Category Archives: Featured

Optimized Optics

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Maximize Margins With Must-Have Products By Pat Covert There are a number of reasons why you should optimize your optics

Show Stoppers!

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Dealers Select Their “Best In Show” Products By Carolee Anita Boyles The aisles at SHOT Show 2016 were crowded and

New Product Showcase

By Jazz Jimenez & Jade Moldé With 1,600 exhibitors debuting thousands of new products at SHOT Show, we narrowed our

SHOT Show In Review

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Industry Optimistic After Strong Showing At Annual Trade Show By Jade Moldé In describing the 2016 SHOT Show, the words

Long-Gun Shift

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Recent Trends Drive Sales In Long Guns & Accessories By Carolee Anita Boyels The long-gun market has undergone enormous changes

Fine-Tuning Knife Sales

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Become A “Go-To” Store For Cutlery Customers By Pat Covert Chances are you’re already selling knives and other cutlery-related items

Focus: Recreational Shooters

Research On Increasing Participation Within Non-Traditional Audiences By Rob Southwick and Cody Larrimor Recent years have brought significant growth for

Selling Beyond The Gun

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Dealers Encourage Personal-Defense Accessory Sales By Kevin Russelburg It’s well established one of the main criteria for selecting the proper

Turkey Season In Sight

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Create Duel-Season Hunters Through Spring Turkey Hunting Sales By Carolee Anita Boyles With spring just around the corner, turkey season