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Change The Approach. Manipulate The ...

Change The Approach. Manipulate The Message

The lack of national headlines about anti-gun assaults can be detrimental to...

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Grab Their Attention With Industry’s...

Grab Their Attention With Industry’s Economic Impact

In the world of firearms and ammunition, conversations invariably center on...

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The Battle Of 2016 Begins

The Battle Of 2016 Begins

The launch of Hillary Clinton’s presidential campaign in April set the stage...

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Reestablishing A Strong Sales Footin...

Reestablishing A Strong Sales Footing

The industry continues to navigate a soft, yet sometimes encouraging market,...

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The Sportsmen’s Act — Take Action No...

The Sportsmen’s Act is back and it deserves your attention — and action....

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Firearm Sales Up At 2014 Close. Prof...

Firearm Sales Up At 2014 Close. Profits?

The industry closed its 2014 firearm sales on a positive note — at least in...

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Americans Safer With Guns In Home

National surveys continue to support Americans’ right — and desire — to...

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All-Out Selling: A Sprint To 2015

Last month’s national elections provided a much needed industry morale...

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Firearm Safety. The Right Message. A...

Firearm Safety. The Right Message. Always.

The industry sends a massive number of messages to consumers in today’s...

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An Unpleasant Summer For Firearms Sa...

I think we can all agree: We’re not in 2013 anymore — especially as it...

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Devastation Of Under-The-Radar Campa...

Anti-gun and anti-industry campaigns come in many forms. There are...

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Charting A Course For Future Growth

Charting A Course For Future Growth

What will it take to increase participation in hunting and target shooting...

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Facing The Harsh Realities Of The Su...

The summer sales slump is hitting particularly hard this year. The forecast of...

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Black Rain Ordnance: “We Are Not Bac...

Black Rain Ordnance: “We Are Not Backing Down”

Black Rain Ordnance received a great deal of unexpected attention in early...