Advertising Rates

Business Journal Of The Firearms Retailer Since 1955

Shooting Industry Advertising Rates

Rate Card No. 33 / Effective December 2006 Issue

BLACK & WHITE	1X	3X	6X	9X	12X	18X
1 Page	$4,228	$3,805	$3,594	$3,382	$3,171	$2,960
2/3 Page	2,928	2,635	2,489	2,342	2,196	2,050
1/2 Page	2,278	2,050	1936	1,822	1,709	1,595
1/3 Page	1,628	1,465	1,384	1,302	1,221	1,140
1/4 Page	1,303	1,173	1,108	1,042	977	912
1/6 Page	978	880	831	782	734	685
4	848	763	721	678	636	594
3	718	646	610	574	539	503
2-1/2	653	588	555	522	490	457
2	588	529	500	470	441	412
1	458	412	389	366	344	321
2 COLOR	1X	3X	6X	9X	12X	18X
1 Page	$5,367	$4,830	$4,562	$4,294	$4,025	$3,757
2/3 Page	3,797	3,417	3,227	3,038	2,848	2,658
1/2 Page	3,012	2,711	2,560	2,410	2,259	2,108
1/3 Page	2,227	2,004	1,893	1,782	1,670	1,559
1/4 Page	1,835	1,651	1,559	1,468	1,376	1,284
1/6 Page	1,442	1,298	1,226	1,154	1,082	1,009
4 COLOR	1X	3X	6X	9X	12X	18X
1 Page	$6,711	$5,559	$5,250	$4,942	$4,633	$4,324
2/3 Page	4,337	3,903	3,686	3,470	3,253	3,036
1/2 Page	3,417	3,075	2,904	2,734	2,563	2,392
1/3 Page	2,497	2,247	2,122	1,998	1,873	1,748
1/4 Page	2,037	1,833	1,731	1,630	1,528	1,426
1/6 Page	1,577	1,419	1,340	1,262	1,183	1,104
COVERS	1X	3X	6X	9X	12X	18X
Covers 1	$7,203	$6,483	$6,123	$5,763	$5,402	$5,042
Covers 2	6,339	5,705	5,388	5,071	4,754	4,437
Covers 3	6,267	5,640	5,327	5,013	4,700	4,387
Cover 4	6,843	6,159	5,817	5,474	5,132	4,790

PREFERRED POSTION & BLEED: Add 10% – min. 1/4 pg.
MINIMUM RATE HOLDER: Rate holder 1/6 pg.
COMMISSION: 15% to recognized agencies
CASH DISCOUNT: 2% – 10 days; Net 30 days from invoice date
CONTRACT AND COPY REGULATIONS: Publisher follows SRDS CONSUMER MAGAZINE CONTRACT AND COPY REGULATIONS Copies of regulations available on request. CANCELLATIONS: Cannot be processed after the MATERIAL DUE DATE.

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Advertising Sales:
Delano Amaguin
delano@shootingindustry.com
Phone: (888) 732-6461
Fax: (858) 605-0208

Advertising Sales Director:
Anita Carson
anita@shootingindustry.com
Phone: (866) 972-4545
Fax: (858) 605-0211

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