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Shooting Industry’s New Product section is designed to help dealers increase sales by highlighting the latest products to hit the market from a variety of manufacturers.

If you’re a manufacturer, importer or distributor with a new or updated product available to distributors or dealers, send the product information to us by providing a press release and a high-resolution image. If you have a new line of products available on a thumb drive or CD, mail it in. Product submissions are printed on a space-available basis at the discretion of the editorial staff.


Slide Fire Solutions

(325) 945-3800

The SSAR-15 MOD stock attaches to a semi-auto rifle and allows it to “bump fire” safely and accurately. Bump firing is the capability that uses the recoil of an SAR to fire multiple shots in rapid succession. The SSAR-15 MOD features dual-locking mechanisms to provide a stable foundation for precision shooting. It is now available in Flat Dark Earth.


Real Avid

(800) 286-0567

The Real Avid Smart Mat line is designed to protect a gun’s work surfaces. The padded, oil-resistant mat makes cleanup simple and fast. It also prevents the gun from sliding around. The attached parts keeper tray has a magnetic compartment to hold small pins, springs and bolts to keep the focus on cleaning guns and not on finding missing parts. Platform specific mats for the AR-15, 1911 and AK-47 have the takedown and cleaning instructions printed on them.


Breakthrough Clean

(888) 455-5499

Breakthrough Clean has added the HP-Pro Lubricant and Protectant and the Ammo Can Cleaning Kit to its lineup of products.

The Battle Born HP-Pro Lubricant and Protectant is a blend of synthetic oils subjected to extreme pressure and treated with corrosion inhibitors, anti-oxidants and anti-foam and anti-wear additives. The combination provides firearm lubrication and protection in both low and high temperatures (from -65°F to 507°F).

The Ammo Can Cleaning Kit has all the tools to clean and maintain guns from .22 cal. thru 12 gauge in a convenient carrying case to take to the range. The kit includes rod cleaning tools, Breakthrough Clean’s Military-Grade Solvent, Battle Born Grease and Battle Born High-Purity Oil.


Leo Combat LLC

(720) 441-4867

Leo Combat LLC has released the second generation of the Triple-O self-defense knife. Improvements on the knife were based on suggestions from L.E. and civilian users who carry concealed. Like the original knife, the cutting edge of the 3.25-inch blade goes upward, opposite the finger grooves. A wedge-shaped guard keeps the user’s hand away from the cutting edge. The handle and sheath of the new version have been redesigned for improved grip and concealment, respectively.


Advantage Tactical Sight

(310) 316-6413

The Dark Diamond Sight is an iron front sight that allows precision sighting in the dark using only an illuminated front sight. It is capable of making an accurate shot in complete darkness at distances of 15, 20, 25 yards and more. Other illuminated front sights can hit the targets in the dark but only at relatively short distances. The Dark Diamond sight is for those who want a quick and precise sight, in thwe daylight as well as in the dark, at all distances.


Inland Manufacturing

(877) 425-4867

In a joint effort between Inland Manufacturing and the Ithaca Gun Company, the Ithaca Model 37 “Trench Gun” has been reintroduced. Produced in small numbers during WWII and used widely in the Vietnam war, the M37 has been out of production since 1975. The new 12-gauge model is faithful to the original from its brass bead sight, Parkerized finish, oiled Walnut stock, ventilated hand guard to the bayonet lug that can fit a 1917 bayonet. The receiver is CNC-machined from a solid block of steel and features the same military markings as the original. Its barrel is 20 inches long. Like the original, it loads and ejects through the bottom of the receiver. The new M37 weighs 6.7 lbs. with an overall length of 38.5 inches. It has a capacity of 4+1 rounds and comes with a military sling. This firearm is sold through exclusive marketer MKS Supply.


Magpul Industries Corp.

(877) 462-4785

El Burro is an all-purpose belt built of a single flexible layer of waterproof, textured, reinforced polymer. It has a tensile strength in excess of 1,500 pounds and features corrosion-resistant aluminum hardware. El Burro offers dress belt comfort with stretch and sag-free performance but is supportive enough to carry a light pistol. Standard width is 1.5-inch to fit most belt loops and holsters. It has eight holes with 0.75-inch spacing and is available from 32–44 inches.


Gear Keeper

(888) 588-9981

Gear Keeper’s Waterfowl Hunting Retractors allow outdoor adventurers to carry everything safely on their person. The company’s call lanyards, retractable holsters and instrument tethers prevent the loss of important and expensive gear in the brush or in the water. Waterfowl calls, binoculars, transmitters and other instruments can be secured yet within reach any time they are needed. Gear Keeper systems are now available in more than 3,000 options for hiking, fishing, hunting, law enforcement, military, trucking and more.



(603) 610-3000

The two new KILO rangefinders from SIG SAUER are advanced yet simple to use with very fast digital signal processing engines. The KILO85 and KILO125 both feature Lightwave DSP technology for fast scan speeds, a HyperScan mode to provide four range updates per second and a simplified user interface with “Range” and “Mode” buttons only. They are encased in a lightweight polymer housing with a diopter adjustment. The rangefinders’ optics sport SpectraCoat, an anti-reflection coating for superior light transmission and clarity.



(866) 223-9388

The new M1000 mechanical scale from RCBS can weigh up to 1,000 grains of powder with +/-0.1-grain accuracy. For use by serious reloaders, the M1000 offers RCBS’ magnetic damping system for fast readings and maintenance-free movement. A tip-proof metal pan makes loading easier. The M1000 provides right- or left-handed operation at an affordable price.


Heizer Defense

(888) 965-0972

The PKO-45 from Heizer Defense is a slim .45 ACP semi-auto. Also called the Pocket 45, the pistol is a lightweight at 25 ounces. Made with U.S. aerospace-grade stainless steel, the pistol has no plastic or MIMed parts. It has a fixed-barrel-under-the-guide-rod configuration resulting in less recoil felt by the user. The PKO-45 also features a snag-free design, internal hammer/single action and a front strap safety with an additional thumb ambi-safety. It has 5+1 capacity with a flush magazine and a 7+1 capacity with the extended magazine.


Advanced Technology International (ATI)

(800) 952-2522

Advanced Technology International (ATI) recently introduced the AR-22 Stock Kit for the Ruger 10/22 Takedown platform. The new kit allows for full functionality of the 10/22 Takedown’s break-apart capabilities and transforms the firearm’s appearance to that of a modern sporting rifle in minutes. The stock kit includes components needed to make alterations with precise fit and invisible parting lines. Additional aluminum parts that add rigidity to the system are also included. The front half of the kit’s components installs the same way as the original using the rifle’s mounting locations.


Walker’s Game Ear

(972) 606-8866

The sensitive hearing of babies and children needs to be protected and Walker’s secure fit, comfortable muffs with adjustable headband do just that. Specifically designed for small and delicate ears, the Baby & Kids Hearing Protection Muffs protect children from six months to eight years against dangerous loud noises. The petite muffs have a noise reduction rating of 23 NRR and come in four colors: blue, pink, green and camo.


The Bohning Company Ltd.

(231) 229-4247

The Bohning Company has released eight new designs of its True Color Blazer Vanes: Blue Rusted Flame, Red Rusted Flame, Yellow Rusted Flame, Blue & White Flame, Green & White Flame, Red & White Flame, Purple Flame and Pink Flame. The designs are done with a UV-cured printing process to guarantee a sharp, smudge-free design on each vane. The vanes are available in packs of 36, 100 and 1,000. The average weight of a vane is 6.3 grains; length is 1.987 inches (50.47mm); height is 0.586 inches (15.24mm).


Lyman Products Corp.

(800) 225-9626

Lyman’s 50th Anniversary Edition Reloading Handbook continues the company’s heritage of being a reliable resource for reloaders. New cartridges in this edition include: .17 Hornet, 6.5 Grendel, 6.5 Creedmoor, 6.5-284, 26 Nosler, 28 Nosler, 300 Blackout, .300 RCM, .338 RCM, .450 Bushmaster, .458 SOCOM and .50 Beowulf. This edition also includes information on common bullets and powder. Additionally, Lyman has committed to donate a dollar to the NRA for every book sold during the first year of publication. This 50th Anniversary Edition is also the company’s first full-color reloading handbook.


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