The “Greatest Generation” is fading away fast; many of their children, the “Baby Boomers,” have already gone to their reward,
We’re seeing sales return to normal after “the bubble broke,” which looks to some like a recession in the industry.
It wasn’t long ago when the market panic for modern sporting rifles (MSRs) and similar rifles was so intense they
When customers come into your store and can’t rack the slide of the semiauto pistol they wanted to buy, you
Yes, micro-size .380s, subcompact 9mm semiautos and larger-caliber pistols are a big part of your concealed carry sales these days
For American gun owners and the industry that serves them, it’s easy these days to feel like a persecuted minority.