Today’s market may lean strongly toward tactical and self-defense sales, but fall hunting products still represent a significant portion of sales to retailers who cater to the hunting market. The regional differences in hunting regulations and the species hunters pursue means retailers in different areas may sell widely different products, so understanding your local market is the key to significant hunting season sales.
There are a number of reasons why you should optimize your optics program, and if done correctly, you’ll see the benefit in meeting the needs of your customers — and how it improves your bottom line. Optics are a sales opportunity waiting to happen, it’s up to you to take advantage of it. So, are you getting the most dollars out of your optics program?