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By The Numbers: Expanding In Archery, Bowhunting

By The Numbers: Expanding In Archery, Bowhunting

Should firearm dealers expand their product offerings to include archery and bowhunting? A major nationwide archery survey shows that nearly 19 million Americans ages 18 and older participated in archery or bowhunting in 2012, strongly supporting expansion into this segment of the market.

The survey, conducted by the Archery Trade Association (ATA), is unique in that it doesn’t pull numbers from other data, such as how many bows were sold in 2012. Rather, a surveying firm called more than 8,000 people throughout the U.S. to gather the data, making the survey the first of its kind.

“Often, the number of archers and bowhunters in the U.S. is estimated by the number of bows, arrows and other equipment sold, as well as how many hunting licenses were issued within a given year,” said Jay McAninch, ATA’s president and CEO. “The results of this survey provide an accurate assessment of where the archery industry is currently and where it has room to grow.”

The ATA has helped fund, develop and implement programs to grow archery for more than a decade. The demand for archery products and media attention for the sport has increased in recent years. However, a lack of scientific data has made it impossible to determine true nationwide archery participation and interest — until now.

“The survey results already have changed the archery industry’s course,” McAninch said. “Now that we know who is interested in archery and who currently identifies themselves as an archer or bowhunter, we can offer products and education to accommodate current archers while engaging a new audience.”

McAninch said some of the most useful survey results pertained to archery participation, regions where the sport is popular and the bows and other types of products archers and bowhunting enthusiasts prefer to use.

“Clearly, 2012 gave archery a marketing boost unlike anything enjoyed by other sports,” McAninch said. “But it still wasn’t clear who was involved in archery and bowhunting until now. This survey has offered much-needed clarity for those of us who are working to reach archers and potential archers.”

In addition to identifying nearly 19 million active adult archers in the U.S., the survey found 33 percent of all archers who participated in the sport in 2012 were women. The rise in popularity of The Hunger Games, which heralds archer Katniss Everdeen as its heroine, may have played a role in these strong numbers.

“We were pleased to learn that one-third of all archery participants last year were women, and that four million women were involved exclusively in archery,” McAninch said. “These numbers prove the archery market is strong. They also indicate archery appeals to a younger audience and target archery appeals to women more broadly than bowhunting.”

The survey also showed archery and bowhunting participants are spread out fairly equally throughout the U.S., with the largest group residing in the northeast, followed by the south. The majority of archery enthusiasts live in small cities and rural areas.

In equipment, the survey found most archers used compound bows in 2012, a fact that came as no surprise to McAninch. He noted, however, the numbers of archers who utilize more than one bow type, or all three bow types, were higher than expected.

“The archery industry works tirelessly to appeal to new archers, while staying true to bowhunters,” McAninch said. “The results of this survey indicate that the industry is strong. Now that we know who is shooting archery, where to focus our efforts and what bows archers are using, we can help more people get involved with this outstanding sport.”

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Pink ProTac HL has an MSRP of $141.67 and includes
Streamlight’s Limited Lifetime Warranty.

Pink Streamlight ProTac HL Benefits Cancer Research

Streamlight has introduced a pink version of its high-lumen ProTac HL tactical flashlight to raise money for the Breast Cancer Research Foundation.

Streamlight will donate $3 from the sale of each pink ProTac HL to the foundation. To date, the company has donated more than $450,000 to the research organization — an amount raised from sales of its existing pink flashlight products, including pink versions of its Strion LED tactical light and Nano Light key chain light.

“Breast cancer affects millions of women and their families, and Streamlight is proud to continue doing our part to help raise money for a cure for this devastating disease,” said Loring Grove, Streamlight’s global brand manager and a breast cancer survivor.

The ProTac HL uses the latest in C4 LED technology to deliver 600 lumens and 16,000 candelas. With its extraordinary lumen light output, it is designed for flooding an area with light, while still providing a strong, focused beam. The BCRF

Streamlight has introduced a pink version of its high-lumen ProTac HL tactical flashlight to raise money for the Breast Cancer Research Foundation.

Streamlight will donate $3 from the sale of each pink ProTac HL to the foundation. To date, the company has donated more than $450,000 to the research organization — an amount raised from sales of its existing pink flashlight products, including pink versions of its Strion LED tactical light and Nano Light key chain light.

“Breast cancer affects millions of women and their families, and Streamlight is proud to continue doing our part to help raise money for a cure for this devastating disease,” said Loring Grove, Streamlight’s global brand manager and a breast cancer survivor.

The ProTac HL uses the latest in C4 LED technology to deliver 600 lumens and 16,000 candelas. With its extraordinary lumen light output, it is designed for flooding an area with light, while still providing a strong, focused beam. The BCRF

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www.griffintechnology.com and www.mossyoak.com

Mossy Oak Covers iPhones, iPads

Griffin Technology and Mossy Oak have partnered to expand Griffin’s ultra-rugged Survivor line to include Mossy Oak cases for iPhones and iPads. The partnership grants Griffin global exclusivity on Mossy Oak patterns for all extreme-duty mobile device cases.

With cell phone and tablet devices playing a critical part of our everyday lives, outdoor enthusiasts are taking their gadgets with them into the field. That makes owning a durable case like the Survivor line attractive. Survivor is built to military standards, protecting devices from drops, wind-blown rain and vibration.

“Outdoors enthusiasts appreciate products that can withstand the elements and the beating that can come with the outdoors lifestyle,” said Chris Paradise, Mossy Oak senior vice president and chief sales officer. “We’ve put the Griffin Survivor cases to the test and they live up to their word. We’re happy to have our pattern on such a great product.”

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www.zippooutdoor.com
www.facebook.com/zippooutdoor

Zippo Introduces New Campfire Carrier

Zippo has launched the Campfire Carrier, which gives hunters and outdoorsmen an easy way to carry campfire wood more efficiently. Made from tough, ballistic grade nylon, the Campfire Carrier can transport an armload worth of wood in one hand, allowing the outdoorsman to carry other equipment or another load of wood in the other hand.

The Campfire Carrier’s nylon sling also provides protection from scratches, dirt and any unwanted creatures attached to the wood. The ergonomically designed handle also helps eliminate pinch-points. For added convenience, the Campfire Carrier includes large mesh pockets for storing other necessities for starting a fire.
By J.K. Autry

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