Reaching out to a younger generation is one of the major challenges in the shooting industry today. As a whole,
When a woman visits your store for the first time, her friends more than likely recommended your store to her.
Anyone who’s gone through the process of starting a new business knows it’s extremely challenging. Combine regular challenges with the
The most useful personal-defense tool is the one you have with you when you need it. Women can be immensely
Creation and retention of customers is what keeps a business humming. When it comes to the women’s shooting market, education
Retailers across the country are probably already humming the old carol, “It’s the Most Wonderful Time of the Year!” as