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Considering Gift Guns

Considering Gift Guns

I recently shot a Glock Shooting Sports Foundation (GSSF) match. Part of the...

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Guns And Gear For Geezers

Guns And Gear For Geezers

It is a generally accepted fact in the firearms industry: The average age of...

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Sell Custom Holsters In Your Gun Sho...

Sell Custom Holsters In Your Gun Shop

Accessories such as holsters make up a good bit of the profit margin of retail...

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Help Your Customers Obtain Excellenc...

Help Your Customers Obtain Excellence

Owners of general sporting goods stores know that customers hugely appreciate...

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Help Your Customers Give The Gift Of...

Help Your Customers Give The Gift Of Responsibility

Christmas is upon us, traditionally the boon season in American retailing....

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Avoiding The Unintentional Illegalit...

Avoiding The Unintentional Illegality

The case that inspired this column concerned a man in his late 20s who became...

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Name Changed, But Not The Mission

Name Changed, But Not The Mission

With this issue of Shooting Industry, this column’s title is changed from...

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The Women’s Market From An Exp...

The Women’s Market From An Expert Perspective

To get a better handle on selling handguns to women, Shooting Industry went to...

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Ammo Prices Cheaper Than 25 Years Ag...

Ammo Prices Cheaper Than 25 Years Ago!

“The ammo I want costs how much now? I’m not paying that!” It’s a...

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