By Lisa Parsons-Wraith Personal defense is the reason most often cited by women as they decide to purchase a firearm.
By Lisa Parsons-Wraith Predicting trends in the shooting industry post-election requires the powers of a psychic. One trend dealers can
By Lisa Parsons-Wraith Clay busting, whether it be skeet, trap or sporting clays, has always enjoyed enormous popularity with women.
By Lisa Parsons-Wraith Good old-fashioned customer service seems to be a buzzword for women. When women walk into a gun
By Lisa Parsons-Wraith Time and again, the industry has been told women are the future of the shooting sports —
By Lisa Parsons-Wraith When women visit a gun shop, a huge motivating factor is protecting loved ones — or themselves