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Strategies For Success In The Women’s Market

Strategies For Success In The Women’s Market

Creation and retention of customers is what keeps a business humming. When it comes to the women’s shooting market, education is the driving force in creating and retaining customers. Women are far more likely than men to want to attend one or more classes regarding personal defense and firearms. Once they feel educated about firearms, retention is all about giving them a reason...

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What Women Gun Owners Want

What Women Gun Owners Want

Over the past decade there has been a significant rise in gun ownership among women, according to a new NSSF Report, “Women Gun Owners: Purchasing, Perceptions and Participation.” In the study, over 1,000 women of various age and location in the U.S. were surveyed in order to understand their particular motivations for purchasing firearms. The majority of participants (57.9%)...

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Focus On Technique, Build Trust With...

Focus On Technique, Build Trust With Your Customers

When customers come into your store and can’t rack the slide of the semiauto...

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Americans Safer With Guns In Home

National surveys continue to support Americans’ right — and desire — to...

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HAVA Sets Strong Goals For 2015

HAVA Sets Strong Goals For 2015

Honored American Veterans Afield (HAVA) officials have set major goals for...

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2015 New Product Showcase Extra

2015 New Product Showcase Extra

Hundreds Of New Products Launch New Business Year. Welcome to the 2015 New...

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New Product Of The Day

New Product Of The Day

Browning The Citori 725 Sporting Grade V has a receiver with deep-relief...

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New Product Of The Day

New Product Of The Day

Aimpoint Aimpoint introduces the Aimpoint Carbine Optic (ACO) — designed for...

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New Product Of The Day

New Product Of The Day

SIG SAUER SIG SAUER announces the expansion of its Elite Performance...

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New Product Of The Day

New Product Of The Day

Otis Technology The .243 and .270 models of the Otis Ripcord clean from breech...

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New Product Of The Day

New Product Of The Day

Steyr Arms The AUG A3 M1 is available in a Short-Rail version, a High-Rail...

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New Product Of The Day

New Product Of The Day

MKS Supply MKS Supply announces the original Inland-brand M1 Carbine in...