By Lisa Parsons-Wraith Busting clays and bagging birds continue to attract women to the shooting sports. Shotgun ranges have done
By Lisa Parsons-Wraith When and where to carry are some of the questions women must ask themselves when they become
Retailers and manufacturers are ramping up their efforts to reach out to women in the shooting sports. More and more
Ladies who take up the shooting sports become very skilled at making do with what they’ve been given. They may
Reaching out to a younger generation is one of the major challenges in the shooting industry today. As a whole,
When a woman visits your store for the first time, her friends more than likely recommended your store to her.