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“Why Didn’t You Tell Me?”

“Why Didn’t You Tell Me?”

Close on the heels of “the customer is always right” is the rule, “If I bought something I don’t know how to use correctly, it’s obviously the fault of whoever sold it to me.” It’s in the Customer’s Manifesto somewhere, right? If it isn’t, why do dealers hear it so much? The retailer always has a delicate balance in matters of explaining how to use the product the...

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New Business Year

New Business Year

2013 Will Be A Great Year For Business – But With Challenges! The firearms industry begins the new business year with a significant amount of momentum. Firearms sales were already setting records before they were propelled to even greater heights by the reelection of President Obama. October was the 29th straight month of increased NICS background checks. Then, with the...

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SHOT Show 2013 Update

SHOT Show 2013 Update

Improvements Continue As NSSF Opens 35th Annual Trade Show Organizers of the...

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Create “Fiercely Loyal” ...

Create “Fiercely Loyal” Customers Through Sincerity

Sincerity is an important part of serving female customers well. Every woman...

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Streamlight Pink Products In Demand

Streamlight Pink Products In Demand

Some in the industry believe the “pink craze” has long passed, but it’s...

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Get A Firmer Grip On Grip Sales

Get A Firmer Grip On Grip Sales

For longer than any of us in the industry have been alive, replacement grips...

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