Your physically challenged customers have a particular need for your knowledge and recommendations. These customers are vulnerable to criminal attack,
There were plenty of rifles for sale at ProArms Gun Shop in Live Oak, Fla., in early December 2012. Following
Your female customers may have different needs than your male customers. Identifying and fulfilling those needs wins you the sale.
For longer than any of us in the industry have been alive, replacement grips have been an important element in
Sales staff dress codes vary within all retail businesses, usually reflecting the main theme of products, and of course, the
The highly dedicated personal-defense gun owner is the dream customer for a retail gun shop. For these customers, a weekly