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Advertising Production

Shooting Industry Advertising Dimensions

NON BLEED SIZES WIDTH X HEIGHT
1 Page 7″ X 10″
2/3 Page Vertical 4-5/8″ X 10″
1/2 Page Horizontal 7″ X 5″
1/2 Page Vertical 4-5/8″ X 7-1/2″
1/3 Page Vertical 2-1/4″ X 10″
1/3 Page Square 4-5/8″ X 5″
1/4 Page Vertical 2-1/4″ X 7-1/2″
1/4 Page Square 4-5/8″ X 3-3/4″
1/6 Page Vertical 2-1/4″ X 5″
1/6 Page Horizontal 4-5/8″ X 2-1/2″
1/12 Page 2-1/4″ X 2-1/2″
4 2-1/4: X 4″
3″ 2-1/4″ X 3″
2″ 2-1/4″ X 2″
1″ 2 -1/4″ X 1″

BLEED SIZES

PAGE AND COVER 8-1/4″ X 11-1/8″
Live matter must be centered within 7″ x 10″

TWO PAGE SPREAD 16-1/2″ X 11-1/8″
Live matter must be centered within 14″ x 10″

TWO PAGE SPREAD 15″ x 10″
Allow 1/4″ safety along each side of gutter

Advertising Production Schedule
Issue Ad Deadline Materials Due Copies Mailed
August 2015 June 29, 2015 July 6, 2015 July 31, 2015
September 2015 Aug 3, 2015 Aug 7, 2015 Sept 3, 2015
October 2015 Aug 31, 2015 Sept 4, 2015 Oct 2, 2015
November 2015 Sept 29, 2015 Oct 5, 2015 Oct 30, 2015
December 2015 Oct 27, 2015 Nov 2, 2015 Dec 1, 2015
January 2016 Nov 12, 2015 Nov 17, 2015 Dec 17, 2015
February 2016 Dec 28, 2015 Dec 31, 2015 Jan 29, 2016
March 2016 Jan 26, 2016 Jan 29, 2016 Feb 26, 2016
April 2016 Feb 23, 2016 Feb 26, 2016 March 25, 2016
May 2016 March 29, 2016 April 1, 2016 April 29, 2016
June 2016 May 3, 2016 May 6, 2016 June 6, 2016
July 2016 May 31, 2016 June 3, 2016 July 1, 2016
August 2016 June 27, 2016 June 30, 2016 July 29, 2016
September 2016 Aug 2, 2016 Aug 5, 2016 Sept 2, 2016
October 2016 Aug 29, 2016 Sept 1, 2016 Sept 30, 2016
November 2016 Sept 27, 2016 Sept 30, 2016 Oct 28, 2016
December 2016 Oct 25, 2016 Oct 28, 2016 Nov 29 2016

General Information
Printed By Offset Lithography
Binding: Saddle Stitch
Mag. Trimmed Size: 8″ x 10-7/8″
Columns Per Page: 3 @ 2-1/4″ wide
140 Agate Lines Per Column (10″)
LIVE COPY AREA: 7″ X 10″

Material Requirements

Preferred Material
PDF – saved hi-resolution (2400 dpi), fonts embedded, press optimized, binary, full resolution tif output.
Contact the Production department for exact Distiller settings.
EPS – hi-resolution, all fonts saved outlines/curves/paths.
TIF – flattened hi-resolution.
JPEG – hi-resolution
Note: If native application files are sent, Publishers Development will convert files to pdfs.

File Requirements
Image resolution: 300 dpi
Fonts saved to outlines/paths.
Black & White files – grayscale
Color files – CMYK
Hard copy must accompany all files.
A faxed proof must be sent for all e-mail ads.
MAC or PC – We are Macintosh based, PC format is accepted if saved in accepted format.
MEDIA – CD, E-Mail or FTP site. (contact advertising for information)

ONE COLOR: Black & White
SCREEN: 133 Lines Per Inch
PROOFS: Simple Print
INK DENSITY:
100% MAXIMUM

TWO COLOR: Black & 1 other Color All PMS Colors will be converted to CMYK
SCREEN: 133 Line Per Inch
PROOFS: Color Laser or equivalent
INK DENSITY: 160% MAXIMUM

FOUR COLOR: Process Colors Only
SCREEN: 133 Lines Per Inch
PROOFS: Color Laser or equivalent
INK ROTATION: Yellow (down first), Magenta, Cyan and Black (down last)
INK DENSITY: 300% Maximum Overall. (Limit of one solid). 60% Black, 90% Cyan, 75% Magenta, 75% Yellow

SHIP ORDERS & MATERIALS
Attn: Advertising Department
Shooting Industry
12345 World Trade Drive, San Diego, CA 92128
production@nullshootingindustry.com

>> Click Here << To Download A PDF Of Production Specifications

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