Personal Defense Market | Shooting Industry Magazine

What Do You Sell When You Can’...

There were plenty of rifles for sale at ProArms Gun Shop in Live Oak,...

There is a certain kind of customer. You know the type. He may never win a...

Your female customers may have different needs than your male customers....

Close on the heels of “the customer is always right” is the rule, “If I...

For longer than any of us in the industry have been alive, replacement grips...

The poor economy can change the buying habits of gun shop customers, sometimes...

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Sales staff dress codes vary within all retail businesses, usually reflecting...

Recently, I was hanging out at one of my favorite gun shops, the Sand Burr Gun...

The highly dedicated personal-defense gun owner is the dream customer for a...

A gun shop’s stock in trade is largely the knowledge dealers and their sales...