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Loyal Employees Go The Extra Mile

Loyal Employees Go The Extra Mile

“Always put the customer first.” This phrase or some variation of the...

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Kick The “Leaky Bucket Syndrome”

Kick The “Leaky Bucket Syndrome”

“Customer conversions,” a term casually tossed around on marketing blogs...

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Guntry Clubs: A Luxury Your Grandpa ...

Guntry Clubs: A Luxury Your Grandpa Never Knew

Gourmet restaurants and cafés, live-fire shoot houses, gunsmiths, gun vaults...

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In The Zone: A Successful Blueprint ...

In The Zone: A Successful Blueprint For Your Retail Space

Next time you walk into a store, note the direction your feet take you. If...

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1.8 Billion Reasons To Market With V...

1.8 Billion Reasons To Market With Video

If a picture is worth 1,000 words, imagine how many words a video is worth....

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Upgrading Your Worldwide Virtual Cur...

Upgrading Your Worldwide Virtual Curb Appeal

Fifteen seconds — that’s the average length of time a customer spends on...

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You Can’t Put A Price On Loyalty

You Can’t Put A Price On Loyalty

Randy Pausch, Disney imagineer, talks fondly about the “$100,000 salt and...

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Hitting The Mark With Your “Mark”...

Hitting The Mark With Your “Mark”

When the University of California rebranded their identity a couple years ago...

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What Women Gun Owners Want

What Women Gun Owners Want

Over the past decade there has been a significant rise in gun ownership among...

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Marketing To Growing Young Guns Mark...

Marketing To Growing Young Guns Market

All Ralphie Parker wants for Christmas in the 1983 holiday classic film A...

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Hunting For Sales? Use Promos And Re...

Hunting For Sales? Use Promos And Rebates

With the holidays quickly approaching, customers aren’t just on the hunt for...

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Create A Sense Of Community To Incre...

Create A Sense Of Community To Increase Sales

Are classic salesmen or saleswomen — with their crisply ironed khakis and...

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Realtree Goes Beyond Camo

Realtree Goes Beyond Camo

In the time it takes to doodle some new marketing ideas for your gun store on...

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FNH USA Sends The Message: Tread Lig...

FNH USA Sends The Message: Tread Lightly!

“It’s Like Shooting Ourselves In The Foot!” That’s the message from...