Posted | 0 Comments

Sell Accessories Tailored To Your Cu...

Sell Accessories Tailored To Your Customer

A gun shop’s stock in trade is largely the knowledge dealers and their sales...

Posted | 0 Comments

Selling 9mm Pocket Pistols

Selling 9mm Pocket Pistols

I call them “slim nines” — semiautomatic pistols chambered for the 9mm...

Posted | 0 Comments

NRA Meeting — A Dealer’s Resea...

NRA Meeting — A Dealer’s Research Forum

As an industry event, the SHOT Show is closed to the general public....

Posted | 0 Comments

Selling More Than One Gun For Person...

Selling More Than One Gun For Personal Defense

“Why should I buy another self-protection gun? I already have...

Posted | 0 Comments

Considering Gift Guns

Considering Gift Guns

I recently shot a Glock Shooting Sports Foundation (GSSF) match. Part of the...

Posted | 1 Comment

Guns And Gear For Geezers

Guns And Gear For Geezers

It is a generally accepted fact in the firearms industry: The average age of...

Posted | 0 Comments

Sell Custom Holsters In Your Gun Sho...

Sell Custom Holsters In Your Gun Shop

Accessories such as holsters make up a good bit of the profit margin of retail...

Posted | 0 Comments

Help Your Customers Obtain Excellenc...

Help Your Customers Obtain Excellence

Owners of general sporting goods stores know that customers hugely appreciate...

Posted | 0 Comments

Help Your Customers Give The Gift Of...

Help Your Customers Give The Gift Of Responsibility

Christmas is upon us, traditionally the boon season in American retailing....

Posted | 0 Comments

Avoiding The Unintentional Illegalit...

Avoiding The Unintentional Illegality

The case that inspired this column concerned a man in his late 20s who became...

Posted | 0 Comments

Name Changed, But Not The Mission

Name Changed, But Not The Mission

With this issue of Shooting Industry, this column’s title is changed from...

Posted | 0 Comments

The Women’s Market From An Exp...

The Women’s Market From An Expert Perspective

To get a better handle on selling handguns to women, Shooting Industry went to...

Posted | 0 Comments

Ammo Prices Cheaper Than 25 Years Ag...

Ammo Prices Cheaper Than 25 Years Ago!

“The ammo I want costs how much now? I’m not paying that!” It’s a...