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Firearm Safety. The Right Message. A...

Firearm Safety. The Right Message. Always.

The industry sends a massive number of messages to consumers in today’s...

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An Unpleasant Summer For Firearms Sa...

I think we can all agree: We’re not in 2013 anymore — especially as it...

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Devastation Of Under-The-Radar Campa...

Anti-gun and anti-industry campaigns come in many forms. There are...

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Charting A Course For Future Growth

Charting A Course For Future Growth

What will it take to increase participation in hunting and target shooting...

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Facing The Harsh Realities Of The Su...

The summer sales slump is hitting particularly hard this year. The forecast of...

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Black Rain Ordnance: “We Are Not Bac...

Black Rain Ordnance: “We Are Not Backing Down”

Black Rain Ordnance received a great deal of unexpected attention in early...

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Anti-Gun Movement Takes Note Of Indu...

Anti-Gun Movement Takes Note Of Industry

It was a “we have arrived” event for the industry in April, one of those...

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Is The South Becoming The New Gun Va...

Is the heart of U.S. firearms manufacturing migrating to the South? It looks...

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Increasing Percentage of Americans: ...

Increasing Percentage of Americans: Gun Laws Too Strict

Are firearms less likely to be regulated in the future? That could be the...

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Industry Closes “Crazy Year Of Busin...

To no surprise, overall firearms sales during December 2013 did not match...

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Consumers Shop Online, Set Cyber Sal...

Without fear of challenge, we declare the expanded 2013 holiday selling season...

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Hunting Increases, Impacts Economy

Hunting Increases, Impacts Economy

Hunting is increasing. In recent years, the industry has seen modest increases...

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A Convenient Lie

More guns equal more deaths.” This “truth” is foundational to the...

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Major Companies Reinforce Positions ...

Major industry companies continue to grow, strengthening their positions in...