The Industry’s Business Magazine

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Trends In Long Guns

In many gun stores across the country, long-gun sales are not as strong as handgun sales based on volume. However, long guns are still very much a popular item and an essential tool for most defensive firearm owners and shooting sport enthusiasts. To that end, dealers these days are still selling a significant amount of MSR-style rifles.

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Reaching Recreational Shooters

Today’s recreational shooters represent a whole new generation of firearm enthusiasts. From youngsters to their mothers, the recreational shooters of the 21st century are bringing new energy to the shooting sports. Patrick Brady, owner of The Gunman of Arkansas in Berryville, Ark., has observed the number of women shooters at his store and range increase greatly over the past five years.

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