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Upgrading Your Worldwide Virtual Cur...

Upgrading Your Worldwide Virtual Curb Appeal

Fifteen seconds — that’s the average length of time a customer spends on...

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You Can’t Put A Price On Loyalty

You Can’t Put A Price On Loyalty

Randy Pausch, Disney imagineer, talks fondly about the “$100,000 salt and...

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Hitting The Mark With Your “Mark”...

Hitting The Mark With Your “Mark”

When the University of California rebranded their identity a couple years ago...

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What Women Gun Owners Want

What Women Gun Owners Want

Over the past decade there has been a significant rise in gun ownership among...

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Marketing To Growing Young Guns Mark...

Marketing To Growing Young Guns Market

All Ralphie Parker wants for Christmas in the 1983 holiday classic film A...

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Hunting For Sales? Use Promos And Re...

Hunting For Sales? Use Promos And Rebates

With the holidays quickly approaching, customers aren’t just on the hunt for...

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Create A Sense Of Community To Incre...

Create A Sense Of Community To Increase Sales

Are classic salesmen or saleswomen — with their crisply ironed khakis and...

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Realtree Goes Beyond Camo

Realtree Goes Beyond Camo

In the time it takes to doodle some new marketing ideas for your gun store on...

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FNH USA Sends The Message: Tread Lig...

FNH USA Sends The Message: Tread Lightly!

“It’s Like Shooting Ourselves In The Foot!” That’s the message from...

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Survey Shows Hunters, Shooters Aim T...

Survey Shows Hunters, Shooters Aim To Keep Spending

The hunting and shooting industries will continue to enjoy insulation from the...

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New Dealers: NSSF Waives Eligibility...

New Dealers: NSSF Waives Eligibility Requirement

NSSF listened to new retail members in a major way by waiving the one-year...

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Revamped Websites Raise The Bar

Revamped Websites Raise The Bar

Consumers have come to expect an eye-popping online presence, and industry...

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Americans Increasingly Unhappy With ...

Every business owner knows, or learns quickly, customer service is one of the...

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Duck Commander Calls-In Incredible S...

Duck Commander Calls-In Incredible Sales

If it seems like the Robertsons of Duck Commander fame are everywhere these...