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Holiday Sales Set Pace For New Business Year

The industry enters 2012 with impressive momentum, driven by continued strong sales and a boost from consumer holiday buying. During the Thanksgiving Day weekend, gun dealers took full advantage of consumer enthusiasm as they filed a record number of firearm background requests.

According to the FBI, NICS processed the highest number of checks for a single day on Nov. 25, 2011. The Black Friday background checks numbered 129,166, a 32-percent increase over the previous high on Nov. 28, 2008.

Manufacturers and dealers offered numerous “Great Deals” on websites, Facebook pages and in-store shopping. FNH USA held its first-ever Black Friday/Cyber Monday sale in 2011.

“We are excited to offer our loyal customers such a terrific opportunity to buy the FNH USA apparel and accessories they love so much at a discount on the busiest shopping days of the year,” said Jo Tarrant, FNH USA marketing director.

GunBroker.com reported a 25.4-percent increase on Cyber Monday sales activity over 2010.

“The Wall Street Journal reported that Cyber Monday online sales were up approximately 18 percent from a year earlier, but we are happy to report that GunBroker.com performed far better than average,” said Don Hall, GunBroker.com COO. “We are confident this bodes very well for the purchase of new and used firearms and accessories by GunBroker.com’s nearly two-million registered users for the balance of the year.”

Fueled by growing sales, continued product innovations, rapid expansion of marketing and promotion using emerging media, and a vast consumer base that continues to embrace gun ownership, the industry has much to be optimistic about in 2012.

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