The Industry’s Business Magazine

Must-Have Products For Varmint/Predator Customers

Varmint hunters are a different lot. When everyone else’s season is done for the year and most hunters are sitting around the fire telling tales, varmint hunters are still out in the cold — and the colder it gets, the better they like it.

John Chagnon is the division manager for PCS Outdoors, located in Oscoda, Mich. He said the market for varmint hunting supplies is increasing.
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Invest In The Future With Airsoft/Airguns

As depicted in the 1983 Warner Bros. movie A Christmas Story, it has long been a dream of many young shooters to get their very own Daisy Red Ryder carbine action, 200-shot, range model air rifle. The Red Ryder may have paved the way, but the performance of today’s airguns has far surpassed the lever-action and pump-pellet guns just a few decades ago.
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HAVA’s Family Days Are A Hit!

Honored American Veterans Afield (HAVA) announces the continued success of its Family Days, with two recent events held at the ACADEMI Training Center and Rockcastle Shooting Center. This success is due, in part, to the industry’s sustained commitment to the long-term recovery of disabled veterans and their families.
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Are You Doing Enough To Educate Your
Customers On Safety?

Firearms safety begins at the point of acquiring or even holding a gun, and it always remains the most important part of gun ownership. The safety message is permanently etched in every dealer’s brain, so safety products typically make up the bulk of a store’s accessory sales, or ought to. Is safety becoming more of a focal point for consumers? One gunshop/range manager in Texas says it is, which is good news for all dealers.
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