New Product Showcase

By Jazz Jimenez & Jade Moldé

With 1,600 exhibitors debuting thousands of new products at SHOT Show, we narrowed our search for standout new products from the 50 manufacturers you’ll see in the following pages. This year brought an impressive array of innovative products, as well as line extensions from established product lineups.

Keep in mind, your customers will read reviews about many of these new products and more in Shooting Industry’s sister publications: GUNS Magazine and American Handgunner. For an additional look at new products that piqued the interest of both SHOT Show attendees and our writers, see “Show Stoppers!” on page 40, “Things You May Have Missed At SHOT Show” on page 44 and this month’s Personal Defense Market column.

np_navy

NAVY ARMS CO.

(304) 274-0004
www.shootingindustry.com/company/navy-arms-co

The Navy Arms Lightning features a stock made from hand-selected, Grade 1 American Walnut, checkered at the wrist and forend. The receiver and furniture are bone-charcoal color case-hardened in the U.S. and accented with Nitre-blued screws and a high-polish blued full octagonal barrel. The Navy Arms Lightning has a unique coil-spring extraction system that ensures fast, high ejection of spent cartridges. Sights are semi-buckhorn rear and gold-bead dovetail front sight. It’s available in both 20- and 24-inch models and in .45 Colt and .357.

np_Cobra-Tactical

GALCO GUNLEATHER

(623) 434-7070
www.shootingindustry.com/company/galco-gunleather

The Heavy Duty Instructors Belts from Galco Gunleather are constructed of rigid and sturdy SCUBA webbing. They feature a drop-forged, parachute-spec buckle finished with Roguard by Robar. An epoxy-finished belt tip prevents fraying, while the Velcro closure provides security. The stiffness of the Heavy Duty Instructors Belts makes them suitable for security or law enforcement, where users will have heavy gear attached. They’re also ideal for competitive shooters. The belts are available in black and flat dark earth and in 1.5-inch and 1.75-inch widths.

np_x-pro.closed.pair

SPORTEAR

(801) 566-0240
www.shootingindustry.com/company/sportear

The X-Pro Series earplugs from SportEAR feature a push button on/off to hear and protect hearing and a low-profile design to keep the plugs in place while wearing a mask or other headwear. These earplugs are made with hypoallergenic, medical-grade polymer and are washable and reusable. It has an NRR rating of 19–30 dB.

np_blackhills

BLACK HILLS AMMUNITION

(605) 348-5150
www.shootingindustry.com/company/black-hills-ammunition

Black Hills has added a new Sierra high BC bullet, the 30 caliber 155 TMK (BC .519), to its line of long-range .308 ammunition. The Black Hills .308 155-Grain TMK has a ballistic coefficient higher than Sierra’s 175 MatchKing, but 20 grains lighter, permitting velocities 150 fps faster than the 175 MK. This means less drop and wind drift. The polymer tip also improves reliability upon impact and lessens chances of over-penetration, making it an ideal round to use in urban law enforcement applications.

np_Walther-PPS

WALTHER ARMS INC.

(479) 242-8500
www.shootingindustry.com/company/walther-arms-inc

New to the Walther line of pistols is the PPS M2, a 9mm pistol engineered for the concealed carry shooter. It’s built to carry, measuring 1-inch wide, with a low profile and smooth features. It has a new push button style magazine release for easy operation, highlighting a change from the Classic PPS. Available in 9mm or .40 S&W (available in Spring 2016) the PPS M2 has a 3.18-inch barrel and is equipped with a light 6.1-lb. trigger pull. An L.E. version of the PPS M2 with phosphoric sights and three magazines is also available.

np_nikon

NIKON INC.

(631) 547-4200
www.shootingindustry.com/company/nikon-inc

Nikon Sport Optics introduces six new BDC Distance Lock-equipped riflescopes. The BDC Distance Lock function keeps everything in the first focal plane allowing the riflescopes to maintain its scale and distance proportion on a target on the entire zoom range. The BDC Distance Lock-equipped riflescopes will specially benefit users of Nikon’s Spot On Ballistic Program and BDC reticles. With the BDC Distance Lock function, the aiming points provided by Spot On will be the same, regardless of what magnification the riflescope is set at.

np_AirForceTexan2016

AIRFORCE AIRGUNS

(817) 451-8966
www.shootingindustry.com/company/airforce-airguns

AirForce Airguns is adding to its lineup of big-bore airgun calibers. The Texan Air Rifle will now be in .308 and .357 caliber aside from the original .45. The new Texan Air Rifles are shooting in excess of 350 foot pounds of energy in .357 and almost 300 foot pounds in .308. The original AirForce Texan is a pneumatic air rifle with energy levels of 500 foot pounds with the ability to take down a whitetail in a single shot from its .457 barrel.

np_buck

BUCK KNIVES

(208) 262-0500
www.shootingindustry.com/company/buck-knives-inc

The Selkirk is a multifunctional survival knife. Its 4.625-inch drop point blade — made of 420HC steel — is full bellied with a strong, thick point for heavier tasks. It has a Micarta handle with a steel bolster that can be used as an improvised hammer. It comes with a heavy-duty belt sheath for horizontal or vertical carry as well as a fire starter/whistle tool.

np_browning

BROWNING

(800) 222-3288
www.shootingindustry.com/company/browning

The X-Bolt Long Range Hunter features a composite stock with carbon fiber finish and a stainless steel receiver with matte finish. Its 26-inch threaded, fluted barrel also with a matte finish, has a muzzle brake that can be easily removed for use with a suppressor. Weighing 7 lbs. 30 oz.–7 lbs. 8 oz., it is designed to maximize accuracy at extended ranges, yet still be light and maneuverable to carry. The new X-Bolt Long Range Hunter is available in 6.5 Creedmoor, .270 WSM, .300 WSM, 26 Nosler, 7mm Rem. Mag. and 300 Win. Mag. calibers.

np_511_tactical

5.11 TACTICAL SERIES

(866) 451-1726
www.shootingindustry.com/company/511-tactical-series

The Havoc 30 is a low profile, lightweight and durable backpack made from 500D/1050D nylon. It features quick-access waist-belt magazine pockets, zip-secured double MSR magazine/water bottle pockets as well as admin pockets. The pack’s 1.5-inch waist belt is removable and holster-compatible. It is also fully compatible with 5.11 Tactical Zero-G Plates, a modular load bearing system that increases the efficiency and comfort of your duty belt. A laser-cut MOLLE platform and padded eyewear pocket provide further customization with 5.11 pouches and added storage capability. It is an urban version of 5.11’s RUSH bag series.

np_lasermax_ray

LASERMAX INC.
(585) 272-5420
www.shootingindustry.com/company/lasermax-inc

In collaboration with Manta Defense, LaserMax has developed the Manta-Ray LMR-M, a weapon light emitting 140 lumens of mint green LED light. The Manta-Ray LMR-M offers target identification and illumination while permitting rapid mounting across a host of platforms using the Manta rail connection. The Manta-Ray lighting system easily snaps on and off the firearm rail without a need for tools, levers or clamps. The light is powered by a rechargeable battery with a 1-hour constant runtime.

np_Colt

COLT

(860) 236-6311
www.shootingindustry.com/company/colt

The Colt Competition Pistol, offered in .45 ACP or 9mm, incorporates Colt’s National Match Barrel and a 4.5- to 6-pound three-hole, aluminum single-action trigger. It sports a carbon steel frame and slide with a blued finish. Its 5-inch,1:16-inch LH twist barrel is made from stainless steel with a polished finish. Other features include the Dual Spring Recoil System used in Colt’s M45A1 pistol developed for the Marine Corps. The Colt Competition Pistol has a Novak adjustable rear sight and a Novak Blue Fiber Optic front sight. Matching the blue fiber optic sight is a set of blue, checkered G10 grips. An upswept beavertail grip safety and an undercut trigger guard keep the pistol seated low in the hand for improved control.

np_hoppe

HOPPE’S

(913) 752-3400
www.shootingindustry.com/company/hoppe-s

Hoppe’s Gun Medic cleans firearms to prevent them from malfunctioning due to the build-up of gunpowder, lubricant and grime. Gun Medic products will clean and lubricate firearms quickly and effortlessly. The lube temperature tolerance ranges from -65° and 500°F. Featuring a bio-based formula, Gun Medic is available in 4- and 10-oz. sizes.

np_gerber

GERBER GEAR

(800) 950-6161
www.shootingindustry.com/company/gerber-gear

The Short Stack from Gerber is for the customization of the MSR. Its three-piece design allows for multiple wrench configurations, allowing the user to tighten and loosen the MSR’s buffer tube, flash hider and other accessories. Compatible with Magpul M-LOK accessories, the Short Stack is portable and includes a 7mm wrench and double-sided hex bits. The Short Stack also features a front sight adjustment tool, a pull-through handle for Otis cables, and scraping surfaces for the weapon system’s firing pin, bolt and bolt carrier.

np_InceptorARX

POLYCASE AMMUNITION

(912) 335-5101
www.shootingindustry.com/company/polycase-ammunition

PolyCase Ammunition has expanded the Inceptor line of ammunition of injection-molded metal-polymer bullets to include .38 Special. This is the first dedicated revolver caliber released in this line. The Inceptor .38 Special ARX features a 77-grain projectile and a muzzle velocity of 1,116 fps. The ARX is designed to use the bullet’s forward momentum to pressurize and eject liquid target matter from the grooves on the bullet’s ogive.

np_eaa

EUROPEAN AMERICAN ARMORY CORP.

(321) 639-4842
www.shootingindustry.com/company/european-american-armory-corp

EAA Corp announces the addition of two enhanced, magazine-fed semi-autos to the AR-style market. The MKA 1919 MATCH (pictured) and MKA 1919 MATCH PRO are well-equipped AR-style shotguns ideal for tactical and competitive shooting, hunting and home defense. With an overall length of 39.5-inches, the two 12-ga. shotguns feature a redesigned gas system for efficient shot-to-shot action, speedy cycling, smooth handling and strong ejection; this translates to rapid repeat fire and fast reloading with its detachable-box magazine. Additional improvements include a modern polymer grip, ambidextrous safety, extended magazine and bolt release as well as a metal floating feed ramp.

np_sabre

SABRE RED

(800) 325-9568
www.shootingindustry.com/company/sabre-red

The RAINN Key Case Pepper Spray with Quick Release Key Ring from SABRE Red offers police-strength protection with 25 bursts at up to 10 feet away. The key case has a finger grip for an accurate aim plus a quick-release key ring for immediate access when keys are in the ignition or door lock. Ten percent of all proceeds go to the Rape, Abuse & Incest National Network (RAINN).

np_starline

STARLINE

(660) 827-6640
www.shootingindustry.com/company/starline

Starline has announced the addition of .41 Special cases to their selection of handgun brass offerings. Because it’s a shortened version of the .41 Magnum, the .41 Special can be used in any firearm designed for the Magnum caliber. This load is the latest addition to Starline’s product line, which now exceeds 80 calibers.

np_Otis_earshield

OTIS TECHNOLOGY
(315) 348-4300
www.shootingindustry.com/company/otis-technology

The I-MOD cleaning system from Otis was originally developed for the military but is now available for hunters and shooters. It contains all the tools needed for proper breech-to-muzzle cleaning — such as Memory-Flex cables, bore brush, slotted tip, and patches. Featuring a Ripcord for quick, one-pass cleaning, the I-MOD cleaning system also includes an all-purpose receiver brush, and solid rod sections. It is available in a variety of configurations.

np_spyderco

SPYDERCO INC.

(303) 279-8383
www.shootingindustry.com/company/spyderco-inc

The latest expression of Spyderco’s Manix 2 Lightweight combines the defining features of the original version with premium CPM S110V blade steel. The knife’s handle is injection-molded from deep blue fiberglass-reinforced co-polymer (FRCP), a tough, lightweight material that keeps its overall weight to 2.9 oz. This handle material features Bi-Directional Texturing for a secure grip and a hardened steel insert to support the knife’s high-strength Ball Bearing Lock mechanism. The blade measures 3.37 inches.

np_Winchesterammo

WINCHESTER AMMUNITION

(618) 258-2000
www.shootingindustry.com/company/winchester-ammunition-div-olin-corp

Winchester Ammunition developed the M-22 Subsonic to function in semi-automatic firearms, while remaining subsonic from both pistol and rifle length barrels. It features a 45-grain black-plated lead round nose bullet that has the equivalent energy of full velocity 36-grain rimfire products. The M-22 Subsonic uses non-corrosive priming and clean-burning powder for reduced muzzle flash. The round was created with suppressed firearms in mind, but will perform just as well from unsuppressed rifles and handguns. It’s available in 100-round plastic packs and 800-round bulk packs.

np_chamber

CHAMBER-VIEW

(603) 864-8999
www.shootingindustry.com/company/chamber-view

Chamber-View introduced the .45 semi-auto and 1911 model handgun Empty Chamber Indicator (ECI) safety markers at this year’s SHOT Show. The Chamber-View ECI for semi-auto pistols is designed for full open action with slide lock and maximum visibility and is ideal for use on the range or for storage. Each design fits most .45 semi-auto and 1911 model firearms. The safety markers are compatible with Chamber-View Fast-Pull Tags, which allow for quick and easy removal of the ECI from the ejection port of a firearm. The .45 semi-auto and 1911 model ECI is also compatible with Chamber-View’s silicone Modular Barrel Extension which provides complete safety from chamber to muzzle.

np_aimpoint

AIMPOINT INC.

(703) 263-9795
www.shootingindustry.com/company/aimpoint-inc

Three new accessory magnifiers have been added to Aimpoint’s product line. Designed to work in conjunction with the company’s electronic reflex sights, these new magnifiers are being offered in 3X and 6X magnification in standard grade (for use by civilian shooters) as well as in professional grade models. The new Aimpoint magnifiers feature a diopter adjustment, allowing each optic to be individually adapted to the operator’s eye. All are protected by shock absorbing protective rubber covers that also provide an ergonomic grip surface.

np_Nosler

NOSLER INC.

(540) 382-3921
www.shootingindustry.com/company/nosler-inc

The 30 Nosler is the newest member of Nosler’s cartridge family. It shares the same parent case as the 26 and 28 Nosler cartridges. The 30 Nosler takes the best attributes of 30 magnums and combines them in one cartridge. It has an efficient powder column as the .300 WSM and fits in the same standard length action of a .300 Winchester Magnum. The 30 Nosler easily meets the velocity of the .300 Weatherby. It is a SAAMI-standardized cartridge making for consistent brass and chamber dimensions industry wide.

np_Duty-Series-Gun-Case

BATTENFELD TECHNOLOGIES INC.

(573) 445-9200
www.shootingindustry.com/company/battenfeld-technologies-inc

Battenfeld’s new Smith & Wesson line includes gun cases, backpacks and bags. Designed and crafted with quality and durability in mind, these products are built to hold up to harsh conditions. The cases and bags are made of durable ballistic fabric and features heavy-duty hardware, oversized zippers, high-quality hook and loop closures and thick nylon strapping. A variety of styles are available.

np_benelli

BENELLI USA

(301) 283-6981
www.shootingindustry.com/company/benelli-usa

The Ethos is one of the three shotguns introduced by Benelli USA in 2016. It is a 28-gauge semi-auto in 3-inch chambering. With a barrel length of 26 inches and an overall length of 47 inches, the Ethos sports an engraved, nickel-plated receiver with gloss blue barrels and AA-grade satin walnut stock. It is designed to work with Fiocchi 3-inch shotshells. The Ethos has a new bolt design with a carbon fiber rib and interchangeable sights.

np_kershaw

KERSHAW KNIVES

(503) 682-1966
www.shootingindustry.com/company/kershaw-knives

The Ferrite was designed by custom knifemaker Rick Hinder to be easy to carry. It features a 3.3-inch blade with 8Cr13MoV steel with a titanium carbo-nitride coating and weighs 4.2 oz. The steel handle is smoothed for easy pocket carry and features a double finger contour to provide a secure grip for users. The Ferrite is SpeedSafe equipped for fast and easy one-handed opening. It’s a reversible pocketclip for either left- or right-handed carry.

np_kimber

KIMBER

(888) 243-4522
www.shootingindustry.com/company/kimber

The Kimber K6s is a light, small-frame 6-round .357 Magnum revolver. Its size makes it ideal for concealed carry. The Kimber K6s’ small frame, 2-inch barrel and 1.39-inch diameter cylinder are machined from stainless steel. It has a smooth match-grade trigger to ensure accuracy. Its internal hammer has rounded and blended edges to prevent snagging when the revolver is removed from concealment.

np_mcmillian

MCMILLAN FIREARMS

(800) 401-7269
www.shootingindustry.com/company/mcmillan-firearms

McMillan Firearms introduces the Sporting Collection to their line of rifles with two initial offerings: the short-action Legacy (pictured) and long-action Heritage. The rifles are built around the new McMillan G32 action, now machined in-house. The action features an anti-jam rail in the middle of the left bolt raceway, which will prevent a round from lodging in the raceway when the user is single loading the rifle through the ejection port. McMillan is offering the Sporting Selection in three stock options: McMillan Hunter, McMillan Remington Hunter and a Custom Turkish Walnut by Macon. All rifles in this collection include Talley Bases and a hard locking case.

np_Crosman

CROSMAN CORPORATION

(800) 724-7486
www.shootingindustry.com/company/crosman-corporation

Crosman introduces the Pioneer Airbow, a hybrid-hunting weapon. Filled to 3,000 PSI, the Airbow can shoot full-sized arrows at 450 fps. It features a black synthetic stock with a Picatinny rail system and includes three, 375-grain carbon fiber arrows with Nano ceramic Victory ICE coating for increased speed, a CenterPoint 6x40mm optic with custom MTAG reticle for aiming points up to 75 yards and a canted Picatinny base for an additional 20 MOA of adjustment. The Pioneer can be cocked and decocked easily, making it safe for treestand use. As a bonus, a Realtree AP camo decal kit will be included so owners can decorate the Airbow to their preference.

np_mtm

MTM CASE-GARD

(937) 890-7461
www.shootingindustry.com/company/mtm-case-gard

The Shell Shack from MTM Case-Gard is a compact shotshell box to facilitate the stacking of shells on their side for ultra-compact storage. Shells stay organized and readily accessible. The lid removes completely and out of the way for loading and while in use. It’s constructed with clear, high-impact polypropylene to protect shotshells. Each case is designed to store 25, 2.75-inch 12-gauge shotshells.

np_alien

ALIEN GEAR HOLSTERS

(208) 215-2046
www.shootingindustry.com/company/alien-gear-holsters

Alien Gear Holsters offers three premium holsters for GLOCK 19 pistols: The Cloak Tuck IWB, Cloak Tuck 3.0. IWB and the Cloak Slide OWB. The cant, ride height and retention of the Cloak Tuck and the Cloak Tuck 3.0 can be adjusted to suit the user’s needs. The Cloak Slide can be used for open or concealed carry. All three holsters allow comfortable carry and retention of firearms.

np_mossberg

O.F. MOSSBERG & SONS INC.

(203) 230-5300
www.shootingindustry.com/company/of-mossberg-sons-inc

The MMR Carbine was designed as a multi-use MSR for competition, hunting, recreation or home security. Key features include a free-floating barrel, direct-impingement gas system, adjustable target sights, slim-profile Magpul M-LOK forend/handguard, MOE grip and triggerguard and the choice of either a six-position or fixed-length stock. It’s chambered in 5.56mm NATO/.223 Rem. with 30- or 10-round models.

np_ruger_silent

RUGER

(203) 259-7843
www.shootingindustry.com/company/ruger

Ruger announces the Silent-SR — a .22 LR sound suppressor. The company’s first suppressor is 5.375 inches long and weighs just over 6 oz. It’s a combination of a titanium tube, stainless steel muzzle mount, stainless steel baffles and aluminum rear cap. The suppressor is finished in black Cerakote. Using an industry standard 0.5-inch-28 thread mount, the Silent-SR can be used on any threaded .22 LR, .22 WMR or .17 HMR caliber firearm.

np_inland

INLAND MANUFACTURING

(877) 425-4867
www.shootingindustry.com/company/inland-manufacturing

The Advisor M1 Pistol from Inland Manufacturing is modeled after the modified M1 carbines, developed in response to the need for a lighter rifle for the U.S. military in the 1940s. The 2016 Inland Advisor features a 12-inch barrel with a type-2 barrel band, adjustable rear sights, push button safety and a round bolt. It has a modified M1A1 stock made of “low wood” walnut minus the wire portion making the Advisor a legal pistol. Its barrel flash hider is conical and threaded to allow the use of accessories with the same threads. The Advisor includes a 15-round magazine and utilizes a 30-round magazine catch for high-capacity magazines.

np_savage

SAVAGE ARMS

(413) 568-7001
www.shootingindustry.com/company/savage-arms

Based off Savage Arms A17, the A22 Magnum is chambered for .22 WMR and features the same blowback semi-automatic action as the original A17. It comes with a 10-round rotary magazine, steel receiver and the Savage AccuTrigger. The A22 Magnum weighs 5.5 lbs. and features a 21-inch button-rifled barrel, steel machined receiver and rugged composite stock.

np_Ruger-American

CROSSBREED HOLSTERS

(417) 732-5011
www.shootingindustry.com/company/crossbreed-holsters

CrossBreed Holsters announced several holster fits for the new Ruger American. The SuperTuck, QwikClip, SnapSlide, DropSlide, SuperSlide, Ohai, Bedside Backup, PacMat, RAM Mount System and IWB/OWB Mag Carriers will all work with the latest firearm from the Ruger lineup.

np_SureFire

SUREFIRE LLC

(714) 545-9444
www.shootingindustry.com/company/surefire-llc

SureFire has upgraded its line of V-Series LED flashlights and WeaponLights — which provide both white light and infrared illumination from one sealed head — to improve the amount of white light they generate. V-Series lights now produce up to 133 percent more white light output. One-battery, 3-volt lights now produce 250 lumens, while two-battery, 6-volt lights generate 350 lumens. Specific models upgraded include the V1 Vampire handheld (pictured), M300V Scout Light, M600V Scout Light, X300V and X400V IRC.

np_XS_sights

XS SIGHT SYSTEMS INC

(888) 744-4880
www.shootingindustry.com/company/xs-sight-systems-inc

XS Sight Systems has released 24/7 Tritium Express Sights for the GLOCK 42 and 43. The XS 24/7 set features a green tritium front sight paired with a vertical green tritium rear sight, providing increased visibility in low and no-light situations. The company says customers with XS’ white stripe rear sight on a GLOCK 42 or 43 can upgrade to this new sight at a discounted rate by taking a photo of the existing sight and emailing tech@nullxssights.com.

np_streamlight

STREAMLIGHT INC.

(610) 631-0600
www.shootingindustry.com/company/streamlight-inc

Streamlight’s Super Siege is a rechargeable, high-lumen scene lantern. Delivering 1,100 lumens, the lantern will provide 360 degrees of bright light to illuminate large areas. A Glare Guard is included with the lantern for lighting up a work area in front of the user and help to eliminate glare. The Super Siege comes with an auxiliary USB power source to charge mobile devices or other Streamlight products. The 8800mAH battery capacity gives up to four full charges for most smartphones.

np_weatherby

WEATHERBY INC.

(805) 227-2600
www.shootingindustry.com/company/weatherby-inc

Weatherby introduces the 6.5-300 Weatherby Magnum cartridge with three different options in loaded ammunition. Using Barnes and Swift bullets, the loads range from 3,531 fps to 3,395 fps at the muzzle. The 6.5-300 Weatherby Magnum will be chambered in the New Mark V family of rifles and in the Accumark, Accumark RC and Ultra Lightweight models.

np_SW_victory

SMITH & WESSON

(413) 781-8300
www.shootingindustry.com/company/smith-wesson

The SW22 Victory is a modern interpretation of the classic target pistol. It’s constructed on a single-action, enclosed hammer-fired, blowback semi-automatic design. Chambered in .22 LR, the SW22 Victory includes a match-grade, interchangeable barrel with a simple one-screw takedown design. The standard model is fitted with a 5.5-inch barrel with a 1:15-inch RH twist and comes with two 10-round magazines. It weighs 37.4 oz. unloaded and has an overall length of 9.2 inches.

np_hornady

HORNADY MANUFACTURING COMPANY

(308) 382-1390
www.shootingindustry.com/company/hornady-manufacturing-company

Hornady introduces the ELD-X (Extremely Low Drag – eXpanding) bullet, an all-range hunting and match bullet. Hornady developed the patent-pending Heat Shield tip, a heat-resistant polymer, to counter the effects of aerodynamic heating — allowing for greater accuracy at longer ranges. Upon contact at extended ranges at over 400 yards, the Heat Shield tip drives backward into the nose cavity to begin the expansion process. At these lower velocities, the ELD-X bullet exhibits conventional expansion characteristics and high retained weight. The ELD-X is available as component bullets or in factory-loaded Precision Hunter ammunition. Bullet introductions include 6.5 mm 143-gr., 7mm 162-gr., .30 Cal. 178-gr., .30 Cal. 200-gr., .30 Cal. 212-gr. and .30 Cal. 220-gr.

np_sig

SIG SAUER INC.

(603) 610-3000
www.shootingindustry.com/company/sig-sauer-inc

SIG SAUER releases the SIG MPX Carbine, chambered in 9mm. The modular 9mm SIG MPX Carbine maintains the ergonomic superiority of the SBR and pistol variants, but now with a 16-inch hammer-forged barrel. A full-length aluminum KeyMod handguard provides ample room for mounting lights, lasers and grips. It’s completely ambidextrous with a dual-sided selector switch, magazine release, charging handle and bolt release. With a three-position collapsing stock, it has an overall length of 33 inches extended and 28.5 inches collapsed.

np_Umarex_click

UMAREX USA

(479) 646-4210
www.shootingindustry.com/company/umarex-usa

Umarex USA introduces the Umarex SurgeMax, the first break barrel air rifle to incorporate a fully integrated optic mounting rail. This platform was developed to make scope mounting easy and to reduce two of the greatest frustrations to scoped air rifle shooting — scope movement and vibration. This air rifle features the Nucleus Integrated Rail Platform. It’s chambered in .177 and can generate 1,200 fps with a lead-free pellet. It comes equipped with an automatic safety and a 4×32 adjustable objective scope.

np_glock_g17mos

GLOCK INC.

(770) 432-1202
www.shootingindustry.com/company/glock-inc

GLOCK has expanded the Modular Optic System (MOS) series to the G17 Gen4 (pictured) and G19 Gen4. These two pistols are now available with milled slides designed to be adaptable to multiple optic systems without costly customization. Both optic-ready pistols are chambered in 9mm and do not differ in specifications from their respective standard models.

np_springfield

SPRINGFIELD ARMORY

(800) 680-6866
www.shootingindustry.com/company/springfield-armory

Springfield Armory engineered the original EMP with an all-new patented short action. The EMP4 features a 4-inch barrel. It has a fiber optic front sight and two-dot, low-profile combat rear sight to aid in target acquisition. Ambidextrous safety levers, a match-grade barrel and Posi-Lock grip texture to the front strap provide additional benefits. It comes with three 10-round magazines and is chambered in 9mm.

np_leupold

LEUPOLD & STEVENS INC.

(503) 526-1403
www.shootingindustry.com/company/leupold-stevens-inc

The VX-3i 1.5-5x20mm Riflescope from Leupold & Stevens features precision metric finger click adjustments for windage and elevation in increments of 1 centimeter at 100 meters. It also features the Twilight Max Light Management System providing maximum brightness in all colors and intensified contrast across the entire field of view. Dual Spring Precision Adjustments perform with match-grade precision. The easy-turn power selector can be quickly turned even with gloves on while watertight seals ensure fog-free performance.

np_rock_island

ROCK ISLAND ARMORY

(775) 537-1444
www.shootingindustry.com/company/rock-island-armory

The XT 22 Magnum is a 1911 handgun packing the powerful .22 magnum cartridge with a 14-round capacity. It is engineered with a pinned solid-state 5-inch barrel with delayed blowback slide combined with Rock Island Armory’s standard 4- to 6-lb. trigger. It features a low profile anti-snag angle front and rear sight with skeletonized hammer and trigger with adjustable over-travel stop. The XT Magnum is finished with parkerized coating, fitted checkered rubber grips and a beavertail safety.

np_crimson_trace

CRIMSON TRACE

(503) 783-5333
www.shootingindustry.com/company/crimson-trace-corporation

The LiNQ from Crimson Trace is a wireless and remote operation system utilizing a powered control grip to activate a remotely located light and laser sight module. The two-piece LiNQ System is designed to attach to nearly all standard long guns with rails and replaceable pistol grips. It activates the light and laser through the replacement grip eliminating the need to reach for the rifle’s forend. With the LiNQ System, there are no wires to tangle or disconnect and no activation pads to search for. The system can also be easily and quickly transferred to another firearm.

np_federal

FEDERAL PREMIUM AMMUNITION

(866) 223-9388
www.shootingindustry/company/federal-premium-ammunition

In Federal Premium’s American Eagle handgun ammunition lineup, the polymer-encapsulated Syntech bullet prevents metal-on-metal contact that shortens barrel life and eliminates copper and lead fouling. The absence of a copper jacket minimizes splash-back on steel targets, while clean-burning propellants minimize residue and fouling. The exclusive Catalyst primer provides reliable, consistent ignition. It’s available in 9mm, .40 S&W and .45 ACP.

np_fn

FN AMERICA

(703) 288-3500
www.shootingindustry.com/company/fn-anerica

FN America’s Military Collector Series is a product line featuring commercial variants of FN’s iconic and historic military designs. The initial products featured in the series include the semi-automatic FN M249S, a replica of the fully-automatic M249 SAW or Squad Automatic Weapon in service with the U.S. military since the 1980s. This new product line showcases FN’s legacy of producing firearms for militaries worldwide and passing this technology on to its commercial customers.

np_iwi

IWI US

(717) 695-2081
www.shootingindustry.com/company/iwi-us

IWI US, Inc. announces a new caliber for the TAVOR SAR: the 300 Blackout, a highly accurate, soft shooting, hunting round. The TAVOR SAR bullpup configuration offers short rifle convenience but with a full-size rifle’s velocity, energy and accuracy. All of the TAVOR SAR’s parts are MIL-STD and 100 percent interchangeable. Its 16.5- or 18-inch barrel is cold-hammer forged, chrome lined and made from CrMoV steel. For those who already own a TAVOR SAR in 5.56 NATO or 9mm, a .300 Blackout conversion kit is available. The kit includes a 16.5- or 18-inch cold hammer forged chrome-lined barrel made of CrMoV steel with a 1:7-inch RH twist, a headspaced bolt, an A2 flash suppressor and a barrel wrench.

np_Meopta

MEOPTA USA

(631) 436-5900
www.shootingindustry.com/company/meopta-usa

Meopta introduces the MeoStar R2 8×56 RD to its premium R2 riflescope line. This fixed-power 30mm scope is ideal for moderate-range hunting in low light, whether hunting from a stand or in open terrain. The 56mm objective lens and resulting high twilight factor allows hunters to see fine details more clearly at dawn and dusk when game is on the move. Meopta’s MeoLux lens coating, premium Schott glass lenses and expert design enable 99.8 percent light transmission per glass surface. Like all Meopta riflescopes, the MeoStar R2 riflescope is machined from a solid block of aircraft-grade aluminum alloy and built to withstand extreme conditions.

SI0416_400

Click To Read More Shooting Industry April 2016 Issue Now!

SHOT Show In Review

Industry Optimistic After Strong Showing
At Annual Trade Show

By Jade Moldé

In describing the 2016 SHOT Show, the words “upbeat,” “energized” and “optimistic” were frequently used to describe the mood of attendees at the show. Given the current growth in the market and upcoming presidential election, show attendees were bullish about their 2016 prospects. This year’s show, held Jan. 19–22 at the Sands Expo in Las Vegas, attracted a record amount of buyers — showing the promise of a healthy start to the New Business Year. Exhibitors expressed widespread praise from their experiences at the show.

“Obviously, SHOT Show is important to us,” said Tom Taylor, SIG SAUER chief marketing officer and executive VP of commercial sales. “We made a huge investment in the booth because we want our customers to know we are a total system provider.”

“This year’s opening day was the best I’ve ever experienced, and we’ve been a SHOT Show exhibitor for decades,” said Robin Sharpless, Redding Reloading executive VP. “We are especially thrilled by the international presence — everyone wants to be a part of this industry.”

“This is the premier show for us, and once again this has been a very busy time,” said Paul Pluff, Smith & Wesson director of marketing communications. “The response to our new products have been fantastic, based on what we’re seeing, we’re very much looking forward to the year ahead.”

The buzz from attendees was echoed by NSSF officials, who rated the show a success.

“We’re ecstatic at the response to this year’s show,” said Chris Dolnack, NSSF senior VP and chief marketing officer. “And we’re optimistic for a year of strong sales, shooter participation, business-to-consumer outreach efforts, safety education and technological innovation.”

NSSF reports this year’s show attracted more than 64,000 industry professionals, the second highest in show history. The fifth largest trade show in Vegas, SHOT Show 2016 had over 630,000 net square feet of product display and more than 1,600 exhibitors — including 60 new exhibitors on the main floor and 100 as part of the successful SHOT Show NEXT Pavilion.

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The Industry Is “Alert”

Last year at the State of the Industry Dinner, NSSF President and CEO Steve Sanetti said the industry was “determined” in its efforts to educate the public and improve its mission to “promote, protect and preserve hunting and the shooting sports.” With renewed anti-gun/anti-industry attacks from those seeking elected office in November, Sanetti emphasized the industry should be “alert” in defending against false accusations during his annual address to the 2,400 people in attendance.

“We have to face the fact our industry is being blamed, and attacked, and pilloried unfairly by politicians, media and agenda-driven social engineers seeking a convenient scapegoat for the result of policies which, ironically, they themselves have championed,” Sanetti said during his annual address to attendees. “The state of our industry is, and must be throughout the year — alert.”

Sanetti highlighted the importance of the industry’s safety message and pointed to the success of programs like Project ChildSafe. Sanetti also placed the onus on manufacturers, distributors and retailers to provide the facts when interacting with those in their community.

“Persuasive, fact-based, confident, one-on-one communications with customers, suppliers, friends and family, are the best ways to gain support for our positions and cut through the cloud of emotions surrounding our issues. If something being proposed or discussed won’t work, say so, say why and say it often. This is especially important when lawmakers and media disparage your company, our industry and your customers,” he said.

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SHOT Show NEXT Pavilion Success

In an effort to add first-time exhibitors to SHOT Show, NSSF created the SHOT Show NEXT Pavilion — which provided exposure for 100 companies. “It’s vital to the health of the show, as well as to the health of the industry, that new companies, new people and new products gain visibility,” Dolnack said. “The NEXT Pavilion is just the kind of adrenaline shot the show needs to keep evolving.”
First-time exhibitors were pleased with how much business they achieved at the show.

“I think the NEXT Pavilion has worked out well. It was a good deal, and I’ve probably sold a couple months’ worth of production,” said David Fillers, CEO of DDI, a manufacturer of AK-style rifles.

“We doubled up and had products in the New Product Center. I think that was critical to the good response I’ve had up here in the NEXT Pavilion. This has been phenomenal,” said Drew Gilkerson of Gunner Kennels.

Range Day For Buyers And Media

Held the day before SHOT Show’s opening day, the 11th Annual Industry Day at the Range provided both buyers and invited media an opportunity to test and learn about new products from 170 exhibitors. This year’s event broke records, with over 1,600 media and buyers attending.

“Industry Day at the Range has become an important component to the success of the SHOT Show, providing the opportunity for key industry media and buyers to test SHOT Show exhibitors’ new products before they hit the market,” Dolnack said.

“The valuable media coverage and interaction with buyers is the reason we exhibit at Industry Day year after year,” said Angela Harrell, who handles public relations for Heckler & Koch.

For those wanting to attend next year, CMG Marketing & Events and Triple Curl Advertising and PR — who own and operate Industry Day at the Range — recommend contacting an exhibitor you work closely with and request to be included on their invitation list.

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Charitable Support For The Industry

During SHOT Show week, the industry widely supports veterans and preserves the tradition and future of the shooting sports. The 2nd Annual HAVA/NSSF Golf Classic was held on the Sunday before SHOT Show at the Bear’s Best Golf Club in Las Vegas. The event raised money to support HAVA’s mission of bringing healing to disabled veterans through participation in the shooting sports. One hundred golfers from the industry participated in the event, with 38 companies entering as foursomes or individuals.

“Increasing participation in the second year of the Golf Classic was a major goal, and the industry again showed its heart for the HAVA cause by increasing sponsor contributions by 160 percent and the number of players by 84 percent over last year,” said HAVA Chairman Tom Taylor. “HAVA’s cause of support for disabled veterans is a most worthy one, and our industry shows its best instincts as it repeatedly steps up together to further the rehabilitation of the disabled veterans and the wounded active military whom we serve.”

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The 2016 SHOT Show Auction, hosted on GunBroker.com, raised $30,966 in support of hunting and the shooting sports. This year’s auction featured a series of “Western Heritage” firearms and a knife to highlight the artistry of legendary names in the sporting firearms industry.

With a winning bid of $14,591, a Baron-engraved Winchester Model 1866 was the top earning item in the auction. A Colt Single Action Army, donated by Colt and engraved by Baron Engraving, brought a high bid of $7,525, while a Doug Turnbull-restored Parker “Lifter Gun” raised $6,775. A Phil Evans hand-forged Bowie Knife fetched $2,075. The Hunting Heritage Trust manages the SHOT Show Auction.

Save The Date

The 2017 SHOT Show will return to the Sands Expo Jan. 17–20. Next year will be the 39th SHOT Show, while the 40th will be held Jan. 23–26, 2018. For more information, visit www.shotshow.org.


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EXTRA!

Bushnell’s New Warranty: “Yes, That’s Covered.”

Regardless of how your customer’s scopes and binoculars are damaged — on a company hunt, cross-country flight or family road trip — Bushnell has a new answer for these situations: “Yes, that’s covered.” They call it their “No Questions Asked Lifetime Warranty” and it applies to all riflescopes, binoculars and spotting scopes in the Trophy, Trophy Xtreme, Legend, Elite and Elite Tactical lines.
The new warranty, announced at the 2016 Archery Trade Association Show in Louisville, Ky., is fully transferable and covers accidental damage as well as manufacturer defects. The best part is the customer doesn’t need a receipt or warranty card to be covered. Bushnell will simply repair or replace the damaged product with one of equal or similar value and/or specifications. Plus, shipping is completely free.
Visit www.bushnell.com

Read More Features

SI0416_400

Click To Read More Shooting Industry April 2016 Issue Now!

Magnum Research Desert Eagle Mark X1X

The Desert Eagle Mark XIX L5 and L6 are lighter versions of earlier Desert Eagle handguns. The lighter weight makes a noticeable difference in the handling of the pistols although two hands are still recommended for most shooters. The L5 in .357 Magnum (pictured) weighs 2 lbs. 9 oz., making it New York state compliant. Its overall length is 9.75 inches. The L6 in .50 AE meanwhile weighs 3 lbs. 7 oz., about 12 oz. lighter than similar Desert Eagle models. It has an overall length of 10.75 inches.

MAGNUM RESEARCH INC.
(800) 772-6168
www.shootingindustry.com/company/magnum-research-inc

“You Look Familiar…”

… is almost as bad a pickup line as “Haven’t I seen you around here before?” Not that I would know. But I have to admit, those very lines came to mind when I picked up this Taurus Model 66 in .357 Magnum.

Four-inch barreled .357 Magnum revolvers may be considered sleeper models by many. After all, they’re old school has-been’s — carried by a long-ago generation of police officers. Compared to modern service pistols, they’re heavy, low-capacity, slow-loading monoliths best relegated to the history books and backcountry plinking, right?

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Except … many revolver makers carry some variant of this gun. And while one particular gun company may seem to own the category of four-inch barreled .357’s, the Taurus 66 you see here clearly demonstrates this category is indeed alive and well.

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Yep, lots of familiar features here. You’ll recognize stainless steel but Taurus puts a matte finish on this one. Also familiar: rubber grips. As for weight, heavy! The Model 66 tips the scale at 38 ounces (although it handles deftly). And there’s a familiar sight picture — the fixed front sight with an orange marker along with an adjustable rear sight.

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Same good looks and, perhaps surprising to some, a very smooth trigger in both double action and single action modes.

The Taurus Model 66 holds seven rounds of .357 Magnum. Three pair, one spare. Other revolvers offer this feature, too, so it’s not exclusive to the 66. It’s just worth mentioning on a revolver bearing such strong resemblance to others out there. And, retailing for $590.74, the 66 is worth a closer look.

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Stand by while I take this one out on a date to the range and then some civilian concealed carry. Don’t worry; there’ll be no more pickup lines. After all, I already know her sign. Taurus.

— Mark Kakkuri

Facebook Frustrations: “Like” It Or Leave It

By Taylor Smithfield

Let’s face it. Facebook is practically synonymous with the term “social networking.” With 1.1 billion unique monthly visitors (three-and-a-half times more than Twitter gets) the site should be an integral part of your marketing strategy. However, with Facebook’s increased efforts to censor certain content, your gun shop’s page may be more strictly scrutinized.

Facebook already prohibits paid advertising of firearms, but many dealers are discovering they also can’t post links on their Facebook to their e-commerce shops, even if the operation is legal. You may have encountered this policy in action already. If you post a link to an online store where firearms are sold, or if you link to a site that links to an online store where firearms are sold, it violates Facebook’s policies.

Hyatt Gun Shop (Charlotte, N.C.) discovered this when Facebook removed, much to their surprise, a post about an online sale on gun vaults and safes. They assumed the advertisement would be kosher since it was promoting gun safety. However, it linked to their e-commerce store. Likewise, Facebook shut down Pittsburgh Tactical Firearms’ (McKeesport, Pa.) entire Facebook page because they simply announced an AR-15 raffle. Facebook classified the post as an advertisement to “sell” weapons. The store claims to have lost 40 percent of their business at the time their page was removed.

If you ask Facebook’s team about posting content to link to your online gun store, their reply will be: “Ads may not promote firearms, ammunition, paintball guns, BB guns, fireworks, explosives, pepper spray, knives, Tasers or weapons of any kind, including those used for self-defense. Ads may not directly or indirectly link to landing pages where people can purchase any of these products.” They seem to use the term “ad” loosely to include advertising within “posts” to your Facebook page as well as actual paid advertisements. It’s easy to see how you might accidentally violate their terms of use without even realizing it.

These are unfortunate obstacles dealers don’t “sign up for” when they sign up for Facebook. Especially since the networking site isn’t restricting other segments of legitimate commerce the way they are the firearms industry. Depending on how Facebook interprets your content (and how thorough their vetting process) it may be very difficult to advertise your store. Even though their logo is giving a “thumbs up,” approval is not exactly the message they’re sending to gun dealers. So, what’s the best way to tackle threats to your social presence?

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Stay In The Game

If you want to up your chances of staying in the game, there are a few approaches you can take. You could turn your page into a general discussion about guns or customer service-related topics. Using your page for product reviews is also an option (you can post photos of guns, but they can’t point at the viewer). Or perhaps you could post in-store gun sales or promotions without linking to an online store to purchase them. You’d at least have a solid reach in your local community this way. You can approach the policy regarding inadvertent linking to your online store by typing the following in your Facebook description: “Find us on Google: Jim’s Gun Shop in Tallahassee.”

However, if you find Facebook is too restrictive for you (or if you’ve been kicked off) you may be in luck. An emerging social networking site geared toward gun enthusiasts is offering an alternative to Facebook. Gun District currently has over 8,000 members, and this number is steadily growing by 15 percent every month, says Laura Evans, Gun District’s director of marketing. Free to sign-up and sponsored by Legally Armed America, the site provides several Facebook-esque features like profiles, groups, pages and advertisements.

“Gun District is a place where you can speak freely about your interests without being bullied,” Evans explains. Unlike Facebook, it’s “an unrestricted, uninhibited and unapologetic exchange of information and opinions regarding guns, the Second Amendment and the shooting sports lifestyle.”
Gun dealers can advertise on the social networking site as well. Yes, you can even link to your online store — using social networking as it’s intended! Plus, you won’t have to wonder if or when you’ll be blocked. Your audience is also guaranteed to appreciate your content.

“We’ve seen an uptick in the number of retailers who have joined Gun District and encourage them to continue to post their content regularly,” Evans says. “Additional opportunities for advertising will become available via weekly e-blasts and app sponsorships, and we’re constantly looking for new ways to help promote the shooting sports industry.”

The project is still in its infancy, but it may be an ideal time to establish your store’s presence on the pro-gun site because Facebook will most likely tighten its policies in the future. So whether you’ve learned to work around the obstacles Facebook presents or you’ve been blocked already, it’s beneficial to find other ways to do business and build your fan base. Gun District has the potential to become a thriving social network and an avenue for you to conduct business.

Please share your own experiences with Facebook (and social networking in general) as a gun enthusiast or dealer and how you’ve successfully complied with policies while still promoting your brand. Think about joining a site like Gun District (www.gundistrict.com) and check out some other social networking sites like www.gunsocialnetwork.com and www.libertyheads.com.

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Fast And Accurate Dispositions With Gun StoreMaster

Blue Book has added a new feature called “fast4473” to their Gun StoreMaster software in order to speed up the disposition process. The update makes it easier to complete ATF form 4473 on desktop and mobile devices and “greatly increases accuracy, reduces errors, and further ensures compliance with ATF mandates by double-checking entries and processes,” according to a Blue Book rep.

Compliant with ATF Rule 2008-3, retailers using fast4473 can still print the form for signing and filing; fast4473 is available now for dealers.
Visit www.gunstoremaster.com

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Goat Tuff Gives Preference To Dealers With Equalizer

Good news for dealers: Goat Tuff Products has decided to make the Equalizer Archery Release Aid available through its website and authorized dealers only.

“This year we felt the optimal way to get our Equalizer into the hands of the archer/bowhunter was to go dealer only and offer each authorized dealer a shop model that could be used to show customers the advantages of the Equalizer,” says Jerry Smith, Goat Tuff president. For $100, you’ll receive a Pro Shop exhibit model for your store.

Your customers will appreciate the Equalizer because it increases bow performance by 10 to 15 fps for each inch of increase up to 3 inches without increasing draw weight.

“The Equalizer was designed for short draw archers or those that have had to shoot lower draw weights due to age or injury but has become a favorite with all archers looking to increased performance,” Smith says.

Visit www.goattuffproducts.com

Read More Outdoor Market Articles

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Click To Read The Shooting Industry March 2016 Issue Now!

Beyond The Purse: Holster Fits For Women

By Lisa Parsons-Wraith

When and where to carry are some of the questions women must ask themselves when they become firearm owners. The next question is how to carry a firearm. Many women opt for a purse holster as the easiest way to carry. Others, however, prefer on-the-body carry, and today’s female shooter has plenty of options.

Crossfire Elite has a line of holsters designed for women incorporating memory-type foam laminate technology and ballistic nylon fabric. The Pulse is a fully ambidextrous, low-profile holster and it can be worn in up to nine carry positions OWB or IWB. Crossfire’s “Spring-loaded Thumb Break” System keeps the firearm secure when carried OWB and the retention system can be removed for compression fit. The Pulse allows women to express their personal style as it comes in four pattern choices (Blush, Fusion, Spark and Tango) and four color choices (Black, Iris, Silverdust and Turquoise).

Crossfire’s Rebel holster is also a low-profile holster designed for pocket carry. It’s fully ambidextrous with a grippy-rubber exterior fabric and a fleece interior. The closed-bottom design keeps lint and other items out of the barrel. The Rebel comes in the same color choices as the Pulse.

The versatile Luxe holster is super sleek and can be used as a purse, pocket or IWB holster. The Luxe uses Crossfire’s “Speed Retainer” system, a closed bottom and a grip-rubber exterior. It comes in four pattern choices, and black.

Designed for purse or OWB carry, the Edge holster sports dual belt clips to keep the firearm stable and secure — while allowing it to be attached to a belt, waistband, purse or pocket. Features include the “Speed Retainer” system and a 3D holster design, which won’t collapse when the pistol is removed from the holster. Color and pattern options are the same as the Pulse.

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The Pulse (above) and Rebel (below) Holsters from Crossfire were designed
by women and can be used for many types of carry.

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A Sticky Holster is another versatile option for women. Made of sticky material, which adheres to other fabrics with a bit of pressure, the Sticky Holster can be used in many ways including pocket, purse, IWB, in an ankle rig and in Sticky Holster’s Guard-Her Belt. Another bonus of the Sticky Holster is, over time, use and body heat will mold the holster to the gun, giving women a custom fit. The highly adaptable Sticky Holster is also very affordable making it a popular option for many women.

Dene Adams LLC makes a line of feminine and practical corset holsters. They come in a variety of configurations ranging from the Hourglass, which features a tank top-like design to the ultra-small Petite Sun-Kissed corset, which is their smallest model. The Hourglass can accommodate a full-sized firearm, while the Petite is designed for subcompacts. The corset holsters are made of breathable mesh with lace accent and a dry-wicking lining, which draws moisture away from the body and keeps women cool. Dene Adams also sells a custom plastic triggerguard to work with the corset holsters for additional security and ease of draw. Women will appreciate the fact they can cinch the waste a bit while being easily concealed under loose-fitting clothing.

The Lotus Concealed Carry Harness with Holster from Deep Conceal can also be a good option for women. The Lotus is designed for carry underneath a shirt. It has 1-inch webbing, an adjustable front, back and sides, and a 3-inch elastic insert in the back for a comfortable, no-show fit. The holster is sewn on with a moisture-wicking material between the fabric layers. A pocket on the opposite side of the firearm holds a spare magazine. Designed to fit small- to medium-sized firearms, the Lotus is available in black or white.

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The Original Concealment Leggings (OCL) from UnderTech Undercover
offer a sporty and fashionable way to conceal a firearm.

The Original Concealment Leggings (OCL) from UnderTech Undercover is growing into one of the most popular concealment options on the market for women. Leggings are such a popular athletic and fashion item (most women own several pairs) and if they’re made to conceal a firearm, they’d be a must-have for any female shooter. The OCLs are stylish, comfortable and made of the same material as most popular brands of leggings.

They have the capability of holding two firearms, as there is a holster in the back for a traditional “kidney” position and a holster in the front for appendix carry. The gun is secured by a patent-pending retention strap, which keeps the handgun firmly in place, yet easy to draw.

The best part about the OCLs is if a woman isn’t carrying two firearms, the spare pocket can be used to secure a cellphone. This feature is especially valuable to female athletes and hikers. The OCLs are available in black only, and are suitable for athletic wear or they can be dressed up for a night out. Sizes are XS to XXXL and they come in right-or left-hand draw.

Host A New Kind Of Fashion Show

When it comes to selling some of these holsters, their attributes aren’t obvious in the package. A great way to make a fun event out of featuring new products is to host a holster fashion show. You can enlist the help of employees and loyal customers to highlight new holsters and explain how they work in a fun, social atmosphere. You can also invite your customers to model their own favorite holsters. Many women like to see just how well a firearm is concealed in a holster and enjoy the “surprise reveal” you can create at a fashion show-type event.

Getting like-minded women together in a room will generate conversations about all kinds of firearm-related products, and will give you a chance to really hear what women shooters want. It also allows dealers to order samples of new products and test the waters on how well a new item will sell. You’ll get plenty of feedback on the kinds of products women are looking for — and won’t waste valuable shelf space on holsters that look like a good idea on paper, but don’t fit your clientele’s needs. Consider auctioning off some of the holsters to benefit a local charity and the event will surely be well attended.

Read More Arms And The Women Articles

Ruger AR-556

Ruger introduces a state-compliant model of the AR-556. This new model is legal for sale in the following, otherwise restricted locations: Colorado, Hawaii, Massachusetts, New Jersey and Puerto Rico. Similar to the standard AR-556, this model has a non-threaded barrel, fixed stock with 13.5-inch length of pull and a 10-round metal magazine. With a 16.1-inch barrel, the state-compliant model is 34.4 inches in length and weighs 7.10 lbs.

np_ruger

(203) 259-7843
www.shootingindustry.com/company/ruger-firearms

Cold Weather Considerations In Defensive Firearms

By Massad Ayoob

At the clothing store down the street, winter weather changes the inventory dramatically. This doesn’t seem to happen in gun shops. Perhaps it should, at least to a degree. Cold weather can change needs and capabilities in defensive handguns, and may warrant some adjustment in home-defense firearms, too. Is your store taking this into account?

One reason for the home-defense customer to upgrade ammo, or maybe even gun, in cold weather is the reasonable assumption a life-threatening home invader may “come in from the cold” dressed for the cold — turning the invader from a thin-skinned creature to a thick-skinned one. Just as hunters use different bullets for thick-skinned game, the same applies when your customers are facing a cold-weather threat.

In northern climates, being outdoors means folks often have to dress in multiple layers. Hollowpoint self-defense bullets are designed to expand from the inside of the nose cavity outward, with the tensile pressure of something like flesh facilitating the expansion. When something inert plugs the cavity, the bullet may fail to expand and instead turn into a flat-nosed ball. This “something” may be wallboard, for example, or — multiple layers of heavy clothing. Let’s examine this caliber by caliber.

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Why You Should Offer “Winter Ammo”

You should be able to sell “winter ammo” to the concealed-carry or home-defense customer who is set on either 9mm, .40 S&W or .45 ACP.
NYPD officers have been required to carry 9mm unless they’re grandfathered with .38s from before 1993 or so; Chicago seems to be running 9mm at the Academy but authorizes 9mm as well as .40 S&W, .45 ACP and grandfathered .38 Special for primary service handguns; and Las Vegas Metro gives officers their choice of 9mm, .40 or .45. These cities can all get quite cold in winter, but all three departments have had good luck with the 124-grain Speer Gold Dot +P 9mm round. Oklahoma gets awfully cold, too, and when the state’s troopers recently switched from .357 SIG to the SIG P320 9mm, the round they chose was the 135-grain Hornady Critical Duty, which tests very well through heavy clothing in the ballistics lab. Consider having such loads on hand as “winter carry” for your customers who prefer 9mm.

The late terminal ballistics expert Dr. Martin Fackler noted a .45 slug tears about a 60 percent wider wound channel than a 9mm. It’s all the more important if the bullet fails to expand. Remind your customers a .45 ACP makes a very good winter pistol. The Anchorage (Alaska) Police Department issues the .45-caliber GLOCK 21 as standard, and is very happy with the results. In icy New England, four out of six state police agencies issue .45s (HK for Maine, S&W M&P for New Hampshire and Massachusetts and SIG for Connecticut). Last I knew, troopers are issued .40s in Vermont and .357 SIGs in Rhode Island.

The .40 S&W is a compromise caliber in more ways than one. The customer who likes 9mm pistol size and capacity is identical on the former and just a little below the latter with the same make and model in .40, but with a bullet that’s larger in diameter than the 9mm. Alaska State Troopers have been very happy with the performance of the .40 S&W service pistol for a quarter century now.

A final point on ammunition: home-defense shotguns are often loaded with birdshot, and down the length of a hallway once the tiny pellets have spread out, their force will be greatly blunted by an intruder’s heavy clothing. Remind such customers a switch to buckshot is particularly valid in winter months.

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Cold Weather Carry Factors

If the customer is likely to have heavy winter gloves on when they’re out and about and there’s a sudden need for a pistol, remind him or her the glove material “fattens the fingers.” This can keep a DAO trigger from fully returning for the next shot, and in the small 1911 triggerguard (especially with a long trigger) can exert dangerous premature pressure on the trigger in a high-stress gunpoint situation.

The large “winter triggerguards” of pistols like the GLOCK and the S&W M&P are one reason this sort of pistol has become so hugely popular among police. The same goes for the double-action first-shot pistol, where the trigger stays to the rear after the first round, and the gun is decocked via a thumb lever. Some handguns are more suitable for winter carry than others. If the glove is off, any prolonged exposure to serious cold can turn the trigger finger numb, meaning a trigger with more resistance than the “summer gun” might be a good thing.

It’s a simple fact heavy winter clothing can better conceal larger guns, and when one has heavy winter clothing and footwear on, the weight of a bigger gun seems to go almost unnoticed in the mix. A quick look at the “concealed carry” sections of the popular online gun forums will show when cold weather looms, a great many of your customers switch to larger-frame handguns. It wouldn’t hurt to remind your customers this is in play with “the other side,” too, and firearms parity is common sense, not just a scare tactic.

Richard Davis, who invented modern concealed body armor more than 40 years ago, tracked shootings involving his customers and noticed incidents where bad guys used larger-caliber pistols and Magnum revolvers seemed to peak in the cold weather months. He attributed this to the fact criminals, too, realized they could carry bigger guns unnoticed under winter garb.

On the other end of the concealed-carry bell curve, there’s another insight: Remind the customer when reactive draw is slowed by having to get inside heavy coats, a second, smaller handgun in the coat pocket can be a lifesaver. For generations, cops in winter coats placed a smaller revolver in coat pockets for just this reason. The popular blogger Tamara Keel has written she does the same. Normally carrying a full-sized S&W M&P, she supplements it with S&W’s BODYGUARD .380 in an outer coat pocket when the snow starts to fall.

Finally, consider even in usually warm climates, winter still brings some icy nights. In Florida winters — which can get cold enough to kill citrus crops — the locals tend to dress in parkas and such, and this is true in other normally balmy climates. It’s a legitimate concern for all your defensive-minded customers, and a largely unexplored territory for additional gun shop sales.

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Personal-Defense Options When Women Can’t Carry A Gun

By Lisa Parsons-Wraith

When women visit a gun shop, a huge motivating factor is protecting loved ones — or themselves — from danger. In most cases, many would never consider setting foot in a gun store until they experience a situation where they feel helpless or threatened, and determine they never want to feel that way again. Firearms are a natural form of defense for many women, and a choice that works with their lifestyle. Other women find they aren’t ready for this defensive option, or their occupations make carrying a firearm impossible, so they explore non-lethal defense options. Today’s non-lethal defense options fit all budgets and give women many levels of protection.

ABQ GUNS in Albuquerque, N.M., is owned and managed by military veteran Belinda Gallegos. The female clientele at ABQ GUNS is a mix of women interested in personal defense and hunting, but the majority is looking for protection, according to Gallegos. They do a brisk business in non-lethal items like Tasers, batons and pepper spray — and one of their best sellers is a flashlight/stun gun combination unit.

“Women come in asking for a Taser, but when they realize it costs almost as much as a gun, the price makes them back off,” Gallegos said. “Then they go toward pepper spray or a stun gun.”

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The ZAP Light For Her, from Personal Security Products, is a 1 million volt stun gun/flashlight.
The flashlight has 120 lumens and the unit can hold a charge for up to three months.

Gallegos, who also teaches at a local community college, said she has encountered many women who just aren’t comfortable using a firearm. She recounted an instance when another female teacher was being threatened by a student and came to her for help. After a long conversation, Gallegos realized the other teacher wasn’t in a gun mindset and helped her select a pepper spray. “If someone isn’t comfortable with a firearm,” she said, “then I’m not going to sell them one. Pepper spray is a tool you can use when you need something to give yourself time to get away and stop an attack.”

ABQ GUNS doesn’t offer its own non-lethal or firearm training classes, but partners with quality trainers in the area. Gallegos noted there are 29 gun stores in Albuquerque, and a key to her store’s success is using a mutual referral system of other gun stores and trainers to satisfy their customers’ needs.

“When I refer a customer to another store, they appreciate it and come back to me because I helped them get what they needed,” she said. “Customers are very appreciative of us.” This is evidenced by the fact ABQ GUNS has been named in the “Best of City Top Five” every year since they opened.

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Gallegos says she offers a variety of Mace products so her store can
market effectively to the individual needs of each customer.

Versatile Products To Suit A Variety Of Lifestyles

Personal Security Products carries several different stun gun/flashlight options. The ZAP Light For Her is a 1 million-volt stun gun combined with an ultra bright LED flashlight. A rechargeable battery powers the unit, which also features a wrist strap and a little bling at its base.

Mace also offers flashlight/stun gun combinations, which sell well at ABQ. Most models offer 2.4 million volts of stopping power and ultra bright LED flashlights. They come in four different styles and include models to look like a typical flashlight. There’s also a pink version, which looks like a traditional stun gun marketed specifically to women.

Another popular item from Personal Security Products is their Expandable Baton. “The Expandable Baton is really great for dog walkers,” Gallegos said. “They’re available from 16- to 26-inch lengths. Strays are a threat around here and even the flick of the baton gets them to run from the sound. It gives some distance.” These batons are a very affordable option, she noted.

Pepper spray is also a popular non-lethal choice at ABQ, according to Gallegos. “Women typically go for the keychain models,” she said. “We sell mostly SABRE Red and Mace Pepper Spray.”

SABRE has a vast quantity of personal defense items ranging from alarms to pepper sprays to stun guns.

The company also has several kits to offer combinations of security products women need. One example is the Safety Chick Kit, which comes with a keychain pepper spray, personal safety alarm, door wedge alarm and date rape drug test coasters. All of these items are invaluable to women living alone or going off to college.

Mace offers a wide variety of personal defense items as well. Women who want spray they can easily tuck in a pocket will appreciate the Mini Keyguard and its up to six bursts of 10 percent pepper spray. A very discreet option from Mace is the Exquisite Purse pepper spray, which resembles a lipstick case. It delivers up to five sprays of 10 percent pepper spray and weighs just 17 grams. Mace also offers a College Combo Kit in hot pink. This kit features a stun gun, a Jogger pepper spray and a mini model pepper spray.

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SABRE Red’s Safety Chick Kit provides several defensive options to
help keep women safe in a variety of scenarios.

Defense Tools For All Women

Whether you are a full-service operation with a range and training classrooms or a small mom and pop operation, giving your customers options to fit their personal-defense needs is the key to a successful business. A gun isn’t the right tool for every situation and many women are in professions or circumstances that are prohibitive of firearms. Offering an array of non-lethal defensive products provides women with a tool they can use immediately with a little in-store instruction, and gives them time to decide if they want to further explore guns for personal protection.

Show ’Em Who’s Boss

Fans of big purses and tote-style bags will be happy to learn about The Boss from Packin’ Neat. The Boss has the same great features as The Tactical holster and organizational insert, it just gives women more room to get organized and carry more stuff. The Boss measures 8 inches in height, has a width of 12 inches and a depth of 7 inches, but will adjust for a narrower purse. The removable holster allows women to draw from any position, and the fact The Boss can be used in any purse or bag, makes it a super versatile carry method.

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Business Rush!

NASGW Expo Launches New Business Year

By Jade Molde

Nearly 2,000 industry professionals attended the 42nd National Association of Sporting Goods Wholesalers (NASGW) Expo & Annual Meeting, held in New Orleans, Oct. 27–30 at the Ernest N. Morial Convention Center. With the amount of business conducted and orders filled, the NASGW Expo provides the spark to launch the New Business Year each year. Attendees from 46 states and 12 countries were at the event, which featured 69 new exhibitors. In total, the 2015 NASGW Expo had 276 exhibitors in nearly 55,000 square feet of exhibit space.

In his first Expo as NASGW President, Kenyon Gleason said show attendees had many positive things to say after attending the event.

“We had many people tell us this was the best show they had been to, as the show provided numerous opportunities for them to share their products with buyers,” he said.

Although 2015’s early troubles in the marketplace are in the “rearview,” Gleason admitted the industry is still recovering.

“In talking with our members, I sensed a real strong positive vibe, as they pointed out the opportunities they had to sell their products and see what other manufacturers were doing,” he noted. “But I don’t think we’re completely out of the hole we were in — we have it in the rearview, so we’re close.”

According to Gleason, many companies in the industry have embraced and championed the two-step distribution model.

“There are certain manufacturers that use distributors only, so they believe strongly in it. I read Ruger CEO Mike Fifer’s comments (transcript of Ruger’s Q3 2015 earnings call Nov. 5, 2015), where he highlighted that using two-step distribution allows his company to focus on designing and manufacturing products. Folks like Fifer remain completely committed to the model. At NASGW, we need to continue to do our job and let the industry know about the values of two-step distribution.”

In letting the industry know about the values of two-step distribution, Gleason added NASGW is going to communicate its message to the industry in 2016.

“Our goal is to tell people more often and in a more compelling way who we are and what we do, and why two-step distribution is relevant. Some manufacturers are consumer-direct, use sales groups, big-box stores, etc., to spread out their supply channel. Our members look at how to solve a lot a problems for everyone in one fell swoop by getting access to the retail community, sales channel, credit and more — which our folks are experts at.”

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Helping to kick-start the 2016 New Business Year, the 42nd NASGW Expo & Annual
Meeting had nearly 2,000 attendees and more than 270 exhibitors.

Value Of Two-Step Distribution

Over 450 members met at the Annual Awards Dinner & Reception to kickoff the 42nd NASGW Expo & Annual Meeting. Top manufacturers were recognized for their commitment to the two-step distribution model, and NASGW presented checks to several industry organizations. To commence the Awards Reception, NASGW Chairman Pete Brownell addressed attendees on how the Expo provides a platform for collaboration and new partnerships.

“The NASGW Expo is the place to start forging new relationships, connect with old friends and understand one another’s struggles. This is the place where we — the NASGW — leverage our collective bargaining and brainpower to create meaningful, long-lasting value for all of us,” he said.

Even though there’s uncertainty in the marketplace, Brownell noted the value of the two-step distribution model is constant.

“2015 has been a year of fluctuation and uncertainty in our industry. We all are experiencing a great deal of change, which isn’t always a bad thing,” he added. “With an uncertain marketplace, there is one thing that remains constant — the value of two-step distribution. Now more than ever, it’s important for us to be consultants, inventory control specialists and business coaches to our customers.”

Brownell also emphasized the importance of relationships in growing the industry during difficult periods.

“It’s no secret: Times have been tough for this industry. It’s the relationships we have with the competitor across the table that will carry us forward. For us to prevail, we must all stick together,” he added.

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The Expo provides attendees with an abundance of face-to-face networking opportunities.
NASGW President Kenyon Gleason says one of the association’s primary goals in 2016 is to
let the industry know what NASGW does for its members and “why two-step distribution is relevant.”

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Industry Companies Recognized

NASGW’s Leadership Awards are presented to top optics, accessory, ammunition and firearms manufacturers and importers who best demonstrate a commitment to the two-step distribution model, and who provide outstanding value and service to customers. Wholesaler members rate the performance of manufacturers on four criteria: distribution policy; marketing, sales and promotion; logistics and operations and NASGW and industry support.

In Optics, the 2015 Manufacturer of the Year was awarded to Leupold & Stevens. “It is an honor to be recognized by our distribution and specialty retail partners, and one we deeply appreciate. They help us reach our core hunting and shooting customer throughout the country each and every day,” said Bruce Pettet, Leupold & Stevens president and CEO.

Birchwood Casey was recognized as the 2015 Accessories Manufacturer of the Year.

The 2015 Ammunition Manufacturer of the Year Award went to Hornady Manufacturing Co.

IWI US was selected as the 2015 Importer of the Year. “I want to thank all of the employees back at IWI US and IWI Israel, who worked hard every day this year, making this award possible. I’m proud of our team and I’m so happy that they get to be recognized for all they do,” said Michael Kassnar, IWI VP of sales and marketing.

Ruger was recognized as both the 2015 Firearms Manufacturer of the Year and Innovator of the Year. “On behalf of the over 2,000 Ruger employees, I want to thank NASGW for this recognition and both of these awards,” said Chris Killoy, Ruger president and COO. “Ruger remains committed to the two-step distribution process and continues to strive to bring exciting new products to wholesalers, retailers and consumers.”

The NASGW Chairman’s Award was presented to Wayne LaPierre. “Wayne’s influence in the shooting sports industry is undeniable. He has been an incredible leader, and I am honored to present [this award],” Brownell said. LaPierre was also the featured speaker at the Awards reception, where he informed attendees on how the NRA is continuing its fight against the anti-gun/anti-industry movement in Washington and state governments.

In addition, Jack Baumler, principal of W.L. Baumler Company and NASGW director, was presented NASGW’s Lifetime Achievement award for his service to NASGW and the industry.

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(Top) NASGW made several charitable donations, totaling $120,000, to four industry
organizations — including $25,000 to the Congressional Sportsmen’s Foundation. (Bottom)
Ruger was recognized as the 2015 Firearms Manufacturer of the Year and Innovator of the Year.

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Charitable Donations

In conjunction with the annual awards, several charitable donations were made by NASGW to industry organizations — totaling $120,000. NASGW donated $25,000 to both NSSF and the Congressional Sportsmen’s Foundation (CSF) and $20,000 o the Youth Shooting Sports Alliance (YSSA). Additionally, NASGW donated $50,000 to the NRA-ILA (Institute for Legislative Action).

“The generous support of the NASGW will help to enhance CSF’s mission of working with Congress, governors and state legislators to protect and advance hunting, angling, recreational shooting and tripping across the country. We appreciate this on-going partnership,” said Phil Hoon, CSF corporate relations director.

Save The Date

This year, Gleason says NASGW is making a focused effort on working with its retail partners to benefit the industry.

“There’s a lot of potential for our organization, as we’re working on becoming more open to all components of the channel. There are a lot of opportunities of us to tap in to — such as collaborating with our members to grow the wholesaler contribution of the channel and find ways to benefit their bottom line,” he said.

The 43rd NASGW Expo & Annual Meeting will be held October 25–28 at the Kansas City Convention Center in Kansas City, Mo.
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