New Products

See Your Product Here! If you are a manufacturer, importer, distributor or entrepreneur with a new or revised product available to distributors or dealers, let us know!

Shooting Industry’s New Product section is designed to help dealers increase sales by highlighting the latest products to hit the market from a variety of manufacturers.

If you’re a manufacturer, importer or distributor with a new or updated product available to distributors or dealers, send the product information to us by providing a press release and a high-resolution image. If you have a new line of products available on a thumb drive or CD, mail it in. Product submissions are printed on a space-available basis at the discretion of the editorial staff.


Advanced Technology International

The ATI AR-22 Stock System transforms the standard Ruger 10/22 into a fully-functional AR-15 replica. The AR-22 Stock System will accept ATI’s Strikeforce Stock and buffer tube assembly, the Talon T2 Pistol Grip and six- and eight-sided Aluminum MSR fore-ends with an FS8 Nosecone. The system features a 21-inch Picatinny rail.
(585) 328-0945


Bear & Son Cutlery

Bear & Son Cutlery’s three new Cowhand folding knives provide smooth one-hand opening and positive locking action. At 3 3/4 inches closed, these lockbacks have a 2 7/8-inch taper-ground modified spear-point blade made of rust-resistant 440 high-carbon, stainless steel. Bolsters are nickel silver and a selection of handle materials are available.
(256) 435-2227


The MGM Eagle Eye Switchview Universal Speedlever is a universal-fit, polymer version of the Switchview scope magnification adjustment lever. It functions like the original Switchview for fast, easy magnification adjustment and is easily installed on any sporting scope.
(888) 767-7371


Hollon Safes

The TL-15 Gun Safe has a 20-gun Tru-fit capacity, is two-hour fire resistant and features an EMP lock and a standard combination dial. The safe has a glass relocking device, comes in several colors and features a pocket door organizer for pistols and ammunition.
(888) 455-2337



EOTech’s drop-in replacement Laser Battery Cap (LBC) can be used on all 512/552 holographic weapon sights. They feature low-power red visible and IR laser and an on/off toggle switch. They come with an accessory port for a remote pressure switch and are waterproof to 10 feet for up to one hour.
(734) 741-8868



Maxpedition introduces its new line of TC (Tri-Carry) pouches, designed for everyday micro-organizational needs. Available in 11 styles, each TC-series pouch features three modes of carry and comes in five available colors. The pouches are constructed of 1000-denier water- and abrasion-resistant ballistic nylon fabric.
(310) 768-0098


Patriot Ordnance Factory

POF USA’s Puritan Model is an entry-level P15 in 5.56/.223. The Puritan is a combination of the regulated short-stroke gas piston system and E² extraction technology. It features gas-regulated three-mode piston operation, drop-in trigger assembly with a crisp 4 1/2-pound trigger pull, roller cam pin assembly, enhanced anti-tilt buffer tube and a plated one-piece bolt and bolt carrier.

(623) 561-9572


Luna Optics

The LN-ERS30M features a slim housing barrel and simple-to-use controls. It has a high resolution Generation-2+ intensifier tube and a 54mm objective lens. The scope utilizes a Mil-Dot style reticle with variable illumination in red, orange and amber. The sight comes with optional easy-to-install Extended Range IR illuminators.
(718) 556-5862

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