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It’s funny how much can change in a single day.

Marlon Knapp remembers the way eager buyers flocked to his store — Knapp Weaponry in Wichita, Kan. — in the days leading up to the November presidential election.

“That Monday and Tuesday, we literally had a line out the door,” Knapp recalled. “By Thursday, it was tumbleweeds and crickets.”

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Get On Target With Bowhunting Products

While there is a small percentage of gun dealers who carry bowhunting equipment, the majority aren’t — and they’re missing out on potential sales and potential customers.

As dealers invested in this segment will reveal, getting into bowhunting is not as straightforward as simply adding a few SKUs. It takes commitment. And this commitment can translate into increased store visits and a more robust bottom line.

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