Get A Load Of Remington’s Model 700 Magpul!

By Dave Workman

If somebody tells you there’s nothing new under the sun, they haven’t seen the latest incarnation of the legendary Model 700 Remington bolt-action rifle.

It’s the Magpul, and for those who can’t resist going full tactical, this is one enticement that’s been worth waiting for. While other versions of the Remington 700 have proven themselves in the high country, on the African plains, in the deep woods and on the battlefields, the Model 700 Magpul has all the makings of versatility.

There are two introductory chamberings, in .260 Remington and .308 Winchester. This rifle comes with a 22-inch heavy free-floating barrel with 5-R rifling. The .260 is cut with 1:8-inch rifling while the .308 bore features 1:10-inch rifling, both on a right hand twist.

You’ll like the adjustable length of pull that goes from 13 to 15 inches and the synthetic stock has an adjustable comb. Drop at hell is a comfortable 7/8-inch. The carbon steel barrel and receiver are finished with black Cerakote, and the barrel is threaded and there’s a thread protector.

Remington designed this rifle to be a shooter, with a detachable magazine that holds five rounds, a tactical bolt and most important of all, an externally-adjustable X-Mark Pro trigger. It’s designed to break clean and crisp with zero creep, which is a big plus for taking precision shots at paper or live target.

The receiver is drilled and tapped for scope bases and Remington finishes it off with a reinforced polymer Magpul Hunter stock with an aluminum bedding block. It has a rubber recoil pad and spacers to extend the length of pull.

Naturally, Remington produces ammunition that will match up with this rifle perfectly.

There are two .308-caliber loads in the Premier Match series, one topped with a 168-grain MatchKing boattail hollowpoint, and the other with a 175-grain MatchKing BTHP. There’s also one load in the Premier AccuTip lineup with a 165-grain pill. There’s also a .260 offering in the Premier AccuTip with a 120-grain bullet.

A third choice for both rifles is Remington’s Core-Lokt. In .260 Remington, there’s a 140-grain offering, and in .308 Winchester you’ll find a trio of choices. One has a 150-grain Core-Lokt PSP bullet and the other two are both 180-grainers, one with a PSP and the other an SP.

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Remington Model RP9


Remington introduces the Model RP9, a full-size polymer-framed handgun. The RP9 features a double-stack magazine, with a capacity of 18 rounds, and a number of accuracy and control enhancements — such as an ambidextrous slide lock, optimized grip angle to reduce felt recoil, a triggerguard undercut and ergonomic polymer frame. It’s chambered in 9mm+P and has a 4.5-inch barrel. A restricted-capacity model with 10-round magazines is also available.

Streamlight Pistol-Grip Searchlight Models

Streamlight®, Inc., a leading provider of high-performance flashlights, significantly upgraded the lumen output of the Waypoint® Alkaline battery model and the Waypoint® Lithium Ion Rechargeable pistol-grip spotlights, while also enhancing both lights’ design. Handheld and powerful, the lights feature C4® LED technology to provide extremely bright lighting with an integrated long-range targeting beam.

The updated Waypoint Alkaline now features 550 lumens, 100,000 candela and a beam distance of 625 meters on the high setting. The Waypoint Rechargeable now delivers 1,000 lumens, 115,000 candela and a beam distance of 678 meters on high. The Waypoint Rechargable also has been redesigned to include a Medium setting, while the updated Waypoint Alkaline model adds a trigger style switch that allows for momentary light up capability without clicking the switch to lock the light on. Both lights feature an integrated stand for hands-free scene lighting. The Waypoint rechargeable model also will float if dropped in water.

“Both of these models are ideal for boating, camping and other outdoor pursuits, as well as for a wide variety of search and rescue and other first responder applications,” said Streamlight Vice President, Sales and Marketing, Michael Dineen. “They’re rugged and dependable, and extremely bright whether used as a handheld mobile searchlight, or as a hands-free, stationary light to illuminate a scene.”

The Waypoint Alkaline, when powered by four “C” alkaline batteries, delivers 10 hours of run time on high, 82 hours on both low and emergency signal mode, and unlimited run time when using its included 12-volt DC power cord. The Waypoint Rechargeable uses a Lithium Ion battery that is rechargeable up to 800 times. It offers 3 hours of run time on high, 6 hours on medium and 80 hours on low. Both lights feature a C4 LED that is impervious to shock, and use a deep-dish parabolic reflector to produce a long-range targeting beam while also optimizing peripheral illumination. The lights have cushioned handle grips to eliminate user hand fatigue, as well as a removable high-strength wrist lanyard.

Featuring a high-impact polycarbonate housing, the Waypoint Alkaline weighs 1.8 pounds, while the Waypoint Rechargeable weighs 1.52 pounds. Both measure 6.75 inches long by 7.14 inches high. The Waypoint Alkaline features an IPX4 rated design for water-resistant operation, while the Waypoint Rechargeable has an IPX8 rated design for waterproof operation to two meters. Both are impact resistance-tested to one meter and are available in black and yellow.

The MSRPs for the updated Waypoint Alkaline and Waypoint Rechargeable are $102.00 and $204.00, respectively. Both feature Streamlight’s Limited Lifetime Warranty.

From Fast And Frenzied To Slow And Steady

How Are Long Guns Faring In New Environment?

By Tim Barker

In a story that likely rings true for most of the industry, John Stephenson, general manager of Metro Shooting Supplies in Bridgeton, Mo., recalls the turmoil faced by stores and their customers over the previous eight years. The worst of it came in the weeks following the shootings at Sandy Hook Elementary School in December 2012.

As talk in Washington, D.C., focused on the potential renewal of an assault weapons ban, sales of MSR-style rifles went off the charts. At the time, the suburban St. Louis store had some 1,000 MSRs in stock. Three weeks later, they were all gone.

“And then you couldn’t replace them,” Stephenson recalled.

It’s a different story today: “I wouldn’t call MSR sales stagnant,” he said. “But I wouldn’t call them hot either.”

The experience is similar at Arms-R-Us in Spring Creek, Nev., where co-owner Robert Buckley said there’s been a noticeable shift in the business. And that’s made it far easier to find inventory for his store.

“It’s changed dramatically in five months,” Buckley shared. “Before the election, I couldn’t get online and order an MSR. But now I can go through my wholesalers and get just about anything.”

Perhaps the best way to describe the evolution of the long-gun market over the course of just a few months is this: shoppers now have time to think before they buy. Both stores have watched this play out. Customers no longer have the looming threat of gun bans and magazine restrictions forcing them to make quick decisions.


“Customers aren’t making any rash purchases,” said Stephenson of Metro Shooting. “They’re buying guns they’ve always wanted to own.”

And while some stores have reported slower business in the wake of last year’s unexpected presidential election results, Stephenson said Metro’s sales have remained brisk, with the store ahead of where it was a year ago. Sales at the store (which has nearly 9,000 square feet of retail space — and a sister store in nearby Belleville, Ill.) are still dominated by the handgun market.

Still, MSRs and home-defense shotguns are popular; bolt-action rifles aren’t much of a draw in this urban market. Still, they have seen sales of some of the higher-end rifles, including the Ruger Precision Rifle, MasterPiece Arms and the Savage 10 BA.

In the shotgun market, it’s the home-defense models attracting the most attention. Top sellers include the Remington 870, Mossberg 500 and 930 JM Pro Series.

“The most popular are the standard configuration, police models,” Stephenson observed. This includes the Mossberg 500 Persuader, with the pistol grip option — even if customers aren’t actually installing the pistol grip. “People like to have the option,” he said.

In the MSR segment, the most sought after rifles are those around the budget-friendly $700 range. Top sellers include the Smith & Wesson M&P Sport 15, Ruger AR-556 and Springfield Armory’s new Saint. In the higher-end range, standouts include the Smith & Wesson M&P 15T and rifles by Daniel Defense.


Winchester SXP FDE


Nosler Match Grade

Hunting, High-End Drivers

At Arms-R-Us in Nevada, rifle sales (there’s a pretty even split between MSRs and bolt-actions) are often driven by local hunting seasons. In the spring, this means a heavy emphasis on controlling pests — like ground squirrels that wreak havoc on local farms, ruining crops and digging holes, which injure cattle.

“I have people who will go out and shoot 20,000 to 40,000 squirrels every spring,” Buckley said. “They need guns and ammo; it drives rimfire sales this time of year.”

And while .22 has long been popular with those hunters, a scarcity of the cartridge has pushed many of those hunters to .17 HMR.

When the focus shifts to coyotes, hunters generally opt for .223 and .243. For deer, they choose 7mm and .30-06. Then, for the elk and other large game, it’s .300 Win. Mag.

But even without the hunting, the region’s wide open spaces are increasingly encouraging recreational shooters to consider some of the larger long-range calibers for target shooting, Buckley noted.

The store has something of an unusual dynamic, it’s located smack in the middle of gold mining country. The men and women who work in the mines make a considerable amount of money. And they tend to spend it fast.

“The amount of money in this county is pretty high as far as wage earners. Impulse buys are pretty strong,” Buckley shared.

As such, he tries to maintain a broad range of offerings in his inventory, though he has a heavy tactical emphasis. His MSRs generally run in the $600 to $1,800 range, providing options for the budget-minded buyer as well as the mineworker looking for something special.

“The family guy who’s broke a day after payday is the guy who’s buying the cheap AR,” he said. “The guy who doesn’t live paycheck to paycheck is spending $1,000 to $1,500.”

At the higher end of the scale, he’s had good luck selling rifles by LWRCI, Daniel Defense and Barrett. Popular mid-range brands include Smith & Wesson and Del-Ton. And at the lower end, he sells Diamondbacks for around $600.
“It’s a nice little gun that gets you out the door and you have an MSR,” he said.

Most of his stocking decisions, he said, are based on the prices he can get for customers, provided the gun is something he’s comfortable selling.

“I know I have to keep lower-end items in the store or I’m going out of business,” he said. “I look at what’s on sale first. I want to offer something that’s quality at a good price. I could buy cheaper MSRs, but I don’t want to sell them.”


John Stephenson (top) and Robert Buckley have found success in offering both
entry-level and high-priced long guns to customers. A welcoming, customer-friendly
environment provides an additional storefront benefit.



Ruger Precision Rifle


Christensen Arms Mesa/Daniel Defense DDM4V7

Cause-Worthy Ventures

Both stores tout the importance of strong customer service, particularly in an environment that could become increasingly competitive without fear-driven buying. Arms-R-Us offers CCW classes aimed at women, aimed at women and also supports local youth clubs.

And back in Missouri, Metro Shooting offers an occasional “Ladies’ Night” with discounts for women. They’ve also sponsored a youth shooting team and offer free range time for kids under the age of 12.

They’re also making a push to be more involved in social media, particularly Facebook, Stephenson said.
“Now we have a guy who keeps his eye on it full time, we’re seeing the use of it step up,” he said.

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Switch On Profits!

Flashlight Options Have Never Been Brighter

By Pat Covert

Savvy firearms retailers know accessories sales are a big key to lighting up the bottom line, and flashlights are an excellent category for doing so. One reason flashlights are so lucrative is every firearm owner can use one, whether they’re into hunting and sports shooting, or if they need one for law enforcement or basic self-defense.

This category spans the user universe; and the profit margins, as with many accessories, are excellent. In addition to flashlights you also have subcategories such as gun-mounted lights, headlamps, lanterns and bike lights from which to generate even more profits. Are you getting your share?

Flashlights and related accessories have been a fast-paced category for the past few years thanks to rapid gains in innovation and technology. As a consequence, the onus has been placed on the firearms retailer to keep up with these changes in order to give their customer the latest, greatest products. We thought it would be interesting to talk to four insiders — two from the manufacturing side plus two storefront firearms retailers — on the frontline of flashlights sales to get their comments on what’s selling in this lucrative market.


Packing A One-Two Punch

Representatives from two major manufacturers provided their observations on what they see as the hottest trends today.

“As always the market is pushing to provide brighter, smaller and lighter products,” stated Andrew Wright, SureFire public relations manager. “That said, there is also a significant spike in interest of rechargeable products.”

Wright forecasts a similar shift in gun lights, “The same trend of products getting brighter, smaller and lighter is true for weapon lights as well, with a definite emphasis on size and weight being important — especially in the concealed-carry market.”

When asked about Surefire’s hottest sellers, Wright informed, “Our Fury line of lights is definitely one of the most popular product lines we have. They’re robust, extremely bright and relatively compact for the output and beam pattern. As far as weapon lights go, our X300 Ultra series of lights is by far the best selling. Its 600-lumen output combined with a compact and lightweight package makes it an awesome product for handguns and long-guns alike.”

Braent Hong, Fenix Lighting sales manager, provided his take on flashlight trends and hot sellers. According to Hong, “Fenix will gradually develop and perfect the product line layout of the FD series focusing flashlight, and study remaining runtime and intelligent output selection technique in depth. A number of new ‘intelligent’ flashlights will gradually be launched.”

As for hot tickets in the Fenix line? Hong relayed Fenix does well with the PD35TAC, TK16, TK15UE, TK20R and TK32 models.

“These lights are very popular for tactical usage, law enforcement, as well as hunting thanks to their functionality and performance,” Hong shared. “As for the production of gun lights, Fenix will focus on shotgun lights to meet the demands of the hunting markets.”


Pelican 3310R


Kel-Tec CL-42

On The Frontlines

You can’t get any closer to the flashlight consumer than the point of sale, so it’s beneficial for business owners to garner some insight from the retail side. Jeff Chastain is in charge of marketing and buying for Simmons Sporting Goods, a very successful, all encompassing outdoors retailer in Bessemer, Ala.

“We’re seeing a trend in flashlights with higher lumens in a much smaller, compact size,” Chastain said, mirroring the same comments as the manufacturers above. “The newer LED lights offer a longer burn time and less pull down on power sources.”

As for weapon lights, Chastain concluded, “Our customers are going for multiple choices in light beams — from high intensity to strobe versions. Combination models with built-in lasers, like the Streamlight TLR-2, are popular.”
Hoover Tactical Firearms, as the name implies, is a retailer focused on tactical and self-defense located in Hoover, Ala. Hoover Tactical incorporates a firearms training classroom and indoor shooting range inside their large complex. Not only do they sell a wide range of handguns and long guns, but accessories like flashlights and weapon lights as well.

Weapon lights are currently in demand at Hoover Tactical, according to General Manager Kerry Bradley.

“Right now the up-and-coming trends for us continue to be weapons lights. Next would be small compact lights that can be placed in the pocket — the brighter the better. I can remember when I thought my 75 lumens light was the bee’s knees. Now you’d have to strike a match to see it burn,” he said.

As for specific brands and models, Bradley noted, “Overall we sell a lot of Streamlight, Fenix, NEBO and SureFire. The Streamlight TLR-1 is what I call the gold standard for us. It delivers up to 800 lumens, is very durable, fits a lot of weapons and has a huge selection of holsters available. They’re almost indestructible and have been that way for years. Also the inexpensive Fenix lights are a good seller for us.”


Colt AmRam-800 Judge


SureFire Combatlight MaxVision


Streamlight Strion DS HL HPL

Glowing Profits

As a retailer, you’re likely aware profit margins in flashlights, weapon lights and related accessories are more forgiving than those in the highly competitive firearms end of your business. By keeping up with hot trends and stocking these products you’re creating an excellent opportunity for secondary sales. Since this is a fast-paced category, it’s important to have an informed sales staff who can make wise recommendations to your customer in order to close the sale.

You should also display your flashlights prominently. Some retailers place their flashlights near the checkout counter for a “grab-and-go” secondary sale. In addition, there are extra profits to be made beyond flashlight and weapon light sales with other enlightening accessories such as bike lights, headlamps and lanterns for field use — all of which have benefitted from the innovations in LED lighting as well. The profits are there for the taking … all you need to do is hit the switch!

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5 Tips

For Integrated Marketing On A Budget

By Mark Kakkuri

The firearms industry may be in a bit of slowdown following last year’s presidential election and the ripple effects of pro-gun legislation across the nation. And you’re wondering whether your marketing efforts should follow a similar slower pace. Contrary to popular belief, this might actually be the time to pick up the pace of your marketing — but with some clever, low-budget tactics and an integrated approach. Here are five effective integrated marketing tips to keep your products and services in front of your customers, while watching the budget.

1. Social Media

Your customers are very likely on some form of social media — and probably checking it all day long via their mobile devices. Will they see or hear anything from you? In just a few minutes you can launch a company Facebook page and ask all your friends to follow it. Then, post videos, photos and information about your business: A video of an employee fulfilling an order, inventory arriving at your store or an informal tour of your company. It’s okay to use the video camera on your mobile phone to do this but keep it short, simple and professional.

For an even simpler solution, check out Instagram. Start a company Instagram account, and, if you have a product-intensive business, post photos of your products on a daily basis or, better, people using your products. Ask for current customers to submit photos or run a photo contest. Remember: Your social media platforms should point to your company website and your company website should offer content from your social media platforms.

2. Email Marketing

You’ve probably received your fair share of annoying emails — somebody trying to sell you something you don’t want or need. But, I’m guessing every now and then you get an email with a subject line that captures your attention and gets you to open it and read it. You should be sending out marketing emails that, for your current and yet-to-be customers, fall in to the latter category. Lots of resources exist for how to start an email marketing program but basically it boils down to this: capture customer and potential customer emails, use a good email marketing tool such as Constant Contact or MailChimp, and know your customers and communicate with them in a way that truly serves them.

To get email addresses, ask for them on your website, in your social media feeds and in your store. In exchange, offer truly useful content such as coupons or expert advice. Offer anyone you email the opportunity to easily unsubscribe or renew. In other words, never spam anyone and follow proper email marketing etiquette. Finally, communicate regularly but purposefully, carefully and patiently.

Editor’s Note: Outdoor Marketplace regularly covers additional ways to blend technology and commerce — see the July 2016 issue (“Beyond The Bricks: Embracing ‘Click And Mortar’”) for more.


3. Store Event

If you run a traditional brick-and-mortar store, the key is to get people to the store and in the door — and then keep their interest while they’re there. As you run your digital marketing campaign (Tips 1 and 2 above), don’t forget the more traditional means of reaching out. Got a local “celebrity” who has something to do with your industry? Invite them to the store to do a “meet and greet” with customers for an hour or two. Or, invite a representative from your local police department to hold a Q&A at your store on safety or some aspect of shooting. No doubt you are an expert on your own products and services; as such, offer a free training event to teach customers about your product or service and how to use it. If you offer products made by another manufacturer, contact the manufacturer to see if they’ll send a representative to your store to present or educate. Or, offer a storewide special on just that manufacturer’s products.

4. PSA/Press Release

You don’t have to be a public relations pro to get editorial coverage in your local newspaper. In fact, newspapers are often looking for local events to cover. If, for example, you’re holding a public training event in your store (Tip 3), send a public service announcement or press release to the managing editor of your local newspaper. Give them the facts of the event and invite them to attend. The editor may do anything from running a brief announcement in the print and online versions of the newspaper to sending a reporter to cover the event. Be prepared to show the reporter around, offer comments and quotes, and pose for pictures. If a story publishes, let it be known on your website, social media feeds and email marketing (Tip 1 and 2).

5. Customer Service

Sometimes the best marketing is the individual service you provide to your customers, day in and day out. You know the rule: Treat someone professionally and kindly and word-of-mouth can bring in new customers. To facilitate more of these kinds of referrals, ask your current customers to comment on your company’s Facebook or Instagram page (from Tip 1) or get their permission to quote them in an email (from Tip 2). In other words, use their testimonial to help convince others your business is worth their time and effort.


MarkIV 2245 Lite

OM Extra!

Ruger Mark IV Safety Recall

In June, Ruger announced it was recalling all Mark IV pistols (including 22/45 models) manufactured prior to June 1, 2017. Ruger recently discovered the pistols have the potential to discharge unintentionally if the safety is not utilized correctly.

In a statement, the company said: “Although only a small percentage of pistols appear to be affected and we are not aware of any injuries, Ruger is firmly committed to safety and would like to retrofit all potentially affected pistols with an updated safety mechanism.”

To simplify this recall process for retailers and consumers, Ruger created a website portal where customers can input their Mark IV’s serial number to determine whether or not it needs to be retrofitted and to sign up for the recall: This webpage also provides additional information, such as four short videos that provide an overview of the recall, how a customer can check his or her pistol, what the retrofit process entails and how to ship the pistol to Ruger.

Ruger will retrofit Mark IV pistols with new parts on a first-come, first-served basis. Once ready, the company will send a prepaid USPS box with a shipping label and detailed packaging/shipping information to the customer — who would need to mail the grip frame assembly only. Ruger stated it will “make every effort” to return each pistol within one week after it arrives and a free magazine as a “thank you” for customers’ patience and cooperation.
Ruger’s handling of this recall exemplifies standout customer service.


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Rewards Programs Drive Business

For this edition of B2B Resources, we wanted to highlight a handful of dealer rewards programs we’ve learned about recently. Designed to boost the sales of specific brands in your store, these rewards programs also provide direct benefits to your employees by incentivizing them to move existing inventory and earn rewards — giving them an opportunity to “purchase” their dream gun. Not only does this bolster morale, it also gives your sales associates another reason to head out to the range to get acquainted with their new Ruger LCP II or FN SLP Competition. In turn, they’ll be more knowledgeable and better equipped to help your customers who come through the door. It’s a win-win-win … win — for you, your sales associate, the manufacturer and the customer. Salutes to these manufacturers (and others) that support storefront retailers with programs like this. Have you found success with other rewards programs? We want to hear from you; send an email to


Weatherby has developed the Weatherby Rewards Program to benefit retailer associates. As salespeople register Weatherby guns sold to hunters and shooters, they can accrue points redeemable for select Weatherby firearms and ammunition for personal ownership — such as the Mark V Accumark, Orion, Vanguard Synthetic rifles and more.

“We created the program to thank all the folks who work so hard representing our brand, and to reward them in a very simple and generous way,” said Jason Evans, Weatherby VP, sales and product development.

The Weatherby Rewards Program began October 1, 2016 and concludes October 31, 2017. Evans stated the reason for a full-year rewards system: “We wanted to give sales associates more time to save up their points for what they really wanted in a gun.”




The Ruger Rapid Retail Reward (4R) Program has returned for 2017. This retailer incentive program rewards hard-working retail representatives who sell Ruger firearms.

Highlights for the 2017 4R Reward program include: more than 50 reward firearms to choose from; Ruger factory accessories for redemption; digital upload capabilities and rapid redemption.

Reaffirming its commitment to brick-and-mortar retailers, the FAQ section of the 4R website includes this statement: “Our goal for this program is to reward storefront retailer sales reps and have set our rules and regulations accordingly — both in how points are rewarded and the regulations on who can participate.”



Daniel Defense DDM4V7

Daniel Defense

Daniel Defense has announced the latest offer in its 2017 Daniel Defense Retail Rewards Program. With this new promotion, DD Retail Rewards members will earn double points for all DDM4V7 firearms they sell, in addition to points earned through the sale of other Daniel Defense rifles and pistols.

“Our retail sales associates are vital to our operation, and we want to thank them for continually trusting and recommending our product,” said Daniel Defense President/CEO Marty Daniel. “Retail Rewards grants us the opportunity to make our products available to those who sell and promote them on a daily basis. It’s a great way to recognize and show associates our appreciation through an exclusive price point.”

The Daniel Defense Retail Rewards Program awards retail sales associates for every sale of a complete Daniel Defense rifle or pistol. With each sale, associates earn DD dollars that can be used to purchase Daniel Defense rifles, pistols and upper receiver groups of their choice.



FN America

The 2017 FN Dealer Rewards Program is provided by FN America and is available to any eligible salesperson employed by a federally licensed firearms retailer that sells new FN firearms. Sales personnel can earn points for each new firearm sold — FNX-9s merit one point for example, while each FN M249S sale garners four — and may redeem earned points for as many firearms as possible.

This FN initiative began March 31, 2017 and runs through the end of 2017. To coincide with the launch of the dealer rewards program, FN announced Free Gear Promotions; one offering three free magazines with the purchase of the new FN 509 ends this month. The rewards program and promotion were designed to work in tandem to help pull inventory and provide an additional incentive for FN dealers to offer customers at the point of sale.



Apex Tactical Specialties has added Crow Shooting Supply to its growing list of nationwide distributors. Additionally, Crow Shooting Supply is now offering the full lineup of Smith & Wesson semi-automatic pistols, revolvers, rifles, S&W Performance Center models and S&W magazines, grips and other parts.

Chiappa Firearms is now the exclusive worldwide distributor of Charles Daly firearms. Initial Charles Daly product offerings will include semi-auto shotguns, pump action shotguns, side-by-side shotguns, over-under shotguns and handguns. 

Zanders Sporting Goods is now offering FireDisc cookers and accessories. In addition, Zanders is now carrying Covert Scouting Cameras.

MGE Wholesale Inc. has begun distributing products from FN America, Winchester Repeating Arms, KRISS USA and is now the Exclusive Distributor for L.W. Seecamp Co.


Birchwood Casey has selected Source Outdoor Group for media planning and creative work.

Flint River Armory (FRA) has partnered with Blue August LLC for media and public relations services. Blue August will assist FRA with public relations efforts as well as editorial presence. Additionally, FIME Group LLC has signed Blue August for representation in media relations.

All-weather writing products manufacturer, Rite in the Rain, has selected Full-Throttle Communications as its agency of record for public relations strategy and media outreach.


Making a major push into the consumer market, Armament Systems and Procedures (ASP) has appointed 24 shooting and outdoor sports professionals to represent its line of flashlights, personal defense pepper spray, batteries and related accessories in all 50 states. ASP has hired William J. Gartland & Associates to cover 37 states in the East, Midwest and Central regions, while Total Sales and Marketing’s team will handle 13 Western states.

Grizzly Cartridge Company has hired Elite Outdoor Sports Marketing as its national sales representation company to manage all outside sales.

Optics company GPO, USA has chosen Murski Breeding Sales to represent the company in 37 Southern, Central, Northern and Eastern states. The sales agency is responsible for all channels of trade — including retail, wholesale, e-commerce retailers, chain stores and mass merchants — and all products within the GPO portfolio.

Mec-Gar USA has announced Dunkin-Lewis Inc. will represent the brand throughout the U.S. Dunkin-Lewis has managed Mec-Gar’s sales representation in the Southeast for over 20 years.

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