Mossberg Recruits Duck Commander And Family
Mossberg has signed an agreement with the Robertson family of Duck Commander fame to promote waterfowl hunting, shooting sports, family values and Mossberg firearms on “Duck Dynasty,” the family’s hit A&E reality TV show.
Mossberg will work with the Robertsons to develop a line of branded Duck Commander guns across multiple categories, including pump-action and autoloading waterfowl shotguns. Considering the popularity of “Duck Dynasty,” these firearms are guaranteed to be must-stock items.
“Mossberg is extremely proud to partner with Duck Commander to further promote hunting, shooting sports and family values,” said Iver Mossberg, CEO. “The Robertsons’ widespread appeal and ability to crossover into the mainstream has bridged millions to the traditions of hunting and sharing time in the field with family.”
The Robertson clan has expanded their Louisiana-based call-making company Duck Commander into a national phenomenon. The enterprise was founded by Phil Robertson and is led by his son, Willie; it includes family members Uncle Si, Jase, Jep — all known for their long, flowing beards — and Alan. They all share in the passion for hunting and time-honored Southern traditions.
“This is a huge deal for the Mossberg brand and our waterfowl category,” said Tom Taylor, Mossberg senior vice president of sales and marketing. “Even before the Robertson family became well-known in the mainstream world, they were first and foremost hardcore duck hunters and experts, and we’re excited that now they’ll be shooting Mossberg guns.”
Mossberg is currently working with the Robertson family to develop the unique Duck Commander firearms that will be featured on “Duck Dynasty” and available for purchase. A group of six to eight firearms will be released, focusing primarily on waterfowl guns, but also on plinking, as that plays a large part in the show.
“There’s so much momentum around the Duck Commander brand that our phones haven’t stopped ringing since we made the announcement,” Taylor said. “There’s a tremendous amount of excitement. Since waterfowl is a category that can be fairly flat and down at times, we really think this is going to bring new life to it.”
Mossberg will officially introduce the new line of Duck Commander guns at the 2014 SHOT Show, Jan. 14-17 in Las Vegas. For more information on Mossberg firearms and future Duck Commander offerings, visit www.mossberg.com and www.facebook.com/mossbergofficial.
T-Reign’s new packaging invites consumers to test the force of retractable tether.
New Packaging Makes T-Reign Gear Tethers An Easier Sell
The new, innovative packaging for T-Reign Retractable Gear Tethers allows customers to test the retraction force of the Kevlar cord without removing the product from the clam card. Many models now have a tag that invites the customer to “pull here” to experience the extension and retraction of the Kevlar tether.
The expanding line of T-Reign products includes the new Plier ProSheath Combo and the ProLink to secure smartphones. It also features a full range of basic tethers and ProCases, a selection for larger gear such as rangefinders and GPS systems. For more information on the full T-Reign line, visit www.t-reign.com.
Aimpoint Offers Dealers Training, New Support
Aimpoint is making it easier for dealers to sell the company’s red-dot sights. The company’s dealer program offers 3point5.com online retail sales training, new point-of-purchase fixtures and expanded marketing collateral.
“In my opinion, Aimpoint is currently making the finest red-dot reflex-style sights the world has ever seen. Simply put, there is Aimpoint and then there is everything else,” Larry Vickers of Vickers Tactical and TacTV said.
Dealers interested in carrying Aimpoint’s sights should call 1-877-AIMPOINT or email email@example.com.
Leupold Launches Life Section For Fans
Leupold has launched an interactive “Life” section on its website, providing fans with a new avenue to interact with the brand online. The “Life” section lets fans see what’s happening behind the scenes at Leupold and catch up on the latest news. Integration with Leupold’s Facebook page allows fans to comment and “like” without leaving the website.
“The ‘Life’ section is designed to provide relevant and compelling content to our fans,” said Lynn Twiss, Leupold’s interactive marketing manager. “Customer service has always been a hallmark of Leupold, and now fans can interact and engage with Leupold staff in a way that no other manufacturer offers.”
In the “From the Help Desk” section, Leupold experts from various departments within the company answer questions that fans post on forums, Facebook, Twitter and other social media outlets.
As with all of Leupold’s customer service departments, staff in the company’s manufacturing plant in Beaverton, Ore., answers these questions. For example, when fan “KC” posted a question about Leupold’s Custom Dial System on the forum www.24hourcampfire.com, Leupold’s David Domin explained the system and answered all the questions.
A “Wall of Fame” page also provides a unique way for customers to interact by collecting photos posted by fans on Instagram and Twitter using the hashtag #leupold, as well as photos posted onto Leupold’s Facebook page. Fans can also submit their photos through a link on the “Wall of Fame” page.
Today’s customers expect a certain level of customization when they shop, and Leupold’s new “Life” section provides fans with the brand interaction they want. Leupold is wisely harnessing the power of social media to ensure the new “Life” section fulfills the community experience customers crave.
Visit www.leupold.com/life to learn more about the new “Life” section, and be sure to “like” Leupold on Facebook at www.facebook.com/leupoldoptics.
D.T. Systems Celebrates 30 Years
D.T. Systems, a manufacturer of electronic collars, no-bark trainers, dummy and bird launches, and bumpers, is celebrating its 30th anniversary. Over the years, the company has introduced digital microcomputer technology and intensity level adjustability from the transmitter; both features are now industry standards.
In addition, D.T. Systems was the first company to offer a positive vibration feature, the new 360° MAXX-Range Internal Antenna System and gentle touch stimulation.
“It’s an honor to be celebrating our 30th year of business,” said Brian Lasley, D.T. Systems director of marketing. “To remain in business for three decades is a testament to our customer loyalty and the new high-quality products we have produced over the years. 2013 is another exciting year of producing industry-leading products and we look forward to the next 30 years of business.”
For more information, visit www.dtsystems.com.
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