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New Defense Guns At NRAAM 2015

New Defense Guns At NRAAM 2015

While SHOT Show is the logical place for new product introductions, there are...

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Expand Accessories Sales With Versat...

Expand Accessories Sales With Versatile Products

We’re seeing sales return to normal after “the bubble broke,” which...

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Eagerly Anticipated Guns From SHOT S...

Eagerly Anticipated Guns From SHOT Show

There wasn’t a bumper crop of new defense guns introduced at SHOT Show this...

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Selling MSRs As Home-Defense Guns

Selling MSRs As Home-Defense Guns

It wasn’t long ago when the market panic for modern sporting rifles (MSRs)...

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How To Sell 1911s To New Customers

How To Sell 1911s To New Customers

The 1911 pistol is an enduring classic, more popular today than ever. They...

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Focus On Technique, Build Trust With...

Focus On Technique, Build Trust With Your Customers

When customers come into your store and can’t rack the slide of the semiauto...

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Highlight The Advantage Of Weapon-Mo...

Highlight The Advantage Of Weapon-Mounted Lights

In September, we looked at the laser sight market in this column. Now, let’s...

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Snub-Nose Revolvers: Accessory Optio...

Snub-Nose Revolvers: Accessory Options Abound

Yes, micro-size .380s, subcompact 9mm semiautos and larger-caliber pistols are...

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Additional Selling Tips For Highly A...

Additional Selling Tips For Highly Advanced Laser Sights

We’ve come a long way since the original, giant laser sights were introduced...

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Successful Gun Business In Hostile T...

Successful Gun Business In Hostile Territory

For American gun owners and the industry that serves them, it’s easy these...

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Buying Trends: Armed Citizens Versus...

Buying Trends: Armed Citizens Versus Off-Duty Cops

Historically, our nation’s law-abiding citizens have protected themselves...

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Tailor Knife Sales To Build Trust, B...

Tailor Knife Sales To Build Trust, Better Business

Remember when TSA created a firestorm in March 2013 by announcing it intended...

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Flying With Firearms: What Your Cust...

Flying With Firearms: What Your Customers Need To Know

Here’s a situation many of you have likely experienced more than once: Your...

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Explain Subtleties Of New Guns To Cl...

Explain Subtleties Of New Guns To Close Sales

Generally, new products are more evolution than revolution, cell phones are a...