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Make The Right Impression

Make The Right Impression

Sales staff dress codes vary within all retail businesses, usually reflecting...

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Grip On Safety – Show ‘E...

Grip On Safety – Show ‘Em How To Work ‘Em

Recently, I was hanging out at one of my favorite gun shops, the Sand Burr Gun...

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The Highly Dedicated Personal-Defens...

The Highly Dedicated Personal-Defense Customer

The highly dedicated personal-defense gun owner is the dream customer for a...

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Sell Accessories Tailored To Your Cu...

Sell Accessories Tailored To Your Customer

A gun shop’s stock in trade is largely the knowledge dealers and their sales...

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Selling 9mm Pocket Pistols

Selling 9mm Pocket Pistols

I call them “slim nines” — semiautomatic pistols chambered for the 9mm...

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NRA Meeting — A Dealer’s Resea...

NRA Meeting — A Dealer’s Research Forum

As an industry event, the SHOT Show is closed to the general public....

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Selling More Than One Gun For Person...

Selling More Than One Gun For Personal Defense

“Why should I buy another self-protection gun? I already have...

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Considering Gift Guns

Considering Gift Guns

I recently shot a Glock Shooting Sports Foundation (GSSF) match. Part of the...

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Guns And Gear For Geezers

Guns And Gear For Geezers

It is a generally accepted fact in the firearms industry: The average age of...

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Sell Custom Holsters In Your Gun Sho...

Sell Custom Holsters In Your Gun Shop

Accessories such as holsters make up a good bit of the profit margin of retail...

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Help Your Customers Obtain Excellenc...

Help Your Customers Obtain Excellence

Owners of general sporting goods stores know that customers hugely appreciate...

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Help Your Customers Give The Gift Of...

Help Your Customers Give The Gift Of Responsibility

Christmas is upon us, traditionally the boon season in American retailing....

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Avoiding The Unintentional Illegalit...

Avoiding The Unintentional Illegality

The case that inspired this column concerned a man in his late 20s who became...

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Name Changed, But Not The Mission

Name Changed, But Not The Mission

With this issue of Shooting Industry, this column’s title is changed from...