Retailers and manufacturers are ramping up their efforts to reach out to women in the shooting sports. More and more
Ladies who take up the shooting sports become very skilled at making do with what they’ve been given. They may
Reaching out to a younger generation is one of the major challenges in the shooting industry today. As a whole,
When a woman visits your store for the first time, her friends more than likely recommended your store to her.
Anyone who’s gone through the process of starting a new business knows it’s extremely challenging. Combine regular challenges with the
The most useful personal-defense tool is the one you have with you when you need it. Women can be immensely