Streamlight Pistol-Grip Searchlight Models

Streamlight®, Inc., a leading provider of high-performance flashlights, significantly upgraded the lumen output of the Waypoint® Alkaline battery model and the Waypoint® Lithium Ion Rechargeable pistol-grip spotlights, while also enhancing both lights’ design. Handheld and powerful, the lights feature C4® LED technology to provide extremely bright lighting with an integrated long-range targeting beam.

The updated Waypoint Alkaline now features 550 lumens, 100,000 candela and a beam distance of 625 meters on the high setting. The Waypoint Rechargeable now delivers 1,000 lumens, 115,000 candela and a beam distance of 678 meters on high. The Waypoint Rechargable also has been redesigned to include a Medium setting, while the updated Waypoint Alkaline model adds a trigger style switch that allows for momentary light up capability without clicking the switch to lock the light on. Both lights feature an integrated stand for hands-free scene lighting. The Waypoint rechargeable model also will float if dropped in water.

“Both of these models are ideal for boating, camping and other outdoor pursuits, as well as for a wide variety of search and rescue and other first responder applications,” said Streamlight Vice President, Sales and Marketing, Michael Dineen. “They’re rugged and dependable, and extremely bright whether used as a handheld mobile searchlight, or as a hands-free, stationary light to illuminate a scene.”

The Waypoint Alkaline, when powered by four “C” alkaline batteries, delivers 10 hours of run time on high, 82 hours on both low and emergency signal mode, and unlimited run time when using its included 12-volt DC power cord. The Waypoint Rechargeable uses a Lithium Ion battery that is rechargeable up to 800 times. It offers 3 hours of run time on high, 6 hours on medium and 80 hours on low. Both lights feature a C4 LED that is impervious to shock, and use a deep-dish parabolic reflector to produce a long-range targeting beam while also optimizing peripheral illumination. The lights have cushioned handle grips to eliminate user hand fatigue, as well as a removable high-strength wrist lanyard.

Featuring a high-impact polycarbonate housing, the Waypoint Alkaline weighs 1.8 pounds, while the Waypoint Rechargeable weighs 1.52 pounds. Both measure 6.75 inches long by 7.14 inches high. The Waypoint Alkaline features an IPX4 rated design for water-resistant operation, while the Waypoint Rechargeable has an IPX8 rated design for waterproof operation to two meters. Both are impact resistance-tested to one meter and are available in black and yellow.

The MSRPs for the updated Waypoint Alkaline and Waypoint Rechargeable are $102.00 and $204.00, respectively. Both feature Streamlight’s Limited Lifetime Warranty.

Cold Weather Considerations In Defensive Firearms

By Massad Ayoob

At the clothing store down the street, winter weather changes the inventory dramatically. This doesn’t seem to happen in gun shops. Perhaps it should, at least to a degree. Cold weather can change needs and capabilities in defensive handguns, and may warrant some adjustment in home-defense firearms, too. Is your store taking this into account?

One reason for the home-defense customer to upgrade ammo, or maybe even gun, in cold weather is the reasonable assumption a life-threatening home invader may “come in from the cold” dressed for the cold — turning the invader from a thin-skinned creature to a thick-skinned one. Just as hunters use different bullets for thick-skinned game, the same applies when your customers are facing a cold-weather threat.

In northern climates, being outdoors means folks often have to dress in multiple layers. Hollowpoint self-defense bullets are designed to expand from the inside of the nose cavity outward, with the tensile pressure of something like flesh facilitating the expansion. When something inert plugs the cavity, the bullet may fail to expand and instead turn into a flat-nosed ball. This “something” may be wallboard, for example, or — multiple layers of heavy clothing. Let’s examine this caliber by caliber.


Why You Should Offer “Winter Ammo”

You should be able to sell “winter ammo” to the concealed-carry or home-defense customer who is set on either 9mm, .40 S&W or .45 ACP.
NYPD officers have been required to carry 9mm unless they’re grandfathered with .38s from before 1993 or so; Chicago seems to be running 9mm at the Academy but authorizes 9mm as well as .40 S&W, .45 ACP and grandfathered .38 Special for primary service handguns; and Las Vegas Metro gives officers their choice of 9mm, .40 or .45. These cities can all get quite cold in winter, but all three departments have had good luck with the 124-grain Speer Gold Dot +P 9mm round. Oklahoma gets awfully cold, too, and when the state’s troopers recently switched from .357 SIG to the SIG P320 9mm, the round they chose was the 135-grain Hornady Critical Duty, which tests very well through heavy clothing in the ballistics lab. Consider having such loads on hand as “winter carry” for your customers who prefer 9mm.

The late terminal ballistics expert Dr. Martin Fackler noted a .45 slug tears about a 60 percent wider wound channel than a 9mm. It’s all the more important if the bullet fails to expand. Remind your customers a .45 ACP makes a very good winter pistol. The Anchorage (Alaska) Police Department issues the .45-caliber GLOCK 21 as standard, and is very happy with the results. In icy New England, four out of six state police agencies issue .45s (HK for Maine, S&W M&P for New Hampshire and Massachusetts and SIG for Connecticut). Last I knew, troopers are issued .40s in Vermont and .357 SIGs in Rhode Island.

The .40 S&W is a compromise caliber in more ways than one. The customer who likes 9mm pistol size and capacity is identical on the former and just a little below the latter with the same make and model in .40, but with a bullet that’s larger in diameter than the 9mm. Alaska State Troopers have been very happy with the performance of the .40 S&W service pistol for a quarter century now.

A final point on ammunition: home-defense shotguns are often loaded with birdshot, and down the length of a hallway once the tiny pellets have spread out, their force will be greatly blunted by an intruder’s heavy clothing. Remind such customers a switch to buckshot is particularly valid in winter months.


Cold Weather Carry Factors

If the customer is likely to have heavy winter gloves on when they’re out and about and there’s a sudden need for a pistol, remind him or her the glove material “fattens the fingers.” This can keep a DAO trigger from fully returning for the next shot, and in the small 1911 triggerguard (especially with a long trigger) can exert dangerous premature pressure on the trigger in a high-stress gunpoint situation.

The large “winter triggerguards” of pistols like the GLOCK and the S&W M&P are one reason this sort of pistol has become so hugely popular among police. The same goes for the double-action first-shot pistol, where the trigger stays to the rear after the first round, and the gun is decocked via a thumb lever. Some handguns are more suitable for winter carry than others. If the glove is off, any prolonged exposure to serious cold can turn the trigger finger numb, meaning a trigger with more resistance than the “summer gun” might be a good thing.

It’s a simple fact heavy winter clothing can better conceal larger guns, and when one has heavy winter clothing and footwear on, the weight of a bigger gun seems to go almost unnoticed in the mix. A quick look at the “concealed carry” sections of the popular online gun forums will show when cold weather looms, a great many of your customers switch to larger-frame handguns. It wouldn’t hurt to remind your customers this is in play with “the other side,” too, and firearms parity is common sense, not just a scare tactic.

Richard Davis, who invented modern concealed body armor more than 40 years ago, tracked shootings involving his customers and noticed incidents where bad guys used larger-caliber pistols and Magnum revolvers seemed to peak in the cold weather months. He attributed this to the fact criminals, too, realized they could carry bigger guns unnoticed under winter garb.

On the other end of the concealed-carry bell curve, there’s another insight: Remind the customer when reactive draw is slowed by having to get inside heavy coats, a second, smaller handgun in the coat pocket can be a lifesaver. For generations, cops in winter coats placed a smaller revolver in coat pockets for just this reason. The popular blogger Tamara Keel has written she does the same. Normally carrying a full-sized S&W M&P, she supplements it with S&W’s BODYGUARD .380 in an outer coat pocket when the snow starts to fall.

Finally, consider even in usually warm climates, winter still brings some icy nights. In Florida winters — which can get cold enough to kill citrus crops — the locals tend to dress in parkas and such, and this is true in other normally balmy climates. It’s a legitimate concern for all your defensive-minded customers, and a largely unexplored territory for additional gun shop sales.

Read More Personal Defense Articles


Click To Read More Shooting Industry February 2016 Issue Now!

Personal-Defense Options When Women Can’t Carry A Gun

By Lisa Parsons-Wraith

When women visit a gun shop, a huge motivating factor is protecting loved ones — or themselves — from danger. In most cases, many would never consider setting foot in a gun store until they experience a situation where they feel helpless or threatened, and determine they never want to feel that way again. Firearms are a natural form of defense for many women, and a choice that works with their lifestyle. Other women find they aren’t ready for this defensive option, or their occupations make carrying a firearm impossible, so they explore non-lethal defense options. Today’s non-lethal defense options fit all budgets and give women many levels of protection.

ABQ GUNS in Albuquerque, N.M., is owned and managed by military veteran Belinda Gallegos. The female clientele at ABQ GUNS is a mix of women interested in personal defense and hunting, but the majority is looking for protection, according to Gallegos. They do a brisk business in non-lethal items like Tasers, batons and pepper spray — and one of their best sellers is a flashlight/stun gun combination unit.

“Women come in asking for a Taser, but when they realize it costs almost as much as a gun, the price makes them back off,” Gallegos said. “Then they go toward pepper spray or a stun gun.”


The ZAP Light For Her, from Personal Security Products, is a 1 million volt stun gun/flashlight.
The flashlight has 120 lumens and the unit can hold a charge for up to three months.

Gallegos, who also teaches at a local community college, said she has encountered many women who just aren’t comfortable using a firearm. She recounted an instance when another female teacher was being threatened by a student and came to her for help. After a long conversation, Gallegos realized the other teacher wasn’t in a gun mindset and helped her select a pepper spray. “If someone isn’t comfortable with a firearm,” she said, “then I’m not going to sell them one. Pepper spray is a tool you can use when you need something to give yourself time to get away and stop an attack.”

ABQ GUNS doesn’t offer its own non-lethal or firearm training classes, but partners with quality trainers in the area. Gallegos noted there are 29 gun stores in Albuquerque, and a key to her store’s success is using a mutual referral system of other gun stores and trainers to satisfy their customers’ needs.

“When I refer a customer to another store, they appreciate it and come back to me because I helped them get what they needed,” she said. “Customers are very appreciative of us.” This is evidenced by the fact ABQ GUNS has been named in the “Best of City Top Five” every year since they opened.


Gallegos says she offers a variety of Mace products so her store can
market effectively to the individual needs of each customer.

Versatile Products To Suit A Variety Of Lifestyles

Personal Security Products carries several different stun gun/flashlight options. The ZAP Light For Her is a 1 million-volt stun gun combined with an ultra bright LED flashlight. A rechargeable battery powers the unit, which also features a wrist strap and a little bling at its base.

Mace also offers flashlight/stun gun combinations, which sell well at ABQ. Most models offer 2.4 million volts of stopping power and ultra bright LED flashlights. They come in four different styles and include models to look like a typical flashlight. There’s also a pink version, which looks like a traditional stun gun marketed specifically to women.

Another popular item from Personal Security Products is their Expandable Baton. “The Expandable Baton is really great for dog walkers,” Gallegos said. “They’re available from 16- to 26-inch lengths. Strays are a threat around here and even the flick of the baton gets them to run from the sound. It gives some distance.” These batons are a very affordable option, she noted.

Pepper spray is also a popular non-lethal choice at ABQ, according to Gallegos. “Women typically go for the keychain models,” she said. “We sell mostly SABRE Red and Mace Pepper Spray.”

SABRE has a vast quantity of personal defense items ranging from alarms to pepper sprays to stun guns.

The company also has several kits to offer combinations of security products women need. One example is the Safety Chick Kit, which comes with a keychain pepper spray, personal safety alarm, door wedge alarm and date rape drug test coasters. All of these items are invaluable to women living alone or going off to college.

Mace offers a wide variety of personal defense items as well. Women who want spray they can easily tuck in a pocket will appreciate the Mini Keyguard and its up to six bursts of 10 percent pepper spray. A very discreet option from Mace is the Exquisite Purse pepper spray, which resembles a lipstick case. It delivers up to five sprays of 10 percent pepper spray and weighs just 17 grams. Mace also offers a College Combo Kit in hot pink. This kit features a stun gun, a Jogger pepper spray and a mini model pepper spray.


SABRE Red’s Safety Chick Kit provides several defensive options to
help keep women safe in a variety of scenarios.

Defense Tools For All Women

Whether you are a full-service operation with a range and training classrooms or a small mom and pop operation, giving your customers options to fit their personal-defense needs is the key to a successful business. A gun isn’t the right tool for every situation and many women are in professions or circumstances that are prohibitive of firearms. Offering an array of non-lethal defensive products provides women with a tool they can use immediately with a little in-store instruction, and gives them time to decide if they want to further explore guns for personal protection.

Show ’Em Who’s Boss

Fans of big purses and tote-style bags will be happy to learn about The Boss from Packin’ Neat. The Boss has the same great features as The Tactical holster and organizational insert, it just gives women more room to get organized and carry more stuff. The Boss measures 8 inches in height, has a width of 12 inches and a depth of 7 inches, but will adjust for a narrower purse. The removable holster allows women to draw from any position, and the fact The Boss can be used in any purse or bag, makes it a super versatile carry method.

Read More Arms & The Woman Articles


Click To Read More Shooting Industry February 2016 Issue Now!

Business Rush!

NASGW Expo Launches New Business Year

By Jade Molde

Nearly 2,000 industry professionals attended the 42nd National Association of Sporting Goods Wholesalers (NASGW) Expo & Annual Meeting, held in New Orleans, Oct. 27–30 at the Ernest N. Morial Convention Center. With the amount of business conducted and orders filled, the NASGW Expo provides the spark to launch the New Business Year each year. Attendees from 46 states and 12 countries were at the event, which featured 69 new exhibitors. In total, the 2015 NASGW Expo had 276 exhibitors in nearly 55,000 square feet of exhibit space.

In his first Expo as NASGW President, Kenyon Gleason said show attendees had many positive things to say after attending the event.

“We had many people tell us this was the best show they had been to, as the show provided numerous opportunities for them to share their products with buyers,” he said.

Although 2015’s early troubles in the marketplace are in the “rearview,” Gleason admitted the industry is still recovering.

“In talking with our members, I sensed a real strong positive vibe, as they pointed out the opportunities they had to sell their products and see what other manufacturers were doing,” he noted. “But I don’t think we’re completely out of the hole we were in — we have it in the rearview, so we’re close.”

According to Gleason, many companies in the industry have embraced and championed the two-step distribution model.

“There are certain manufacturers that use distributors only, so they believe strongly in it. I read Ruger CEO Mike Fifer’s comments (transcript of Ruger’s Q3 2015 earnings call Nov. 5, 2015), where he highlighted that using two-step distribution allows his company to focus on designing and manufacturing products. Folks like Fifer remain completely committed to the model. At NASGW, we need to continue to do our job and let the industry know about the values of two-step distribution.”

In letting the industry know about the values of two-step distribution, Gleason added NASGW is going to communicate its message to the industry in 2016.

“Our goal is to tell people more often and in a more compelling way who we are and what we do, and why two-step distribution is relevant. Some manufacturers are consumer-direct, use sales groups, big-box stores, etc., to spread out their supply channel. Our members look at how to solve a lot a problems for everyone in one fell swoop by getting access to the retail community, sales channel, credit and more — which our folks are experts at.”


Helping to kick-start the 2016 New Business Year, the 42nd NASGW Expo & Annual
Meeting had nearly 2,000 attendees and more than 270 exhibitors.

Value Of Two-Step Distribution

Over 450 members met at the Annual Awards Dinner & Reception to kickoff the 42nd NASGW Expo & Annual Meeting. Top manufacturers were recognized for their commitment to the two-step distribution model, and NASGW presented checks to several industry organizations. To commence the Awards Reception, NASGW Chairman Pete Brownell addressed attendees on how the Expo provides a platform for collaboration and new partnerships.

“The NASGW Expo is the place to start forging new relationships, connect with old friends and understand one another’s struggles. This is the place where we — the NASGW — leverage our collective bargaining and brainpower to create meaningful, long-lasting value for all of us,” he said.

Even though there’s uncertainty in the marketplace, Brownell noted the value of the two-step distribution model is constant.

“2015 has been a year of fluctuation and uncertainty in our industry. We all are experiencing a great deal of change, which isn’t always a bad thing,” he added. “With an uncertain marketplace, there is one thing that remains constant — the value of two-step distribution. Now more than ever, it’s important for us to be consultants, inventory control specialists and business coaches to our customers.”

Brownell also emphasized the importance of relationships in growing the industry during difficult periods.

“It’s no secret: Times have been tough for this industry. It’s the relationships we have with the competitor across the table that will carry us forward. For us to prevail, we must all stick together,” he added.


The Expo provides attendees with an abundance of face-to-face networking opportunities.
NASGW President Kenyon Gleason says one of the association’s primary goals in 2016 is to
let the industry know what NASGW does for its members and “why two-step distribution is relevant.”


Industry Companies Recognized

NASGW’s Leadership Awards are presented to top optics, accessory, ammunition and firearms manufacturers and importers who best demonstrate a commitment to the two-step distribution model, and who provide outstanding value and service to customers. Wholesaler members rate the performance of manufacturers on four criteria: distribution policy; marketing, sales and promotion; logistics and operations and NASGW and industry support.

In Optics, the 2015 Manufacturer of the Year was awarded to Leupold & Stevens. “It is an honor to be recognized by our distribution and specialty retail partners, and one we deeply appreciate. They help us reach our core hunting and shooting customer throughout the country each and every day,” said Bruce Pettet, Leupold & Stevens president and CEO.

Birchwood Casey was recognized as the 2015 Accessories Manufacturer of the Year.

The 2015 Ammunition Manufacturer of the Year Award went to Hornady Manufacturing Co.

IWI US was selected as the 2015 Importer of the Year. “I want to thank all of the employees back at IWI US and IWI Israel, who worked hard every day this year, making this award possible. I’m proud of our team and I’m so happy that they get to be recognized for all they do,” said Michael Kassnar, IWI VP of sales and marketing.

Ruger was recognized as both the 2015 Firearms Manufacturer of the Year and Innovator of the Year. “On behalf of the over 2,000 Ruger employees, I want to thank NASGW for this recognition and both of these awards,” said Chris Killoy, Ruger president and COO. “Ruger remains committed to the two-step distribution process and continues to strive to bring exciting new products to wholesalers, retailers and consumers.”

The NASGW Chairman’s Award was presented to Wayne LaPierre. “Wayne’s influence in the shooting sports industry is undeniable. He has been an incredible leader, and I am honored to present [this award],” Brownell said. LaPierre was also the featured speaker at the Awards reception, where he informed attendees on how the NRA is continuing its fight against the anti-gun/anti-industry movement in Washington and state governments.

In addition, Jack Baumler, principal of W.L. Baumler Company and NASGW director, was presented NASGW’s Lifetime Achievement award for his service to NASGW and the industry.


(Top) NASGW made several charitable donations, totaling $120,000, to four industry
organizations — including $25,000 to the Congressional Sportsmen’s Foundation. (Bottom)
Ruger was recognized as the 2015 Firearms Manufacturer of the Year and Innovator of the Year.


Charitable Donations

In conjunction with the annual awards, several charitable donations were made by NASGW to industry organizations — totaling $120,000. NASGW donated $25,000 to both NSSF and the Congressional Sportsmen’s Foundation (CSF) and $20,000 o the Youth Shooting Sports Alliance (YSSA). Additionally, NASGW donated $50,000 to the NRA-ILA (Institute for Legislative Action).

“The generous support of the NASGW will help to enhance CSF’s mission of working with Congress, governors and state legislators to protect and advance hunting, angling, recreational shooting and tripping across the country. We appreciate this on-going partnership,” said Phil Hoon, CSF corporate relations director.

Save The Date

This year, Gleason says NASGW is making a focused effort on working with its retail partners to benefit the industry.

“There’s a lot of potential for our organization, as we’re working on becoming more open to all components of the channel. There are a lot of opportunities of us to tap in to — such as collaborating with our members to grow the wholesaler contribution of the channel and find ways to benefit their bottom line,” he said.

The 43rd NASGW Expo & Annual Meeting will be held October 25–28 at the Kansas City Convention Center in Kansas City, Mo.
Read More Feature Articles


Click To Read More Shooting Industry February 2016 Issue Now!

Make An Impression Through Email Marketing

Thank goodness we’ve evolved from the days of AOL Mail and its friendly “You’ve got mail!” notification every time a new message hits our inbox. Otherwise, we’d be distracted every 10 minutes — or 125 times a day — which is the number of emails the average person receives in a 24-hour period. With so many messages flooding our accounts, it’s easy to overlook them for days or weeks, begging the question: Just how effective is email when it comes to communication?

You may have heard claims saying email newsletters have become irrelevant thanks to social media, but digital mailboxes have been making a steady comeback. After experimenting with the endless ways to turn Facebook, Twitter, and Instagram into online marketplaces (which have obviously proven to be very effective), the pendulum is swinging back in email’s direction for certain content.

Businesses and bloggers are relying more heavily on email once again to share information because it’s both more focused and personal than social media. You think 125 emails is a lot to wade through? Try getting your customer’s attention on their Facebook or Twitter feed, which is an endless barrage of notifications and posts. Yes, you’re maximizing your exposure in a sense, but you’re also up against a lot of contenders. While maintaining a social presence is essential, it’s smart to email out certain types of content, making it feel more exclusive, or at the very least increase your chances of getting noticed!


Let’s look at several dealers who send regular newsletters and the types of content they curate. Four Seasons Firearms (Woburn, Mass.) emails weekly advertisements featuring new firearms shipments or products that have recently dropped in price or will soon be out of stock (“Only three left!”). H&H Shooting Sports (Oklahoma City) employs a similar strategy (“This is BIG! 50% Off Clearance Items!”) to entice subscribers to their store. Ace Sporting Goods (Washington, Pa.) advertises exciting giveaways (“Chance to win a new S&W M&P9 Compact pistol, a $530.00 value!”) that require in-store entry, increasing the chances of making a sale.

P2K Range (El Cajon, Calif.) occasionally announces special events like their Guns & Grins comedy night and their Rods & Guns antique car show via email. If they capture email addresses at these events, they can easily re-invite attendees to the next occasion. The Range at Lake Norman (Cornelius, N.C.) shares their calendar with subscribers, including workshops (“Cleaning Your Firearm” and NSSF’s First Shots Program) and other special event nights (“Tactical Night” and “Action Competitive Shooting Night”).

Encourage Feedback, But Avoid Overwhelming Your Audience

It’s helpful to gather a few tips from manufacturer email newsletters, as well. Federal Premium Ammunition’s goal is to both encourage feedback and inform. The headline “We’re Listening” sits bold atop a small paragraph encouraging subscribers to post comments or questions to their social media (along with a link). Below this are brief “teasers” such as customer product reviews, links to online firearms training videos, and information about their youth programs. Mossy Oak sends an email to alert subscribers when they’ve added a new video to their series “Mossy Oak Pro-Staff” which features employees sharing tips (topics about antelope hunting, sea duck hunting, etc.)

While newsletters are only as good as their content, it’s equally important to establish a solid subscriber database. CIO Magazine reveals two main reasons why people hit the “unsubscribe” button. The top reason is the person never signed up for the newsletter (because they were added to the list without their consent) or they accidentally signed up. It’s important to make sure the customer is aware of what they are subscribing to because the last thing you want to do is alienate them and jeopardize future business.

The second reason for cancelled subscriptions, according to CIO, is when customers feel they receive too many emails from one business. If your communications become annoying or overwhelming, customers will eventually opt out; newsletters should feel like an enjoyable treat rather than a chore to read.

If you’re struggling with how to start your own email marketing campaign, some great resources can be found at MailChimp, VerticalResponse and ActiveCampaign. These sites take the guesswork out of the design and delivery methods, so you can focus on creating great content.

Rapid Gun Systems’ New Electronic Form 4473

Rapid Gun Systems has updated their POS software, adding the ability to fill out and submit an electronic version of Form 4473 (the Firearm Transaction Record). The new feature makes it easier to capture gun buyer’s required information, while delivering it in a legible format.

The updated software also speeds up the process at checkout since certain key information (serial number, buyer information, type of firearm) can be inputted one time and then instantly populated in other fields. This ensures consistency between the customer’s retailers acquisition and disposition (A&D) book, Form 4473 and your customer database.

With additional features like integrated holding periods, private party transfers, gun shows and overnight logging for gunsmithing work, you’ll also stay up-to-date and compliant with ATF regulations while creating a positive buying experience.



BREAKTHROUGH Products With Every Agency Arms Purchase

BREAKTHROUGH CLEAN, in partnership with Agency Arms, is offering customers BREAKTHROUGH firearms cleaning products with every Agency firearm sold, creating “a complete package that’s ready to go.”

“This last year, Agency Arms has established a precedent to be the most innovative and advanced firearms brand in the industry,” says Michael Parks, CEO of Agency Arms. This prompted the company to change its own practices by implementing BREAKTHROUGH’s solvents and cleaning products to its manufacturing and production process, as well.



Davidson’s Carries SIG SAUER Legion Series

Davidson’s Inc. is now offering the SIG SAUER Legion Series to its customers, including the P229 DA/SA and P226 DA/SA (both 9mm), which are highly customized versions of their base models.

Based on customer feedback, new features include a reduced elite beavertail, custom G-10 grips, low profile decock and slide levers, front cocking serrations and an X5 undercut. The P226 and P229 are now upgraded with aggressive front strap checkering, a checked under triggerguard, “SIG” Gray PVD finish and enhanced polished action with SRT. Grayguns Intermediate Adjustable Trigger, new SIG XRAY3 Hi Vis Night Sights and three anti-friction mags are included.

The Legion Series will soon feature a line of gun cases, knives and rifles as well. Legion products are available for members only with the use of “codes” that gains access to special promotions and products. With a Legion purchase, customers will receive a “registration” card as well as a custom-fitted pistol case and challenge coin.
By Taylor Smithfield

Read More Outdoor Marketplace Articles


Click To Read More Shooting Industry January 2016 Issue Now!


2016 SHOT Show Extra

The Entire Spectrum Of The Industry On Display

The 2016 edition of the SHOT Show is set to open on Tuesday, January 19, at the Sands Expo and Convention Center in Las Vegas. With more than 1,600 companies represented, including a number of new exhibitors, the industry’s mega show promises to be another unforgettable experience.

“For more than 30 years, the SHOT Show has been the largest and most comprehensive trade show resource for retailers,” said Steve Sanetti, president and CEO of NSSF. “For example, the New Product Center has more than 350 exhibiting companies and over 400 new products on display — giving retail buyers the chance to see the hottest new products at the SHOT Show. It’s your best resource to explore potential inventory and assess what’s best for your customers.”

Sanetti said the show has made it easy for attendees to take information on new products back to their stores.

“We provide complimentary scanners that allow you to mark which products are of most interest to you, and as you depart, we provide a special printout of information on the product, its company and its booth location on the floor,” he said.
Once again, most exhibitors will be in the same booths they’ve been in for the past three years. Attendees know where to go for the companies they want to see, which makes navigating the show easier.

“There have been a few moves,” said Chris Dolnack, NSSF senior VP and CMO. “For the most part, however, the floor is laid out how it has been for the past couple of years, so you can pretty much count on seeing folks where they were last year.”

The one significant change is the plan to move non-profit booths from Level 3 outside the Press Room to G Hall, and add between 50 and 100 potential exhibitors from the wait list to small booths just outside the Press Room. That area will be called “SHOT Show NEXT,” because exhibitors here will be the next ones to be moved to the main show floor when space becomes available there.

NSSF has also added a few additional features to the show floor.

“We’re expanding Radio Row,” Dolnack said. “Up on Level 3, we have a row of conservative talk radio hosts, including Lars Larson, Dana Loesch, Mike Gallagher and NRA news. It’s a great opportunity for exhibitors to go on national conservative talk radio and discuss the show, new products and trends they see. They reach hundreds of thousands of people.”

The Sands continues to improve the services offered to exhibitors and attendees.

“The Sands Expo got a new general manager last year, and she has brought a number of new ideas from her past experience,” Dolnack said. “The Sands has introduced a service where exhibitors can place lunch orders or food orders and they’ll deliver it right to the booth. So whether you want to have some snacks delivered for an important meeting, or you want to have lunch brought in for the booth staff, it will be available.”


Long-Term Partnerships To Benefit Show Attendees

In order to provide cost control and other protections for both exhibitors and attendees, NSSF has signed long-term contracts with its show partners.

“We’ve had such a successful run since our first show at the Sands in 2010 that we did some extensions on our contracts with ConvExx, our marketing agency CSG Creative and Freeman — and we’re on the cusp of doing one with the Sands as well,” Dolnack said. “In exchange for extending the contracts, vendors are willing to provide us with certain discounts and benefits we can pass through to our customers. This gives us cost certainty and helps us control costs. This past year we sent a spreadsheet to every SHOT Show exhibitor, which laid out the 2015 actual costs in terms of what the contracted fees were for everything from booth space to vacuuming. Then we gave them the contracted prices for 2016 and 2017 to help them with their budgeting.”

This allows exhibitors to plan budgets with actual numbers, instead of guessing.

“We’re trying to be a better partner and help people plan,” Dolnack added. “I think it also shows some transparency and demonstrates we’re not trying to shake every nickel out of every person who walks through the door. Our goal is to sustain the model we have now: Providing a quality event that has relevancy to the industry and provides 80 percent of the association’s revenue, which allows us to do all the things we do to promote, protect and preserve the industry.”
In fact, NSSF has been so pleased with CSG Creative they have extended the relationship to serve as the official marketing agency of the SHOT Show through 2019.

“For the last four years, CSG Creative has played a key role in the growth of the SHOT Show,” Dolnack noted. “Those efforts have resulted not only in record attendance year after year, but also in a higher quality show that delivers a tangible return on investment to exhibitors, buyers, media, public relations and advertising professionals and others relevant to the firearms trade. CSG’s knowledge of what makes trade shows tick, combined with the talent of our in-house sales and marketing team, makes this three-year extension of our partnership with them a value-added proposition for everyone who invests their time and money in attending the SHOT Show.”


Connect With The Media

Besides the opportunities available to interact with the press in the Press Room, NSSF has created an event to showcase new products for the media.

“We’re going to have a press breakfast at the New Products Center on Wednesday,” Dolnack said. “This is a new media breakfast that will be by invitation only. We’ll focus on trade first, and then new product editors from key consumer books. Nissan is sponsoring the breakfast, and it will be a more intimate affair. We plan to get the key people there and have it be something memorable.”


Industry Day At The Range

Once again, Industry Day at the Range will combine Media Day and Buyer Day and take place Monday, January 18, the day before SHOT Show opens. With over 170 manufacturers exhibiting — and an anticipated more than 500,000 rounds sent downrange — Industry Day is the premier shooting event in the industry, giving outdoor media and buyers the opportunity to shoot and test new products for the upcoming year. This year’s exhibiting companies include firearms, ATV and truck demos, knife throwing, archery and more.

The day will be split into two sessions. The first, beginning at 8:30 a.m., will be open to up to 1,000 media guests who are welcome to stay the entire day. The afternoon session, running from 12:00 p.m. to 4:30 p.m., is open to invited buyers, dealers, distributors and retailers.

Recognizing the importance of this event, NSSF recently renewed its title sponsorship of Industry Day at the Range through 2019.

“We could not be more pleased that NSSF has decided to continue their title sponsorship of this event,” said Cathy Williams, co-owner of Industry Day at the Range. “Thanks to NSSF, Industry Day has grown into the premier event in the shooting and hunting industry. We’re proud and excited to have them on board as our long-term title sponsor as we continue to expand this fantastic event.”

“Without a doubt, Industry Day at the Range is an invaluable component of SHOT Show and it’s one of our best opportunities to promote Project ChildSafe and other important campaigns to the media members and purchasers who are key to keeping these projects in the public eye and promoting the safety lessons that are so important to each and every one of us,” Dolnack said.


HAVA Invitational Golf Classic

NSSF and the Honored American Veterans Afield (HAVA) are joining forces to host the second annual golf tournament. HAVA is an industry-run organization that helps the healing and re-integration of disabled combat veterans back into normal life through participation in hunting and the shooting sports. The HAVA board of directors is comprised of industry executives committed to directing funds raised from such events to immediate work for these returning heroes and their families. All the proceeds from this event will benefit HAVA outreach programs.

Participation in the HAVA Invitational Golf Classic is $200 per golfer. Companies registering for a foursome receive one free registration, meaning foursomes can be registered for $600. Sponsorship opportunities are also available.

Each participating golfer receives one round of golf at Bear’s Best Las Vegas, a backpack full of golf and outdoor gifts, use of a golf cart, breakfast and lunch, round-trip ground transportation from the Sands to Bear’s Best, the opportunity to win high-end raffle items and the chance for prizes for winning teams.


Against All Odds Award

The SHOT Show was honored with Gold 100 recognition and a Grand Award at the Trade Show Executive Gold 100 Awards and Summit in Santa Barbara, Calif., last September. The awards signify the SHOT Show is among the Top 100 Trade Shows in the world and, for the Grand Award, that SHOT Show overcame great obstacles to achieve extraordinary success at its 2014 show, making it a candidate in the Against All Odds category.

The show faced such steep odds because NSSF had ended its relationship with a longtime show management company following the 2013 show. That led to the necessity of developing a new show management team along with new contracts for its convention center facility, partner hotels, general service contractor and other vendors — it was no small task for the largest trade show of its kind in the world.

With about half a year to produce a huge trade show from scratch, NSSF and its new show management company, ConvExx, new marketing firm CSG, and longtime partner Freeman not only accomplished the mission but produced one of the most successful SHOT Shows in history.

“We’re honored to receive these awards,” Dolnack said. “I can’t imagine a better example of a trade show team rising to the occasion to overcome multiple challenges to put on a successful event than that shown by the SHOT Show team leading up to the 2014 show.”


Make The Most Of The Show

Although there are plenty of other shows during the year, none of them takes the place of the SHOT Show. It kicks off the year and showcases everything that’s available within the trade. It’s a networking show, an educational show, and a media show that spreads the word across the industry.

“If you don’t attend the 2016 SHOT Show, you’ll miss out on the opportunity to network with other people in our industry, get the benefit of their experiences, and plan for the year ahead,” Sanetti said. “The SHOT Show is the one place you can see the entire spectrum of the industry, from companies that have been around for more than a century to those that are new and bring their perspectives. As it always is, it’s a must-attend show.”
By Carolee Anita Boyles

SHOT Show Auction Salutes “Western Heritage”

The 2016 SHOT Show Auction features a “Western Heritage” tribute to recognize the artistry of legendary names in the sporting firearms industry, such as Colt, Turnbull, Winchester and others. These items are being exclusively auctioned on; the auction began mid-December and will close on the final afternoon of the SHOT Show, Friday, Jan. 22. The Hunting Heritage Trust administers the auction for NSSF, with all proceeds benefitting the foundation and its programs.



The “Western Heritage” tribute Colt features hand engraving
and a companion hand-tooled holster and belt.

Colt Single Action Army

The Colt Single Action Army played an indelible part in the history of the American West. Among those who have owned the Single Action Army, include Wyatt Earp, Pat Garrett, Theodore Roosevelt, “Buffalo Bill” Cody, among others. The 4.75-inch barreled .45 Long Colt is hand engraved at Baron Engraving. Baron’s engraving mirrors the design on the companion holster and incorporates the “Western Heritage Colt 01” badge. The grips are handcrafted elk antler, selected by the artisans at Eagle Grips to complement this special Colt.

The companion hand-tooled holster and belt by Matt Whitaker at John Bianchi’s Frontier Gunleather is as impressive as the Colt itself. Whitaker’s scroll pattern is based on classic L.D. Nimschke designs.


Turnbull Manufacturing Restored Parker Side-By-Side

Turnbull-Restored Parker

This handsome Parker side-by-side combines the history of a Parker Brothers shotgun from 1879 with the renowned artisanship and “history recreation” of Turnbull Manufacturing. Turnbull has taken this historic Parker “Lifter Gun” and brought it back to the condition in which it would have left Parker’s Hamden, Conn., factory in 1879. When Doug Turnbull contacted classic arms dealer John Puglisi in search of the perfect shotgun for this project, Puglisi donated this rock solid “Lifter Gun.”

Complementing the Parker is an exquisite hand-tooled shotgun slip by Karla Van Horn. The slip features quality hand tooling and an original design generated by Van Horn from design elements tracing back many decades. Tying shotgun and slip together is the solid silver Concho in the Western Heritage design.



Making its return in 2016, this iconic Model 1866
up for auction is chambered in .44-40.

Winchester Model 1866

One of the biggest headlines to come out of the SHOT Show will be the return of the Winchester Model 1866, and one of the most talked about Model 66s will be this richly engraved “Western Heritage” edition in .44-40. The rifle features intricate hand engraving from forearm to butt plate by Baron Engraving. The serial number “WIN662016” celebrates the return of this classic lever-action in 2016. The “Western Heritage” theme is highlighted with the engraving of the authentic Texas Ranger Badge “RIFLE01” on the receiver.


Bowie Knife

Phil Evans Hand-Forged Bowie

Phil Evans is a highly respected custom knifemaker and member of the American Bladesmith Society. Phil has created a magnificent 15.5-inch overall length Bowie Knife for the auction. The massive forged 5160 blade is over 10 inches long and 0.375 inches thick at the spine, forged “S” type guard, iron hardware and a premium stag handle. Sheath is custom designed by Andy Humble and incorporates an authentic five-peso badge with the “Western Heritage” logo and “BOWIE 01” serial number.

Visit to bid on these items
Read More Feature Articles


Click To Read More Shooting Industry January 2016 Issue Now!

2016 New Product Showcase Extra

Hundreds Of New Products To Boost First-Quarter Sales!

Welcome to the 2016 New Business Year. In these next 29 pages, you’ll see products from dozens of manufacturers, distributors and importers to help launch your early-year sales. You’ll see everything from firearms and optics to ammunition, knives, holsters, cleaning products and more. Dealers, if a product piques your interest, we encourage you to contact the manufacturer, your sales rep or distributor. If you’re at an industry trade show, stop by the manufacturer’s booth to handle the product yourself and place your order for the year.

A special “thank you” to all participating manufacturers, wholesalers and importers who worked with us in sending their product information and images prior to publishing this issue. Including the December 2016 New Product Showcase, we had more than 150 companies submit products to bring an added value to you, our readers. Here’s to a successful 2016 New Business Year for everyone in the industry.



(301) 283-6981

Benelli USA will be introducing three shotguns in 2016: The Ethos, the Franchi Instinct L and the Stoeger P3000.
The Ethos is a 28-gauge semi-auto in 3-inch chambering. With a barrel length of 26 inches and an overall length of 47 inches, the Ethos sports an engraved, nickel-plated receiver with gloss blue barrels and AA-grade satin walnut stock. It is designed to work with Fiochi 3-inch shotshells. The Ethos has a new bolt design with a carbon fiber rib and interchangeable sights.

The Franchi Instinct L is available in 28-gauge and .410 bore. It is an over/under shotgun with a barrel length of 28 inches and an overall length of 45.4 inches. The Franchi Instinct L has a color-case hardened receiver and a blued barrel. It has a true sub-gauge frame, A-Grade Satin Walnut stock, removable choke tubes and a fiber-optic front sight.

The Stoeger P3000 is also a 12-gauge pump-action shotgun. It has a barrel length of 28 inches and an overall length of 49.25 inches. It has black synthetic stock, a cross bolt safety, a rubber buttpad, sling studs, a rotating bolt head and a fiber optic front sight.



(763) 786-1720

The 1911 chambered in .45 ACP from Coonan has a linkless barrel, pivoting trigger, and external extractor. These features are found in every Coonan pistol. With an overall length of 8.4 inches, the Coonan 1911 in .45 ACP is made of 17-4 PH stainless steel. Its 5-inch barrel is of 4340 carbon steel with a hard chrome plate. This handgun includes Novak-style rear sights and blade front sights. It also incorporates an extended slide catch and thumb lock to simplify one-handed operation. The Coonan .45 ACP package includes a seven-round single-stack magazine, a carrying case and a lock for additional storage safety.


Top: XS Armorer’s Block for AR Platforms
Bottom: XS Bore Guide for DPMS GII and AR-15 Platforms


(888) 744-4880

XS Sights introduces the XS Armorer’s Block for AR Platforms. Made of 6061-T6 aluminum, the upper receiver armorer’s block will allow the gunsmith or enthusiast to assemble, modify or maintain most MSRs. This block will work with AR-15, AR-10, SR25 and DPMS GII upper receivers.

The XS Bore Guide for DPMS GII and AR-15 Platforms keeps the cleaning rod centered while cleaning the bore to help preserve the accuracy of the rifle. It also allows for easy application of solvent and oils to the patch or brush without creating a mess. It will work with all MSR-style rifles between 5.56 and .30-caliber.

The XS Anti-Walk Pin for Remington VERSA MAX and Benelli M1/M2 is a headed pin retained by a pan head screw, acting as a mechanical lock to keep the VERSA Max and Benelli M1/M2 factory trigger group pin in place.

The XS 1911 Suppressor Height sights are available for 1911s with Novak cuts in a height tall enough to see over a suppressor.


State-Compliant AR-556


(203) 259-7843

Ruger introduces a state-compliant model of the AR-556. This new model is legal for sale in the following, otherwise restricted locations: Colorado, Hawaii, Massachusetts, New Jersey and Puerto Rico. Similar to the standard AR-556, this model has a non-threaded barrel, fixed stock with 13.5-inch length of pull and a 10-round metal magazine. With a 16.1-inch barrel, the state-compliant model is 34.4 inches in length and weighs 7.10 lbs.

Ruger debuts a new line of ammunition, Ruger ARX Ammunition. Manufactured by PolyCase under license from Ruger, this line of ammunition will feature PolyCase’s injection molded copper/polymer ARX projectiles. Initial offerings include .380 Auto, 9mm Luger, .40 S&W and .45 Auto.

In a partnership with CRKT, Ruger announces a line of Ruger knives to the commercial sporting market. The complete knife line was designed exclusively for Ruger by CRKT and is being built by CRKT. The Ruger knife line includes designs for everyday carry, hunting, tactical uses and self-preparedness and are crafted in varying sizes and finishes.


XPR Hunter


The Commemorative Model 1866 “Yellow Boy” Lever Action Rifle


(801) 876-3440

Winchester Repeating Arms celebrates its 150th anniversary in 2016 by offering five special firearms: The Commemorative Model 1866 “Yellow Boy” Lever Action Rifle; the Model 1873 and Model 94 lever-action rifles; the Model 70 bolt-action rifle; and Model 101 over/under shotgun.

The highlight of the company’s offerings for 2016 is the Commemorative Model 1866 “Yellow Boy” Lever-Action Rifle. Made of polished brass, it is faithful to the original and embellished with authentic Ulrich-style engraving. The Model 1866 comes in .44-40 Win. caliber with grade V/VI walnut straight-grip stock, a satin oil finish and a classic rifle-style forearm.

The Model 101 12-gauge shotgun with a gloss-finish high-grade IV/V walnut stock has 24 lines-per-inch cut checkering. Like the other commemorative rifles, the Model 101 features deep relief scroll engraving with gold embellishments including the Winchester 150th Anniversary logo and the WRA scroll trademark on the barrel.

Aside from the commemorative rifles, Winchester Repeating Arms is also introducing its rifle lineup for 2016: The XPR Hunter; the SX3 Ultimate Sporting Adjustable and SX3 Composite Sporting Carbon Fiber models; and the SXP Extreme Deer Hunter Camo and SXP Long Beard models.

The XPR Hunter features a polymer stock in Mossy Oak Break-Up Country Camo with textured panels. Other features found on this Winchester Repeating Arms bolt-action design include an M.O.A. trigger system with zero take-up, zero creep and zero overtravel. Matte blued metal surfaces minimize glare. The XPR Hunter will be offered in all popular calibers from .243 Win. to .338 Win. Mag.

The SX3 Ultimate Sporting Adjustable has a matte nickel-plated receiver, satin oil grade II/III walnut stock with adjustable comb with cut checkering and ported Perma-Cote gray barrel with vent rib and TRUGLO fiber-optic sight and white mid-bead. New features include a signature Red Briley bolt handle, bolt release button and magazine cap weight system. It’s available in 12-gauge 2.75-inch chambering in 28-, 30- or 32-inch barrel lengths.


Armorer’s Handgun Sight Tool


(877) 509-9160

The Digital F.A.T. Wrench has an ergonomic over molded design, a large LCD digital display for ease of viewing, low battery indicator and an audible indicator tone. It works in the 15–100 inch/pound range with a +/- 2 percent accuracy.

The Armorer’s Handgun Sight Tool is a precision-machined unit that’s designed to install, uninstall or adjust front and rear dovetail sights. It will work on all semi-auto pistols and has reference marks for precise adjustments. A large four-post drive knob is used to easily push the sight.

The Professional Digital Trigger Gauge features an ergonomic over-molded design, with readings in the 0–12 lb. range — accurate to +/- 0.1 oz. A load sensor directly contacts the trigger and it features max, min, average and live functions. The arms fold inside the housing to protect the load sensor when not in use.



(913) 752-3400

Hoppe’s Gun Medic cleans firearms to prevent them from malfunctioning due to the build-up of gunpowder, lubricant and grime. Gun Medic products will clean and lubricate firearms quickly and effortlessly. The lube temperature tolerance ranges from -65° and 500°F. Featuring a bio-based formula, Gun Medic is available in 4- and 10-oz. sizes.


SIGM400 Predator


(603) 610-3000

SIG SAUER announces line extensions in firearms, optics and ammunition for 2016. In firearms, SIG releases the SIG MPX Carbine in 9mm. The modular 9mm SIG MPX Carbine maintains all the ergonomic controls of the short-barrel rifle and pistol variants, but now with a 16-inch hammer-forged barrel. A full length-aluminum KeyMod handguard provides room for mounting lights, lasers and grips. It features ambidextrous controls, a three-position collapsing stock and a fully closed bolt.

The redesigned SIGM400 Predator hunting rifle offers a series of enhanced features optimized for hunters in the field. Available in 5.56 mm or 300 Blackout, the SIGM400 Predator features a two-stage match trigger and a hammer-forged stainless steel barrel in 18 inches (for 5.56) and 16 inches (for 300 Blackout). A top Picatinny rail allows for optics, and the ALG aluminum free-floating handguard features M-Lok attachment points.

SIG SAUER introduces the P250-22, which is built on the same platform as the centerfire P250 variants and has the same serialized fire control group. Offered in the Compact configuration, it can be converted to centerfire with an X-Change Kit. SIG has also reintroduced the P225 to its catalog, with the P225-A1. It retains the original look and feel of the P225, but features an enhanced trigger and precision manufacturing.

From SIG’s Electro-Optics Division, the TANGO Series of tactical riflescopes includes the TANGO6 and TANGO4. The TANGO6 has the HDX optical system for extreme clarity and low-light performance and incorporates a HellFire fiber optic, glass-etched illuminated reticles and SIG’s LockDown turrets. The TANGO4 has a 4:1 zoom first-focal plane design, illuminated glass reticles, 30mm tube and LockDown turrets. Other new Electro-Optic additions include the WHISKEY5 and WHISKEY3 Hunting Riflescopes and the KILO2000 rangefinder.

SIG SAUER has added loads for revolvers, including the SIG V-Crown JHP and SIG FMJ in both .38 Special and .357 Magnum to the Elite Performance Ammunition line. SIG has also added .38 Super +P Elite Performance Ammunition in V-Crown in both JHP and FMJ. For hunting, SIG SAUER has released Elite Performance 300 BLK, a 220-gr. subsonic V-Crown load.



(909) 923-7300

The Bianchi Allusion Subdue IWB holster features a premium full-grain leather exterior with a laminate synthetic liner for a smooth draw and long-lasting wear. A heavy-duty spring-steel belt clip securely anchors the holster to belt or pants. There’s anti-bacterial and microbial foam padding on the inside liner of leather backing, which prevents germs and odor from accumulating against the body. For increased firearm retention, the Allusion has a slight detent in the triggerguard. It fits up to 1.75-inch belt widths.

The IWB Magazine Pouch has an extra thin, soft ballistic weave fabric for comfortable deep concealed carry and a rustproof steel clip to keep the magazine pouch in place. It fits belts up to 1.75 inches.



(413) 584-1400

The YHM-135 Dedicated 9mm Lower Receiver allows the user to build a dedicated 9mm MSR-style rifle. The magazine well is machined to accept Metalform-style 9mm magazines. It comes with a feed ramp, bolt catch and ejector — all designed for best function with the 9mm pistol cartridge. All holes, inletting, and pin locations have been machined to final dimensions. The user just needs to add the trigger group, buttstock and 9mm buffer/spring of choice. It’s machined from high-grade 7075 T6 aluminum that provides superb strength and rigidity.

The YHM QD Blast Deflector locks onto YHM’s Q.D. Muzzle Devices and is designed to redirect the blast forward, away from the shooter. The Mechanism is fast, positive and virtually impossible to disengage accidentally. It’s made of 4140 steel with a Melonite QPQ finish.

YHM’s Keymod Bipod Adapter is a lightweight option for mounting a Harris-style bipod to a keymod handguard, including the YHM KR7 and SLK series. Made from hardcoat anodized 6061-T6 aluminum and featuring stainless keymod screws and nuts, it also includes all mounting hardware and Allen wrench.



(866) 223-9388

Champion introduces a variety of full-color targets to appeal to all ranges and experience levels of shooters. Printed on 60-pound paper, there are 12 targets per package. The paper targets range from “Dinosaur Hunt” and “Drone Attack” to the “Know Your Limits,” “Junkyard Plinker” and “Put Your $ Where Your Mouth Is” targets.



(888) 455-5499

Battle Born HP-PRO Oil from BREAKTHROUGH CLEAN is a blend of quality synthetic oils and treated with effective extreme pressure, corrosion inhibitors, anti-oxidant, anti-foam and anti-wear additives. This combination provides firearm lubrication and protection in extreme environmental conditions. Multi-service lubricant and protectant allow for extended service under high and low temperature conditions (from -65° to 507°F). It’s safe for use on all metal, plastic and polymer parts. It’s non-toxic, odorless and non-staining.


ELD Match


(308) 382-1390

Hornady introduces the ELD-X (Extremely Low Drag – eXpanding) bullet, an all-range hunting and match bullet. Hornady developed the patent-pending Heat Shield tip, a heat-resistant polymer, to counter the effects of aerodynamic heating — allowing for greater accuracy at longer ranges. Upon contact at extended ranges at over 400 yards, the Heat Shield tip drives backward into the nose cavity to begin the expansion process. At these lower velocities, the ELD-X bullet exhibits conventional expansion characteristics and high retained weight. The ELD-X is available as component bullets or in factory-loaded Precision Hunter ammunition. Bullet introductions include 6.5 mm 143-gr., 7mm 162-gr., .30 Cal. 178-gr., .30 Cal. 200-gr., .30 Cal. 212-gr. and .30 Cal. 220-gr.

Hornady’s Precision Hunter ammunition features the ELD-X bullet to achieve maximum ballistic potential. Propellants used in this line are clean burning, consistent and exhibit temperature stability. It’s available in 6.5 Creedmoor, 7mm Rem. Mag., .308 Win., .30-06, .300 Win. Mag. and .300 RUM.

Hornady expands the American Gunner line to include rifle cartridges. Rifle introductions include .223 Rem., 6.8 SPC, 300 Blackout and .308 Win. The rifle ammunition features hollowpoint-style match bullets for optimum accuracy and a variety of uses and the propellants are matched to each load to ensure optimal pressure, velocity, volume and consistency.

The Key Lock 2600KL and 2700KL feature an exterior housing made of 14-gauge steel with dual internal locking lugs, a 4-point capture mechanism and a spring-assist lid. The two new safes from Hornady exceed ASTM international safety standards for child-, pry- and hinge attack-resistance, lock strength and drop/pick/saw tests. They come with a cable and two circular barrel keys and meet TSA requirements for handgun safety in checked luggage.


Cavalry Turkey Fowl shotgun


(585) 328-0945

American Tactical introduces four new products in 2016: the BB6 9mm pistol; the Omni Hybrid MAXX Flat Dark Earth rifle; the Cavalry Turkey Fowl shotgun; and the Mil-Sport 9mm AR-15.

The BB6 9mm pistol has a 5-inch barrel, a polymer frame and steel slide. It has an 18-round capacity and comes with an integrated optics mount.

The Omni Hybrid MAXX Flat Dark Earth rifle in 5.56mm comes with a 16-inch barrel, 7-inch quad rail and a 30-round magazine.

The Cavalry Turkey Fowl 12-gauge shotgun extractor model has a wooden stock. It has a 3-inch chamber, 21-inch barrel and 9-inch barrel extensions.

The Mil-Sport 9mm AR-15 is available as a pistol or carbine with a 5.5-inch barrel, 2-inch flash can and a 7-inch KeyMod handguard. It has a forged upper, Billet lower and 17-round magazine.



(877) 509-9160

The Tipton Transporter Range Vise is an all-in-one range bag system capable of storing up to 40 lbs. of firearm essentials and transforms into a solid range vise. This system includes two removable non-marring forks designed to hold up to four different long rifles. The Transporter Range Vise will securely clamp on any tabletop or bench up to 3.625 inches thick. Usable bag measures 9 x 20 x 9 inches.


AR-10 PRC308


(309) 944-6939

Armalite debuts the M-15 Light Tactical Carbine (LTC). With features like Armalite’s own free-floating tactical KeyMod handguard and low-profile gas block, the LTC carries a modern profile in a light and scalable package. Weighing in at 6 lbs., the M15LTC16 is available in 7.62x39mm and 6.8 SPC II configurations.

The Armalite AR-10 PRC308 Precision Rifle uses technology developed in partnership with Surgeon Rifles and AWC Silencers to offer a consistency in suppressed and unsuppressed configurations. A proprietary selectable gas block makes optimization for suppressed or unsuppressed applications easy for the user. The PRC308 features a Giessele Two-Stage trigger to provide crisp trigger pulls and reset, a Magpul PRS with adjustable length-of-pull and comb height and an ambidextrous safety and charging handle. It’s chambered in .308/7.62x51mm.



(800) 998-6901

Jagemann Jag 17 and Jag 19 magazines for GLOCK pistols are easy to use and sized to operate right out of the box. The magazines feature reinforced automotive-grade resin for increased strength and tighter tolerances for increased durability. Self-lubrication provides consistent performance. Feed lip geometry provides reliable feeding, while the optimized spring power brings uniform feeding without stalling.

Jagemann introduces .44 Magnum cases. Drawn from American-made premium brass cups, each casing undergoes rigorous in-line and post-production quality assurance to ensure the result is a flawless case. Standard casing dimensions and tolerances have been modified to achieve maximum performance. Jagemann’s in-house tooling and engineering capabilities allow for customized casings if desired.


Buckstalker Northwest


(860) 388-4656

The Pursuit G4 Northwest and Buckstalker Northwest series of muzzleloaders feature an exposed breech, magnum musket ignition, Accelerator Breech Plug and fiber-optic sights. The Pursuit G4 comes with a synthetic black or Realtree Xtra Camo stock with a 26-inch Cerakote barrel, while the Buckstalker is available in either a synthetic black or G-2 Vista Camo stock with a 24-inch Cerakote barrel.

Traditions has added two models to the Frontier series of 1873 Single-Action Revolvers: the SAT73-005 Sheriff’s Model and SAT73-048 Oversized Grip Model. Each is chambered in .375 Magnum, with 3.5- and 5.5-inch color-case hardened barrels respectively.

Traditions is introducing four models into the black-powder revolver lineup: the FR185821 1858 Army Engraved (8-inch blued), FR185118 1851 Navy Engraved (7.375-inch blued), FR185117 Navy Engraved (7.375-inch nickel) and FR186012 1860 Army Engraved (8-inch blued). All four models are in .44 and include laser engraving, a new feature to the line.

The Crackshot Single Shot rifle series is now available with a 20-inch barrel. It’s available in .22 or .17 HMR with a synthetic black stock and synthetic Muddy Girl Camo (.22-caliber only).

Traditions also introduces several new accessories, including three top-grain brown leather holsters (A1881, A1882, A1883), Traditions Rifle Stock pack and BlackOut 209 cleaning accessories.




(561) 265-4530

The RAS47 SBR and the C39V2 are side-folding semi-auto rifles from Century Arms. They both come in 7.62x39mm caliber with 30-round magazines. Both are made of nitride-treated Chrome moly 4150 and have an overall length of 29 inches. The two share other specifications as well: a 1/16-inch stamped steel nitride treated receiver, a RAK-1 enhanced trigger group, a large T-shaped magazine catch, standard AKM sights, a front sight gas block, a bird cage style flash hider and a heat-treated bolt-carrier. The rifles’ 10.6-inches barrels are ready for a variety of muzzle attachments and are equipped with a side scope rail mount and a bolt hold open safety.



(772) 465-8881

Kalashnikov USA is introducing three rifles in 2016: the Modern Skeletonized Rifle, the Wood Rifle AK47 and the Modern Folding Skeletonized Rifle. All three are in 7.62x39mm with a 30-round magazine capacity. Their 16.25-inch barrels are nitrocarburized and case hardened; cast parts are CNC-machined. All have a safety selector lever notch to hold the operating handle and bolt open.

The Modern Skeletonized Rifle and the Modern Folding Skeletonized Rifle both have an overall length of 38 inches. The former weighs 7.82 lbs. while the latter weighs 8.42 lbs. They have skeletonized collapsible buttstocks, polymer hand guards with rails, rubberized pistol grips with interchangeable finger grooves and back straps and AK74-type muzzle brakes.

The Wood Rifle AK47 has an overall length of 35.5 inches and weighs 7.38 lbs. It sports a classic style with its stock and forend in wood.



(800) 441-3005

Carl Zeiss Sports Optics introduces the Victory V8 Illuminated Riflescope Line. The new line has four models: the 1-8×30, 1.8-14×50, 2.8-20×56 and 4.8-35×60. Select models come with a new bullet drop compensator ASV, a certificate for a free custom engraved Kenton ballistic turret ring to match a chosen caliber and load, a set of Talley signature rings and a custom-built magnification “high-speed” throw ring for fast magnification change and target acquisition. The Victory V8’s outstanding image quality and optical resolution is due to its 36mm tube design as well as its unique fluoride lens HT glass system. It performs very well in low light. Additionally, the V8 combines extreme zoom range and bright optics to make the riflescopes ideal for all distances and situations.


MagCharger Tac 30


(877) 509-9160

The MagCharger Tac 30 is the latest addition to the MagCharger family of speedloaders. The Tac 30 is designed to directly accept 20 live rounds from any common 20-round manufacturer ammo boxes and will also accept up to three 10-round stripper clips. It works with .223, 5.56x45mm and .204 calibers.

The Ballistic Precision LR Target Camera System can stream 720p video up to 1 mile away and is fully contained in waterproof housings. It’s compatible with Android, iPhone and most tablets. The kit includes a transmitter, receiver, two heavy-duty tripods, HD camera, flexible camera mount, carry case, rechargeable lithium ion batteries and a charger.

Ideal for firearms, archery, airguns or paintball guns, the Ballistic Precision Chronograph G2 has an inverted design to prevent light rays from affecting the sensor’s 18-inch sensor spacing for improved accuracy. Each unit is factory-calibrated to within +/- 0.25 percent accuracy. It features a built-in LED light kit, large LCD screen, readings in both meters per second and feet per second and has Bluetooth capability to interface with a smartphone.



(832) 216-8122

The newest addition to the Knives By Thomas line is the Carson Skinner. Designed in collaboration with a young client, the knife has a 2.87-inch edge and an overall length of 7 inches. The blade is made of Crucible Steel S35VN to allow for maximum edge holding. The handle is available in Camel Bone, Burled Woods or G-10.



(310) 768-0098

Maxpedition launches Advanced Gear Research A.G.R., with the Jumbo receiving an overhaul with upgraded construction techniques and materials. The design benefits from patent-pending composite Modular Attachment Lattice System, an enlarged, fast CCW opening and improved overall ergonomics. The A.G.R. line will initially offer 12 styles.



(360) 855-0464

TruckVault introduces Jeep Wrangler Unlimited designs for storing firearms and gear safe and secure. These designs feature an increased interior height over the Standard designs to 8 inches. There are a couple optional variants available, including heavy-duty table extensions and an offset top-mount drawer with space beside it to mount any equipment needed. There’s also an all-weather option available.



(800) 347-1200

The IWB 575 features Safariland’s GLS (Grip Locking System) to secure the firearm once holstered — retention is deactivated with the middle finger upon obtaining a standard shooting grip on the firearm. The body of the IWB 575 is a proprietary nylon blend, which is non-abrasive to a firearm’s finish. Its low-cut, compact design makes concealment easy and allows for a quick draw from deep inside-the-waist concealment. It’s available in SafariSeven material, Plain Black.




(610) 631-0600

The ProTac Railmount 1 from Streamlight is a dedicated fixed-mount tactical light for long guns. It runs on either one AA alkaline battery or one CR123A lithium battery. Featuring a fixed rail grabber, the railmount includes a remote pressure switch with constant-on operation, as well as a standard switch. A ProTac Railmount 2 model is also available, using two CR123A batteries.

Streamlight’s TLR-6 subcompact pistol light is designed for the GLOCK 26/27. It features both an LED illuminator and a red aiming laser. The white LED is 100 lumens and has a run time of 1 hour. Designed to securely attach to the triggerguard, the TLR-6 provides a balance of beam and peripheral illumination, as well as a red laser for long-range targeting.

Super Siege is a rechargeable, high-lumen scene lantern also from Streamlight. Delivering 1,100 lumens, the lantern will provide 360 degrees of bright light to illuminate large areas. A Glare Guard is included with the lantern for lighting up a work area in front of you and help to eliminate glare. The Super Siege comes with an auxiliary USB power source to charge mobile devices or other Streamlight products. The 8800mAH battery capacity gives up to four full charges for most smartphones.


Shotshell Knife


Beretta Drop-Point Knife


A300 Watch 42mm Case


(301) 283-2191

he A300 Watch 42mm Case is rugged, water-resistant and has glow-in-the-dark numbers and hands under high-resistant mineral glass. Designed as a nod to vintage military watches, the A300 has a 42mm stainless steel case, bezel and caseback. This watch is water-resistant up to 600 feet and is made with a distressed fabric strap with a stainless steel buckle.

The Beretta Drop-Point Knife features a checkered, Pakkawood handle, satin-finished N690Co steel blade and a leather sheath. It measures nearly 9 inches in total length and weighs just under 6 oz.

The Multi-Use Hunting Knife is a handcrafted folding Italian field knife, with checkering on its Olive Wood handle. A 3-inch stainless steel drop-point blade holds an edge.

The Shotshell Knife is available in several models, the 70-GR, 70-RD, 70-BK, 70-BL and 70-YL. It features a 1.97-inch, AISI 420 stainless steel blade for an overall length of 4.53 inches. It comes in blue, black, red, green and yellow.



(918) 341-4800

Utilizing C02 and an integrated laser to convert a standard pistol into an effective firearms training tool, CoolFire announces 12 CoolFire kits and an electronic target kit for 2016. With each pull of the trigger, the C02 provides recoil and the integrated laser emits a pulse that may be registered on a laser target. The new kits include the SIG P220, SIG P226 (in three calibers), SIG P229 (in three calibers), GLOCK 21, GLOCK 26, GLOCK 34, GLOCK 35 and S&W M&P Pro 5-inch for both the 9mm and .40 S&W. CoolFire users will now have the option of highly reflective targets. Each kit includes three targets, with a hole punched at the top for repositioning.


585-2 Mini Barrage


(503) 655-6004

Benchmade introduces new models to the Griptilian line: the 551-1, 556-1, 550-1 and the 555-1. Each blade features CPM-20CV steel, which provides excellent edge retention and great corrosion resistance. These additions to the line feature contoured and textured grey G-10 handle scales with a blue accent and blue barrel spacers.

The Barrage family of knives welcomes the 580-2 Full-Size Barrage and 585-2 Mini Barrage. These knives feature contoured and textured grey G-10 handle scales, a newly designed backspacer and a CPM-S30 stainless steel blade.

The 15100-1 Nestucca has been added to the HUNT series. A skinning cleaver based off a traditional ulu design, the Nestucca features a CPM-S30V stainless steel blade, contoured orange G-10 handle scales and comes with a leather sheath.
The 179 SOCP Hook features a rescue cutting hook, O2 wrench and a carbide glass breaker. A PIM pressure fit sheath accompanies it.



(830) 997-9090

The Man with No Name Poncho is made from medium weight, 80 percent wool and 20 percent other fibers. It’s available in desert brown, green, sky blue, red, orange and black.



(631) 880-3396

The Meprolight FRBS 2D/4D are auxiliary sights a user can rely on in case other optics go down. The FRBS with self-illuminated tritium backup sights maintain a low profile and are constructed from high-grade polymer and metal. Fixed with a spring-based locking mechanism, the FRBS won’t snap or break. It’s designed to fit on Mil-Std-1913 Picatinny rails on MSR systems, KPOS and other firearms that have Picatinny rails. Distributed exclusively in the U.S. by the Mako Group.




(888) 452-4019

Aguila Ammunition is introducing its shotshell product line to the U.S. market. It is offering a competition line for skeet, trap and sporting clays as well as exclusive pigeon load. The line includes #7.5, #8 and #9 shot in standard and high velocities. Aguila’s traditional shotshell line-up includes 12-gauge, 16-gauge, 20-gauge and .410 bore in standard, high velocity and buckshot loads.

The Minishell is also being introduced by Aguila Ammunition. It provides good velocities in a 1.75-inch shell that allows for higher magazine capacities without sacrificing performance. The Minishell is ideal for over/under shotguns and is an excellent low-recoil cartridge available in #7-1/2 shot, slug and buckshot.


Plinker Purple


(562) 861-9554

Archangel has expanded the AAP1022 Precision stock options for the Ruger 10/22 to include four new colors: Plinker Purple, Ballistic Blue, Rangemaster Red and Desert Tan. The AAP1022 is an ambidextrous gooseneck-style stock with palm swell and a soft rubber recoil pad.



(573) 445-9200

The Perfect Seat Hand Primer from Frankford Arsenal is constructed with a die-cast zinc body with steel internal components. It features adjustable seating depths of 1-thousandth of an inch, a primer tray with ridges for primer orientation and has a hard stop so the reloader can never crush a primer. This hand primer comes with a heavy-duty injection-molded storage case and 12 shellholders to cover the most popular cases.



(800) 326-2825

In 1990, Buck Knives introduced the original Selector. Long-since discontinued, Buck introduces an improved model — the Selector 2.0. Based on the successful Open Season hunting line, the Selector 2.0 features three interchangeable blades, including a drop point, partially serrated drop point and a gutting blade. Each blade is 420HC steel and heat treated by Buck’s patented heat-treating process. It has a blade length of 3.75 inches and is 5 inches long when closed.



(443) 310-8777

The 3 lb.-10 oz. MOD*X GEN III Modular Rifle System is a lightweight, ergonomic, drop-in chassis for the Remington 700 Short Action. The system serves as a modular foundation on which tactical accessories can be added to. Made of aluminum hard-coat anodized to Mil-Spec III, it is easy to assemble and ready to attach to the Remington 700 Short Action. Other features include a 20-MOA built into a Mil-Spec 1913 rail, KeyMod standard slots on three sides of the forearm for mounting equipment, conventional slots for mounting Geissele Automatics accessories on two sides of the forearm and a 13.5-inch free-floating modular forearm.



(888) 767-7371

MGM Targets expands the affordable Sportsman Target Series to include the Sportsman AutoPopper. Each Sportsman AutoPopper base and hinge is laser cut and formed from a single piece of 0.25-inch thick A-1008 P&O steel plate, a material specially designed for forming. The target’s auto-reset action comes from a steel spring expressly made for the purpose of instantly lifting the target many tens of thousands of times. The only assembly required by the customer is to connect the target/hinge assembly and base with a single bolt and nut — which also retains the spring.

An improvement to the Sportsman Long Range Target has been made, which now includes solid steel leg brackets — replacing the more expensive urethane version. The brackets securely hold the 0.5-inch rebar frame.






(800) 333-3288

Browning introduces new-for-2016 products in firearms, ammunition, knives, lights, apparel and safes.

In long guns, Browning introduces the X-Bolt Hell’s Canyon Speed bolt-action rifle, which features a composite stock with A-TACS AU (Arid/Urban) Camo and Cerakote Burnt Bronze finish on the barrel and action to provide versatile concealment and protection for the serious hunter. The barrel on this will also have barrel fluting and a threaded muzzle brake (thread protector included). Calibers include .243 Win., 6.5 Creedmoor, .308 Win., 7mm-08, .270 Win. and .30-06 Sprg. in 22-inch barrel length; .270 WSM, .300 WSM in 23-inch barrel length and .26 Nosler, 7mm Rem. Mag. and .300 Win. Mag. in 26-inch barrel length. An adjustable Feather Trigger, detachable rotary magazine bolt unlock button and X-Lock scope-mounting system are featured on the X-Bolt Hell’s Canyon Speed model. It weighs between 6 lbs. 5 oz. and 6 lbs. 13 oz., depending on the model.

The BAR MK 3 features a new receiver profile and engraving, as well as new stock and forearm design. The lightweight alloy receiver has a satin nickel finish with high-relief engraving and is drilled and tapped for scope mounts. The stock and forearm are Grade II walnut with cut checkering in oil finish. It will be offered in .243 Win., 7mm-08 Rem., .308 Win., .270 Win. and .30-06 Sprg. with 22-inch barrel length; .270 WSM and .300 WSM with 23-inch barrel length and 7mm Rem. Mag. and .300 Win. Mag. with 26-inch barrel length. Weight is 7 lbs. 2 oz. to 7 lbs. 11 oz.

Browning launches the A5 Sweet Sixteen 16-gauge semi-auto shotgun. Like its predecessor, A5 is built on a smaller, lighter receiver for reduced weight and a sleek feel. The A5 uses kinetic energy to power the recoil-operated Kinematic Drive System for reliable function with any load and under the full extremes of weather, temperature, moisture or grime. The A5 16-gauge receiver is constructed of strong, lightweight aluminum allow with a black anodized bi-tone finish. The stock and forearm are gloss finish walnut with close radius pistol grip and sharp 18 lines-per-inch checkering. Browning’s Invector DS choke system, with three chokes, will be supplied with 2.75-inch chambered barrels in 26- or 28-inch lengths.

Browning has also expanded its Citori 725 Sporting and Field over/under lineup to include 28-gauge and .410 models for 2016. Both feature Browning’s Fire Lite Mechanical Trigger system, which provides a light trigger pull with minimal overtravel. Sporting models will be offered with 30- or 32-inch ventilated rib barrel lengths and supplied with five extended Standard Invector choke tubes. The receiver has a silver nitride finish with gold accented engraving. Stock and forearm are Grade III/IV walnut with gloss oil finish.

In handguns, Browning introduces the Black Label 1911-22 Suppressor Ready with Rail models — in full-size (4.25 inches) and compact (3.625 inches) versions. Both will feature threaded muzzle protector barrels and extended ambidextrous and Beavertail grip safeties. The engineering-grade composite frame comes with an accessory rail. The fixed combat sights are steel three-dot dovetailed into the slide. The grips are textured G-10 composite. Weight is 14 oz. The Black Label 1911-380 Pro and Black Label 1911-380 Pro with rail models will have steel three-dot combat sights or night sights dovetailed into the slide. These .380 ACP pistols are scaled down 15 percent smaller than the original .45 ACP versions designed by John Browning. The grips are made of G-10 composite. The rust-resistant barrel is 4.25 inches with a target crown. An extended, ambidextrous manual thumb safety, extended slide release and beavertail grip safety are also featured. Magazine capacity is 8 rounds; weight is 17.5 oz. and overall length is 7.5 inches.

Browning and Winchester developed a full line of ammunition products under the Browning brand, debuting this month. The line includes BXR Rapid Expansion Matrix Tip, BXC Controlled Expansion Terminal Tip, BXD Waterfowl Extra Distance, BXD Upland Extra Distance, BXP Personal Defense, BPT Performance Target FMJ and sporting loads and BPR Performance Rimfire in a variety of calibers.

The Beast has been added to Browning’s ProSteel safe lineup. It has outer dimensions of 58 inches tall x 44 inches wide x 27 inches deep. It features a 12-gauge steel body, 1-inch formed door with partial inner plate, Force Deflector Locking System, 1-inch diameter chromed locking bolts on three sides and ThermaBlock 1,400°F for 60 minutes of fire protection. The Beast model puts a focus on long-gun storage on the inside with a High Capacity Barrel Rack designed to provide instant access to 41 long guns (13 per rack). Total long gun capacity is 56, depending upon gun sizes. Available in Matte Black finish with three-spoke black chrome handle.

In knives, the Overtime models feature laminated G-10 scales to provide texture for a firm grip and a 3.375-inch fixed blade. The flat ground modified skinner blade has anti-skid grooves on blade spine with full-tang construction. It’s offered in Tan/Black or Jade/Black handles, with an overall length of 7.375 inches. A top-grain leather belt sheath is provided. The Stacked Deck folding frame lock knives are additions to the Black Label Tactical Knives line. The blades are VG10 stainless steel and will be offered as a modified spear point or tactical wharncliffe. Handles on both versions are machined and sculpted matte titanium. Blade length is 3.5 inches and overall length is 8 inches.

Browning expands its line of flashlights to include the Hellcat, which provides a super bright white, long-distance beam. Brightness is 610 lumens with two CR123A Lithium batteries or 825 lumens with optional 18650 Li-ion battery (not included). It features an aluminum body with polycarbonate lens and internal battery magazine. Soft green LEDs for stealth and safety are also included. The mode selector lets the user pick the desired mode without toggling. A single-action tailcap switch with momentary and continuous mode functions is also featured. Waterproof and submersible to 3 feet for 30 minutes, overall length is 5.75 inches.

In outdoor apparel, the Hell’s Canyon Speed series is for big-game hunters. The proprietary camouflage used on the gear is A-TACS Camo — A-TACS AU Camo will be offered for those hunting in more arid-type climates and A-TACS FG (Foliage/Green) Camo will be offered for hunting in a more temperate, forested climate. Browning’s HeroFit tailoring trims away excess weight and bulk. Jackets, vests, pants, rainwear, hoodies, base layer tops and bottoms, caps, beanies and gloves provide hunters with a complete offering of apparel.



(262) 673-3075

The Auto Bench Prime is an easy-to-use bench-mounted priming tool. Its symmetrical design allows for right- or left-hand operation, while a comfortable lever with just the right amount of mechanical advantage allows the user to feel the primer seating completely home into the primer pocket. The Auto Bench Prime includes priming assemblies for large and small primers and a folding tray to go from box to priming in seconds. The tray has a built-in primer-flipping feature, allowing direct filling from today’s large primer boxes. Made of a water-clear tough polyester material that allows the reloader to monitor the primer’s passage from the tray to the primer pocket. The unit uses special, but inexpensive priming tool shell holders, so there’s no need to endlessly swap press shell holders to prime.



(888) 243-4522

With Kimber’s signature modern-classic style, the Two-Tone 1911 family embodies the custom features found standard on every Kimber 1911. Each model features a hand-fitted slide and frame paired early in the manufacturing process, a beveled magazine well, metal mainspring housing, match-grade trigger, dovetail-mounted sights, rosewood grips and a two-tone frame and slide finish. Available in .45 ACP and 9mm, Two-Tone models come in three sizes: Custom (5-inch barrel), Pro (4-inch barrel) and Ultra (3-inch barrel).


Mossberg Patriot


(605) 996-5011

Boyds now offers replacement gunstocks for three rifles: the Savage A17, Mossberg Patriot and Winchester XPR.
Replacement gunstocks available for the Savage A17’s Varmint Thumbhole, Rimfire Hunter, and ProVarmint models include custom wood as well as laser panels with scale and basketweave textures.

The Patriot’s Classic, Featherweight Thumbhole, Heritage, Platinum, Prairie Hunter, ProVarmint and Varmint Thumbhole models have replacement gunstocks available as well. Hardwood gunstocks include Blaze Orange laminate and Circassian high-grade walnut blanks as well as Deer, Coyote, and Cold Dead Fingers themed pattern panels.

Boyds has also added hardwood replacement gunstocks for the Winchester XPR bolt-action rifle’s Classic, Featherweight Thumbhole, Heritage, Platinum, Prairie Hunter, ProVarmint and Varmint Thumbhole designs. Hardwood replacement gunstocks include several high-grade walnut and maple options; laminate options include Zombie Hunter, Blaze and Coyote.



The Technician from Recycled Firefighter is a reversible belt made from decommissioned fire hoses. It has an all-black exterior; the other side features a bright yellow stripe in between black edges. The 1.75-inch wide belt features Mil-Spec webbing and binding.



(800) 401-7269

Completely redesigned for 2016, AWC Silencers introduces the second generation of THOR PSR precision rifles suppressors — engineered and designed in partnership with Surgeon Rifles. The THOR PSR suppressor mounts over the included muzzlebrake for a faster attachment method to maintain accuracy and repeatability of traditional thread on suppressors. Manufactured from titanium, the THOR PSR suppressor is one of the lightest suppressors on the market, helping to achieve minimal point-of-impact shift. The newly designed exterior assists in heat dissipation, resulting in a dependable suppressor with an increased lifespan. It comes standard with an 8-inch length and is also available in L.E. and XL lengths.



(801) 566-0240

The Ghost Stryke 2 from SportEAR protects the user’s hearing while enhancing it up to eight times. It digitally compresses sounds at 85 dB and upwards. Used with foam tips, it has an NRR rating of 29 dB; used with silicone tips, its NRR rating is 24 dB. The Ghost Stryke 2 has a higher fidelity sound than its predecessor, the Ghost Stryke 1. It suppresses background noise and can be programmed for better directional sound.

The M-Series line of premium electronic muffs feature sound-activated compression. It’s been redesigned with enhanced protection, features and comfort — automatically blocking sound over 85 dB and enhancing sound up to 10 times. The tapered cup design and adjustable padded headband contribute to a comfortable fit.



(505) 281-3783

The ERGO MSR (MODERN SPORTING RIFLE) GRIP is made of a durable polymer that’s impact- and heat-resistant. Its improved ergonomic shape and texture makes it a viable replacement for the standard A2-style grip found on many modern sporting rifles. The MSR Grip fits AR-15/M16 pattern and other rifles using the same grip-mounting platform.



(419) 294-4113

The Ithaca Hunting Rifle will be available in both .300 Win. Mag. or .308. The rifle has a 4340-alloy billet receiver with a wire EDM raceway. It has a one-piece ground bolt with two lugs and a mini M-16 extractor as well as a 0-MOA rail. The Ithaca Hunting Rifle is available in 20- and 24-inch barrels as well as in multiple triggers. It comes in Black Walnut or Tiger Maple M40-style stock.



(315) 559-0362

The Stella is a Colt Mustang .380 in feminine form from Firegild. Firegild has embellished the firearm with 24-carat gold-plated accents (shown) but it’s also available with silver plated accents, or with no plating at all. It is also available in black with black crocodile embossed grips. The Colt Mustang .380 is available in all Cerakote colors and many leather grip options.


Full-Sized HR2


(515) 480-4905

In 2016, two new safety tools will be introduced by Handi-Racker: the Compact Handi-Racker 2 (HR2) and the Full-Sized HR2. The first tool combines the small and medium of the original while the second combines the large and XL units. Like the original Handi-Racker tool, the HR2s are designed to help manipulate the slide on semi-automatic pistols. With the new tools, users will be getting more for the same price.



(608) 662-1088

Vortex Optics has redesigned the Diamondback binocular for 2016. An updated optical system with enhanced, dielectric-fully-multicoated lenses serves up crisp views and quality low-light performance — with an ultra wide field of view. Rubber-armored housing features diamond checkering along the side and thumb detents. A smooth center focus wheel and right-eye diopter provide optimal image focus. The updated Diamondback binocular is available in 12×50, 10×50, 10×42, 8×42, 10×32, 8×32, 10×28 and 8×28.




(866) 554-4867

The DDM4 300S is a new short-barrel rifle (SBR) offering from Daniel Defense. Chambered in 300 Blackout, this rifle is built around a 10.3-inch strength-to-weight profile barrel and uses standard 5.56 bolts and magazines to deliver .30-caliber projectiles with greater muzzle energy and better penetration than comparable 5.56mm platforms. This firearm is a regulated item by the National Firearms Act.

The DDM4v4s is another SBR offering from Daniel Defense. Built around a free-floating, cold hammer-forged 11.5-inch barrel, the DDM4v4s delivers optimal maneuverability. The DDM4 Rail 10.0 shields the rifle’s barrel and carbine-length, low-profile gas block. It’s chambered in 5.56 NATO.

Daniel Defense is now offering a Kryptek Typhon finish to the DDM4 V11 and DD MK12 lines.


Sportsman Case


Ultra-Bright Handheld Spotlight


(800) 291-1779

The Ultimate Wild Sportsman Case is for the gun owner who needs vault-like security and durability plus mobility. The hard-sided gear case features reinforced hinges, four latches and lock placement points, three handles, a manual pressure release valve, two layers of cubed foam and easy-transport wheels. The high-strength construction of the polymer shell makes the Sportsman a viable security option for your rifles. Weighing 20.5 lbs. without the foam, the case is dust-tight and waterproof.

Ultimate Wild also offers the Ultra-Bright Handheld Spotlight for day-like illumination after dark. Rugged and lightweight with a built-in rechargeable lithium battery, the 8.75-inch Ultra-Bright Handheld Spotlight has an output of 1,000 lumens. Its Cree 10W LED bulb has a 50,000-hour life. Charging time is 4 hours for a full run time of 2.5 hours. A comfortably placed power button on the grip allows one-handed operation. The Ultra-Bright Handheld Spotlight comes with auto and wall chargers.



(410) 901-1348

LWRCI announces the introduction of the LWRCI-DI rifle, featuring a Direct Impingement bolt-carrier group. It’s chambered in 5.56 NATO, with a 16.1-inch barrel with a 1:7-inch right-hand twist. Weighing 6.7 lbs., the rifle has an overall length of 32 to 35.25 inches. It features the LWRCI modular, one-piece free-float rail, an angled ergonomic fore grip with a QD sling point and full ambidextrous lower controls.


Top: Cara Cara 2 Titanium
Bottom: C26YL Snap-It Salt


(303) 279-8383

Spyderco’s byrd line of budget-conscious knives has been expanded to include titanium-handled models. The byrd Cara Cara 2 Titanium (BY03TIP2), Meadowlark 2 Titanium (BY04TIP2), and Robin 2 Titanium (BY10TIP2) have precision-machined, solid titanium handle scales. These scales feature machined decorative accents, a durable matte finish and screw-together construction. They also house a full-flat-ground PlainEdge blade, a sturdy back lock mechanism and a four-position hourglass clip. All three models feature 8Cr13MoV stainless steel blades and byrd’s signature comet-shaped hole for swift, positive one-handed opening.

Back by popular demand, the C26YL Snap-It Salt combines all the defining features of the first-generation design with a blade crafted from 100 percent rustproof H-1 steel. Available with either a PlainEdge or fully serrated SpyderEdge, blade, the Snap-It Salt features a tough fiberglass-reinforced-nylon (FRN) handle injection molded in the distinctive high-visibility yellow color exclusive to Spyderco’s Salt Series. To ensure a secure grip, the handle includes textured black Kraton rubber insert panels.

Spyderco’s C81GPDBL2 is the latest addition to the popular Para Military 2 series. Like other versions of the Para Military 2, this knife features nested skeletonized stainless steel liners and Spyderco’s patented Compression Lock mechanism. The liners are contained within precision-machined textured G-10 scales that boast the deep blue color of Spyderco’s elite family of CPM S110V knives. The handle also features a four-position hourglass clip that supports left or right-side tip-up or tip-down carry.


Reloder 16


(866) 223-9388

The Alliant Powder Reloder 16 is a propellant that performs consistently across temperature extremes. Its burn rate is slightly faster than Reloder 17’s; well within the 4,350 burn speed band. This makes it ideal for traditional hunting cartridges as the .30-06. and .270 Win. It will work as well with 6.5mm target loads and tactical applications where temperature stability is required. The Alliant Powder Reloder 16 contains a de-coppering additive but no toxic DNT or DBP.

The Blue MZ also from Alliant Powder is a propellant that ignites reliably and burns consistently even in extreme weather conditions. The 50-gr. equivalent pellets produce high velocities at safe pressures and ignite with 209 shotshell primers. Blue MZ is accurate when used with a wide range of bullets, including the Federal Premium B.O.R. Lock MZ System. The clean-burning formulation allows for fast, easy cleaning with water-based solvents.



(928) 774-3486

The 222R from Canyon Coolers is ready for big game. It has front and side no-lose drain plugs, an integrated hinge, semi recessed latches, dual internal dividers, tie downs at either end, and a warp resistant contoured lid. Available in Sandstone or White Marble, the cooler fits full-size truck beds; included skid plates make it easy to move the cooler in the back of trucks. The cooler’s extra thick floor completely drains water through the plugs. The extra thick lid uses four latches and the soft yet thick AirTight seal keep the cold inside where it belongs. 




(866) 223-9388

Federal Premium Ammunition announces several line extensions for 2016. In the 3rd Degree lineup, a 20-gauge load has been added. The B.O.R. Lock MZ System now has a .50-caliber, 350-gr. lead muzzleloader bullet. Federal has also expanded the Personal Defense Micro HST line to include a 150-gr. 9mm Luger load.

In the American Eagle handgun ammunition lineup, the polymer-encapsulated Syntech bullet prevents metal-on-metal contact that shortens barrel life and eliminates copper and lead fouling. The absence of a copper jacket minimizes splash-back on steel targets, while clean-burning propellants minimize residue and fouling. It’s available in 9mm, .40 S&W and .45 ACP. In American Eagle rifle ammunition, new loads include 300 Blackout, 6.5 Grendel and 6.5 Creedmoor. American Eagle Varmint & Predator loads feature Federal brass and primers with a jacketed hollowpoint. There are seven loads available, .17 Hornet (with 20-gr. Tipped Varmint bullet), .22 Hornet (with 20-gr. Tipped Varmint bullet), .223 Rem., .22-250 Rem., .243 Win., 6.8 SPC and .308 Win.

In the Fusion line, a new load has been added: Fusion MSR 6.8 SPC, which features a 90-gr. bullet.



The Weaver SPR Optics Mount is solid and designed specifically for the modern sporting rifle. It is engineered to handle heavy recoil and can accommodate scopes with 1-inch or 30mm tubes. Made of 6063-T6 aluminum with a hard-coat anodized finish, the SPR Optics Mount features a notched crossbolt for a positive lock on Picatinny rails.
(866) 223-9388



(480) 518-5359

The 15-Inch Ultra-Lightweight Thin KeyMod Free-Floating Handguard has a T6 aluminum body. It weighs 8 oz., including the steel barrel nut. The rail system slides over the barrel nut and locks up against the receiver with six screws. The handguard is a tight fit against the receiver allowing for the monolithic-style top rail.



(800) 222-5233

Ontario Knife Company introduces the Robeson Heirloom Hunter Series, which will include two models: the Drop Point and Trailing Point. Both knives have an overall length of 9 inches, with blades measuring 4.125 inches. The knives are both full tang and made of D2 tool steel. The blades are satin finished and flat ground — the Drop Point will appeal to big-game hunters, while the Trailing Point is adept for smaller game and fish. The wood handles are made from stabilized burl maple. Both models come with DeSantis premium leather, Scandinavian-style pouch sheaths.



(800) 616-1326

The Fenix RC20 flashlight comes with a rechargeable Li-ion battery and standard USB charging cradle. It has a battery power indicator light to let you know if it needs to be charged whether you’re at home or in your car. The RC20 lights up to a distance of 290 meters with its 1,000 maximum lumen output. With a dual-tail switch, it can activate four brightness levels plus instant strobe and momentary-on function.



(972) 726-9073

A new line of Sporting Clay Shotshells for competition and sport shooters is being introduced in the U.S. by Baschieri & Pellagri (B&P), an Italian-based ammunition manufacturer.

Five B&P Sporting Clay 12-guage shotshells are available: 1) Sporting Clay Short Range (28g with a 12mm head brass and a #9 shot type); 2) Sporting Clay Medium Range (28g with a 12mm head brass and a #8-1/2 shot type); 3) Sporting Clay Long Range (28g with a 12mm head brass and a #7-1/2 shot type); 4) Sporting Clay Steel shotshell (26g with a 12mm head brass and a #8-1/2 shot type); and 5) F2 HV shotshell (28g with a 20mm head brass and #8-1/2, #7-1/2, #7 shot type). The first three employ the company’s Gordon System to reduce recoil by 30 percent. The fourth is constructed of steel instead of lead for use where lead shooting is prohibited. The last one uses F2 powder with graphite-coated bronze-colored shot with 5 percent antimony and a photosensitive wad to achieve high initial velocities.


MVP Scout


(203) 230-5300

The MMR Carbine was designed as a multi-use MSR for competition, hunting, recreation or home security. Key features include a free-floating barrel, direct-impingement gas system, adjustable target sights, slim-profile Magpul M-LOK forend/handguard, MOE grip and triggerguard and the choice of either a six-position or fixed-length stock. It’s chambered in 5.56mm NATO/.223 Rem. with 30- or 10-round models.

The MVP Scout now has a Scout Combo version, which includes a 2-7x32mm Vortex Crossfire II Scout Scope. This new version weighs 9 lbs. and has the same features as the MVP Scout Rifle. MVP 7.62’s patented Dual Push bolt design allows it to accept and feed from standard MSR-style magazines.

The Mossberg 500 – ATI Scorpion has the same characteristics as other Mossberg 500s, such as an ambidextrous safety, dual extractors, twin action bars and a smooth operating anti-jam elevator. Teaming up with ATI, this model features the T2 TactLite 6-Position Stock, Halo Heatshield, Halo Side Saddle and accessory rail options. A TALO Exclusive, this 500 is available in 12-gauge and has a 6-round capacity with 2.75-inch shells.

The 590A1 and 590 7-Shot Tactical Shotguns bring seven-shot flexibility to 18.5-inch barreled pumps. The 590A1 is available with Parkerized, Kryptek Typhon Camo and Marinecote finishes, while the 590 is available in Matte Blue only.



(806) 648-1911

Republic Forge announces the addition of blued and color-cased finishes to its line of 1911 pistols. The company has been successful with their Cerakote finish but has added the new option to further expand its capabilities. Firearms enthusiasts can navigate to the company’s user-friendly web site to customize their own Republic Forge pistol.



(562) 861-9554

ProMag introduces regular and extended after-market magazines for the Springfield Armory XD(M) and XD-S. For the XD(M) 9mm, new offerings include the SPR-A6 – 9mm 19-round blue steel magazine and SPR-A7 – 9mm 32-round blue steel magazine. For the .45 ACP-caliber XD(M), offerings include the SPR-A8 – .45 ACP 13-round blue steel magazine and SPR-A7 – .45 ACP 25-round blue steel magazine. There are three new magazines available for the XD-S .45 ACP, the SPR 08 – .45 ACP (five-round capacity), SPR 09 – .45 ACP (seven-round capacity) and SPR 10 – .45 ACP (eight-round capacity).




Colt Peacemaker


(479) 646-4210

The Umarex Throttle has a variety of features, including the ReAxis gas piston, SilencAir noise dampener, LockDown mount, Airgun Scope Shock Reinforcement and StopShox technology. Available in both .117 and .22, the Throttle delivers .22-caliber alloy pellets just below 1,000 fps. The synthetic stock features an all-weather design.

The Brodax is a modern-designed revolver, and not a replica of a firearm. Vented ports are positioned atop the barrel housing with a Picatinny rail top-rear ready for a dot sight. Located below the barrel another Picatinny rail is ready for a laser or flashlight. The Brodax features a polymer frame with internal metal parts, including the trigger and hammer, and a 10-round rotary magazine for steel BBs. A C02 capsule is concealed in the grip frame, which can send projectiles downrange at 375 fps.

Building on the popularity of the Colt Peacemaker, Umarex is now offering a pellet-firing variant — featuring a black grip with a Colt medallion. The six individual casings house a single .177-caliber pellet.


Extreme Duty CLP


(800) 342-2512

The Lucas Extreme Duty Gun Grease lubricates firearms to protect it from heat, friction and the pressures of sustained firing. The grease is designed to prevent rust and corrosion due to rain or moisture in fresh and saltwater environments on all gun types. Application to metal surfaces and bores will prevent corrosion during long-term storage.

The Lucas Oil Extreme Duty CLP is designed to clean, lubricate and protect firearms. It contains high-grade additives that dissolve powder residue, old lubrication and other contaminants. It penetrates deep into rust to help clean neglected firearms and free rusted parts and actions. Extreme Duty CLP’s anti-wear additives reduce friction and wear while the slick, waterproof film resists blow out and extends firearm life and runtime.

The Lucas Oil Extreme Duty Bore Solvent & Ultrasonic Gun Cleaner is a blend of cleaning solvents and corrosion inhibitors. It removes carbon and powder residue from actions as well as copper and lead fouling from cylinders and barrels. The solvent-based formula removes old oils and grease and leaves a thin layer of rust and corrosion inhibitor on metal surfaces and bores. It is safe on polymers and factory-applied firearm finishes. The Lucas Extreme Duty Bore Solvent & Ultrasonic Gun Cleaner is also designed for use with an ultrasonic cleaner. It can be used without a rinsing agent or lubrication dip, thus saving time and money.


Dual Threat


(501) 782-8971

Knight & Hale Game Calls’ new offering, the Dual Threat, makes two-in-one calls. Its flip-sided design allows hunters to quickly change their call, sound and tone with minimal movement. The sounds thus seem to be coming from two different hens.

The Echotech Pot Call Striker can be used with the Dual Threat. It is designed to improve sound quality and enhance realism in friction calls. An internal resonator increases surface contact between the striker and the calling surface. The cleaner and faster surface reaction creates more precise and natural tones.

The Pack Rack is an improved product from Knight & Hale. It generates the authentic fighting sounds of two whitetails that dominant, territorial bucks cannot resist. It now has a stronger and more natural sound.


Llama Max- 1


(732) 493-0333

The Llama Micro Max and the Llama Max-1 are being reintroduced by Eagle Imports to the U.S. market in 2016. Both guns are single action pistols with an eight-round capacity.

The Llama Micro Max has a 3.75-inch barrel with an overall length of 6.3 inches. Weighing 22.9 oz., it has a steel slide and frame in matte blue finish. The Llama Micro Max has a target wood, beavertail grip with ambidextrous thumb safety. It also has a Dovetail front sight and a Novak-style rear sight.

The Llama Max-1 has a barrel length of 5 inches with an overall length of 8.25 inches. Weighing 36.96 oz., it has a 4140 steel frame with matte blue finish. The Llama Max-1 has a custom hardwood grip with grip and thumb safety and is equipped with Mil-Spec front and rear sights.

In 2016, Eagle Imports is also bringing in three Slovakian designed Grand Power pistols to the U.S. market: the Grand Power K22S, Grand Power K22S X-Trim and the Grand Power CP380. The first two are in .22 LR with a 10+1 capacity while the third is in .380 ACP with a 12+1 capacity. All are available as single or double action pistols with steel slides and frames in black finish. They have polymer grips with a frame-mounted thumb safety.



(855) 494-9453

The WildEar Tactical Series is designed for shooters and hunters who need to protect their hearing when undergoing tactical training, but who also need to hear the voice of a range master, instructor or timer. The series uses WildEar’s state-of-the-art, high fidelity hearing protection and enhancement technology that isolates harmful sounds yet amplifies the ability to hear up to five times better. The WildEar Tactical Series reduces circuit noise to improve sound quality and features a Wax Protection System to prevent earwax build-up on the WildEar sound port.

M14Y Youth Rifle


22TCM9P Conversion Kit


(775) 537-1444

The XT 22 Magnum from Rock Island Armory is a carefully designed 1911 packing the .22 Mag. cartridge with a 14-round capacity. It’s engineered with a pinned solid-state 5-inch barrel with delayed blowback slide combined with Rock Island Armory’s standard factory 4- to 6-lb. trigger. It The XT Magnum is finished with a tough Parkerized coating, fitted checkered rubber grips and comfort extended beavertail safety.

The M14Y Youth Rifle is a bolt-action rifle for the young shooting enthusiast. It’s manufactured with a 12-inch length of pull out of Philippine hardwood and features a raised check rest for younger shooters. It comes with a 10-round magazine, with an optional 15-round factory magazine.

Fans of the GLOCK 19 can now enjoy the .22 TCM9R cartridge by swapping out the complete top-end with the 22TCM9R Conversion Kit.


Cyclone Rotary Tumbler


Essential Rifle Maintenance Mat


(860) 632-2020

ning solution, the machine gets brass cleaner than vibratory tumbling methods. The small stainless pins easily slip inside cases and into primer pockets to clean even these areas. The large capacity drum holds up to 1,000 pieces of .223 brass and features a rubber lining to protect the brass and reduce noise during operation. The tumbler comes with a pair of sifter pans for separating pins from the brass. Five pounds of stainless media pins and a sample packet of brass cleaning solution are also included.

The Essential Rifle Maintenance Mat has a firm, cushioned surface ideal for assembling or disassembling firearms. Made from slip-resistant synthetic rubber, it protects the finish of firearms and the workbench as well. The new 10×36-inch rifle mat has molded-in compartments to keep small parts and screws handy yet out of the way. It is chemically resistant and cleans up easily.

Lyman also introduces three new Pachmayr grips: the G-10 Dominator Pistol Grips, the Deluxe Laminated Wood Pistol Grips and the Deluxe Laminated Revolver Grips.



(913) 752-3410

The Trophy line from Bushnell features a redesigned 3-9×50, 4-12×40 with side parallax, 6-18×50 with side parallax and two new 2-7×36 configurations. The Trophy Xtreme line will feature 30mm tubes, larger objectives, more magnification and RainGuard HD coatings. This line debuts four new configurations (2.5-10×44, 4-16×44, 2.5-15×50 and 6-24×50) and two reticles, LR600 Illuminated and LR800 Long Range.




(972) 774-0300

The TRUGLO BRITE-STRIKE TFX PRO handgun sights incorporate a contrasting colored front sight ring for faster focus. The rear U-notch sight design provides natural eye alignment and increased accuracy. The angled rear sight edge provides emergency one-hand operation of the firearm. The sights are impervious to oils, chemicals, cleaning solvents and ultra-sonic cleaning processes.

The TRU-TEC 20mm red-dot sight incorporates a 2-MOA reticle and an unlimited eye relief. This two-option design features a 20mm Low-Base and a 20mm High-Base. It’s equipped with click windage and elevation adjustments, an integrated Weaver/Picatinny-style mounting system, as well as an auto-on/off feature.

The TRU-BRITE 30 Series is a 30mm illuminated compact riflescope, with a choice of 1-4X or 1-6X magnification. It’s equipped with a 30mm tube made for increased brightness and an easy click adjustment. The TRU-BRITE 30 Series also offers 3.75-inch eye relief, shock-resistant to 1,000g and its durable leaf spring click adjustment for windage and elevation.


V-III 2.5-15×50


(817) 783-6001

Under the Tactical Hunter Series, Sun Optics introduces the First Focal Plane riflescopes, which is available in two models: 6-24×50, with a total length of 14 inches, and 4-14×44, with a total length of 12 inches. The First Focal Plane riflescopes feature extra-strength 30mm tubing, a fast-focus adjustable ocular and adjustable, resettable wind and elevation controls. It’s available in a satin black finish.

As the exclusive U.S. importer of Vixen Performance Optics, Sun Optics offers the V-I Series (available in 2-8×32, 3-12×40 and 4-16×44), V-II Series (available in 1.5-6×42, 2.5-10×50, 5-20×50, 2.5-10×56 and 6-24×58) and the V-III Series (available in 1-6×24 and 2.5-15×50).




(800) 328-6156

Birchwood Casey introduces Diamond Spinning Targets, available in three iterations: Ace of Diamonds, King of Diamonds and Jack of Diamonds. The Ace of Diamonds can handle larger-caliber rifles with its 0.5-inch AR500 steel target, while the King of Diamonds is rated for .22 Rimfire and Jack of Diamonds for airgun pellets up to 1,000 fps. Each features a self-resetting, spinning target face.

The Donkey Gong AR500 steel target is for centerfire rifles and handguns. It has a diameter of 15 inches and is 0.5 inches thick. An innovative stand works on any terrain.

The Dueling Tree Target Stand is rated for .22 rimfire rifles and handguns and has four steel plates that dodge from side to side when hit. It includes a hard molded case for easier transporting.

Shoot-N-Spin spinners provide fast-paced action and instant feedback. The spinners have a circumference of 5.75 inches and a heavy-duty swivel with lock snap and can be set up in seconds.
(800) 328-6156



(731) 388-9693

Kinetic Concealment introduces its new MG-01 Mini-Green Dot Sight System. The MG-01 is designed to be a low-cost, high-quality green dot sight for mounting on any sub-compact pistol with a standard rail system. Using only a standard CR-123 battery, the MG-01 is cost effective and inexpensive to operate. It is made of high-quality aluminum alloy.


AK47 Scraper


(800) 286-0567

Real Avid is introducing a full line of AK-47 products. First is the AK47 Scraper, a precision scraping tool to remove carbon from critical surfaces of an AK-47 gas piston and bolt. The second item is the Gun Boss AK47, a cleaning kit in a traveling case. It comes with a double-threaded chamber brush and compact AK-47 carbon scraper. Third is the AK47 Smart Mat, a mat with enough space for cleaning a fieldstripped gun. It comes with a tray to hold pins, bolts and springs. The AK47 Micro Tool is fourth on the list. Made of stainless steel with a key ring and strap, it can be used for a variety of functions like scraping and sight adjustments. Last is the AK47 Field Guide. Oil- and solvent-resistant, the guide has color-coded, detailed instructions to disassemble, clean and reassemble AK-47s.



(715) 720-6128

Four new DuraCoat firearm finishes are available from Lauer Custom Weaponry: DuraBlue Spray-On Bluing, DuraBlue Nitre, DuraPark Spray-On Parkerizing Replicator and DuraBrown Spray-On Browning. All these finishes can be applied on any type of metal using an airbrush, spray gun, or with the aerosol can.

The DuraBlue Spray-On Bluing is a new coating similar to traditional bluing. It’s available in three colors and a choice of polished or matte finish.
DuraBlue Nitre gives the look of traditional nitre, or fire blue. Historically, nitre bluing was done on the small parts of handguns and long guns.

DuraPark Spray-On Parkerizing Replicator recreates the look of Parkerizing, also known as phosphate finish. With a simple spray-on coating application, there is no need for a heated tank of acid. The finish protects against rust and corrosion and is available in five colors.

DuraBrown Spray-On Browning recreates the look of rust browning found on antique guns, flintlocks and muzzleloaders. With DuraBrown, the rusty, antique look can be created in minutes rather than days.



(800) 955-4856

The Compact Carry from Wilson Combat was designed to meet the exacting height and weight requirements of the new “Compact Carry” Pistol (CCP) division of IDPA. This 9mm pistol has a magazine capacity of 10 rounds, with a 4-inch fluted barrel, height of 5.6 inches and width of 1.3 inches. It’s built on a Professional full-size steel frame for optimum service life and recoil control. The Compact Carry weighs 36.54 oz. when unloaded.



(866) 469-3080

Four new ZX5 riflescopes from MINOX provide magnification and a large field of view. Available with or without an illuminated reticle, the riflescopes make it possible to hunt even in twilight conditions. With a 30mm riflescope tube and 5X magnification, the new ZX5 line provides flexibility and precision for short- as well as long-range shooting distances. A smooth power adjustment and an easy-to-adjust rubber-armored eyepiece enable quick focusing on the subject. The inner components of the ZX5 models are protected by a shock-resistant body made of special anodized aluminum, commonly used in general aviation applications. Purging with argon gas prevents fogging and corrosion on the inside of the riflescope.



(239) 887-8004

The Boss is a concealed carry solution from Packin’ Neat for women with a larger purse. It allows them to access the firearm easily without having to go through all the contents of their larger purse, bag, backpack or tote. It is made of the same quality construction and durability as the Packin’ Neat Tactical purse insert and holster combination, but larger to accommodate more spacious purses.


Belly Band


(417) 732-5011

The modular Belly Band from CrossBreed Holsters has been redesigned. It incorporates an elastic band with a modular holster to provide comfort for the user, whether he or she is wearing jeans, sweatpants or shorts. The band is also outfitted with pockets for carrying extra magazines and handcuffs. The additional length of the band firmly secures smaller firearms and supports wider and heavier firearms.

Another CrossBreed holster is the Freedom Carry. It can be worn in several positions without sacrificing comfort. Additionally, it allows for carrying larger firearms in the appendix position, a unique feature not found in most holsters. The Freedom Carry is available for more than 300 different firearms, including those with lights, lasers and micro red dot sights. It is available in hand-dyed, black cowhide; premium, tan cowhide; and natural, tan horsehide.



(913) 362-9455

The IMR 4955 is an Enduron technology extruded powder. It’s a propellant with a built-in copper fouling eliminator unaffected by temperature variations. The IMR 4955 has small-sized grain for smooth flow through measures with a loading density and contains no ingredient considered damaging to the environment. It’s an ideal choice for such cartridges as the .270 Win, .25-06 Rem., .280 Rem., .300 Win. Mag. and more.



(520) 408-1944

VLTOR has developed the VLTOR Utility Rail, which combines the original CASV handguard’s ease of installation with the strength of the VIS polylithic upper. The rails drops into any M4 flat-top receiver without the requirement of special tools and allows for the use of any manufacturer’s sights. The top Picatinny rail is machined from 7075 T6 aluminum and is affixed to a 6061 T6 aluminum extrusion upper handguard. The lower handguard, manufactured from aerospace sheet metal, has integral heat shielding and can be removed to accept the mounting of an M203. The Utility rail also features the KeyMod mounting system, which allows for the installation of any KeyMod accessory.


PROSTAFF 5 3.5-14×50


(800) 645-6687

Nikon releases six new riflescopes with BDC Distance Lock Technology, a function located in the first focal plane, which allows the riflescope to maintain its scale and distance proportion on a target throughout the entire zoom range. This will benefit shooters using Nikon’s Spot On Ballistic Program and BDC reticles to compensate for bullet drop at extended ranges. With everything in the first focal plane, the aiming points provided by the Spot On application will be the same — regardless of what magnification the riflescope is set at. This is made possible because with a first focal plane riflescope, the reticle stays the same size in relation to the target. The riflescopes outfitted with the BDC Distance Lock function include: MONARCH 3 3-12×42, MONARCH 3 4-16×42, MONARCH 3 4-16×50, PROSTAFF 5 3.5-14×40, PROSTAFF 5 3.5-14×50 and PROSTAFF 5 4.5-18×40.


(208) 542-0113

Designed by Mark Hazen, the TOPS Knives’ Legion has an overall length of 11.5 inches with a 6.5-inch blade. It’s made from 1095 HC steel and has a Black Linen Micarta handle. The Tac TOPS has an overall length of 11 inches, with a 7-inch blade. Using 1095 steel, it’s finished with black-traction coating. The Tac TOPS was designed by Colin Despins and also has Black Line Micarta handles.


Smart ABDO


(321) 639-4842

The Witness Elite 1911 Polymer holds true to the classic 1911 design. Built by Tanfoglio in Italy and distributed in the US by European American Armory (EAA), the pistol’s technical characteristics as well as its dimensions are the same as the traditional steel frame 1911. However, it’s made of polymer. Thus, the Witness Elite 1911 is lighter and its frame slimmer. This allows for a tighter grip and control and helps minimize recoil. Like the original, the pistol is in .45 ACP and has an extended beavertail as well as a beavertail safety. The Witness Elite 1911 has an overall length of 8.58 inches and weighs 32 oz.

EAA has also begun development on the Smart ABDO. This version will include GPS tracking, remote locking/unlocking abilities and a device alarm among other features.


R11036 Jackknife


(800) 844-3034

Two knives have been added to Remington Cutlery’s Bullet series: the R11035 and the R11036. They both feature the traditional Remington cartridge shield embedded in the handle.

The larger R11035 Trapper has a 3.75-inch clip blade and a 3.75-inch spey blade, both made of 440 stainless steel. The 5.25-inch handle is Amber Jig Bone, with brass liners, and nickel silver bolsters and pins. It weighs 6.4 oz. The compact R11036 Jackknife has a 2.875-inch spear-point blade and a 1.625-inch pen blade, etched to celebrate Remington’s 200th Anniversary. The 3.5-inch handle is Green Jig Bone and has brass liners, with nickel silver bolsters and pins. Only 5,000 of these Limited Edition Bullets will be made for each model.



(866) 611-9576

CAA Command Arms is the U.S. importer of the Israel-based Hartman MH1 red-dot reflex sight — an advanced tactical sight with a large field of view to greatly improve target acquisition and situational awareness. Built to Mil-Std-810F specification, it’s waterproof up to 20 feet. The MH1 Red Dot Reflex Sight offers an enhanced reticle; accessible, angled ambidextrous activation buttons; a smart battery and more. The MH1 is also night vision compatible.



(877) 425-4867

The Advisor M1 Pistol from Inland Manufacturing is modeled after the modified M1 carbines, developed in response to the need for a lighter rifle for the U.S. military in the 1940s. The 2016 Inland Advisor features a 12-inch barrel with a type-2 barrel band, adjustable rear sights, push button safety and a round bolt. It has a modified M1A1 stock made of “low wood” walnut minus the wire portion making the Advisor a legal pistol. Its barrel flash hider is conical and threaded to allow the use of accessories with the same threads. The Advisor includes a 15-round magazine and utilizes a 30-round magazine catch for high-capacity magazines.
By Jazz Jimenez & Jade Molde

See More New Products


Click To Read More Shooting Industry January 2016 Issue Now!

Colt Rebuilds Commercial Business, Sets Bold Goals

The message coming out of Colt’s Manufacturing these days is laser focused on the future: Strong commercial sales growth, right-sizing product mix, refining distribution, enhancing dealer programs and creating a better customer experience.

Yes, the company has undergone financial challenges, filing Chapter 11 in June, but that’s not the focus of company executives.
“We’ll grow our commercial business north of 20 percent in 2016,” said Paul S. Spitale, who joined Colt earlier this year as senior vice president of commercial programs. “We’re excited about the future of our commercial business.”
Spitale says Colt has a lot of room for growth.

“Colt plays in only 12 percent of the available commercial market. That fact is not lost on us, or our investors. So, as we build a new company that comes out of bankruptcy, we have a great opportunity to drive a new business with new models and a new level of capital infrastructure. It’s going to be very strong.”

This is not a new message from Spitale; he’s been delivering it since earlier this year.

“As I said to everyone at the NRA Annual Meeting [in April], we’re going to grow this business two and half times in the next three to four years. We stand by that,” he said.

No easy task. However, the company has already made progress.

“When I joined the company, I had a number of priorities to rebuild our commercial business. One was to rationalize the product assortment and to make sure we were getting people what they were looking for. We did that early on. We went through a lot of work to make sure we had the right models, and secondarily, that they we’re priced at market pricing,” Spitale said.

Then the company addressed marketing.

“We eliminated some distribution; we also announced the Stocking Dealer Program to solidify and to ensure more customers got the right experience,” Spitale said.

There is also the company’s messaging.

“All our ads [publications, website] carry the message: ‘Built One At A Time, Proven Every Round.’ We want that to be consistent among all commercial touch points,” Spitale added.

Had To Change

To attract more sales, Colt devoted a lot of resources to its product mix and pricing.

“We spent almost $1 million in rightsizing our product assortment and price points. We took out some models we should probably never have produced. In the past, when a customer came in to to buy a Government Model, there wasn’t a very well thought-out MSRP. That product is now indexed everyday at $799. We went to our distributing partners and price protected them for the inventory they already had and announced new price points: $799 for a Government, $899 for a Defender and $499 for the Mustang. These are the right kind of wheelhouse price points our consumers were looking for,” Spitale said.

These and other changes were motivated by a visit Spitale made to 42 dealers in April.

“Only two of the dealers had Colts on their store floor. The problem we had was if someone called our customer service and asked where they could buy a Colt, we couldn’t point them to a dealer with confidence. If they did go to a dealer who didn’t have Colts, they’d often heard, ‘I can get you one if you want, but I can sell you one of these from Springfield Armory, Ruger or Smith & Wesson.’ That was incredibly damaging to our brand, basically, not having been in commercial spaces for 20 years, as much as we should have been. We had to change that,” he said.

In May, the company launched the Colt Stocking Dealer Program. To qualify, dealers must have a retail establishment with hours open to the public and display a minimum of four Colt handguns and one rifle, with the same number in back stock. The program also requires Colt distributors to sell only to authorized Colt Stocking Dealers after Aug. 1, 2015, and Colt distributors and Colt would stop sales to “Internet-only dealers” and dealers without retail stores.

“Our original premise was if we could get 1,200 dealers who really supported our brand and carried just a basic assortment of Colts at the right prices we would do quite well,” Spitale said.

By September, nearly 2,600 dealers had signed up to be Colt Stocking Dealers.

“Obviously, dealers want to have the brand. I think many of these dealers appreciate we put a lot more emphasis back on the customer experience,” Spitale said, while pointing out the importance of choosing not to sell to dealers who don’t have traditional storefronts.

“To think someone who really isn’t invested in retail, isn’t invested in Colt in terms of its training and making sure the customer experience is great — the fact they take a sale from a legitimate dealer, that’s terrible,” Spitale said.


Through advertising, Colt delivers the company’s new branding
and reduced MSRP on its top-selling handguns.

Steps To Help

Has the program helped dealers sell more Colts?

“Yes, because our name is out there. Our listing on the [Colt] website has helped. There have been several people call who say, ‘We saw your name on Colt’s website and we’re in your area,’” said Lee Keltner, who handles sales and gunsmithing at Wiley Guns in Willis Point, Texas.

“Colt is taking steps to help us. They’ve cut out someone who wasn’t inventorying their guns. It keeps that guy from undercutting you when he’s not truly participating in the business,” said Todd Vance, owner of Vance Outdoors Inc. in Columbus, Ohio.

“The biggest thing I picked up from the program is the pricing for Colt firearms from distribution is more consistent and a tick less than it was before. That [pricing] allows me to lower some of my prices to the consumer and still make a good percentage,” said Karl Durkheimer, owner of North West Armory in Portland, Ore. “I think they have a good start on the program, but I think there is a little bit more they can do.”

Spitale says Colt is already working on enhancements to the program. One already underway is the Falls Carry Days promotion, which runs through the end of this month.

“That consumer promotion won’t be executed outside of our stocking dealers, so, if someone is able to get our products through an unauthorized means, they will not be able to offer the promotion. That’s the first; there are other things we’re considering, which I can’t announce right know, but we’re looking to announce sometime in the spring,” he said.

Spitale says he has a message for Colt Stocking Dealers.

“Thanks for saying, ‘Yes’ to Colt and being a part of our Stocking Dealer Program. I can’t tell you how important this is because our commercial business is going to get stronger and stronger. We’re producing almost twice as many handguns as we were back in April, and we’re going to show new models at the SHOT Show. We’re excited about the future of our commercial business,” Spitale said.

For more information on Colt’s Stocking Dealer Program, visit Visit Colt at the 2016 SHOT Show: Booth 12529.


Welcome To The New Business Year

At Shooting Industry, we’re dedicated to presenting a heavy arsenal of business-boosting information to start business year 2016. This issue is the first of a two editions devoted to the New Business Year. There are plenty of tips for building business, insights on the New Year, hundreds of 2016 new products and more. In January, we’ll provide additional insights into 2016 and its challenges, along with updated information on SHOT Show 2016, the show’s exhibitor list and our pullout floor map, along with hundreds of additional 2016 new products.

If you’re attending SHOT Show 2015, stop by FMG Publications’ booth (16327). We’d like to shake your hand and learn from you what it will take to be successful in the New Business Year. We’ll also be giving away thousands of extra copies of the December and January issues of SI, our SHOT Show floor map, along with copies of our sister publications, American Handgunner and GUNS Magazine.


Perfect Giftwrapped Ammo

Dealers, Winchester Ammunition knows how to giftwrap a Christmas gift for your customers. Winchester Service Grade .45 ACP in a special wood box is a perfect gift — no additional giftwrapping needed.

Packed in a military-style collectible wood box are 200 rounds of .45 Auto 230-grain FMJ. The rounds are packaged in 50-round plain cardboard boxes, similar to those many of us remember opening on military handgun ranges or tearing into in far-off places. No high-tech images or logos needed. The boxes are perfect.

Make some calls and see if any of these special boxes are still available. Your customers will love them.



We received a lot of news releases just before this past Labor Day, many of them saluting American work ethic and ingenuity.
None of the releases reflect those qualities more than the one featuring Lew Danielson, Crimson Trace founder. In the picture frame is Lew’s original guiding principles and business plan for the company. It outlines the creation of quality products backed by world-class customer service. That was in 1994. By all measure, Lew has done what he set out to do, and more.
Salutes, Lew.
By Russ Thurman

Read More Industry Watch Articles


Click To Read The Shooting Industry December 2015 Issue Now!