: X 4″
3″ 2-1/4″ X 3″
2″ 2-1/4″ X 2″
1″ 2 -1/4″ X 1″

BLEED SIZES

PAGE AND COVER 8-1/4″ X 11-1/8″
Live matter must be centered within 7″ x 10″

TWO PAGE SPREAD 16-1/2″ X 11-1/8″
Live matter must be centered within 14″ x 10″

TWO PAGE SPREAD 15″ x 10″
Allow 1/4″ safety along each side of gutter

Advertising Product Schedule

Issue Ad Deadline Materials Due Copies Mailed
September 2017 Aug 4, 2017 Aug 9, 2017 Sept 1, 2017
October 2017 Aug 28, 2017 Aug 31, 2017 Sept 29, 2017
November 2017 Sept 26, 2017 Sept 29, 2017 Oct 27, 2017
December 2017 Oct 24, 2017 Oct 27, 2017 Nov 28 2017
January 2018 Nov 16, 2017 Nov 21, 2017 Dec 21, 2017
February 2018 Dec 22, 2017 Dec 28, 2017 Jan 26, 2018
March 2018 Jan 23, 2018 Jan 26, 2018 Feb 23, 2018
April 2018 Feb 20, 2018 Feb 23, 2018 March 23, 2018
May 2018 March 27, 2018 March 30, 2018 April 27, 2018
June 2018 May 1, 2018 May 4, 2018 June 4, 2018
July 2018 May 29, 2018 June 1, 2018 June 29, 2018
August 2018 June 25, 2018 June 28, 2018 July 27, 2018
September 2018 July 31, 2018 Aug 3, 2018 Aug 31, 2018
October 2018 Aug 27, 2018 Aug 30, 2018 Sept 28, 2018
November 2018 Sept 25, 2018 Sept 28, 2018 Oct 26, 2018
December 2018 Oct 23, 2018 Oct 26, 2018 Nov 27 2018

General Information
Printed By Offset Lithography
Binding: Saddle Stitch
Mag. Trimmed Size: 8″ x 10-7/8″
Columns Per Page: 3 @ 2-1/4″ wide
140 Agate Lines Per Column (10″)
LIVE COPY AREA: 7″ X 10″

Material Requirements

Preferred Material
PDF – saved hi-resolution (2400 dpi), fonts embedded, press optimized, binary, full resolution tif output.
Contact the Production department for exact Distiller settings.
EPS – hi-resolution, all fonts saved outlines/curves/paths.
TIF – flattened hi-resolution.
JPEG – hi-resolution
Note: If native application files are sent, Publishers Development will convert files to pdfs.

File Requirements
Image resolution: 300 dpi
Fonts saved to outlines/paths.
Black & White files – grayscale
Color files – CMYK
Hard copy must accompany all files.
A faxed proof must be sent for all e-mail ads.
MAC or PC – We are Macintosh based, PC format is accepted if saved in accepted format.
MEDIA – CD, E-Mail or FTP site. (contact advertising for information)

ONE COLOR: Black & White
SCREEN: 133 Lines Per Inch
PROOFS: Simple Print
INK DENSITY:
100% MAXIMUM

TWO COLOR: Black & 1 other Color All PMS Colors will be converted to CMYK
SCREEN: 133 Line Per Inch
PROOFS: Color Laser or equivalent
INK DENSITY: 160% MAXIMUM

FOUR COLOR: Process Colors Only
SCREEN: 133 Lines Per Inch
PROOFS: Color Laser or equivalent
INK ROTATION: Yellow (down first), Magenta, Cyan and Black (down last)
INK DENSITY: 300% Maximum Overall. (Limit of one solid). 60% Black, 90% Cyan, 75% Magenta, 75% Yellow

SHIP ORDERS & MATERIALS
Attn: Advertising Department
Shooting Industry
12345 World Trade Drive, San Diego, CA 92128
production@nullshootingindustry.com

>> Click Here << To Download A PDF Of Production Information

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