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SI0517_189
May 2017 Digital Edition
  • Handgun Sales Today
  • Good, Better, Best
  • Trending Now
  • Growth Opportunity
  • 2017 L.E. & Tactical Product Showcase

COLUMNS: Personal Defense Market; Outdoor Marketplace;
Arms And The Woman; Industry Watch; Industry News; plus more!

Click Here To View The May 2017 Digital Edition

SI0417_189
April 2017 Digital Edition
  • SHOT Show 2017
  • SHOT Show Standouts
  • 5 Things You May Have Missed At SHOT 2017
  • 2017 SHOT Show Product Showcase

COLUMNS: Personal Defense Market; Outdoor Marketplace;
Arms And The Woman; Industry Watch; Industry News; plus more!

Click Here To View The April 2017 Digital Edition

SI0317_189
March 2017 Digital Edition
  • Reaching Recreational Shooters
  • Attracting The “Next Generation”
  • Edges Ahead
  • Trends In Long Guns

COLUMNS: Personal Defense Market; Outdoor Marketplace;
Arms And The Woman; Industry Watch; Industry News; plus more!

Click Here To View The March 2017 Digital Edition

SI0217_189
February 2017 Digital Edition
  • Self-Defense Alternatives
  • Let’s Talk Turkey
  • In-Store Marketing
  • Building Trust & Relationships

COLUMNS: Personal Defense Market; Outdoor Marketplace;
Arms And The Woman; Industry Watch; Industry News; plus more!

Click Here To View The February 2017 Digital Edition

si0117_189
January 2017 Digital Edition
  • SHOT Show Extra!
  • 2017 SHOT Show New Product Showcase Extra
  • Video Marketing On A Small Budget
  • Forecasting The 2017 New Business Year
  • Pipeline To Profit
  • HAVA: Serving Our Nation’s Heroes
  • Rio 2016

COLUMNS: Personal Defense Market; Outdoor Marketplace;
Arms And The Woman; Industry Watch; Industry News; plus more!

Click Here To View The January 2017 Digital Edition


2016 Issues

si1216_189
December 2016 Digital Edition
  • Sound Bytes 2016
  • SHOT Show 2017
  • Video Marketing Is It For Me?
  • NASGW: On The Move
  • 2017 New Product Showcase

COLUMNS: Personal Defense Market; Outdoor Marketplace;
Arms And The Woman; Industry Watch; Industry News; plus more!

Click Here To View The December 2016 Digital Edition

si1117_189
November 2016 Digital Edition
  • Safety Talk
  • Varmint Hunting Sales: A Year-Round Hit
  • Air Appeal
  • The Hunter “Churn” Factor
  • COLUMNS: Personal Defense Market; Outdoor Marketplace;
    Arms And The Woman; Industry Watch; Industry News; plus more!

    Click Here To View The November 2016 Digital Edition

    si10116_189
    October 2016 Digital Edition
    • What’s Trending In Handguns?
    • Focus: Handgun Sales
    • Hot Knives!
    • Looking For A Sales Bullseye?
    • Forging Partnerships

      COLUMNS: Personal Defense Market; Outdoor Marketplace;
      Arms And The Woman; Industry Watch; Industry News; plus more!

      Click Here To View The October 2016 Digital Edition

      SI0916_189
      September 2016 Digital Edition
      • The Storage Solution
      • Personal-Defense Sales Today
      • The High-Tech Appeal
      • Late Season Strategy
      • COLUMNS: Personal Defense Market; Outdoor Marketplace;
        Arms And The Woman; Industry Watch; Industry News; plus more!

        Click Here To View The September 2016 Digital Edition

        SI0816_189
        August 2016 Digital Edition
        • Attracting Early Hunting Season Customers
        • In-Demand Long Guns
        • Focus: Long Guns
        • Profits In A Flash
        • Rural Community Outreach: The Silver Spur Story

          COLUMNS: Personal Defense Market; Outdoor Marketplace;
          Arms And The Woman; Industry Watch; Industry News; plus more!

          Click Here To View The August 2016 Digital Edition

          SI0716_189
          July 2016 Digital Edition
          • U.S. Firearms Industry Today
          • Maximize Handgun Accessory Sales
          • Gun-Care Commerce
          • Universe’s Greatest Buyers Guide
          • COLUMNS: Personal Defense Market; Outdoor Marketplace;
            Arms And The Woman; Industry Watch; Industry News; plus more!

            Click Here To View The July 2016 Digital Edition

            SI0616_189
            June 2016 Digital Edition
            • What’s Next For Ammo?
            • Make The Most Of Fall Hunting Sales
            • Focus: Fall Hunting Preview
            • Optimized Optics
            • COLUMNS: Personal Defense Market; Outdoor Marketplace;
              Arms And The Woman; Industry Watch; Industry News; plus more!

              Click Here To View The June 2016 Digital Edition

              SI0516_189
              May 2016 Digital Edition
              • Handgun Movers And Shakers
              • “Must-Have” L.E & Tactical Products
              • Products You May Have Missed At SHOT Show
              • L.E. & Tactical 2016 Product Showcase
              • COLUMNS: Personal Defense Market; Outdoor Marketplace;
                Arms And The Woman; Industry Watch; Industry News; plus more!

                Click Here To View The May 2016 Digital Edition

                SI0416_189
                April 2016 Digital Edition
                • SHOT Show In Review
                • Show Stoppers!
                • Products You May Have Missed At SHOT Show
                • 2016 New Product Showcase
                • COLUMNS: Personal Defense Market; Outdoor Marketplace;
                  Arms And The Woman; Industry Watch; Industry News; plus more!

                  Click Here To View The April 2016 Digital Edition

                  SI0316_189
                  March 2016 Digital Edition
                  • The Future Of Recreational Shooting
                  • Focus: Recreational Shooters
                  • Long-Gun Shift
                  • Fine-Tuning Knife Sales
                  • COLUMNS: Personal Defense Market; Outdoor Marketplace;
                    Arms And The Woman; Industry Watch; Industry News; plus more!

                    Click Here To View The March 2016 Digital Edition

                    SI0216_189
                    February 2016 Digital Edition
                    • Selling Beyond The Gun
                    • Turkey Season In Sight
                    • NASGW Expo Launches New Business Year

                    COLUMNS: Personal Defense Market; Outdoor Marketplace;
                    Arms And The Woman; Industry Watch; Industry News; plus more!

                    Click Here To View The February 2016 Digital Edition

                    SI0116_189
                    January 2016 Digital Edition
                    • 2016 New Business Year
                    • Outlook For 2016
                    • Why Should You Support HAVA?
                    • Diversity In The Industry
                    • 2016 SHOT Show Extra
                    • 2016 New Product Showcase Extra

                    COLUMNS: Personal Defense Market; Outdoor Marketplace;
                    Arms And The Woman; Industry Watch; Industry News; plus more!

                    Click Here To View The January 2016 Digital Edition


                    2015 Issues

                    SI1215_189
                    December 2015 Digital Edition
                    • New Business Year
                    • Dealers Forecast 2016
                    • 2016 SHOT Show Preview
                    • The Youth Movement
                    • 2016 New Product Showcase

                    COLUMNS: Personal Defense Market; Outdoor Marketplace;
                    Arms And The Woman; Back Blast & Other Hot Gases; Industry Watch; plus more!

                    Click Here To View The December 2015 Digital Edition

                    SI1115_189
                    November 2015 Digital Edition
                    • HAVA Highlights Family Day Impact
                    • The Business Of Safety
                    • Airsoft/Airgun Sales Bring In New Shooters
                    • Strong Varmint/Predator Market Continues Recent Surge

                    COLUMNS: Personal Defense Market; Outdoor Marketplace;
                    Arms And The Woman; Back Blast & Other Hot Gases; Industry Watch; plus more!

                    Click Here To View The November 2015 Digital Edition

                    SI1015_189
                    October 2015 Digital Edition
                    • The Next Generation
                    • Beeswax & Applesauce
                    • Strength In Handguns
                    • Knife Report: In Demand Blades & More
                    • Bowhunting Business

                    COLUMNS: Personal Defense Market; Outdoor Marketplace;
                    Arms And The Woman; Back Blast & Other Hot Gases; Industry Watch; plus more!

                    Click Here To View The October 2015 Digital Edition

                    SI0915_189
                    September 2015 Digital Edition
                    • Hitting On All Eight
                    • High-Tech Sales Pitch
                    • Handgun Accessories For All
                    • One-Shot Thrill

                    COLUMNS: Personal Defense Market; Outdoor Marketplace;
                    Arms And The Woman; Back Blast & Other Hot Gases; Industry Watch; plus more!

                    Click Here To View The September 2015 Digital Edition

                    SI0815_189
                    August 2015 Digital Edition
                    • Trends In Long-Gun Sales
                    • Accentuate The Positive
                    • Focus: Hunting Market
                    • In The Spotlight: Flashlight Sales

                    COLUMNS: Personal Defense Market; Outdoor Marketplace;
                    Arms And The Woman; Back Blast & Other Hot Gases; Industry Watch; plus more!

                    Click Here To View The August 2015 Digital Edition

                    SI0715_189
                    July 2015 Digital Edition
                    • U.S. Firearms Industry Today
                    • Clean & Go? Or Full Scour?
                    • The Universe’s Greatest Buyer’s Guide

                    COLUMNS: Personal Defense Market; Outdoor Marketplace;
                    Arms And The Woman; Back Blast & Other Hot Gases; Industry Watch; plus more!

                    Click Here To View The July 2015 Digital Edition

                    SI0615_189
                    June 2015 Digital Edition
                    • Gearing Up For Hunting Season
                    • Ammunition And Reloading Update
                    • Focus: Reloading Market
                    • Set Your Sights On Profits
                    • Industry Buzz: Our Sponsors Are The Bee’s Knees!

                    COLUMNS: Personal Defense Market; Outdoor Marketplace;
                    Arms And The Woman; Back Blast & Other Hot Gases; Industry Watch; plus more!

                    Click Here To View The June 2015 Digital Edition

                    SI0515_189
                    May 2015 Digital Edition
                    • Handgun Resurgence
                    • Law Enforcement & Tactical
                    • New Product Showcase: Law Enforcement & Tactical

                    COLUMNS: Personal Defense Market; Outdoor Marketplace;
                    Arms And The Woman; Back Blast & Other Hot Gases; Industry Watch; Dealer Giveaway plus more!

                    Click Here To View The May 2015 Digital Edition

                    SI0415_189
                    April 2015 Digital Edition
                    • 2015 SHOT Show
                    • Best In Show
                    • 2015 New Product Showcase
                    • Dealer Giveaway

                    COLUMNS: Personal Defense Market; Outdoor Marketplace;
                    Arms And The Woman; Back Blast & Other Hot Gases; Industry Watch; Dealer Giveaway plus more!

                    Click Here To View The April 2015 Digital Edition

                    SI0315_189
                    March 2015 Digital Edition
                    • Recreational Shooters Bring Big Business
                    • Just Because It’s New
                    • Accessorize Your Knife Customers
                    • Indoor Range Advvantage
                    • Dealer Giveaway

                    COLUMNS: Personal Defense Market; Outdoor Marketplace;
                    Arms And The Woman; Back Blast & Other Hot Gases; Industry Watch; Dealer Giveaway plus more!

                    Click Here To View The March 2015 Digital Edition

                    SI0215_189
                    February 2015 Digital Edition
                    • Call-In Turkey Sales
                    • Personal Defense Accessory Advantage
                    • Sights On Two-Step Distribution
                    • Dealer Giveaway

                    COLUMNS: Personal Defense Market; Outdoor Marketplace;
                    Arms And The Woman; Back Blast & Other Hot Gases; Industry Watch; Dealer Giveaway plus more!

                    Click Here To View The February 2015 Digital Edition

                    SI0115_189
                    2015 Digital Edition
                    • New Business Year 2015
                    • Looking Ahead
                    • HAVA Sets Strong Goals For 2015
                    • SHOT Show 2015 Update!
                    • David & Goliath: The Green Top Story
                    • 2015 New Product Showcase Extra
                    • Dealer Giveaway

                    COLUMNS: Personal Defense Market; Outdoor Marketplace;
                    Arms And The Woman; Back Blast & Other Hot Gases; Industry Watch; Dealer Giveaway plus more!

                    Click Here To View The January 2015 Digital Edition


                    2014 Issues

                    SI1214_189
                    December 2014 Digital Edition
                    • 2015 New Business Year
                    • Dealers: Facing The Challenges
                    • 2015 SHOT Show
                    • 2015 New Product Showcase
                    • Dealer Giveaway

                    COLUMNS: Personal Defense Market; Outdoor Marketplace;
                    Arms And The Woman; Back Blast & Other Hot Gases; Industry Watch; Dealer Giveaway plus more!

                    Click Here To View The December 2014 Digital Edition

                    SI1114_189
                    November 2014 Digital Edition
                    • Safety: It’s Never Optional
                    • What Varmint Hunters Want
                    • Air Profits
                    • Dealer Giveaway

                    COLUMNS: Personal Defense Market; Outdoor Marketplace;
                    Arms And The Woman; Back Blast & Other Hot Gases; Industry Watch; Dealer Giveaway plus more!

                    Click Here To View The November 2014 Digital Edition

                    SI1014_189
                    October 2014 Digital Edition
                    • X Marks The Spot… For Industry Camaraderie!
                    • Handgun Selling Never Stops
                    • Bowhunting For Profits
                    • Standout Blades
                    • Dealer Giveaway

                    COLUMNS: Personal Defense Market; Outdoor Marketplace;
                    Arms And The Woman; Back Blast & Other Hot Gases; Industry Watch; Dealer Giveaway plus more!

                    Click Here To View The October 2014 Digital Edition

                    SI0914_189
                    September 2014 Digital Edition
                    • 2014 Shooting Industry Masters
                    • Amplify High-Tech Sales
                    • The Handgun Accessory Incentive
                    • Modern Muzzleloading
                    • Dealer Giveaway

                    COLUMNS: Personal Defense Market; Outdoor Marketplace;
                    Arms And The Woman; Back Blast & Other Hot Gases; Industry Watch; Dealer Giveaway plus more!

                    Click Here To View The September 2014 Digital Edition

                    SI0814_189
                    August 2014 Digital Edition
                    • Return To Balance
                    • The High-Tech, High-Profit Business Of Hunting
                    • Highlight Flashlight Sales
                    • Dealer Giveaway

                    COLUMNS: Personal Defense Market; Outdoor Marketplace;
                    Arms And The Woman; Back Blast & Other Hot Gases; Industry Watch; Dealer Giveaway plus more!

                    Click Here To View The August 2014 Digital Edition

                    SI0714_189
                    July 2014 Digital Edition
                    • Selling Gun Care
                    • U.S. Firearms Industry Today
                    • The Universe’s Greatest Buyer’s Guide
                    • Dealer Giveaway

                    COLUMNS: Personal Defense Market; Outdoor Marketplace;
                    Arms And The Woman; Back Blast & Other Hot Gases; Industry Watch; Dealer Giveaway plus more!

                    Click Here To View The July 2014 Digital Edition

                    SI0614_189
                    June 2014 Digital Edition
                    • Focus On Optic Sales
                    • The Hunting Surge
                    • Ammunition & Reloading
                    • Hitting The Fiscal Bull’s-Eye
                    • Masters Salute
                    • Dealer Giveaway

                    COLUMNS: Personal Defense Market; Outdoor Marketplace;
                    Arms And The Woman; Back Blast & Other Hot Gases; Industry Watch; Dealer Giveaway plus more!

                    Click Here To View The June 2014 Digital Edition

                    SI0514_189
                    May 2014 Digital Edition
                    • Selling Handguns To The Next Generation
                    • Law Enforcement & Tactical
                    • L.E.New Product Showcase
                    • Dealer Giveaway

                    COLUMNS: Personal Defense Market; Outdoor Marketplace;
                    Arms And The Woman; Back Blast & Other Hot Gases; Industry Watch; Dealer Giveaway plus more!

                    Click Here To View The May 2014 Digital Edition

                    SI0414_189
                    April 2014 Digital Edition
                    • Shot Show 2014 Review
                    • Dealers Predict SHOT Show Top-Seller
                    • 2014 New Product Showcase
                    • Dealer Giveaway

                    COLUMNS: Personal Defense Market; Outdoor Marketplace;
                    Arms And The Woman; Back Blast & Other Hot Gases; Industry Watch; Dealer Giveaway plus more!

                    Click Here To View The April 2014 Digital Edition

                    SI0314_189
                    March 2014 Digital Edition
                    • Today’s Recreational Shooter
                    • Long-Gun Market 2014
                    • Sharpen Your Retail Knife Sales
                    • Dealer Giveaway

                    COLUMNS: Personal Defense Market; Outdoor Marketplace;
                    Arms And The Woman; Back Blast & Other Hot Gases; Industry Watch; Dealer Giveaway plus more!

                    Click Here To View The March 2014 Digital Edition

                    SI0214_189
                    February 2014 Digital Edition
                    • The Motivated Hunter
                    • Personal Defense Beyond The Gun
                    • NASGW Expo: Robust Launch For 2014
                    • Enhance Your Spring Turkey Sales
                    • Dealer Giveaway

                    COLUMNS: Personal Defense Market; Outdoor Marketplace;
                    Arms And The Woman; Back Blast & Other Hot Gases; Industry Watch; Dealer Giveaway plus more!

                    Click Here To View The February 2014 Digital Edition

                    SI0114dig
                    January 2014 Digital Edition
                    • New Business Year 2014
                    • Performance-Driven Dealers
                    • SHOT Show 2014 Update
                    • 2014 New Product Showcase
                    • Dealer Giveaway

                    COLUMNS: Personal Defense Market; Outdoor Marketplace;
                    Arms And The Woman; Back Blast & Other Hot Gases; Industry Watch; Dealer Giveaway plus more!

                    Click Here To View The January 2014 Digital Edition


                    2013 Issues

                    SI1213dig
                    December 2013 Digital Edition
                    • SHOT Show 2014
                    • New Business Year 2014
                    • Newcomers
                    • 2014 New Product Showcase
                    • The Universe’s Greatest Buyer’s Guide
                    • Dealer Giveaway

                    COLUMNS: Personal Defense Market; Outdoor Marketplace;
                    Arms And The Woman; Back Blast & Other Hot Gases; Industry Watch; Dealer Giveaway plus more!

                    Click Here To View The December 2013 Digital Edition


                    November 2013 Digital Edition
                    • Safety First
                    • Air Reload
                    • The Extra Season
                    • Dealer Giveaway

                    COLUMNS: Personal Defense Market; Outdoor Marketplace;
                    Arms And The Woman; Back Blast & Other Hot Gases; Industry Watch; Dealer Giveaway plus more!

                    Click Here To View The November 2013 Digital Edition


                    October 2013 Digital Edition
                    • Bustin’ Records
                    • New Handgun Owners
                    • Target Bowhunting
                    • Sharpen Your Knife Sales
                    • Dealer Giveaway

                    COLUMNS: Personal Defense Market; Outdoor Marketplace;
                    Arms And The Woman; Back Blast & Other Hot Gases; Industry Watch; Dealer Giveaway plus more!

                    Click Here To View The October 2013 Digital Edition


                    September 2013 Digital Edition
                    • 2013 Shooting Industry Masters
                    • Must-Have High-Tech
                    • Equip Your Hunting Customers
                    • Advanced Muzzleloaders In Demand
                    • Saluting Their Service
                    • Dealer Giveaway

                    COLUMNS: Personal Defense Market; Outdoor Marketplace;
                    Arms And The Woman; Back Blast & Other Hot Gases; Industry Watch; Dealer Giveaway plus more!

                    Click Here To View The September 2013 Digital Edition


                    August 2013 Digital Edition
                    • Selling Hunting With Bill Carter
                    • Brighter Flashlight Sales
                    • Versatile Long Guns
                    • Dealer Giveaway

                    COLUMNS: Personal Defense Market; Outdoor Marketplace;
                    Arms And The Woman; Back Blast & Other Hot Gases; Industry Watch; Dealer Giveaway plus more!

                    Click Here To View The August 2013 Digital Edition

                    Shooting July 2013
                    July 2013 Digital Edition
                    • U.S. Firearms Industry Today
                    • Lots Of Guns To Clean
                    • BONUS: Website Showcase
                    • BONUS: The Universe’s Greatest Buyer’s Guide
                    • Dealer Giveaway

                    COLUMNS: Personal Defense Market; Outdoor Marketplace;
                    Arms And The Woman; Back Blast & Other Hot Gases; Industry Watch; Dealer Giveaway plus more!

                    Click Here To View The July 2013 Digital Edition

                    Si June 2013
                    June 2013 Digital Edition
                    • Dazzling Optics
                    • Missed Accessory Sales
                    • In Search Of Ammo
                    • BONUS: 11TH Annual Shooting Industry Masters
                    • Dealer Giveaway

                    COLUMNS: Personal Defense Market; Outdoor Marketplace;
                    Arms And The Woman; Back Blast & Other Hot Gases; Industry Watch; Dealer Giveaway plus more!

                    Click Here To View The June 2013 Digital Edition

                    Shooting May 2013
                    May 2013 Digital Edition
                    • SHOT Show 2013 — Law Enforcement
                    • Creative Handgun Strategies
                    • 2013 L.E. New Product Showcase
                    • Dealer Giveaway

                    COLUMNS: Personal Defense Market; Outdoor Marketplace;
                    Arms And The Woman; Back Blast & Other Hot Gases; Industry Watch; Dealer Giveaway plus more!

                    Click Here To View The May 2013 Digital Edition

                    SI April 2013
                    April 2013 Digital Edition
                    • SHOT Show 2013
                    • Dealers Search Out Best Sellers
                    • 2013 New Product Showcase
                    • Open Range
                    • Dealer Giveaway

                    COLUMNS: Personal Defense Market; Outdoor Marketplace;
                    Arms And The Woman; Back Blast & Other Hot Gases; Industry Watch; Dealer Giveaway plus more!

                    Click Here To View The April 2013 Digital Edition

                    SI March Digital Issue
                    March 2013 Digital Edition
                    • Sacrifices For Freedom
                    • Create An Entertainment Experience
                    • Long-Gun Comfort
                    • Who Is Your Knife Customer?
                    • Dealer Giveaway

                    COLUMNS: Personal Defense Market; Outdoor Marketplace;
                    Arms And The Woman; Back Blast & Other Hot Gases; Industry Watch; Dealer Giveaway plus more!

                    Click Here To View The March 2013 Digital Edition

                    Shooting Industry Feb 2013
                    February 2013 Digital Edition
                    • Personal Defense: Arming New Gun Owners
                    • Recruiting Turkey Hunters Year-Round
                    • NASGW Expo Offers Valuable Launch For 2013 Business
                    • Dealers Giveaway

                    COLUMNS: Personal Defense Market; Outdoor Marketplace;
                    Arms And The Woman; Back Blast & Other Hot Gases; Industry Watch; plus more!

                    Click Here To View The February 2013 Digital Edition

                    Shooting Industry January 2013
                    January 2013 Digital Edition
                    • New Business Year
                    • Thank You For Being Part Of The Team
                    • SHOT Show 2013 Update
                    • 2013 New Product Showcase Extra
                    • 2013 SHOT Show Exhibitors Guide
                    • Dealers Giveaway

                    COLUMNS: Personal Defense Market; Outdoor Marketplace;
                    Arms And The Woman; Back Blast & Other Hot Gases; Industry Watch; plus more!

                    Click Here To View The January 2013 Digital Edition


                    2012 Issues

                    Shooting Industry Dec 2012
                    December 2012 Digital Edition
                    • 2013 Business Year
                    • SHOT Show 2013
                    • Setting A New Record
                    • 2013 New Product Showcase
                    • The Univere’s Greatest Buyer’s Guide
                    • Dealers Giveaway

                    COLUMNS: Personal Defense Market; Outdoor Marketplace;
                    Arms And The Woman; Back Blast & Other Hot Gases; Industry Watch; plus more!

                    Click Here To View The December 2012 Digital Edition

                    Shooting Industry November 2012November
                    2012 Digital Edition
                    • Safety: “New-Generation” Gun Owners
                    • Hunting Chopper
                    • Airgun & Airsoft Power
                    • Call In Varmint & Predator Sales
                    • Dealers Giveaway

                    COLUMNS: Personal Defense Market; Outdoor Marketplace;
                    Arms And The Woman; Back Blast & Other Hot Gases; Industry Watch; plus more!

                    Click Here To View The November 2012 Digital Edition

                    Shooting Industry October 2012October 2012 Digital Edition
                    • 10th Annual Shooting Industry Masters
                    • Beyond Top-Selling Handguns
                    • Hot Edges!
                    • Nocked & Loaded
                    • Dealers Giveaway

                    COLUMNS: Personal Defense Market; Outdoor Marketplace; Arms
                    And The Woman; Back Blast & Other Hot Gases; Industry Watch; plus more!

                    Click Here To View The October 2012 Digital Edition

                    September Digital
                    September 2012 Digital Edition
                    • 2012 Shooting Industry Masters
                    • Zest For High-Tech
                    • Outfitting Your Hunting Customers
                    • Honoring “All In” Veterans
                    • Dealers Giveaway

                    COLUMNS: Personal Defense Market; Outdoor Marketplace; Arms
                    And The Woman; Back Blast & Other Hot Gases; Industry Watch; plus more!

                    Click Here To View The September 2012 Digital Edition

                    SI0812
                    August 2012 Digital Edition
                    • Business Of Hunting
                    • Dazzling Flashlight Sales
                    • Zeiss Sharpens Focus
                    • Every Day Is A Sale Day
                    • Dealers Giveaway

                    COLUMNS: Personal Defense Market; Outdoor Marketplace; Arms
                    And The Woman; Back Blast & Other Hot Gases; Industry Watch; plus more!

                    Click Here To View The August 2012 Digital Edition

                    SI0712
                    July 2012 Digital Edition
                    • U.S. Firearms Industry Today
                    • Clean Sweep
                    • The Universe’s Greatest Buyer’s Guide
                    • Dealers Giveaway

                    COLUMNS: Personal Defense Market; Outdoor Marketplace; Arms
                    And The Woman; Back Blast & Other Hot Gases; Industry Watch; plus more!

                    Click Here To View The July 2012 Digital Edition

                    SI0612
                    June 2012 Digital Edition
                    • Optic Smart
                    • Want To Sell Handgun Accessories?
                    • Ammo & Reloading — What’s Selling?
                    • Dealers Giveaway

                    COLUMNS: Personal Defense Market; Outdoor Marketplace; Arms
                    And The Woman; Back Blast & Other Hot Gases; Industry Watch; plus more!

                    Click Here To View The June 2012 Digital Edition

                    SI0512
                    May 2012 Digital Edition
                    • SHOT Show 2012 — L.E. Review
                    • Hot Handguns
                    • 2012 L.E. New Product Showcase
                    • Dealers Giveaway

                    COLUMNS: Personal Defense Market; Outdoor Marketplace; Arms
                    And The Woman; Back Blast & Other Hot Gases; Industry Watch; plus more!

                    Click Here To View The May 2012 Digital Edition

                    SI0412
                    April 2012 Digital Edition
                    • SHOT Show 2012
                    • Dealers Make The Call At SHOT
                    • 2012 New Product Showcase
                    • Dealers Giveaway

                    COLUMNS: Personal Defense Market; Outdoor Marketplace; Arms
                    And The Woman; Back Blast & Other Hot Gases; Industry Watch; plus more!

                    Click Here To View The April 2012 Digital Edition

                    SI0312
                    March 2012 Digital Edition
                    • Profit-Center Guns
                    • Make Them Feel Comfortable
                    • Get Your Customers To The Range
                    • Razor Sharp Sales
                    • Dealers Giveaway

                    COLUMNS: Personal Defense Market; Outdoor Marketplace; Arms
                    And The Woman; Back Blast & Other Hot Gases; Industry Watch; plus more!

                    Click Here To View The March 2012 Digital Edition

                    SI0212
                    February 2012 Digital Edition
                    • Personal Defense
                    • Internet Transfers — Worth It?
                    • NASGW — Let The Selling Begin!
                    • Optimum Turkey Sales
                    • Dealers Giveaway

                    COLUMNS: Personal Defense Market; Outdoor Marketplace; Arms
                    And The Woman; Back Blast & Other Hot Gases; Industry Watch; plus more!

                    Click Here To View The February 2012 Digital Edition

                    SI0112January 2012 Digital Edition
                    • Capturing Success In 2012
                    • Serving Those Who Serve
                    • SHOT Show 2012 Update!
                    • 2012 New Products Extra!
                    • Dealers Giveaway

                    COLUMNS: Personal Defense Market; Outdoor Marketplace; Arms
                    And The Woman; Back Blast & Other Hot Gases; Industry Watch; plus more!

                    Click Here To View The January 2012 Digital Edition


                    2011 Issues

                    SI1211
                    December 2011 Digital Edition
                    • New Business Year
                    • SHOT Show 2012
                    • 2012 New Products
                    • Dealers Giveaway

                    COLUMNS: Personal Defense Market; Outdoor Marketplace; Arms
                    And The Woman; Back Blast & Other Hot Gases; Industry Watch; plus more!

                    Click Here To View The December 2011 Digital Edition

                    SI1111
                    November 2011 Digital Edition
                    • Safety — The First Add-On
                    • Varmint & Predator Sales
                    • Profitable Polymers
                    • Hot Air Sales
                    • Dealers Giveaway

                    COLUMNS: Personal Defense Market; Outdoor Marketplace; Arms
                    And The Woman; Back Blast & Other Hot Gases; Industry Watch; plus more!

                    Click Here To View The November 2011 Digital Edition

                    SI1011
                    October 2011 Digital Edition
                    • Shooting Industry Masters — 2011
                    • Broaden Your Handgun Profits
                    • Sporting Dog Profits
                    • Bowhunting
                    • Dealers Giveaway

                    COLUMNS: Personal Defense Market; Outdoor Marketplace; Arms
                    And The Woman; Back Blast & Other Hot Gases; Industry Watch; plus more!

                    Click Here To View The October 2011 Digital Edition

                    SI0911
                    September 2011 Digital Edition
                    • Academy Of Excellence Celebration
                    • Seal The Deal On High-Tech
                    • In The Hunt
                    • Sizzling Knife Sales
                    • Catalog Showcase

                    COLUMNS: Lethal Force; Outdoor Marketplace; Arms
                    And The Woman; Back Blast & Other Hot Gases; Industry Watch; plus more!

                    Click Here To View The September 2011 Digital Edition

                    SI0811
                    August 2011 Digital Edition
                    • Hunting Season Plan Of Attack
                    • Shining A Light On Safety
                    • “Grocery Store Of Firearms”
                    • Brunton Pledges Partnerships
                    • Walther Celebrates 125th Anniversary

                    COLUMNS: Lethal Force; Outdoor Marketplace; Arms
                    And The Woman; Back Blast & Other Hot Gases; Industry Watch; plus more!

                    Click Here To View The August 2011 Digital Edition

                    SI0711
                    July 2011 Digital Edition
                    • U.S. Firearms Industry Today
                    • Ethics. Fair Treatment. Service
                    • Battlefield Gun Care
                    • Bonus: Website Showcase
                    • Bonus: The Universe’s Greatest Buyer’s Guide

                    COLUMNS: Lethal Force; Outdoor Marketplace; Arms
                    And The Woman; Back Blast & Other Hot Gases; Industry Watch; plus more!

                    Click Here To View The July 2011 Digital Edition

                    SI0611
                    June 2011 Digital Edition
                    • Academy Of Excellence Selects 2011 Nominees
                    • Selling High-Tech Optics
                    • Target Handgun Accessories
                    • Reach Consumers Instantly!
                    • Bonus: Shooting Industry Masters

                    COLUMNS: Lethal Force; Outdoor Marketplace; Arms
                    And The Woman; Back Blast & Other Hot Gases; Industry Watch; plus more!

                    Click Here To View The June 2011 Digital Edition

                    SI0511
                    May 2011 Digital Edition
                    • SHOT Show — L.E. & Tactical
                    • SHOT Show Receives Higher Marks
                    • 2011 L.E./Tactical New Products
                    • Making Educated Handgun Sales

                    COLUMNS: Lethal Force; Outdoor Marketplace; Arms
                    And The Woman; Back Blast & Other Hot Gases; Industry Watch; plus more!

                    Click Here To View The May 2011 Digital Edition

                    SI0411
                    April 2011 Digital Edition
                    • SHOT Show 2011
                    • What Dealers Liked
                    • 2011 New Product Gallery
                    • Bonus: 2011 Catalog Showcase

                    COLUMNS: Lethal Force; Outdoor Marketplace; Arms
                    And The Woman; Back Blast & Other Hot Gases; Industry Watch; plus more!

                    Click Here To View The April 2011 Digital Edition

                    SI0311
                    March 2011 Digital Edition
                    • Turkey Lite, Profit Heavy
                    • Knife Sales Surge
                    • Zeroing In On Profits

                    COLUMNS: Lethal Force; Outdoor Marketplace; Arms
                    And The Woman; Back Blast & Other Hot Gases; Industry Watch; plus more!

                    Click Here To View The March 2011 Digital Edition

                    SI0211
                    February 2011 Digital Edition
                    • Selling Self-Defense Today
                    • NASGW: Setting The Stage For 2011
                    • Locked & Stocked!

                    COLUMNS: Lethal Force; Outdoor Marketplace; Arms
                    And The Woman; Back Blast & Other Hot Gases; Industry Watch; plus more!

                    Click Here To View The February 2011 Digital Edition

                    SI0111
                    January 2011 Digital Edition
                    • Getting Off To A Fast Start
                    • National Family Day
                    • NSSF Celebrates 50 Years
                    • SHOT Show 2011

                    COLUMNS: Lethal Force; Outdoor Marketplace; Arms
                    And The Woman; Back Blast & Other Hot Gases; Industry Watch; plus more!

                    Click Here To View The January 2011 Digital Edition


                    2010 Issues

                    SI1210December 2010 Digital Edition
                    • Are You Ready For 2011?
                    • SHOT Show 2011
                    • 2011 New Products
                    • Supporting The Independent Dealer

                    COLUMNS: Lethal Force; Outdoor Marketplace; Arms
                    And The Woman; Back Blast & Other Hot Gases; Industry Watch; plus more!

                    Click Here To View The December 2010 Digital Edition

                    SI1110
                    November 2010 Digital Edition
                    • Protect Your Customers
                    • Lots Of Trigger Time
                    • Sparking Interest In Airguns

                    COLUMNS: Lethal Force; Outdoor Marketplace; Arms
                    And The Woman; Back Blast & Other Hot Gases; Industry Watch; plus more!

                    Click Here To View The November 2010 Digital Edition

                    SI1010
                    October 2010 Digital Edition
                    • What Went Wrong?
                    • Shooting Industry Masters — 2010
                    • Drive Handgun Sales
                    • Hunting Dog Sales
                    • Bowhunters — Your Newest Customers

                    COLUMNS: Lethal Force; Outdoor Marketplace; Arms
                    And The Woman; Back Blast & Other Hot Gases; Industry Watch; plus more!

                    Click Here To View The October 2010 Digital Edition

                    SI0910
                    September 2010 Digital Edition
                    • Academy Of Excellence Winners 2010
                    • The High-Tech Demand
                    • 2010 Hot Steel!
                    • Stop Customers In Their Tracks

                    COLUMNS: Lethal Force; Outdoor Marketplace; Arms
                    And The Woman; Back Blast & Other Hot Gases; Industry Watch; plus more!

                    Click Here To View The September 2010 Digital Edition

                    SI0810
                    August 2010 Digital Edition
                    • Making Hunting Season Count
                    • Target Long Guns
                    • Becoming Brilliant

                    COLUMNS: Lethal Force; Outdoor Marketplace; Arms
                    And The Woman; Back Blast & Other Hot Gases; Industry Watch; plus more!

                    Click Here To View The August 2010 Digital Edition

                    SI0710
                    July 2010 Digital Edition
                    • U.S. Firearms Industry Today
                    • Market USA
                    • Profit With Gun Care

                    COLUMNS: Lethal Force; Outdoor Marketplace; Arms
                    And The Woman; Back Blast & Other Hot Gases; Industry Watch; plus more!

                    Click Here To View The July 2010 Digital Edition

                    SI0610
                    June 2010 Digital Edition
                    • Academy Of Excellence Select 2010 Nominees
                    • Zero In On Optics Sales
                    • Internet: Business Building
                    • Score With Handgun Accessories
                    • Profitable Gun Leather

                    COLUMNS: Lethal Force; Outdoor Marketplace; Arms
                    And The Woman; Back Blast & Other Hot Gases; Industry Watch; plus more!

                    Click Here To View The June 2010 Digital Edition

                    SI0510
                    May 2010 Digital Edition
                    • SHOT Show — L.E. & Tactical
                    • 2010 L.E./Tactical New Products
                    • Sparking Sales With Promotions
                    • Full-Capacity Handgun Sales

                    COLUMNS: Lethal Force; Outdoor Marketplace; Arms
                    And The Woman; Back Blast & Other Hot Gases; Industry Watch; plus more!

                    Click Here To View The May 2010 Digital Edition

                    SI0410
                    April 2010 Digital Edition
                    • SHOT Show — L.E. & Tactical
                    • 2010 L.E./Tactical New Products
                    • Sparking Sales With Promotions
                    • Full-Capacity Handgun Sales

                    COLUMNS: Lethal Force; Outdoor Marketplace; Arms
                    And The Woman; Back Blast & Other Hot Gases; Industry Watch; plus more!

                    Click Here To View The April 2010 Digital Edition

                    SI0310
                    March 2010 Digital Edition
                    • What Do Turkey Hunters Want?
                    • Long Guns & Accessories
                    • Cutting Edge On Knife Profits

                    COLUMNS: Lethal Force; Outdoor Marketplace; Arms
                    And The Woman; Back Blast & Other Hot Gases; Industry Watch; plus more!

                    Click Here To View The March 2010 Digital Edition

                    SI0210
                    February 2010 Digital Edition
                    • Best Tool For Self-Defense Sales
                    • NASGW: Doing Business, Making Sales
                    • Think Outside The Ammo Box

                    COLUMNS: Lethal Force; Outdoor Marketplace; Arms
                    And The Woman; Back Blast & Other Hot Gases; Industry Watch; plus more!

                    Click Here To View The February 2010 Digital Edition

                    SI0110
                    January 2010 Digital Edition
                    • Serving America’s Warriors
                    • SHOT Show 2010
                    • Bags Of Bucks In Bags & Packs
                    • 2010 New Products

                    COLUMNS: Lethal Force; Outdoor Marketplace; Arms
                    And The Woman; Back Blast & Other Hot Gases; Industry Watch; plus more!

                    Click Here To View The January 2010 Digital Edition


                    2009 Issues

                    SI1209
                    December 2009 Digital Edition
                    • SHOT Show 2010
                    • Shoot, Savings, Support!
                    • 2010 New Products

                    COLUMNS: Lethal Force; Outdoor Marketplace; Arms
                    And The Woman; Back Blast & Other Hot Gases; Industry Watch; plus more!

                    Click Here To View The December 2009 Digital Edition

                    SI1109
                    November 2009 Digital Edition
                    • Selling Safety & Security
                    • Marketing To Women
                    • Varmint & Predator Hunting
                    • Airguns & Paintball

                    COLUMNS: Lethal Force; Outdoor Marketplace; Arms
                    And The Woman; Back Blast & Other Hot Gases; Industry Watch; plus more!

                    Click Here To View The November 2009 Digital Edition

                    SI1009
                    October 2009 Digital Edition
                    • Shooting Industry Masters — 2009
                    • Sell Those Other Handguns
                    • There’s Gold In Cowboys!
                    • Bowhunting For Gun Dealers

                    COLUMNS: Lethal Force; Outdoor Marketplace; Arms
                    And The Woman; Back Blast & Other Hot Gases; Industry Watch; plus more!

                    Click Here To View The October 2009 Digital Edition

                    SI0909
                    September 2009 Digital Edition
                    • Academy Of Excellence Winners 2009
                    • Cash In On High-Tech Sales
                    • Everything For The Hunter
                    • Hot Knives And How To Sell ‘Em
                    • Benchmade’s Glory Knife

                    COLUMNS: Lethal Force; Outdoor Marketplace; Arms
                    And The Woman; Back Blast & Other Hot Gases; Industry Watch; plus more!

                    Click Here To View The September 2009 Digital Edition

                    SI0809
                    August 2009 Digital Edition
                    • Hunting Season 2009
                    • Promoting Long Guns
                    • Levergun Leverage
                    • Lighting The Path To Profits!

                    COLUMNS: Lethal Force; Outdoor Marketplace; Arms
                    And The Woman; Back Blast & Other Hot Gases; Industry Watch; plus more!

                    Click Here To View The August 2009 Digital Edition

                    SI0709
                    July 2009 Digital Edition
                    • Changing Opinions
                    • U.S. Firearms Industry Today
                    • Cleaning Products
                    • Selling Used Guns

                    COLUMNS: Lethal Force; Outdoor Marketplace; Arms
                    And The Woman; Back Blast & Other Hot Gases; Industry Watch; plus more!

                    Click Here To View The July 2009 Digital Edition

                    SI0609
                    June 2009 Digital Edition
                    • Refocus Your Optic Sales!
                    • High-Tech Dealer
                    • Selling Handgun Accessories

                    COLUMNS: Lethal Force; Outdoor Marketplace; Arms
                    And The Woman; Back Blast & Other Hot Gases; Industry Watch; plus more!

                    Click Here To View The June 2009 Digital Edition

                    SI0509
                    May 2009 Digital Edition
                    • SHOT Show — L.E./Tactical
                    • 2009 L.E./Tactical New Products
                    • Full-Capacity Handguns

                    COLUMNS: Lethal Force; Outdoor Marketplace; Arms
                    And The Woman; Back Blast & Other Hot Gases; Industry Watch; plus more!

                    Click Here To View The May 2009 Digital Edition

                    SI0409
                    April 2009 Digital Edition
                    • SHOT Show Revisited
                    • Dealers’ Picks!
                    • 2009 New Products Gallery
                    • 2009 Catalog Showcase

                    COLUMNS: Lethal Force; Outdoor Marketplace; Arms
                    And The Woman; Back Blast & Other Hot Gases; Industry Watch; plus more!

                    Click Here To View The April 2009 Digital Edition

                    SI0309
                    March 2009 Digital Edition
                    • Dealers’ Troubles Are The Industry’s Troubles
                    • Selling Turkey Hunting
                    • Target Package Sales
                    • Sharpen Your Knife Sales

                    COLUMNS: Lethal Force; Outdoor Marketplace; Arms
                    And The Woman; Back Blast & Other Hot Gases; Industry Watch; plus more!

                    Click Here To View The March 2009 Digital Edition

                    SI0209
                    February 2009 Digital Edition
                    • Getting A Jump On 2009
                    • Self-Defense Sales
                    • Selling Ammunition
                    • There’s Money In Reloading!

                    COLUMNS: Lethal Force; Outdoor Marketplace; Arms
                    And The Woman; Back Blast & Other Hot Gases; Industry Watch; plus more!

                    Click Here To View The February 2009 Digital Edition

                    SI0109
                    January 2009 Digital Edition
                    • A Day To Say “Thanks”
                    • SHOT Show 2009
                    • Selling To Women
                    • 2009 New Products

                    COLUMNS: Lethal Force; Outdoor Marketplace; Arms
                    And The Woman; Back Blast & Other Hot Gases; Industry Watch; plus more!

                    Click Here To View The January 2009 Digital Edition


                    2008 Issues

                    SI1208
                    December 2008 Digital Edition
                    • SHOT Show 2009
                    • Great Range, Great Service & 4u Cafe
                    • Striking Gold
                    • 2009 New Products

                    COLUMNS: Lethal Force; Outdoor Marketplace; Arms
                    And The Woman; Back Blast & Other Hot Gases; Industry Watch; plus more!

                    Click Here To View The December 2008 Digital Edition

                    SI0208
                    November 2008 Digital Edition
                    • Safety & Security
                    • Varmint & Predator Sales
                    • Airguns And Paintball

                    COLUMNS: Lethal Force; Outdoor Marketplace; Arms
                    And The Woman; Back Blast & Other Hot Gases; Industry Watch; plus more!

                    Click Here To View The November 2008 Digital Edition

                    SI1008
                    October 2008 Digital Edition
                    • Shooting Industry Masters — 2008
                    • Slump? What Slump?
                    • Cowboy-Action Shooting
                    • Bowhunting!

                    COLUMNS: Lethal Force; Outdoor Marketplace; Arms
                    And The Woman; Back Blast & Other Hot Gases; Industry Watch; plus more!

                    Click Here To View The October 2008 Digital Edition

                    SI0808
                    September 2008 Digital Edition
                    • Honoring Excellence
                    • ENERGIZE!
                    • Cutting Edge
                    • This Dog Will Sell

                    COLUMNS: Lethal Force; Outdoor Marketplace; Arms
                    And The Woman; Back Blast & Other Hot Gases; Industry Watch; plus more!

                    Click Here To View The September 2008 Digital Edition

                    SI0808
                    August 2008 Digital Edition
                    • Promotions
                    • Hunting — Boost Or Bust?
                    • Brighten Your Flashlight Sales
                    • Long Guns DAG?

                    COLUMNS: Lethal Force; Outdoor Marketplace; Arms
                    And The Woman; Back Blast & Other Hot Gases; Industry Watch; plus more!

                    Click Here To View The August 2008 Digital Edition

                    SI0708
                    July 2008 Digital Edition
                    • U.S. Firearms Business Report
                    • Cleaning Up With Cleaning Gear
                    • Website Showcase
                    • The Universe’s Greatest Buyer’s Guide

                    COLUMNS: Lethal Force; Outdoor Marketplace; Arms
                    And The Woman; Back Blast & Other Hot Gases; Industry Watch; plus more!

                    Click Here To View The July 2008 Digital Edition

                    SI0608
                    June 2008 Digital Edition
                    • Fast-Focused Display
                    • Handgun Accessory Sales
                    • Selling Today’s Muzzleloading

                    COLUMNS: Lethal Force; Outdoor Marketplace; Arms
                    And The Woman; Back Blast & Other Hot Gases; Industry Watch; plus more!

                    Click Here To View The June 2008 Digital Edition

                    SI0508
                    May 2008 Digital Edition
                    • SHOT Show 2008 — Part II
                    • 2008 L.E./Tactical New Products
                    • Booming Sales!

                    COLUMNS: Lethal Force; Outdoor Marketplace; Arms
                    And The Woman; Back Blast & Other Hot Gases; Industry Watch; plus more!

                    Click Here To View The May 2008 Digital Edition

                    SI0408
                    April 2008 Digital Edition
                    • SHOT Show Revisited
                    • Dealers’ Picks
                    • 2008 New Products Gallery

                    COLUMNS: Lethal Force; Outdoor Marketplace; Arms
                    And The Woman; Back Blast & Other Hot Gases; Industry Watch; plus more!

                    Click Here To View The April 2008 Digital Edition

                    SI0308
                    March 2008 Digital Edition
                    • Target Turkey Hunters
                    • Dump The Summer Slump
                    • Blade Profits

                    COLUMNS: Lethal Force; Outdoor Marketplace; Arms
                    And The Woman; Back Blast & Other Hot Gases; Industry Watch; plus more!

                    Click Here To View The March 2008 Digital Edition

                    SI0208
                    February 2008 Digital Edition
                    • Self-Defense Sales
                    • Target Ammo & Reloading
                    • NASGW — Accelerated Business

                    COLUMNS: Lethal Force; Outdoor Marketplace; Arms
                    And The Woman; Back Blast & Other Hot Gases; Industry Watch; plus more!

                    Click Here To View The February 2008 Digital Edition

                    SI0108
                    January 2008 Digital Edition
                    • SHOT Show Extra
                    • SHOT Show Convention Center Floor Map
                    • SHOT Show Exhibitors Guide

                    COLUMNS: Lethal Force; Outdoor Marketplace; Arms
                    And The Woman; Back Blast & Other Hot Gases; Industry Watch; plus more!

                    Click Here To View The January 2008 Digital Edition

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