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Advertising Rates

Business Journal Of The Firearms Retailer Since 1955

Shooting Industry Advertising Rates

Rate Card No. 33

BLACK & WHITE 1X 3X 6X 9X 12X 18X
1 Page $4,228 $3,805 $3,594 $3,382 $3,171 $2,960
2/3 Page 2,928 2,635 2,489 2,342 2,196 2,050
1/2 Page 2,278 2,050 1936 1,822 1,709 1,595
1/3 Page 1,628 1,465 1,384 1,302 1,221 1,140
1/4 Page 1,303 1,173 1,108 1,042 977 912
1/6 Page 978 880 831 782 734 685
4 848 763 721 678 636 594
3 718 646 610 574 539 503
2-1/2 653 588 555 522 490 457
2 588 529 500 470 441 412
1 458 412 389 366 344 321
2 COLOR 1X 3X 6X 9X 12X 18X
1 Page $5,367 $4,830 $4,562 $4,294 $4,025 $3,757
2/3 Page 3,797 3,417 3,227 3,038 2,848 2,658
1/2 Page 3,012 2,711 2,560 2,410 2,259 2,108
1/3 Page 2,227 2,004 1,893 1,782 1,670 1,559
1/4 Page 1,835 1,651 1,559 1,468 1,376 1,284
1/6 Page 1,442 1,298 1,226 1,154 1,082 1,009
4 COLOR 1X 3X 6X 9X 12X 18X
1 Page $6,711 $5,559 $5,250 $4,942 $4,633 $4,324
2/3 Page 4,337 3,903 3,686 3,470 3,253 3,036
1/2 Page
3,417
3,075 2,904 2,734 2,563 2,392
1/3 Page 2,497 2,247 2,122 1,998 1,873 1,748
1/4 Page 2,037 1,833 1,731 1,630 1,528 1,426
1/6 Page 1,577 1,419 1,340 1,262 1,183 1,104
COVERS 1X 3X 6X 9X 12X 18X
Covers 1 $7,203 $6,483 $6,123 $5,763 $5,402 $5,042
Covers 2 6,339 5,705 5,388 5,071 4,754 4,437
Covers 3 6,267 5,640 5,327 5,013 4,700 4,387
Cover 4 6,843 6,159 5,817 5,474 5,132 4,790

PREFERRED POSTION & BLEED: Add 10% – min. 1/4 pg.
MINIMUM RATE HOLDER: Rate holder 1/6 pg.
COMMISSION: 15% to recognized agencies
CASH DISCOUNT: 2% – 10 days; Net 30 days from invoice date
CONTRACT AND COPY REGULATIONS: Publisher follows SRDS CONSUMER MAGAZINE CONTRACT AND COPY REGULATIONS Copies of regulations available on request. CANCELLATIONS: Cannot be processed after the MATERIAL DUE DATE.

>> Click Here << To Download A PDF Of Advertising Rates

Advertising Sales Director:
Anita Carson
anita@nullshootingindustry.com
Phone: (866) 972-4545
Fax: (858) 605-0211

Advertising Account Executive:
Raymond Jones
raymond@nullfmgpublications.com
Phone: (800) 533-7988
Fax: (858) 605-0239

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