The Industry’s Business Magazine

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Self-Defense Alternatives

Mention self-defense products, and most retailers think immediately about handguns and shotguns. But there’s a whole category of products “beyond the gun” that can mean significant sales for retailers who stock them.

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Let’s Talk Turkey

It was early November and deer season was fast approaching in the state of Missouri. Which explains why Denny Dennis Sporting Goods in Fenton, Mo., was open on a Monday — a day when the family-owned operation is typically closed.

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