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Realtree Goes Beyond Camo

Realtree Goes Beyond Camo

In the time it takes to doodle some new marketing ideas for your gun store on a napkin, you’ll have flipped through the digital “2014 Realtree Summer Look Book.” Hopefully, you won’t miss the genius behind the book’s campaign. The “Look Book” is a catalog — but looks more like a storybook — that displays Realtree’s summer apparel and fishing, boating and sports...

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A “Cool” Ride To The Slammer

A “Cool” Ride To The Slammer

If you take a big beer cooler, mount two axles, four wheels, a small engine, drivetrain, steering wheel and lights on it, does that constitute a “motor vehicle” for purposes of requiring a license, registration and insurance? Those questions were left dangling to be answered later, but one point police and a magistrate in Perth, Australia, could agree on right away is, if...

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New Product Of The Day

New Product Of The Day

Birchwood Casey. Birchwood Casey’s 10-Clay Silhouette Target is constructed...

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Exclusive: An Awesome “Out-of-the-Bo...

Exclusive: An Awesome “Out-of-the-Box” Range Report

The range report is the stalwart of handgun evaluations. A pistol may look...

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New Product Of The Day

New Product Of The Day

SOLKOA. The Fire Starting Kit from SOLKOA features a Faststrike and four...

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New Umarex Air Rifle Fueled with Fea...

New Umarex Air Rifle Fueled with Features

New technologies continue to provide quiet and powerful pellet rifles. Many of...

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New Product Of The Day

New Product Of The Day

Wiley X Eyewear. The shield-style WX Vapor features a lightweight,...

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New Product Of The Day

New Product Of The Day

KynSHOT. KynSHOT introduces Hydraulic Recoil Dampers designed for the AR-15...

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New Product Of The Day

New Product Of The Day

SKB Corporation. The 3i-5014-3G iSeries 3-Gun Competition multi-layered case...

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Exclusive: My Well-Put-Together Cust...

Exclusive: My Well-Put-Together Custom Glock 19

As a boy, I loved to take things apart and put them back together. Mostly the...

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New Product Of The Day

Ergo Grip. Ergo Grip introduces Textured Slim-Line Rail Covers, which are...

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New Product Of The Day

New Product Of The Day

HatsanUSA. The AT-P1’s pre-charged pneumatic (PCP) power system uses a 50cc...