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Equip Your Wheelchair-Bound Customer...

Equip Your Wheelchair-Bound Customers

Your physically challenged customers have a particular need for your knowledge...

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When Hardware Is In Short Supply, Se...

When Hardware Is In Short Supply, Sell Training

Your customers come to your gun shop for more than guns and ammo. A major...

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What Do You Sell When You Can’...

There were plenty of rifles for sale at ProArms Gun Shop in Live Oak,...

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Selling The Guns Of The Champions

Selling The Guns Of The Champions

There is a certain kind of customer. You know the type. He may never win a...

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Identify The Right Handgun For Women...

Identify The Right Handgun For Women Customers

Your female customers may have different needs than your male customers....

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“Why Didn’t You Tell Me?...

“Why Didn’t You Tell Me?”

Close on the heels of “the customer is always right” is the rule, “If I...

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Get A Firmer Grip On Grip Sales

Get A Firmer Grip On Grip Sales

For longer than any of us in the industry have been alive, replacement grips...

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The Economy And The Personal Defense...

The Economy And The Personal Defense Gun Market

The poor economy can change the buying habits of gun shop customers, sometimes...

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Make The Right Impression

Make The Right Impression

Sales staff dress codes vary within all retail businesses, usually reflecting...

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Grip On Safety – Show ‘E...

Grip On Safety – Show ‘Em How To Work ‘Em

Recently, I was hanging out at one of my favorite gun shops, the Sand Burr Gun...

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The Highly Dedicated Personal-Defens...

The Highly Dedicated Personal-Defense Customer

The highly dedicated personal-defense gun owner is the dream customer for a...

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Sell Accessories Tailored To Your Cu...

Sell Accessories Tailored To Your Customer

A gun shop’s stock in trade is largely the knowledge dealers and their sales...

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Selling 9mm Pocket Pistols

Selling 9mm Pocket Pistols

I call them “slim nines” — semiautomatic pistols chambered for the 9mm...

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NRA Meeting — A Dealer’s Resea...

NRA Meeting — A Dealer’s Research Forum

As an industry event, the SHOT Show is closed to the general public....

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