The Industry’s Business Magazine

Selling Beyond The Gun

It’s well established one of the main criteria for selecting the proper handgun or long gun is its intended use. And when the intended use is personal defense, the selection process has only begun. Dealers and instructors would agree the perfect firearm for a specific individual depends solely on him or her. Once the primary piece of equipment has been identified, it’s necessary to give it the proper support — which is where brick-and-mortar retailers have an advantage over online retailers and big-box stores. A new customer will have many questions during the selection process, and those criteria will need to be considered when it comes to sales “beyond the gun.”

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Turkey Season In Sight

With spring just around the corner, turkey season is coming on fast. Turkey hunters love gadgets, whether they’re new calls or the latest decoys. This also is a time to make your fall and winter deer hunters into dual-season hunters (and customers) by providing turkey hunters with what they want.

Matt King is the owner of Southern Outdoor Sports in Dothan, Ala. He said one change he’s seen in the past few years is hunters are making more use of decoys.

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NASGW Expo Launches New
Business Year

Nearly 2,000 industry professionals attended the 42nd National Association of Sporting Goods Wholesalers (NASGW) Expo & Annual Meeting, held in New Orleans, Oct. 27–30 at the Ernest N. Morial Convention Center. With the amount of business conducted and orders filled, the NASGW Expo provides the spark to launch the New Business Year each year. Attendees from 46 states and 12 countries were at the event, which featured 69 new exhibitors. In total, the 2015 NASGW Expo had 276 exhibitors in nearly 55,000 square feet of exhibit space.

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2016 New Product Showcase Extra

Welcome to the 2016 New Business Year. In these next 29 pages, you’ll see products from dozens of manufacturers, distributors and importers to help launch your early-year sales. You’ll see everything from firearms and optics to ammunition, knives, holsters, cleaning products and more. Dealers, if a product piques your interest, we encourage you to contact the manufacturer, your sales rep or distributor. If you’re at an industry trade show, stop by the manufacturer’s booth to handle the product yourself and place your order for the year.

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New Products