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Hundreds Of New Products, All In One Place!

By Jenna Buckley

In a “normalized” market, new products will likely be a big driver of sales for dealers this business year. Products from over 100 companies have been included in the second half of the 2017 New Product Showcase. Combined with the 60 companies featured in the December issue, SI’s New Product Showcase featured products from over 160 companies. A big “thank you” to all participating manufacturers, distributors and importers — here’s to a prosperous 2017.


Andax Industries LLC

(800) 999-1358

Andax Industries announces it now carries the Pelican 7600 rechargeable flashlight. At 6.19 inches long, it delivers 944 lumens for over three hours on its high setting. The programmable 7600 features white, green and red LEDs; high, medium, low and strobe modes and a battery level indicator. CR123 batteries will power the flashlight if power is unavailable. It’s also waterproof and submersible with an IPX8 rating.


Cordova Coolers

(844) 962-0579

Cordova Coolers debut product, the Cordova Cooler, is designed for rugged outdoor, multi-day use. The patented lid lock system ensures the lid stays open while the cooler is being accessed. An airtight sealing system pushes warm air out of the cooler as it’s being closed to prevent ice from melting. Optimal ice retention and temperature can be maintained with the TruBlu sensor. Aluminum handles are sturdy and feature built-in bottle openers. The Cordova Cooler is available in four sizes: small, medium, large and XL.


John Bianchi Frontier Gunleather

(760) 895-4401

Frontier Gunleather announces the release of their John Bianchi Frontier Gunleather 2017 Catalog. The 40-page full color catalog features the company’s full line of premier quality belts and holsters for concealment, western, military history and general purpose styles. It includes a tailor’s measuring tape to get an accurate waist and hip measurement for belt sizing.


Traditions Performance Firearms

(800) 526-9556

Traditions presents the Outfitter G2, a break-action, single-shot rifle. With a 22-inch Chromoly-fluted barrel, the Outfitter G2 is lightweight and easy to carry. It has an 11-degree target crown and the point of balance has been moved rearward to accommodate smaller-framed shooters. Available in .357 Mag., .35 Whelen, .44 Mag., .45-70 and .35 Rem. and weighing 5.8 lbs., this centerfire rifle is adept for long hunts and hunting big game. Scoped/Case packages are available.


Benchmade Knife Company

(800) 800-7427

New from Benchmade is the 87 Bali-Song, featuring handles milled from titanium billet and custom hardware. The CPM-S30V stainless steel Wharncliffe blade is 4.5 inches long and 0.124 inches thick. It features thrust bearing washers and a magnetic latch. The 87 Bali-Song has an open length of 10 inches and weighs 5.37 oz.


Mesa Tactical

(714) 545-3332

The LEO Telescoping Stock from Mesa Tactical is an adapter and pistol grip system for the Beretta 1301 semi-auto shotgun. The system can be fitted with a standard MSR grip and telescoping stock, which enables users to instantly adjust the length of pull without compromising a safe shooting position. The LEO stock system is available in an adapter kit or complete stock kit. An upgraded version includes a hydraulic recoil buffer, which replaces the standard receiver extension tube. In addition to the Beretta 1301, it’s available for a variety of shotgun models including the Remington 870, Mossberg 500, Mossberg 590 and Maverick 88 pump shotguns.


Cotton Carrier

(877) 852-9423

The Binocular & Camera Harness from Cotton Carrier allows camera and binocular users to carry each accessory safely and comfortably together. The harness features Cotton Carrier’s Camera Harness with Side Holster, along with the Binocular Bracket — recently reengineered so it can be attached to most binoculars and threaded to allow tripod mounting — and all the hardware needed to carry binoculars and a camera. Two patented mounts keep binoculars and camera stabilized and mounted securely in place.


Stoeger Industries

(800) 264-4962

Stoeger introduces the 12-gauge M3000 Tactical shotgun. The new addition has an 18.5-inch barrel and is chambered for 2.75- and 3-inch shotshells. The M3000 is inertia driven, has a fixed cylinder, blade front sight and a shim kit. It is available in field or pistol grip configurations.


Vero Vellini

(800) 257-7742

Two of Vero Vellini’s Premium rifle slings will be offered in a new camouflage design. The 1-inch Premium Sling with quick-attach swivels and the Premium Wide-Top Sling also with quick-attach swivels are now available with the Realtree Xtra camo pattern. The pattern is designed to blend-in in a variety of habitats year-round. The slings with the latest camo design are crafted from weather- and thorn-resistant ballistic nylon carefully laminated to the slings’ neoprene surface for a smooth, even finish.


Maven Outdoor Equipment Company

(800) 307-1109

Maven introduces the S.1 spotting scope, featuring 25-50x magnification and an 80mm fluorite objective lens for low-light performance. The magnesium and polymer frame is lightweight and durable. The scope is fully customizable in a variety of camo armoring and a full range of anodized colors and optional engraving. Two style options are available: S.1S (straight body) or S.1A (angled body).


Rinehart Targets

(608) 757-8153

Rinehart Targets adds to the Doloma Decoy line with the Spot & Stalk Turkey Decoy. The life-size decoy is hand-painted and sculpted for a natural appearance and ultra-quiet Rinehart foam construction ensures the decoy is extremely quiet. Its exterior is protected with UV-resistant foam and easy-stack design allows for simple storage off-season.


Concealed Carrie

(844) 522-7743

Concealed Carrie has launched a new line designed specifically for men: Concealed Cary. Its initial offering is the All-In-One leather briefcase. Features include aged hardware and a separate secured ambidextrous firearm compartment with removable and adjustable hook and loop holster. The main compartment has numerous pockets and dividers and an adjacent tablet compartment with padded easel adjusts to two positions. The additional separate padded compartment fits up to 16-inch laptops. The case can be complemented by a new RFID-protected money clip in smooth brown rubbed leather or waxed black leather.


Guncrafter Industries

(479) 665-2466

Guncrafter Industries has added the 9mm chambering to its handcrafted 1911 American pistol in stainless and Melonite finishes. The American pistol features an integral light rail, ambidextrous safety, tritium ledge sights, 15 LPI/90-degree checkering and a one-piece magazine well with integral lanyard loop.



(480) 382-2670

StealthGearUSA has launched the new SG-Revolution line of American-made slim-design holsters for everyday carry. They’re lightweight, comfortable and custom-built for quality. Each SG-Revolution holster is laser cut and features breathable diamond-shaped ports in a single-layer, proprietary ACX-57 polymer platform. Like all StealthGearUSA holsters, it’s made from Kydex and uses in-house designed polymer clips and black oxide stainless steel fasteners.


Elite Tactical Systems

(855) 887-5452

The GLK-9-170 is a 170mm competition legal, 9mm clear polymer magazine from Elite Tactical Systems (ETS). It fits the GLOCK 17, 19, 26 and 34. The GLK-9-170 won’t crack or break when dropped, is resistant to harsh chemicals and won’t become brittle over time. The magazine can be easily disassembled because of its specially designed baseplate. Its translucent body allows the user to see the ammo count and type.


Elzetta Design LLC

(859) 707-7471

The Elzetta Bones Flashlight may be “bare bones,” but it offers the same performance and durability as other Elzetta illumination devices, yet more affordable. Producing 650 lumens of light, the Bones is activated with a simple, quiet click switch. It projects light through a field-replaceable solid-acrylic optical lens (no reflector) and comes in a natural gray Type III hard-anodized finish.


Early and Modern Firearms Inc. (EMF)

(800) 430-1310

EMF introduces the Great Western II DLX Alchimista III (GWII) designed by Alessandro Pietta. The GWIII is a reintroduced 1873 Single Action Army paired with the 1860 Army grip frame. It features a wider competition trigger, which is set back, while the 1860 grip is longer and slimmer than the 1873 grip. The Alchimista is available in Standard and Deluxe versions. The Standard version has a casehardened frame, blued cylinder, EMF’s brass backstrap and an Octagonal Blued Barrel. The Deluxe retains the physical configuration of the Standard, but is engraved Old Silver and Blue.


Click Here To Read The Shooting Industry February 2017 Issue Now!

More New Products

January 2017

December 2016

November 2016

October 2016

September 2016