By Taylor Smithfield Last month, we discussed the value of “influencer marketers,” the new and improved version of brand spokespeople.
By Taylor Smithfield Online retailers have held some advantages over brick-and-mortars when it comes to customer acquisition and retention. While
By Taylor Smithfield You know the drill. You’re only supposed to grab a gallon of milk, a pack of toilet
By Taylor Smithfield This past October marked the one-year anniversary of the EVM (Europay, MasterCard and Visa) fraud liability shift.
By Taylor Smithfield Let’s face it; window-shopping just isn’t what it used to be. Strolling down Main Street, longingly gazing
By Taylor Smithfield A common mistake retailers sometimes make is attempting to sell the features of a product over the