Federal Premium announced it has surpassed a total of 50 million shotgun shells sold in support of Pheasants Forever, a leading upland habitat conservation organization. These shells have been sold in boxes marked with the Pheasants Forever logo since 1998 as part of an on-box royalty program.
The program first launched with Federal’s Pheasants Forever-labeled Wing-Shok shotgun shell boxes — it later evolved in 2010 and 2011 with the introduction of Prairie Storm and Prairie Storm FS Steel respectively. A portion of the proceeds from each Pheasants Forever-logoed box sold goes directly to the conservation group’s wildlife habitat efforts, contributing to sustainable pheasant populations and increased upland hunter participation.
“Protecting, restoring and enhancing habitat is critical for pheasants and all wildlife,” said Ryan Bronson, director of conservation for Federal Premium Ammunition. “The forethought leaders within our company and Pheasants Forever had in creating this successful funding mechanism needs to be celebrated.”
All firearms and ammunition sold in the U.S. contribute to conservation through the 11 percent federal Pittman-Robertson excise tax. Federal Premium’s parent company Vista Outdoor paid $83.9 million to that fund in fiscal year 2016. This on-the-box royalty program is a voluntary contribution beyond the tax, reflecting the company’s commitment to conservation.
“The on-box royalty program created between Federal Premium Ammunition and Pheasants Forever has contributed immensely to the organization’s 14.1 million acres of wildlife habitat conservation impacts,” stated Howard Vincent, president and CEO of Pheasants Forever Inc.