Hunting is a critical driving force in the U.S. economy, according to a major new report released by NSSF. The report, “Hunting in America: An Economic Force for Conservation,” details how U.S. hunting-related expenditures have grown by 55 percent in recent years.
Hunting participation in the U.S. grew by 9 percent between 2006 and 2011, while purchases made by hunters in 2011 alone injected $87 billion into the nation’s economy and supported more than 680,000 U.S. jobs, according to the report, which was produced by Southwick Associates.
“The major growth in spending by hunters is good news for businesses throughout the country, particularly small businesses in rural areas,” said Steve Sanetti, NSSF president and CEO.
Additionally, hunters have continued to show incredible support for the protection of wildlife and natural habitats. Hunters contribute more than $1.6 billion annually to conservation efforts, when factoring in license and stamp fees, excise taxes on hunting equipment and contributions to conservation organizations.
“Hunters are without peer when it comes to funding the perpetuation and conservation of wildlife and natural habitats,” Sanetti said.
Why Hunters Hunt
Southwick Associates also recently analyzed the reasons sportsmen and -women participate in hunting through HunterSurvey.com. While many hunters enjoy the thrill of the hunt, other hunters participate for the love of the outdoor experience.
No key single factor stood out when hunters were asked, “Why do you like to hunt?” Participants could check all reasons that apply, and their responses were:
Like to spend time outdoors 92%
Enjoy seeing wildlife 87%
Enjoy the peace, quiet of outdoors 87%
Enjoy the challenge 80%
Like to spend time with friends/family who hunt 74%
Like providing food for my family/friends 70%
“This matches recent in-depth NSSF research that showed hunters go afield for fun, social and outdoor reasons. From spending time with family and friends outdoors to the peace and solitude of being alone in nature, hunting is much more than taking game,” said Rob Southwick, president of Southwick Associates. “Future efforts to increase hunting — or to successfully promote hunting-related products and services — must emphasize fun, social interactions and the total outdoor experience hunting provides.”
To read or download the Hunting in America report, visit www.nssf.org/research. Encourage your customers to participate in the surveys at HunterSurvey.com and ShootersSurvey.com for a chance to win a $100 gift certificate to the sporting goods retailer of their choice.
Jami Czowski and Lori Hightower (fourth and second from right) accept the Winchester 2012 Dealer of the Year Award. From left are Tom O’Keefe, Winchester president; Greg Kosteck, Winchester director of marketing; and Brett Flaugher, Winchester VP of marketing. At right are (third from right) George Nicholson, sales rep, J.H. Nicholson, Inc.; and (far right) Rick Papendick, Winchester.
Winchester Ammunition Honors Frank’s Great Outdoors
Winchester Ammunition named Frank’s Great Outdoors in Linwood, Mich., as its 2012 Dealer of the Year.
“Our Dealer of the Year award is our way of thanking Frank’s Great Outdoors for working so hard to provide their customers with the best products we have to offer,” said Brett Flaugher, Winchester Ammunition vice president of marketing, sales and strategy.
Frank and Margaret Gorske founded Frank’s Great Outdoors in 1945. Now under its third generation of Gorske ownership, Frank’s Great Outdoors has answered its customers’ demands for more high-quality goods and services with the construction of a 30,000-square-foot retail store that houses products in a variety of departments, including fishing, hunting, marine electronics, clothing, cooking and gifts.
“It’s truly an honor to be named Dealer of the Year by Winchester Ammunition,” said Jami Czowski, Frank’s Great Outdoors general manager. “We’ve been a Winchester Ammunition dealer for more than 60 years, because our customers believe Winchester produces trusted, reliable, high-quality products that have been proven in the field and on the range for generations.”
For more information on Winchester’s Dealer of the Year program, visit www.winchester.com and www.facebook.com/winchesterofficial.
By J.K. Autry
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