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Features

August 2014

balance_240

Return To Balance
Today’s Long-Gun Trend: Consumers Crave Diverse Options
>> Read About It Here

high_tech_240

The High-Tech, High-Point Business Of Hunting
Showcase The Latest Gadgets And Gear
>> Read About It Here

flashlight_240

Highlight Flashlight Sales
Capture Primary, Secondary Sales With Array Of Options
>> Read About It Here


focus_240

June 2014
Focus On Optic Sales
Increase Your Inventory And Knowledge For Year-Round Profits
>> Read About It Here

hunting_240

June 2014
The Hunting Surge
Refine Your Strategy To Prepare For Upcoming Seasons
>> Read About It Here

ammo_240

June 2014
Ammunition & Reloading
One Caliber At A Time, Ammunition Supplies Steady
>> Read About It Here

June 2014
Hitting The Fiscal Bull’s-Eye
How Target Shooting Reinforces The U.S. Economy
>> Read About It Here

newproduct_240

May 2014
LE New Product Showcase
Law Enforcement & Tactical
>> Read About It Here

le_240

May 2014
Law Enforcement & Tactical
Brisk Order-Writing Sets Strong Pace For Business
>> Read About It Here

handguns_240

May 2014
Selling Handguns To The Next Generation
Shifting Demographic Requires Change
>> Read About It Here

shot_240

April 2014
SHOT Show 2014
Record-Setting Trade Show Gets “Wow” Rating
>> Read About It Here

dealers_240

April 2014
Dealers Predict SHOT Show Top-Sellers
Products That Captured Retailers’ Attention
>> Read About It Here

np_240

April 2014
2014 New Product Showcase
Guns, Gear And More To Strengthen Sales
>> Read About It Here

shooting_240

March 2014
Today’s Recreational Shooter
Attracting, Keeping This New Demographic Key To Growing Profits.
>> Read About It Here

longgun_240

March 2014
Long-Gun Market 2014
Sales Off To A Good Start, But Hard Work Is Still Needed.
>> Read About It Here

knife_240

March 2014
The In-Store Advantage
Sharpen Your Retail Knife Sales
>> Read About It Here

turkey_240

February 2014
Enhance Your Spring Turkey Sales
Offer Comfortable Gear Options, Seminars To Boost Profit
>> Read About It Here

rebust_240

February 2014
Robust Launch For New Year
Companies Remain Optimistic, Bullish About Business In 2014
>> Read About It Here

defense_240

February 2014
Personal Defense Beyond The Gun
Highlight Accessories, Safety To Increase Add-On Sales
>> Read About It Here

hunting_240

February 2014
The Motivated Hunter
Research Shows Putting Meat On The Table Increasingly Important
>> Read About It Here

jan_4

January 2014
New Product Showcase 2014
Hundreds Of New Products Launch The New Business Year
>> Read About It Here

jan_3

January 2014
SHOT Show 2014 Update
With Its Miles Of Aisles, Planning Is A Must For Attendees
>> Read About It Here

jan_1

January 2014
New Business Year 2014
In Search Of “New Norm” Strategy
>> Read About It Here

jan_2

January 2014
Performance-Driven Dealers
Dealers Focus On Growth, Adjust To “New Normal” For 2014
>> Read About It Here


2013 Features

dec_1

December 2013
New Business Year 2014
Dealers Prepare For The Challenges Ahead
>> Read About It Here

dec_2

December 2013
Newcomers
What Dealers Should Know About New Shooters
>> Read About It Here

dec_3

December 2013
SHOT Show 2014
NSSF Targets New Experience At Industry’s Mega Trade Show
>> Read About It Here

dec_4

December 2013
2014 New Product Showcase
New Products Primed To Start Strong New Business Year Sales
>> Read About It Here

nov_1

November 2013
Safety First
Consumers Demand Options In Safes, Eye And Ear Protection
>> Read About It Here

nov_2

November 2013
Air Reload
Today’s Airgun/Airsoft Options Not Just Fun And Games
>> Read About It Here

nov_3

November 2013
The Extra Season
Hunting Doesn’t End With Big Game, Prepare For Varmint/Predator Sales
>> Read About It Here

oct_1

October 2013
New Handgun Owner’s
Who Are These First-Time Gun Customers?
>> Read About It Here

oct_2

October 2013
Target Bowhunting
Want Rapid Growth?
>> Read About It Here

oct_4

October 2013
Sharpen Your Knife Sales
Knife Market Remains Hot With Aggressive Designs
>> Read About It Here

sept_3

September 2013
Advanced Muzzleloaders In Demand
Modern Firearms Attract New Customers, Increase Profits
>> Read About It Here

sept_1

September 2013
Equip Your Hunting Customers
Bill Carter Is Back With More Tips To Increase Your Sales
>> Read About It Here

sept_2

September 2013
Must-Have High-Tech
Consumers Demand The Latest Technology, Coolest Gadgets
>> Read About It Here

aug_1

August 2013
Selling Hunting With Bill Carter
Steady Firearm Sales Provide “Up-Sell” Opportunities For Cleaning Products
>> Read About It Here

aug_2

August 2013
Versatile Long Guns
MSRs Remain Hot, Creating Trends, Inspiring Innovation
>> Read About It Here

aug_3

August 2013
Brighter Flashlight Sales
Increased Quality Demands Greater Knowledge, Balanced Inventory
>> Read About It Here

july_1

July 2013
Lots Of Guns To Clean
Steady Firearm Sales Provide “Up-Sell” Opportunities For Cleaning Products
>> Read About It Here

july_2

July 2013
U.S. Firearms Industry Today
History Repeats Itself With Dramatic Growth, Major Battles
>> Read About It Here

june_2

June 2013
In Search Of Ammo
Struggling To Meet The Demand! It’s Never Been Like This!
>> Read About It Here

june_1

June 2013
Missed Accessory Sales
Lots Of Handguns Are Being Sold — But Don’t Forget The Accessories
>> Read About It Here

june_3

June 2013
Dazzling Optics
Today’s Trend: Consumers Demand Higher-End Products
>> Read About It Here

may_1

May 2013
SHOT Show 2013 Law Enforcement & Tactical
Trendsetting L.E. Products Provided Opportunities For Growth
>> Read About It Here

may_2

May 2013
Creative Handgun Strategies
Forget Standard Methods — Unleash New Ways To Find Inventory
>> Read About It Here

may_3

May 2013
2013 L.E. New Products Showcase
Innovative Law Enforcement Products That Are Sure To Sell
>> Read About It Here

april_1

April 2013
Dealers Search Out Best Sellers
Retailers Name The Products That Will Ring Up Sales
>> Read About It Here

april_2

April 2013
SHOT Show 2013 Review
NSSF’s Trade Show Set Records, Despite Anti-Industry Attacks
>> Read About It Here

march_1

March 2013
Who Is Your Knife Customer?
Pinpoint Customers’ Cutlery Needs Through A Few Questions
>> Read About It Here

march_2

March 2013
Long-Gun Comfort
In Addressing Hot-Selling Trends, Don’t Overlook Traditional Firearms
>> Read About It Here

march_3

March 2013
Create An Entertainment Experience
Give Recreational Customers Reasons To Return Often
>> Read About It Here

march_4

March 2013
Sacrifices For Freedom
HAVA, Youth Foundation Brings Vets, Kids Together
>> Read About It Here

feb_1

February 2013
Strong Distribution Base
NASGW Expo Offers Valuable Launch For 2013 Business
>> Read About It Here

feb_2

February 2013
Recruiting Turkey Hunters Year-Round
For Jay Wallace, Turkey Season Is An Extension Of Deer Hunting
>> Read About It Here

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February 2013
Personal Defense
Arming New Gun Owners
>> Read About It Here

jan_3_1

January 2013
SHOT Show 2013 Update
Improvements Continue As NSSF Opens 35th Annual Trade Show
>> Read About It Here

jan_2_13

January 2013
Thank You For Being Part Of The Team
USA Shooting Excels With Support Of Shooting Sports Industry
>> Read About It Here

jan_1_13

January 2013
New Business Year
2013 Will Be A Great Year For Business – But With Challenges!
>> Read About It Here


2012 Features

new products

December 2012
2013 New Products
The New Business Year Buying Season Starts Now!
>> Read About It Here

Olympics

December 2012
Setting A New Record
NBC’s Favorable Coverage Of Olympic Shooting Should Be Applauded
>> Read About It Here

shot show

December 2012
SHOT Show 2013
Industry’s Largest Trade Event Promises More Value For Exhibitors, Attendees
>> Read About It Here

business

December 2012
2013 New Business Year
Dealers Re-Brand To Create Entertainment Experience And Success
>> Read About It Here

varmint sales

November 2012
Call In Varmint & Predator Sales
Overlooked Market Segment Offers Enticing Profit Margins
>> Read About It Here

air power

November 2012
Airgun & Airsoft Power
Overlooked Market Segment Offers Enticing Profit Margins
>> Read About It Here

wildgame

November 2012
Hunting Chopper
Wildgame Innovations And Orange County Choppers Unleash Hunting-Themed Bike
>> Read About It Here

Howard

November 2012
Safety: “New-Generation” Gun Owners
Shifting Market Creates Added Profitability For Dealers
>> Read About It Here

masters

October 2012
10th Annual Shooting Industry Masters
Industry Celebrates Shooting Fun At Family Reunion
>> Read About It Here

handguns

October 2012
Beyond Top-Selling Handguns
Sales Are Riding High. But Are Dealers Overlooking Equally Worthy Options?
>> Read About It Here

knives

October 2012
Hot Edges!
Radical Designs & Unique Collaborations Heat Up Knife Sales
>> Read About It Here

nocked

October 2012
Nocked & Loaded
Gun Dealers: Benefit From Aaron Barton’s Bowhunting Sales Skills
>> Read About It Here

hunting outfits

September 2012
Outfitting Your Hunting Customers
Jim Rauscher Highlights The Gear, Clothing And Footwear Hunters Want
>> Read About It Here

business

August 2012
Business Of Hunting
Jim Rauscher Knows Business And How To Target The Hunting Market
>> Read About It Here

Flashlights

August 2012
Dazzling Flashlight Sales
High-Tech Models For Personal Defense, L.E. And
Outdoors Drive Market
>> Read About It Here

Longgun

August 2012
Every Day Is A Sale Day
Want Your Long-Gun Profits To Jump? Listen To Carl Ingrao
>> Read About It Here

Zeiss

August 2012
Zeiss Sharpens Focus
Iconic Brand Unleashes Premium Optics, Aggressive Marketing And Enhanced Dealer Support
>> Read About It Here

Gun Cleaning

July 2012
Clean Sweep
From Bore Brushes To Ultra-Modern Solutions, Gun Cleaning Rates High In Sales
>> Read About It Here

July 2012
U.S. Firearms Industry Today
Industry Enters Golden Era, Firearms Sales Set Records
>> Read About It Here

July 2012
The Universe’s Greatest Buyer’s Guide
This Vital Industry Directory Serves As A Yearlong Reference
>> Read About It Here

scope

June 2012
Optics Smart
Education, Education, Education — It’s Key To Profits!
>> Read About It Here

Handguns

June 2012
Want To Sell Handgun Accessories?
Get Out From Behind The Counter, Ask Questions
>> Read About It Here

ammo

June 2012
Ammo & Reloading — What’s Selling?
Dealers Report Top-Sellers, Best Manufacturer Support
>> Read About It Here

SHOT

May 2012
SHOT Show 2012 Law Enforcement & Tactical
Innovative Products Draw Officers, Drive Sales
>> Read About It Here

handgun

May 2012
Hot Handguns
Market Sizzles! Pistols Drive Firearm Sales
>> Read About It Here

new products

May 2012
2012 Law Enforcement/Tactical New Product Showcase
>> Read About It Here

shot show 2012

April 2012
SHOT Show 2012 Review
Energized Buyers Spark Enthusiasm At Mega Trade Show
>> Read About It Here

dealers

April 2012
Dealers Make The Call At SHOT
Retailers Leave No Booth Unvisited In Search For New Products
>> Read About It Here

ammo

April 2012
2012 New Product Showcase
A Roundup Of The Exciting New Products That Caught Our Eye At SHOT.
>> Read About It Here

March 2012
Profit-Center Guns
Bank On The Stability Of Long-Gun & Accessory Sales
>> Read About It Here

Comfortable

March 2012
Make Them Feel Comfortable
Great Guns Excels In Developing Recreational Shooters
>> Read About It Here

Knives

March 2012
Razor Sharp Sales!
How Savvy Firearms Retailers Are Cashing In On Knives
>> Read About It Here

defense

February 2012
Personal Defense
Right Firearm, Key Add-Ons, Plus Training Are Crucial To Greater Sales
>> Read About It Here

selling

February 2012
Let The Selling Begin!
Manufacturers, Distributors Set Business Pace At NASGW Expo
>> Read About It Here

turkey

February 2012
Optimum Turkey Sales
Success Demands Careful Planning, Balanced Inventories, Pull-In Promotions
>> Read About It Here

shot show

January 2012
SHOT Show 2012 Extra
NSSF Adds Exhibitors, Amplifies Communication To Boost Value Of Mega Show
>> Read About It Here

success

January 2012
Capturing Success In 2012
Dealers Reveal Tactics For The New Business Year
>> Read About It Here

HAVA

January 2012
Serving Those Who Serve
Honored American Veterans Afield Holds National Family Day
>> Read About It Here

new products

January 2012
New Products 2012 Extra
New Product Offerings Kick Off The New Business Year!
>> Read About It Here


2011 Features

shot show

December 2011
SHOT Show 2012
Improvements, High-Tech Tools Enhance Industry’s Largest Trade Event
>> Read About It Here

New Products

December 2011
New Products 2012
Manufacturers’ New Product Offerings Launch The New Business Year!
>> Read About It Here

buisness year

December 2011
New Business Year
Meeting The Challenges Of 2012!
>> Read About It Here

saftey

November 2011
Safety The First Add-On
Protect Your Customers And Their Investment
>> Read About It Here

varmint

November 2011
Varmint Predator
Fill The Off-Season Void With A Well-Rounded Selection
>> Read About It Here

hot air

November 2011
Hot Air Sales
Want Higher Margins? Sell Airguns & Airsoft
>> Read About It Here

Polymers

November 2011
Profitable Polymers
PolyOne Provides Manufacturing Solutions, Increased Business
>> Read About It Here

bowhunting

October 2011
Bowhunting
Expand To Profit From Your Multi-Hunting Customers
>> Read About It Here

doggie

October 2011
Sporting Dog Profits
Experts Share Six Tips For Selling Training Products
>> Read About It Here

FNP

October 2011
Broaden Your Handgun Profits
The Right Selection, A Sharp Crew & Promotions Are Vital
>> Read About It Here

masters

October 2011
Ninth Annual Shooting Industry Masters
Shooters Enjoy Southern Hospitality While Raising $37,000 For First Shots
>> Read About It Here

SIAE

September 2011
Shooting Industry Academy Of Excellence Awards
Industry Honored, Founder Praised During 20th Anniversary Celebration
>> Read About It Here <<

Hunting

September 2011
In The Hunt
Take Advantage Of Increase In The Hunting Market
>> Read About It Here <<

hightech

September 2011
Seal The Deal Of High-Tech Sales
>> Read About It Here <<

knives

September 2011
Sizzling Knife Sales
Slick Designs & Innovative Power Market
>> Read About It Here <<

Walther

August 2011
Walther Celebrates 125th Anniversary
>> Read About It Here <<

Brunton

August 2011
Brunton Pledges Partnership
Strong Dealer Support Is Vital To Company’s Success
>> Read About It Here <<

store

August 2011
The “Grocery Store Of Firearms”
Adventure Outdoors Mixes Promotions & New Media To Sell Long Guns
>> Read About It Here <<

Lights

August 2011
Shinning A Light On Safety
How To Sell Flashlights To Defense-Minded Shoppers
>> Read About It Here <<

Browning

August 2011
Your Hunting Season Plan Of Attack

Combine Past Sales With Fresh Trends To Maximize Profits
>> Read About It Here <<

Report

July 2011
U.S. Firearms Industry Today
Defying Economic Trends, Firearm Sales Remain Robust
>> Read About It Here <<

battlefield

July 2011
Battlefield Gun Care
Customers Are Clamoring For Combat-Tested Products
>> Read About It Here <<

iphone

June 2011
Reach Consumers Instantly!
Harness The Internet And Social Media To Stimulate Sales
>> Read About It Here <<

Hnadgun

June 2011
Target Handgun Accessories
Profit From The Bigger-Than-Ever Segment Of The Market
>> Read About It Here <<

optics

June 2011
Selling High-Tech Optics
Eager Buyers Are On The Hunt For Optics. Are You Up To The Challenge?
>> Read About It Here <<

siae

June 2011
Honoring Excellence
Academy Of Excellence Selects 2011 Final Nominees
>> Read About It Here <<

Taurus

May 2011
Making Educated Handgun Sales
Turn Your Store Into A Classroom For Increased And Repeat Sales
>> Read About It Here <<

revision

May 2011
2011 New Products
Law Enforcement Tactical Gallery
>> Read About It Here <<

SIG

May 2011
SHOT Show: 2011 Law Enforcement & Tactical
The Show’s Fastest-Growing Segment Attracts Heavy Traffic,
Unveils Extensive Range Of New Products
>> Read About It Here <<

corbon

April 2011
2011 New Products Gallery
What Are Dealers And Distributors Excited About?
>> Read About It Here <<

dealers

April 2011
What Dealers Liked
Retailers Converged On SHOT Show In Search Of Best Sellers
>> Read About It Here <<

Shot

April 2011
SHOT Show 2011
Buyer Enthusiasm Sets Positive Tone At Industry’s Largest Trade Show
>> Read About It Here <<

Zeroing

March 2011
Zeroing In On Profits
Tips To Solidify Your Long Gun & Accessories Sales
>> Read About It Here <<

Benchmade

March 2011
Knife Sales Surge
Are You Ready To Meet The Increase In Consumer Demands?
>> Read About It Here <<

aimpoint

March 2011
Turkey Lite, Profit Heavy
Take Advantage Of Trends To Boost Your Gobbler-Getting Sales
>> Read About It Here <<

fiocchi

February 2011
Locked Stocked!
New Products And Rebates Drive Ammo & Reloading Sales
>> Read About It Here <<

NASGW

February 2011
NASGW Setting The Stage For 2011
Expo Promotes: Better Together — Delivering The Whole Sale
>> Read About It Here <<

Taser

February 2011
Selling Self-Defense Today
Sell Smarter To Earn Your Share Of Shrinking Discretionary Budget
>> Read About It Here <<

new products

January 2011
2011 New Products Extra
Manufacturer’s New Product Offering Kick Off The New Business Year~
>> Read About It Here <<

shot

January 2011
SHOT Show 2011 Update
NSSF Goes High-Tech To Promote, Improve “Experience”
>> Read About It Here <<

running

January 2011
Getting Off To A Fast Start
Dealers Face 2011, Despite Its Challenges, With Attitude Of Opportunities
>> Read About It Here <<

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