Mossberg recently rewarded its 2012 Triple Crown Incentive Program winners for reaching top sales goals. Five dealers, two distributors and one sales representative traveled to Thunder Ranch training facility in Lakeview, Ore., for two days of hands-on training with Clint and Heidi Smith.
The course focused on tactical and long-range rifles, and defensive shotgun and handgun training. Tom Taylor, Mossberg vice president of sales and marketing, and John MacLellan, Mossberg director of sales, hosted the winners during the trip.
“We want to congratulate our incentive winners and commend their participation in the Triple Crown program,” Taylor said. “We are in the second year of this highly effective purchase incentive program, and the participating distributors and retailers have experienced increased sales, profits and a raised consumer awareness of the Mossberg brand and products. It’s a win-win program for those motivated dealers, sales associates and distributors.”
The program’s winners are:
Stephan C. Bacon, Kames Sports, North Canton, Ohio
Nicholas V. Brown, Buckeye Firearms of Rogers, Monaca, Pa.
Christopher H. McLaren, Vance Outdoors, Columbus, Ohio
Shaun M. Sees, Woodbury Outfitters, Coshocton, Ohio
Sally Ann Simpson, Gun Rack, Kingsport, Tenn.
Kimberly A. Kueker, Zanders Sporting Goods
Francis J. Paul Jr., Ellett Brothers
Jeremy Vaccaro, The Evans Group
“Mossberg continues to enhance our sales initiatives with programs, such as Triple Crown, specifically designed to increase profits and motivate/reward associates. With Clint and Heidi providing such a highly desired incentive — a defensive training course at Thunder Ranch — we experienced an extremely high level of participation in the Triple Crown program this year, with hundreds of dealers participating and qualifying,” MacLellan said.
The 2012 Mossberg Triple Crown sales initiative included a Stocking Dealer Program, Dealer and Distributor Associate Incentive Programs, VIP Discount Program, and free guns and gear opportunities. Mossberg plans to continue the program in 2013.
For more information, visit www.mossberg.com.
By J.K. Autry
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