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Industry Takes Lead On Gun Safety

While many anti-gun/anti-industry media and organizations say the industry is only focused on making a “quick buck”, they can’t argue against the industry’s stance on gun safety. Project ChildSafe, a successful NSSF program that promotes responsible gun ownership in households, has given the industry a strong voice in taking the lead on gun safety.

Since 1999, Project ChildSafe has distributed more than 36 million firearm safety kits in all 50 states and five U.S. Territories. In the last year alone, NSSF and its partners distributed nearly 240,000 kits throughout the U.S. Earlier in 2015, NSSF announced 1,000 organizations had joined NSSF to promote Project ChildSafe. That number is growing, now having support from over 1,100 organizations.

“We’re so pleased that all facets of the firearms industry continue to support Project ChildSafe,” said Steve Sanetti, NSSF president and CEO. “These are all organizations that, collectively, can amplify the safety messages of Project ChildSafe and help further reduce firearm accidents.”

Project ChildSafe’s “Own It? Respect It. Secure It.” initiative has generated a considerable amount of traction in the industry, with many companies adding the Project ChildSafe badge to their websites — some have gone a step further and have included it in their advertisements. This sends a clear message: The industry is committed to promoting gun safety.


(From left) Bill Dwyer, Oakland County commissioner; Michael McCabe,
sheriff; Tonya Schuitmaker, Michigan state senator (R-Lawton); Bill Brassard,
NSSF senior director, communications; and Michael Spisz, Oakland County
commissioner, attended a recent press conference that announced Project
ChildSafe’s partnership with 30 law enforcement agencies in Michigan.

Recent Partnerships

Project ChildSafe recently made inroads in several major metropolitan areas — including Oakland County, just north of Detroit. In June, Project ChildSafe announced a new partnership with 30 law enforcement agencies in Oakland County, providing 3,000 firearm safety kits to the community. They’ve joined the growing number of over 15,000 law enforcement agencies that have partnered with NSSF to distribute Project ChildSafe firearm safety kits.

“We believe having law enforcement be the hub for distributing Project ChildSafe gun locks and safety information serves both the agencies and the community well. The industry’s ‘Own It? Respect It. Secure It.’ message can complement law enforcement agencies,” said Bill Brassard, NSSF senior director of communications. “Our recent program kickoff in Oakland County, north of Detroit, demonstrates how that region is doing its part to remind residents to practice responsible firearms ownership.”

What You Can Do

There are a variety of ways those throughout the industry can help spread the message of firearm safety, including downloading and adding the “Own It? Respect It. Secure It.” badge on their websites or signing the PCS pledge.

“We’ve had success in driving down fatal firearms accidents to historic lows, but we can do even better,” Brassard said. “That’s why we’d like more companies and organizations to post, print and share the ‘Own It? Respect It. Secure It.’ logo and to promote the excellent safety tools Project ChildSafe provides — such as the new ‘How to Talk to Your Kids About Gun Safety’ video.”

For more information on how you can be part of the industry’s gun safety message, visit

Davidson’s Emphasizes Ammunition Market

Davidson’s will soon open a new Eastern Distribution Center in Greensboro, N.C. The new facility, a result of the company’s significant growth, will allow Davidson’s to greatly expand its ammunition selection.

In addition to revamping its ammunition inventory, Davidson’s is overhauling the prices it extends to retailers. Ammunition will also be shipped from both the Eastern and Western distribution centers, arriving at dealers in two to three days via FedEx Ground.

Davidson’s is expanding its selection of Remington and Hornady SKUs as well as adding Winchester and Vista Outdoors’ CCI and Federal lines.

While Davidson’s offers its dealers low by-the-box ammunition prices for shipments within the Continental U.S., it plans to complement everyday prices with sales on select products. Company officials say that lowering the prices at which firearms retailers can purchase ammunition should also result in savings to shooting enthusiasts.

“We are looking to leverage the advantageous locations of our two facilities by utilizing the freight savings to offer more competitive pricing for ammunition to our retailers. We hope to prove to be a great source for the country’s ammunition retailers,” said Bryan Tucker, Davidson’s CEO.


Mako Group Relocates To N.Y.

The Mako Group has relocated to a new facility in Farmingdale, N.Y. to better serve its customers. The new facility has a 14,500-square-foot warehouse, two levels of storage and improved shipping and distribution capabilities.
The company has also transitioned to an advanced SAP logistics and inventory management system that allows customers to order online, track status in real time and receive drop shipments anywhere in the U.S. It is also employing a new, digital telecommunications system.

The Mako Group is the exclusive importer and U.S. distributor of combat-proven tactical equipment and weapon accessories designed for the Israel Defense Forces, Israeli Security and Israeli Police. The company’s top brands are Meprolight, FAB Defense, Front Line Holsters and RTS Target Systems.

Visit, or call (631) 880-3396


At the 2015 NRAAM, Ruger honored Vance Outdoors as the 2014 Ruger Retailer
of the Year. Those in attendance were (from left) Mike Fifer, Ruger CEO;
Richard Vance; Todd Vance; and Chris Killoy, Ruger president and COO

Ruger Names Top Retailer

The 2014 Ruger Retailer of the Year is Vance Outdoors of Ohio. Its founder Richard Vance and his sons, Todd and Doug, were recognized by Ruger for their support of Ruger, their merchandising strategy, range programs and industry leadership in firearms retailing.

All three men received an engraved Ruger Mark III pistol in recognition of their outstanding performance. Todd Vance runs the retail operations while brother Doug spearheads the law enforcement division. The awards were presented on April 11 during the 144th Annual Meeting of the National Rifle Association in Nashville, Tenn.

“Vance Outdoors is an outstanding example of how dedicated and innovative business owners can have tremendous success as firearms retailers,” said Chris Killoy, Ruger president and COO. “Their stores, range and knowledgeable staff exemplify what independent retailers should be doing to reach existing and new consumer markets.”

Richard H. Vance started Vance Outdoors in 1938 as a general store, passing his love of hunting and shooting on to his son Richard M. Vance. In 1978, the business changed from a grocery store selling firearms, archery and police equipment to a full sporting goods store. In 2002, Vance merged its business with Buckeye Outdoors near Buckeye Lake. Today, the Vance Outdoor chain includes Vance Outdoors Columbus, Vance’s Law Enforcement, Vance Outdoors Hebron, Vance Outdoors Obetz and Vance Outdoors Marine.

“Our mission has always been and will always be to make sure that our customers have a great shopping experience at Vance’s. I believe this award recognizes our commitment to that mission,” said Todd Vance.


Lipsey’s Team Supports Charities Creatively

Lipsey’s raised nearly $15,000 for select charities during its March Madness Dealer promotion. Under the rallying call “Aim Higher Together,” employees of the firearms distributor competed in various events to raise money and have fun at the same time.

Cookouts, baking competitions and even an auction of personal items — guns and accessories, hotel stays, event tickets and more — all funneled funds to the charities Lipsey’s supports. This year, funds will go to the Wounded Warrior Project, Susan G. Komen Cancer Research, St. Jude’s Children’s Research Hospital and Alzheimer’s Services.

“Our Lipsey’s Team took this year’s March Madness event to a new level of giving back to the community. Everyone participated in a contagious spirit of helping each other, our customers and those in need. We are all proud of what we have accomplished and look forward to raising the bar again next year,” said Mark Emonet, Lipsey’s VP and CFO, who has led the March Madness activities since 2001.

Lipsey’s is involved in dozens of charitable events each year in addition to its March Madness effort.

By Jade Moldé

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