If it seems like the Robertsons of Duck Commander fame are everywhere these days, that’s because they are. The controversy surrounding A&E’s decision concerning the popular “Duck Dynasty” TV series served to create an even larger following for America’s most popular duck-call family. The widely-publicized controversy led to greater sales for Duck Commander-related products, like Mossberg’s recently introduced line of Duck Commander firearms.
“It’s been unbelievable,” said Tom Taylor, Mossberg VP of sales and marketing. “After the story about our new Duck Commander guns hit on CNN Money on Jan. 2, it was picked up by, I think, 47 Internet news services and 15 different TV shows, including ‘Good Morning America’. You have Mossberg TV commercials running on ‘Good Morning America’, that’s incredible.”
Taylor said he’s never experienced such widespread exposure of a new product.
“We couldn’t have planned our promotions of our new Duck Commander guns any better leading into SHOT Show. In about five days at distributor shows (in early January), we doubled our orders on Duck Commander guns,” Taylor said.
Mossberg’s Duck Commander guns, TV commercial and other related promotions can be seen at www.mossberg.com.
As a reminder, Mossberg dealers have until March 31 to sign up for the company’s Triple Crown Stocking Dealer program. For more information, email firstname.lastname@example.org.
Other companies are benefiting from partnering with Duck Commander. Kai USA has released a series of Duck Commander everyday carrying and hunting knives in fixed-blade and folding styles, as well as a selection of machetes and accessories.
“Kai USA, Duck Commander and Buck Commander are all well-known for the quality and innovation of their products,” said Jack Igarashi, Kai USA COO. “That makes our partnership a natural fit, and we are very proud to be the Official Knife of Duck Commander and Buck Commander.”
Kai’s Pure Komachi 2 brand will also join with Duck Commander on a kitchen cutlery series, which will involve the wives of “Duck Dynasty.”
Prototypes of the first three to four knives in the series appeared at the SHOT Show in Las Vegas in January and will be available for purchase by summer. Promotional displays and sales materials will be available to assist retailers in successfully merchandising these product lines. For more details, visit www.kalusaltd.com.
Undoubtedly, Duck Commander will continue to gain support in the firearms industry and among consumers — and we can expect more partnerships and Duck Commander-branded products.
To stay up-to-date on all things Duck Commander, the Robertsons have a new website at duckcommander.com.
“Duck Commander fans get a lot of cool new features with this website,” Brita Lewis, marketing strategist for Gray Loon Marketing Group, said. “My favorites are the duck-call comparisons, duck-hunting resources and fan-submitted content. Visitors can even add their own recipes and photos to the site.”
For those new to duck hunting, the site also includes lessons on blowing and cleaning a duck call, a primer on duck species, a flyway map and information about duck-hunting laws and safety.
“The new site makes it easy to connect with family members on social media, and see where you can see them in person,” Stephanie Walker, Duck Commander website manager, said. “We want our fans to have something to look forward to when they come back to the website. New photos from fans are added daily.”
Columbia River Knife & Tool Celebrates 20th Anniversary
CRKT commemorates its 20th anniversary this year and unveiled a new look and feel for its brand at the SHOT Show.
“From day one we put innovation and integrity first,” CRKT Founder Rod Bremer said. “We made a commitment to build products that inspire confidence in hand.”
The company boasts ambitious plans for this year — a new line-up of knives, tools and even a hoist design — and the new logo reflects the rebranding. The company hired Blue Collar Interactive to give the brand a fresh look and voice.
“We’ve been huge fans of CRKT for years,” said Tom Lehmann, creative director at Blue Collar. “It made the work that much easier and that much more authentic. We told Rod from our first conversation that we wanted to craft a brand identity for CRKT that was as innovative as its products.”
Bremer said CRKT will continue to focus on introducing innovative products in 2014 and beyond: “There is no finish line. You either keep moving forward with inspired new designs, or you perish.”
Norma Debuts Expanded Reloading Manual
In honor of Norma’s 110 years in the ammunition industry, the company unveiled a new Norma Reloading Manual Expanded Edition. This is Norma’s second reloading handbook for the beginner to the advanced handloader. This collectible volume has been updated with new cartridges, components and recipes for avid hunters to dedicated target shooters.
The manual includes the history behind the Norma brand, as well as advice, and loads using Norma bullets and powders. It’s a solid go-to reference book that many consumers will want to keep on their loading bench.
Shoot Smart Earns NSSF Five Star Rating
Shoot Smart Indoor Range and Training Center in Fort Worth, Texas, has received NSSF’s Five Star rating. Randy Clark, NSSF managing director, business development, found the range more than met the Five Star rating criteria when he visited the site last year.
“The facility offered everything for new and well-seasoned customers,” Clark said. “The store was impeccable in its standards for merchandising, range facility, cleanliness and operations.”
Clark met with owner Roxanne Laney to discuss Shoot Smart’s operations, merchandising and marketing plans and overall business concept and then toured the facility. Before leaving, he enjoyed a management staff presentation on the culture of Shoot Smart and a look into its future.
Congrats to Laney and the entire Shoot Smart team on becoming an NSSF Five Star Range.
Tacprogear Launches Handheld Searchlight
Tacprogear recently introduced the rechargeable Tiny Monster TM15 handheld searchlight, one of the most powerful and smallest units on the market. With 2,450 lumens of bright white light, the TM15 utilizes 3 CREE XM-L LEDs and boasts a burn time of up to 50,000 hours.
The Nitecore TM15 is designed for outdoor activities and is constructed from aero-grade aluminum that is hard-anodized to an impressive HAIII military grade for protection from corrosion and wear. The TM15’s thermal heat fins are designed to make the unit extremely stable in all types of weather.
The Tacprogear Nitecore Tiny Monster TM15 rechargeable handheld searchlight comes with its own charger, quality holster, lanyard and a spare O-ring.
By J.K. Autry
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