Sightmark Wolverine Sight

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SIGHTMARK

(817) 225-0310
www.shootingindustry.com/company/sightmark

Sightmark’s Wolverine lineup of red-dot sights are designed for quick-target acquisition. They are available in CSR and FSR models. Both are housed in a single piece of rubber-armored 6061-T6 aluminum protected by scratch-resistant, anti-reflective lens coating. Running on just a single AA battery, the Wolverine red dot sights are fog proof, waterproof and nitrogen purged. They have an adjustable mount height and are compatible with Picatinny mounts. The CSR Red Dot Sight is designed for shotguns and short-barreled rifles; the FSR Red Dot Sight is built for the AR platform.

2016 L.E. & Tactical Product Showcase

New Advancements Continue To Drive Interest In This Market

By Jazz Jimenez & Jade Moldé

Encompassing an entire wing at the SHOT Show, as well as having a presence throughout the show floor, the Law Enforcement & Tactical section had bustling aisles and received lots of attention from dealers, military buyers and law enforcement agencies alike. As you already know, this market continues to be a profitable category for dealers, especially with the number of high-tech products on the market. Some of your tactical customers will always want the “latest and greatest” products, and will look to your store for these new, innovative firearms and accessories. Here, you’ll find over 30 products introduced at the 2016 SHOT Show that will appeal to your law enforcement and tactical customers.

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DANIEL DEFENSE INC.

(866) 554-4867
www.shootingindustry.com/company/daniel-defense-inc

The DDV51 is a rifle designed for the 7.62 x 51mm NATO (.308) cartridge — Daniel Defense’s first rifle in this caliber. Engineered by Daniel Defense from muzzle to buttstock, the DDV51 features a four-bolt connection system, an optimized upper receiver, improved bolt carrier group, ambidextrous controls, configurable modular charging handle, cold-hammer-forged barrel, Geissele SSA two-stage trigger, DD Superior Suppression Device and 15-inch Picatinny top rail. The DD5V1 weighs in at only 8.3 lbs.

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TOPS KNIVES

(208) 542-0113
www.shootingindustry.com/company/tops-knives

The Tac-Tops Karambit by TOPS Knives was designed by Colin Despins. It features an oversized finger hole to accommodate gloves used in different locations and climates. The Karambit has a long reach but still allows for close quarters fighting. The strike face on the spine of the knife and another at the end of the finger hole give multiple options when striking an opponent.

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MGM TARGETS

(888) 767-7371
www.shootingindustry.com/company/mgm-targets

With the Steel Challenge Silhouette Series, MGM Targets has developed a versatile and economical target to better facilitate tactical/personal protection training. This series features three sizes of IPSC-style target silhouette sets: Full (17.75×29.5 inches), “C” Zone (11.762×23.625 inches) and 1/2 IPSC (9×15 inches). Each set comes with a laser-cut AR-500 target plate, MGM SC cap with AR target hook and a steel base for a 2×4 post.

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FRANKLIN ARMORY

(408) 779-7560
www.shootingindustry.com/company/franklin-armory

Franklin Armory has announced the availability of two patent-pending triggers: The Binary Firing System (BFS) and the Release Firing System (RFS). The BFS has three modes, one of which fires one round with every pull or release of the trigger. The RFS also has three modes but one fires only on the release function of the trigger stroke. The BFS will be appreciated by 3-Gun competitors and by tactical and recreational shooters. The lightweight RFS trigger is ideal for varmint hunters and target shooters.

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FEDERAL PREMIUM AMMUNITION

(866) 223-9388
www.shootingindustry.com/company/federal-premium-ammunition

Federal Premium has added two Tactical Ballistic Tip loads in .223 Rem. and .308 Win. to its line of LE Tactical TRU rifle loads. The bullet’s polymer tip contributes to accuracy while the tapered jacket allows rapid, yet controlled, expansion on impact. Like all ammunition in the Tactical TRU line, the new loads are designed for semi-automatic rifles, including M-16 or MSR variants. The ammunition is built to military specifications and uses low-flash propellants, brass and crimped primers.

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SILENCERCO

(801) 417-5384
www.shootingindustry.com/company/silencerco

The Maxim 9 is the world’s first integrally suppressed 9mm pistol. It’s based on the Smith & Wesson M&P C.O.R.E. series of pistols and takes GLOCK magazines, as well as GLOCK aftermarket sights. It has a 4.38-inch barrel and will be delivered in Q4 2016.

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ASHBURY PRECISION ORDNANCE MFG. (APO)

(434) 296-8600
www.shootingindustry.com/company/ashbury-precision-ordnance-mfg

The MCRS-AR is an improved version of the APO’s Saber Modular Rifle Chassis System. It uses the same center chassis section module as all other SABER rifle platforms, but integrates a wide variety of commercial AR shoulder stocks and hand guards. Aside from being AR compatible, the MRCS-AR rifle chassis is also compatible with all APO and Magpul M-LOK accessories. It uses the Magpul PMAG 5 7.62AC 5-round detachable box magazine for the .308 Win family of cartridges and features an ambidextrous paddle lever release. The MRCS-AR is initially available for the 10-bolt, short-action Savage Model in right- and left-hand operation. 

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SIGHTMARK

(817) 225-0310
www.shootingindustry.com/company/sightmark

Sightmark’s Wolverine lineup of red-dot sights are designed for quick-target acquisition. They are available in CSR and FSR models. Both are housed in a single piece of rubber-armored 6061-T6 aluminum protected by scratch-resistant, anti-reflective lens coating. Running on just a single AA battery, the Wolverine red dot sights are fog proof, waterproof and nitrogen purged. They have an adjustable mount height and are compatible with Picatinny mounts. The CSR Red Dot Sight is designed for shotguns and short-barreled rifles; the FSR Red Dot Sight is built for the AR platform.

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DOUBLESTAR CORP.

(859) 745-1757
www.shootingindustry.com/company/doublestar-corp

The PhD 1911 from DoubleStar Corp. is a quality production gun with the features of a high-end 1911. The new defensive model has rear-cocking serrations for a sure grip in harsh environments. Its slide has been flat-topped and serrated to reduce glare. All models in this series are equipped with Express sights from XS with a tritium front sight for fast target acquisition even in low light situations. The PhD 1911 also comes with a Wilson Combat high-ride beavertail grip safety.

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SAFARILAND

(800) 776-7842
www.shootingindustry.com/company/safariland

The Safariland Armor collection — a complete line of ballistic panels and carriers — was unveiled at this year’s SHOT Show in Las Vegas. Designed to deliver protection as well as comfort and fit, the collection is comprised of five panel packages that work universally with all the carrier models. The new carrier lines, in covert/concealable and overt/external designs, use advanced materials and performance fabrics to work with the body. Each ballistic panel is cut to maximize coverage, maneuverability and comfort in a range of styles for duty, tactical and mission-specific needs.

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BAYCO PRODUCTS

(800) 233-2155
www.shootingindustry.com/company/nightstick-by-bayco-products-inc

The Nightstick brand LED traffic wands are now available from Bayco Products in red, blue or yellow integrated cones. The SL-1600 series LED traffic wands can each run up to 18 hours in constant-on mode, or 27 hours in blinking strobe mode using three AAA cells (included). Ideal for daytime or nighttime use by crossing guards, the police, airport ground crews and traffic enforcers, the Nightstick traffic wands can also be used to mark potentially hazardous areas.

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MISSION CRITICAL DESIGNS

(562) 349-0562
www.shootingindustry.com/company/mission-critical-designs

The Cannae Legion Day Pack is ergonomically built to provide maximum comfort while carrying light to heavy loads. It features Dupont Cordura Nylon, strong Duraflex buckles and hardware, YKK Zippers, 37 mil-spec MOLLE attachment points, two internal tie-down straps, four exterior heavy-duty D-rings, four exterior compression and tie down straps and two quick access side pockets. In addition, the Legion Day Pack has an easy-to-grab top handle and a unique single zip body and top position opening for full or vertical access.

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EOTECH

(888) 368-4656
www.shootingindustry.com/company/eotech

The Vudu 1-6x from EOTech is compact, yet packed with features. Crafted with the 3-Gun and serious hunter in mind, the Vudu 1-6x optic can be used on a MSR platform or bolt-action rifle. This first focal plane scope has an EOTech Speed Ring reticle that allows fast target engagement at low power. At a higher power, the reticle provides the resolution and accuracy required to tackle longer shots. Weighing 19.75 oz. with an overall length of 10.63 inches, the Vudu 1-6x is ideal for short- to medium-range applications requiring durability and accuracy. Its 30mm tube has a 24mm objective lens. Like all other Vudu scopes, the Vudu 1-6x comes with a lifetime guarantee.

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MAGPUL INDUSTRIES CORP.

(303) 828-3460
www.shootingindustry.com/company/magpul-industries-corp

Magpul’s UBR GEN2 is an adjustable stock for the MSR/M4 designed to offer the same strength and stability as a fixed stock with a consistent and comfortable cheek weld in any position. An update of the revolutionary Utility/Battle Rifle (UBR) stock, the UBR GEN2 features a fixed cheek piece to provide a consistent cheek weld in any of its nine positions. The UBR GEN2 is nearly five ounces lighter than its predecessor but retains the durability of the UBR. Compatible with carbine and A5-length buffer systems, the UBR GEN2 comes standard with front and rear QD sling attachment points, two footman’s loops, an ergonomic MOE SL angled-toe rubber butt-pad and a customizable storage compartment.

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PROPPER INTERNATIONAL

(800) 296-9690
www.shootingindustry.com/company/propper-international

The 4PV (Four Panel Vest) (pictured) and the 4PV-FEM are part of the new armor line unveiled by Propper at the 2016 SHOT Show in Las Vegas. The 4PV, with four independent panels to provide mobility and protection, is a highly adaptable and comfortable vest. The 4PV-FEM also offers a four-panel system but is designed to fit around the female form better than a traditional two-piece vest. Setting a new standard in women’s vest comfort and protection, the 4PV-FEM won’t bunch, billow, or scoop on the chest and neck.

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BERGARA USA
(800) 320-8767
www.shootingindustry.com/company/bergara-usa

The Bergara BPR-17 series of Long Range Precision (LRP) rifles is built to deliver long-range MOA accuracy. The series comes in two models: the BPR-17 LRP Elite (pictured) and the BPR-17 LRP. Both are designed to meet the performance levels required by professional shooters and law enforcement special teams. The BPR-17 LRP Elite rifle features an aluminum chassis stock CNC-machined from lightweight 7075-T651 billet aluminum. The BPR-17 LRP rifle also features an aluminum chassis stock but is CNC-machined from solid 6061 T6 aluminum. Both rifles come standard with threaded muzzles; their length of pull and comb height are fully adjustable.

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PROTECH

(904) 741-5400
www.shootingindustry.com/company/protech

Protech Tactical has expanded its Entry shield series with the addition of the Entry 1 First Responder (FR). NIJ 0108.01 type IIIA tested, the Entry 1 FR is designed for high-speed, first responder assaults at only 15 lbs. and provides protection against a wide spectrum of handgun threats. The shield can be used for one-man coverage or for team mission maneuvers. With an 18-degree curved design, it’s ideal for high-speed entry coverage with its added wraparound protection from angled shots and maximized peripheral vision through the 4×10-inch viewpoint.

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DESANTIS GUNHIDE

(631) 841-6300
www.shootingindustry.com/company/desantis-holster-company

The Speed Scabbard is a holster without a thumb break but it still securely holds a firearm. The holster’s precise molding, smooth finish and the tension screw device on most models make concealment as well as retention of handguns easy. It comes in black or tan unlined leather. Belt slots on the Speed Scabbard are 1.75 inches wide. The holster is now available for the Kimber K6S.

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YANKEE HILL MACHINE CO.

(413) 584-1400
www.shootingindustry.com/company/yankee-hill-machine-co-yhm

The YHM-135 Dedicated 9mm Lower Receiver allows the user to build a dedicated 9mm MSR-style rifle. The magazine well is machined to accept Metalform-style 9mm magazines. It comes with a feed ramp, bolt catch and ejector — all designed for best function with the 9mm pistol cartridge. All holes, inletting, and pin locations have been machined to final dimensions. The user just needs to add the trigger group, buttstock and 9mm buffer/spring of choice. It’s machined from high-grade 7075 T6 aluminum that provides superb strength and rigidity.

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REVISION MILITARY

(802) 879-7002
www.shootingindustry.com/company/revision-military-ltd

Revision Military has developed and patented a laser dye for a dual-band laser protective lens that blocks 99.9 percent of green laser energy and over 99 percent of the most powerful Near-Infrared (NIR) component of commercially available green lasers. Revision’s patented dye is used in the company’s LazrBloc GF-8 Laser Protective Ballistic Lens. In addition to blocking green laser emissions and the high-risk NIR energy that exists outside the invisible spectrum, this lens delivers extensive visible light transmission and color recognition — making the GF-8 lenses ideal for day or nighttime use.

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DEL-TON INC.

(910) 645-2172
www.shootingindustry.com/company/del-ton-inc

The DTI LIMA Keymod Pistol is a lightweight 5.56×45 mm pistol featuring a Samson Evolution Keymod forend, as well as several optics mounting options and a 30-round magazine. The pistol weighs 4.8 lbs. when empty and has a total length of 23.125 inches. Additional features include an A2 Flash Hider, a phosphated 8620 steel carrier assembly, forged 7075 T6 aluminum upper and lower receiver and a pistol length hand guard.

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BLACKHAWK!

(757) 436-3101
www.shootingindustry.com/company/blackhawk

The new TecGrip Holster from BLACKHAWK! keeps firearms concealed and secure. Designed for civilian and law enforcement concealed carriers, the IWB and pocket holsters are comfortable to wear. The TecGrip outer layer holds tightly to almost any material thus keeping the firearm holstered snugly in place. The high-density closed cell foam allows the holster to conform closely to the human body and protects the firearm as well.

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WILEY X INC.

(800) 776-7842
www.shootingindustry.com/company/wiley-x-eyewear

The WX Rogue is the newest addition to the Wiley X Changeable Series eyewear family. Designed to deliver clear vision, comfortable wear and eye protection, it is an ideal choice for hunters, shooting sports enthusiasts and tactical wearers. The new WX Rogue is offered in two- or three-lens interchangeable kits featuring Wiley X’s T-Shell scratch-resistant and Foil anti-fog coated Selenite polycarbonate lenses. The WX Rogue’s lightweight matte black half-frame features an adjustable wire core rubberized nose bridge for a secure, comfortable fit. Wearers of the WX Rogue can quickly and easily switch lenses for visual acuity and target acquisition under a range of light conditions, backgrounds and situations.

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VORTEX OPTICS

(608) 662-1088
www.shootingindustry.com/company/vortex-optics

The Razor HD AMG 6-24×50 Riflescope is an optic for long-range shooting. Machined from a solid block of aircraft-grade aluminum, the body of the scope features a 30mm diameter tube to maximize the 95 MOA/28 MRAD elevation adjustment. The exterior of the scope, including the mag-ring, eyepiece and turrets, are Type III hard-anodized for durability and scratch resistance. O-ring seals prevent moisture, dust and debris from penetrating the riflescope; argon gas purging prevents internal fogging. Weighing only 28.8 ounces, the Razor HD AMG has optical and physical specifications normally reserved for heavier scopes with larger tube diameters.

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ONTARIO KNIFE CO.

(800) 222-5233
www.shootingindustry.com/company/ontario-knife

The Dozier Arrow folder from the Ontario Knife Company (OKC) is the result of a partnership with knife maker Bob Dozier, whose designs have been distinguished as no nonsense, hunting, tactical and utility knives without frills. The OKC Dozier Arrow has an overall length of 8.19 inches; its spear-point, AUS-8 steel blade is 3.63 inches long and .125-inch thick with a hardness rating of 56-58 HRC. The Dozier Arrow features a fiberglass-based laminate G10 handle machined to display Bob Dozier’s iconic arrow and textured to provide a superior grip. It is offered in either a stonewashed finish or a black powder-coated blade.

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CAA COMMAND ARMS

(866) 611-9576
www.shootingindustry.com/company/caa-command-arms

CAA Command Arms is the U.S. importer of the Israel-based Hartman MH1 red-dot reflex sight — an advanced tactical sight with a large field of view to greatly improve target acquisition and situational awareness. Built to Mil-Std-810F specification, it’s waterproof up to 20 feet. The MH1 Red Dot Reflex Sight offers an enhanced reticle; accessible, angled ambidextrous activation buttons; a smart battery and more. The MH1 is also night vision compatible.

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LANCER SYSTEMS

(610) 973-2614
www.shootingindustry.com/company/lancer-systems

Lancer Systems has introduced two new products: the L12 Advanced Warfighter Magazine (below) and the MPX Carbon Fiber Handguard. The L12 Advanced Warfighter Magazine is a single stack hybrid magazine engineered for the new .510 Beck cartridge from Beck Defense. It will be available in a five-round and seven-round option. The L12AWM features a lightweight, high-strength polymer magazine body with hardened steel feed lips. The Lancer MPX Carbon Fiber Handguard offers reduced weight and less heat over the aluminum forearm. It is M-LOK compatible in keeping with Lancer’s decision to fully adopt the M-LOK modular locking accessory mounting system for its carbon fiber hand guards.

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BLUE FORCE GEAR

(912) 330-9166
www.shootingindustry.com/company/blue-force-gear

Designed for discreet everyday carry, duty or a day at the range, the Jedburgh Pack from Blue Force Gear provides several options for end users. The pack incorporates the modular Dapper Organization System for accessories and pouches to keep gear organized. It’s made with military-grade materials and features ULTRAcomp technology. The bottom of the pack is made of a single piece of ULTRAcomp, which is water- and abrasion-resistant. Color options include black, coyote brown, Multicam, OD green and Wolf Gray.

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LMT DEFENSE

(309) 787-7151
www.shootingindustry.com/company/lmt-defense

The Modular Ambidextrous Rifle System – Light (MARS-L) from LMT Defense can be manipulated from either side. The ambidextrous features allow a user to perform more operations with the right or left hand including catching the bolt with the right index finger so he/she does not need to remove the hand from the grip. The MARS-L has an Ambi-Safety Selector Switch, Ambi-Magazine Release Button, Ambi-Bolt Catch/Release Paddle and Ambi-Charging Handle. The modular weapon design is available in Semi-Auto (LS) or Select Fire (LA) models with 14.5-, 16-, 18- and 20-inch barrel options and can be fitted with the CQB upper to accommodate a 10.5-inch barrel.

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SUN OPTICS USA

(817) 783-6001
www.shootingindustry.com/company/sun-optics-usa

Under the Tactical Hunter Series, Sun Optics introduces the First Focal Plane riflescopes, which is available in two models: 6-24×50, with a total length of 14 inches, and 4-14×44, with a total length of 12 inches. The First Focal Plane riflescopes feature extra-strength 30mm tubing as well as a fast-focus adjustable ocular and resettable wind and elevation controls. It’s available in a satin black finish.

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HOGUE INC.

(805) 239-1440
www.shootingindustry.com/company/hogue-inc

Hogue’s lightweight EX-F02 Fixed Blade is specifically designed for the outdoorsman. In black and hunter orange, it’s offered in clip-point and tanto style blades made of heat-treated A2 tool steel. The EX-F02 comes with a fitted, ambidextrous, polymer sheath that is MOLLE compatible. Its handle is made of a polymer/overmolded rubber hybrid with a finger detent and a recess on the tail end. Other features of the EX-F02 include a large stick tang, a broad top edge and a serrated thumb ramp.

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AMERICAN BUILT ARMS COMPANY

(443) 310-8777
www.shootingindustry.com/company/american-built-arms-company

The 3 lb.-10 oz. MOD*X GEN III Modular Rifle System is a lightweight, ergonomic, drop-in chassis for the Remington 700 Short Action. The system serves as a modular foundation on which tactical accessories can be added to. Made of aluminum hard-coat anodized to Mil-Spec III, it is easy to assemble and ready to attach to the Remington 700 Short Action. Other features include a 20-MOA built into a Mil-Spec 1913 rail, KeyMod standard slots on three sides of the forearm for mounting equipment, conventional slots for mounting Geissele Automatics accessories on two sides of the forearm and a 13.5-inch free-floating modular forearm.

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Click To Read More Shooting Industry May 2016 Issue Now!

Handgun Movers And Shakers

Sales Surge As Personal
Protection Concerns Mount

By Greg Staunton

Handguns continue to move to the forefront of the firearms market, with several factors driving this growth: namely, politics and personal protection, with an eye toward possible terror threats. Even in states with tougher gun laws, reports indicate a dramatic increase in new handgun purchases and concealed-carry permit applications — many from first-time gun owners.

Todd Vance, president and owner of Vance Outdoors, and head of retail operations for Vance’s three firearms/outdoor stores in the Columbus, Ohio, region, has been tracking these trends. He gives SI readers his take on how the handgun market is doing and where it may be headed.

“There was a big surge at the end of 2015, centered around Black Friday sales because a lot of inventory was sitting out there. Then, after Black Friday, we had the shooting in (San Bernardino) California, which was labeled a terrorist attack. That scared people, and sales just skyrocketed again. This time around, the bulk of the sales were in handguns. Then ammo followed suit, in centerfire and 9mm,” Vance said.

As 2016 dawned, Vance says dealers began to see handgun demand outstripping supply.

“What the industry saw — and nobody was prepared for this — was a lack of available inventory from the manufacturers to the dealers. Inventory had been cleaned out,” he said.

Vance saw the Dec.–Jan. sales surge as a quick spike, which leveled out as inventory began to flow back in during February.
“It was a good spike; it helped a lot of people in the industry,” he noted.

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Left: RUGER 22/45 Lite OD Green
Right: BROWNING 1911-22 Compact Supressor Ready

What’s Selling?

Interestingly, Vance says a 15-year-long pistol trend is now reversing itself.

“We are seeing a huge swing, maybe as much as 70–80 percent, out of .40-caliber guns (back) into 9mm. It started on the law enforcement side, but we’re seeing it play heavily on the commercial side right now, too. The FBI did some testing and said the new 9mm defense-style loads — there’s been some from Hornady and other companies — were easier to train with and to shoot,” Vance said.

Naturally, this trend is also creating a .40/9mm ammo imbalance in the market.

“I believe it’s going to put a little bit of strain on delivery of 9mm from the manufacturers until they can get their runs balanced out. And they’ll correct it,” Vance added.

“The uptick we’re seeing in 9mm handguns revolves around multiple platforms and manufacturers. Smith & Wesson’s SHIELD is very popular right now. The P938s from SIG are also very popular, and Ruger’s LC9 also. GLOCK 43s are a big deal right now. Anything for concealed carry sells well. I’d say those take a large segment of most dealers’ sales,” Vance observed.

In addition to mid-size 9mm models, Vance says .380 is still a popular caliber in pistols.

“With Ruger lowering the basic retail cost of their LCP, they’re going to pick up a lot of sales in that market. Of course, Smith & Wesson has their BODYGUARD .380s, and those are a big deal,” he pointed out.

The .380s have their own devotees who like having a smaller backup pistol or a convenient sidearm to carry on its own.

“I use a .380 in the summertime because it’s easier to hide in a pair of shorts with a T-shirt on. It’s a little harder to shoot than those mid-size 9s, but having it is a whole lot better than not having it,” Vance said.

He says J-Frame revolvers from Smith & Wesson and Ruger are also selling well.

“Those three categories (.380 and 9mm pistols and J-Frames) are driving a large percentage of the handgun business right now because it’s geared around personal protection,” Vance said.

Kimber surprised a lot of folks with its introduction of the K6s revolver, which debuted at this year’s SHOT Show. Vance says he liked the way it looked and felt when he handled it there.

“It’s not inexpensive. If you like revolvers, you’ll like it. It’s a little different and probably not for a first-time revolver owner. I imagine somebody buying it would already own something like a Smith & Wesson J-Frame or a Ruger LCR, and they’d like to upgrade,” he said.

Kimber also has a new Micro 9 pistol coming out, possibly in mid-second quarter, and Vance predicts it will be well received.

“They’ll sell far more of those than they will of their K6s revolver, and their revolver is nice,” he said.

The ever-popular 1911 platform is still doing well, and Vance says 9mm calibers continue to be added by a variety of manufacturers. Many consumers prefer either the 9mm or .45 ACP 1911s for home-defense handguns.

Smith & Wesson’s Victory .22 LR pistol, introduced at this year’s SHOT Show, is creating a good buzz. Its easy-to-change-out 5.5-inch barrel, fiber-optic sights and other features are a hit with target and competitive shooters.

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Left: SIG SAUER P938 Blackwood
Right: SPRINGFIELD ARMORY EMP4

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Left: KIMBER Micro 9
Right: WALTHER PPS M2

Tailored Marketing Strategies

Vance says his handgun market in the metropolitan Columbus area (with a population of 2 million-plus) is about as diverse as one could imagine. Knowing how to treat customers, regardless of their experience level, is as vital for success as knowing what the next, hot handgun is likely to be, and his sales staff knows this.

“We have a tremendous amount of repeat business, and we have a lot of competition in town. We have a lot of loyal customers,” Vance said.
The recent shift toward concealed carry and home defense for newer consumers brings more younger folks and women into firearms stores these days. Some only want that contingency handgun, but others will move on to recreational shooting.

“We are seeing a lot more women purchasing self-defense firearms. If they get some training and become acclimated to the industry, a lot of them find shooting is fun,” Vance said.

Vance Outdoors holds various handgun classes at one of its retail store ranges. Vance says they see more and more women coming in for defensive handgun training at whatever level they feel comfortable starting.

“It’s not as intimidating as they thought, once they get proper training and get around other women who are shooting. We have a Ladies Night every Tuesday, and they get a lane rental for free. It’s amazing how many women come and bring their significant others,” Vance said.

The growing number of women in the shooting industry drives more innovation in products geared to their specific needs. One example:
creative options for carrying concealed. Women entrepreneurs are creating a variety of body wraps, which allow those of the fairer sex to “holster” their handguns snugly and out of sight when their clothing or circumstances won’t allow for a more conventional holster or carry method, such as a purse.

“You’re going to see more of it as they become frustrated with what’s available. I don’t blame them. We’re going to see a continual revolution of the market with women helping women,” Vance said.

handguns

To get a closer look at 2016 new products, Todd Vance attended the Nation’s Best
Sports Spring Semi-Annual Market Show in Ft. Worth, Texas, in February. While there,
Smith & Wesson’s SW22 Victory Target Pistol caught his attention.

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Vance Outdoors mails a monthly flyer to advertise prices, classes and other
special offers to over 500,000 local residents 11 months out of the year.
Vance complements this effort with e-blasts to a targeted audience, where
additional items and announcements are featured.

Advertising That Works

Depending on the locale and demographics of any given market, independent dealers have to test the waters with advertising and media outreach to consumers.

“We don’t do a lot of radio or TV. Not that we won’t in the future, but a lot of our time is tied up with print and social media,” Vance said. “We did do a live radio show for about six months.”

Vance Outdoors has a weekly print ad in the local newspaper (Columbus Dispatch) 52 weeks a year.

“We also have a monthly flyer, an insert, 11 months out of the year. Those are typically six or eight pages, heavily geared to firearms. There’s a full page of handguns,” Vance added. “We circulate anywhere from a half-million to 900,000 of those monthly. It’s a model that seems to work very well for us, and we’ve been doing it for a long time,” he added.

Vance says his stores also have good success with their email blasts.

“We look at the e-blasts a lot because they get directly to our consumers, and we can refine and target it as we need to. They have 12 items, one manufacturer’s item. We keep things fresh and offer different items which may not be in our ads,” he noted.

Vance Outdoors’ Facebook page is frequently updated with a variety of both informative and entertaining items.

“We’re constantly trying to improve our social media, and we have people dedicated to it,” Vance said.

Whether riding the personal-protection wave or continuing to capitalize on the growing interest nationwide in recreational/target handgun shooting, firearms dealers can expect a year of opportunities.

Read More Feature Articles

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Click To Read More Shooting Industry May 2016 Issue Now!

Must-Have L.E. & Tactical Products

Dealers Identify Firearms, Optics And
Other Accessories From SHOT Show

By Carolee Anita Boyles

Buyers from law enforcement agencies and the military crowded in with distributors and independent retailers at the 2016 SHOT Show, all looking to see what’s new at the nearly 500 law enforcement and tactical exhibitors. One thing several attendees mentioned was the presence of dogs at the show, both personal service dogs and working K9s.

“Some handlers were doing demonstrations,” said Jordan Blake, match director for Salute To Valor Veteran’s 3-Gun Charity Match in Houston. “The handlers were saying ‘Ask me about what we do,’ and it was really neat to see this kind of exposure.”

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With a 24-inch barrel and built-in 20 MOA Picatinny rail on top of both the handguard
and receiver, the Watchman 2.0 in .300 Win. Mag. is built for long-range shooting.
Additional features include a Magpul PRS sniper stock and the NEMO Arrow B1 muzzlebrake.

Firearms And Parts

In the SIG SAUER booth Michael Milburn, owner of Premier Tactical in Scottsdale, Ari., liked the Legion series of handguns. “It’s nice to see a big manufacturer listening to the users and incorporating their wishes into the design of the handguns,” he observed.

Richard Neal, owner of Southern Tactical in Morrilton, Ark., liked the MSRs from NEMO Arms. Calibers on display included .300 Win. Mag., 7mm Rem. Mag., .338 Win. Mag., 300 Blackout, .223 and 5.56 NATO.

Joseph Long, owner of Long Arms in El Paso, Ark., liked the Heizer Defense pocket AR and pocket AK. “I love it’s a pistol that fires a .223 or 7.62x39mm round and drops right into my pocket,” he said.

The MGI Hydra from MGI Military also caught Long’s attention. “It’s a modular MSR weapon system with a two-part receiver,” he noted. “It has interchangeable magwells that come in the MSR standard, AK, GLOCK 9mm and Colt 9mm, and they’re working on .45. Their barrel system is quick-change also, which uses a cam-lock system to swap the barrels back and forth.”

In the Serbu Firearms booth, company president Mark Serbu said the newest offering is the RN-50, a .50 BMG-caliber single-shot rifle. “It’s a break-action .50-caliber, which has never been done before,” he said. “It’s made entirely from existing parts of the guns we’ve been building for 17 years, and it breaks down and fits into a small case.” Serbu expects one big attraction to the RN-50 to be the price, which he has set at $1,199.

At Stag Arms, Steve Panzella was showing left-handed ARs. “We’re one of the few companies making them,” he noted. “This year we’re also offering Cerakoting on all our rifles in four colors. You can get it on the left-handed rifles as well.”

WMD Guns has a new .308, the Big Beast. “A lot of people don’t realize we sell fully coated firearms, as well as coated firearms parts,” said Michael Vetter of WMD Guns. “We also have a new Type III Plus anodized coating. So we have a whole arsenal of coatings to choose from for special applications.”

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Utilizing solar and battery power, the PARALOW HS503C from Holosun is a compact
red-dot sight that can be installed on long guns, pistols, airguns and crossbows.

Optics

“I’ve been a Leupold fan for a decade,” Blake said. “I was excited to see their optics and get my hands on them and look at them and compare the different reticles. The one that really got my interest was the D-EVO [introduced last year].”

The coolest new thing from EOTech is the VUDU line of magnified optics, said Director of Marketing John Bailey. “For years we’ve made holographic sights great for close quarters and speed of acquisition,” he noted. “Now we’re getting into more medium- and long-range applications with our line of magnified scopes. Our initial introduction is all first focal plane, all tactical, with one-piece aluminum bodies in either 30mm or 34mm.”

In the Hawke Optics booth, Regional Sales Manager Joshua Friedman pointed out two new scopes in the Frontier line. “They both come with either a standard LR dot in a long-range reticle or our TMX grid reticle. They’re 1,000-yard shooting scopes. We also have our Panorama scope, which is our wide-angle scope. It has availability in a 10X mil-dot with red and blue illumination,” he added.

At Night Vision Depot, Marketing Manager Catherine Zile discussed the Knight’s Armament weapon sights. These have long been available for the military and L.E. markets, she said, and have just become available to the civilian market as well. “They’re clip-ons, which clip right to the front of your day scope on your Picatinny rail,” she said. “You use the magnification of the day scope through the system at night. There’s no sighting in needed; when you’re done, you just take it off. They operate on AA batteries with about eight hours of continuous use.”

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The Maxim Defense CQB Stock was one of the top five most scanned products at the
2016 SHOT Show’s New Product Center. At its most collapsed position, the stock
adds 5.5 inches to an MSR.

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Bianchi unveiled the Model 145 Subdue IWB holster at the 2016 SHOT Show.
As part of the Allusion line, the Subdue offers deep concealment in a
leather and synthetic combination.

Other Accessories

“We do more suppressor sales than anything else, so we focused on this product category,” said Kurt Underwood, managing owner of JNK Tactical in Vilonia, Ark. “The two suppressors we were most interested in were the SilencerCo Hybrid and the SilencerCo Omega 9K for a 9mm. The Hybrid really piqued our interest because it’s so versatile. You can use it on anything from a small-caliber pistol up to a large-caliber rifle.”

Russell Alan Moles at Volunteer Supply Company in Knoxville, Tenn., liked a lot of the new Streamlight products. “I really liked their new ProTac Rail Mount light,” he said. “They’re lighter and smaller than anything I’ve seen before.”

At Longshot Manufacturing, Jerry Arpaio demonstrated the company’s aluminum Picatinny rails with up to 40 slots. “We have the widest range (from three to 40 slots) in aluminum,” he noted, “and it’s all made here in the U.S. The longer rails are important for versatility, and so people can find out where they want their accessories positioned on their gun. Our rails are very accurately made and have a high instance of return to zero, so you can take things off and put them back on and everything goes right back to where it was sighted in.”

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The RISE Concealable Armor System from Angel Armor was developed thanks to
the input of 1,500 officers. It’s available in NIJ Level IIIA and NIJ Level
II threat levels.

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Action Trackchair’s ST series allows wounded veterans the opportunity
to shoot and hunt. There are several models and sizes available.

Everything Else

“It was exciting to see the all-terrain wheelchairs,” Blake said. “One of my acquaintances was one of the first people to get one, and he has used it to shoot competitively and hunt. It’s good to see those adaptive resources for veterans who are struggling with obstacles.” Action TrackChair manufactures the chairs.

Michael Saunders, vice president of Patriot Tactical in Franklin, Ind., liked the holsters he saw at Safariland and Q-Series. “I also visited Holosun,” he added. “They had some solar-powered optic sights, which is intriguing.”

Saunders is planning to build a range in the near future, so he spent a lot of time talking to manufacturers of shooting range equipment. “I talked to Shooting Range Industries,” he said. “They provide everything from beginning to end, as far as putting a range together is concerned. They build the range for you; they have the target retrieval system. They even build modular systems you can take from place to place — they’re a one-stop shop.”

In the HT Holsters booth, Matt Moul-ton asserted the company’s holsters are designed on an adjustable platform able to fit almost every major holster in the industry. “The Safariland, Blade-Tech and BLACKHAWK! holsters will all mount into our system,” he added.

Milburn liked what he saw at ZQI ammunition. “I’m a belt-fed machine gun shooter, and any time I see 7.62 ammunition down around $0.50 a round, I’m interested,” he said. “I’ve shot some of this ammo, and I’ve been impressed with the pressures and the accuracy of the ammo for its price point.”

At Angel Armor, Communications Manager Reed Doughty said the company interviewed 1,500 officers and asked for their input in developing a vest system. “From those responses, we designed the RISE concealable armor system,” he added. “It has a ballistic suspension system that connects directly to the ballistic package for comfortable fit. We also got rid of the Velcro and use a high end synthetic rubber strap for a repeatable and customized fit.”

Angel Armor’s Truth SNAP magnetic trauma plate system also offers different levels of protection in a single vest.

Neal was searching for magazine organization products to sell at his store. “I was looking for something to let us have all our magazines strapped to our vehicles and ready to go,” he said. “I found that in the MagSafe from MagStorage Solutions. They have the MagSafe 6, which is really good for tactical operators to have instant access in their vehicles to magazine racks.”

Neal also liked the new Mag-Pump AR magazine loader from Tektite. “It’s tremendous,” he observed. “Maxim Defense also had a new collapsible tactical stock I was really impressed with.”

FOR MORE INFORMATION VISIT:

Action Trackchair
www.actiontrackchair.com

Angel Armor
www.armor.angelintelligence.com

BLACKHAWK!
www.blackhawk.com

Blade-Tech
www.blade-tech.com

EOTech Inc.
www.eotechinc.com

Hawke Optics
www.hawkeoptics.com

Heizer Defense
www.heizerdefense.com

Holosun
www.holosun.com

HT Holsters
www.htholsters.com

Knight’s Armament Co.
www.knightarmco.com

Leupold & Stevens
www.leupold.com

Longshot Manufacturing
www.longshotmanufacturing.com

MagStorage Solutions
www.magstoragesolutions.com

Maxim Defense
www.maximdefense.com

MGI Military
www.mgi-military.com

NEMO Arms
www.nemoarms.com

Night Vision Depot
www.nvdepot.com

Q-Series
www.qseriesllc.com

Safariland
www.safariland.com

Serbu Firearms Inc.
www.serbu.com

SIG SAUER
www.sigsauer.com

SilencerCo
www.silencerco.com

Stag Arms
www.stagarms.com

Streamlight
www.streamlight.com

Tektite Industries Inc.
www.tek-tite.com

WMD Guns
www.wmdguns.com

ZQI Ammunition
www.zqiammo.com

Read More Feature Articles

SI0516_400

Click To Read More Shooting Industry May 2016 Issue Now!

Moving .40s Today

By Massad Ayoob

In something that would give a marketing instructor a good lecture in business school, pistols chambered for the .40 S&W have suddenly dropped in popularity. We started seeing this in law enforcement sales a few years ago, with departments switching from long-carried .40s to 9mms. The trend got a tremendous boost when, in 2015, rumors were confirmed as the FBI announced it would soon swap its GLOCK .40s for 9mm service pistols. We’re seeing the same in the private sector, where 9mm had already been more popular than .40 for some time.

There’s more than one reason behind this. One is the 9mm’s lighter recoil makes it easier than the .40 to shoot well at speed — particularly in the timed drills that are part and parcel of mandatory police qualification. The same, of course, can be true in the armed citizen market, particularly with new shooters. A second reason is in the same make and model, a 9mm will generally have higher cartridge capacity than the .40-caliber version. Thirdly, the .40’s snappy recoil and slide velocity cause more wear on the same type of pistol than 9mm; and fourth, 9mm ammo is generally cheaper than .40. Finally, many authoritative sources (including the FBI) have bought into the theory for modern ammo, 9mm delivers the same “stopping power” as larger calibers — such as the .40.

Obviously, if buyer interest is down, you’ll order proportionally fewer .40s for your inventory. But the problem lies in moving the .40s you already have in inventory. I’ve spoken with several gun dealers lately who have stopped taking .40s in trade, because they’re already overstocked with pistols in caliber and can’t sell the darn things.

The first thing I’d recommend is offering discounts. A rule of thumb in retailing has always been to discount merchandise that’s no longer popular among customers. At the ProArms Gun Shop in Live Oak, Fla., Owner John Strayer says, “We had a boatload of .40s in stock which just weren’t selling. Our manager Allen Davis put up a conspicuous sign that read, ‘10% off on all .40 pistols.’ With the discount, the inventory has been reduced drastically. However, the .40 suddenly seems to be a dying caliber.”

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Having trouble selling .40-caliber handguns? Mas has identified several ways for
dealers to expand stagnant sales. If you’ve used other techniques to successfully
move these handguns, we want to know about it — send an email to editor@nullshootingindustry.com.

Additional Strategies To Reduce Inflated Inventory

Highlight Customers That Want A “4”: There are shooters (particularly older ones) who are still skeptical of the theory 9mm, .40, and .45 ACP all perform the same. They’re natural customers for a caliber that begins with a “4.” For these customers, it’s a good idea to compare ballistics. A 147-gr. subsonic 9mm from a GLOCK 19, a 180-gr. subsonic .40 from a GLOCK 23, and a 230-gr. +P .45 ACP from a GLOCK 21 might all chronograph around 950 fps. Now, let’s turn grains into pounds. In boxing, a 147-pound fighter would be a welterweight, a 180-pounder a light heavyweight or cruiserweight, and a 230-pound boxer would be a true heavyweight, all hitting at the same speed. Might one of the heavier combatants have some advantage over the welterweight?

Target Reloaders: If you think about it, .40 makes sense for reloaders. You know your customers: Do you have some who reload their own ammo? This will distinctly reduce the ammo cost advantage 9mm has over .40 S&W. While writing this article, I stopped by a local shop and found Speer Blazer Brass .40 practice ammo was selling for $23.95 in a box of 50, but similar American Eagle practice rounds in 9mm were $16.49. The .40 was about 45 percent more expensive. A local big-box store was selling 100 rounds of 9mm FMJ for $25, and .40 for $40, making the larger caliber some 62 percent costlier.

I texted a friend who shoots competition every weekend and reloads mass quantities on his own Dillon machines: 9mm for IDPA matches and .40 S&W for USPSA shooting. He told me since he doesn’t count the cost of the recovered brass he reloads, his .40 rounds cost him only about 20 percent more than his 9mm reloads.

Point Out .40’s Versatility: While selling a .40, remind the customer with its original 1990 load — the still very popular 180-gr. bullet at 950 to 1,000 fps — the .40 S&W almost exactly duplicates the .38-40 Winchester round from a Colt revolver in the Old West. If loaded with a 165-gr. hollowpoint at full velocity of 1,150 fps, the .38-40 generates 468 foot-pounds of muzzle energy. A 155-gr. .40 at 1,200 fps gives you 480 foot-pounds.

Lighter Loads Sell: Full-speed 155- and 165-gr. self-defense/police loads in .40 S&W do indeed have a zesty recoil. Therefore, you should be able to sell light .40 loads. If recoil is the big barrier between the sale of a .40 or no sale at all, have some 165-gr. Federal Hydra-Shok or a similar weight load at subsonic velocity in stock. This particular round is rated for 980 fps and 350 foot-pounds of energy. It compares well to the most famous “manstopper” round for the .38 Special: the 158-gr. lead hollowpoint +P — known as the “FBI,” “Chicago” or “Metro” load depending on your location. This light .40 round gives about the mildest recoil of any defense load in the caliber. In my subjective hand, it’s less than a 158-gr. .38 +P out of most revolvers, and about the same as the very hottest 9mm ammo.

A .40’s Barrel Conversion Capability: Finally, remind the customer with most models, he needs only a new barrel to convert a .40 to a .357 SIG, and a new barrel, recoil spring, and magazine to convert it to 9mm. This versatility does not work the other way, however, if the customer starts with a 9mm.

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At ProArms Gun Shop in Live Oak, Fla., Manager Allen Davis has successfully
revitalized sales of .40s by dropping their prices 10 percent. Here, he’s showing
a Springfield XD, while carrying a GLOCK 23 on his hip.

The Compromise Factor

Yes, 9mm handguns can hold more rounds than .40 in the same platform … but not that many more. In the super-popular S&W SHIELD or “baby GLOCK,” the 9mm holds only one round more. In a full-size service pistol, S&W M&P or GLOCK for example, the 9mm holds two more. And in many states, magazine capacity limits equalize the latter. In short, the onboard round count is probably the least persuasive argument in favor of the 9mm over the .40 S&W.

Saving the best argument for last, we have the selling point which made the .40 S&W America’s most popular police handgun caliber for nearly a quarter century: compromise. At a time when half the cops wanted a 16-shot, 9mm “because of firepower,” and the other half wanted an 8-shot, .45 “because of stopping power,” the 12-shot, .40-caliber S&W 4006 exactly split the difference: More rounds than a six-shooter to satisfy firepower advocates, and a “4” in the designation to satisfy those who wanted harder-hitting handguns. This conflict still exists in the armed citizen world, especially among newer shooters, and the .40 remains as viable a compromise in this regard as ever.

So, if you have a showcase full of .40s, don’t despair: The selling points listed above remain valid, and can still sell guns that make sense for their intended purpose of protecting your customers from violent crime.

Read More Personal Defense Market Articles

SI0516_400

Click To Read More Shooting Industry May 2016 Issue Now!

Predicted Personal-Defense Hits From SHOT Show

By Massad Ayoob

At the 2016 SHOT Show, manufacturers introduced a string of new personal-defense products. What products can retailers expect to sell well in 2016? Let’s take a look at some highlights.

The most useful product I examined at the show (which I’d like to see in every gun shop in America) wasn’t a firearm, but an accessory: the Racking Assist, whose manufacturers are actively seeking dealers and want their product in gun shops, not big-box stores, which makes me like them by itself.

How many sales have you lost because the customer was unable to rack the slide on the semi-automatic pistol they otherwise wanted to buy? In this column in the past we’ve shown techniques for your staff to show such customers to make it easier, but severe arthritis and some other disabilities can make even those impossible. The Racking Assist works on most auto pistols of conventional “barrel enclosed by slide” design, calibers .380 and up, in its Model #1. They offer a Model #2 for bull-barrel 1911s and such.

The simple device can be mounted permanently as a bracket, or used free standing on a hard, flat surface (preferably not the glass top of a showcase). The muzzle is placed on the tube, the shooter — using body weight if necessary — pushes down on the grip frame and quickly brings the pistol back up, and voila, the chamber is loaded. (Or cleared, as the case may be.) MSRP is $24.95, with the makers requesting they’re not to be sold for less than $19.95. Dealer cost is $13.35 each for 40 units and $14.45 apiece for 20.

If you think about it, $25 for something to make the difference whether or not the gun the customer wants works for them, sounds like a great value to me. They come in Ziploc bags instead of blister packs so the customer can try them out right there in your shop. And, they label you the one who “solved my problem no one else could solve,” which is always a powerful force for continuing patronage. For more information, visit www.rackingassist.com.

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The Racking Assist’s patent pending design is unique in that it
possesses a center guide post to maintain pistol alignment,
which allows for one-handed racking. It’s currently available
in two models to fit most semi-auto pistols.

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Springfield Armory’s new M1A SOCOM 16 CQB is a modernized descendant of the
M14 and M1A and is built for “Close Quarters Battle.” It’s nearly ]10 inches
shorter than the M1A standard model and is chambered in 7.62x51mm NATO.

Stand-Out Firearms

In alphabetical order, the new firearms that showed me the most promise for potential sales were:

Colt’s new economy-priced MSR is called the Expanse M4. In a brand seen by many as the gold standard in this area, this stripped down MSR still has all it really needs, and is priced to compete with Del-Ton and other entry-level carbines in its class. A champagne brand at beer price? How could it not sell? Visit www.colt.com.

GLOCK products have been selling so well the company doesn’t need radical new products. This year’s news was the MOS (Modular Optic System) series expanding to service/carry-size 9mm GLOCKs — Gen4 G17s and G19s. They’re cut for red-dot reflex sights from the new generation of such, compact enough for concealed carry with a carefully selected holster. Your customers have been reading about them in gun magazines and online, and with GLOCK now in the market groove — which began thanks to S&W and their C.O.R.E. pistols — are sure to draw interest. Even more than America’s population in general, gun hobbyists tend to be a “graying” group, and for older shooters eyesight often goes first. In bullseye competition and IPSC shooting, red-dot optics have extended the “competitive life” of aging shooters, and it’s reasonable to expect this option will appeal to aging home-defense/concealed carry buyers as well. Visit us.glock.com.

Gary Ramey, Honor Defense LLC designer and president, now offers the Honor Guard pistol. Designed to compete with such proven polymer-frame, striker-fired subcompact 9mms as the million-selling S&W SHIELD, the Springfield XD-S, and the GLOCK 43, your customers are going to be asking about this 8+1 shot subcompact. Look for a test drive in FMG’s companion magazine American Handgunner and in the meantime, check out the Honor Guard at www.honordefense.com.

The K6s, Kimber’s new small-framed “hammerless” six-shot .357 Magnum revolver in the 23-oz. weight range, may have gotten more buzz than anything else at the show. This means it’s already all over the Internet, and by the time you read this your customers will likely be asking to see it. MSRP is more in the range of a S&W Performance Center gun than ordinary Smiths or Rugers, but the DAO trigger pull (done with input from revolver authority Grant Cunningham) is very sweet. Kimber also has a neat little Micro 9 1911, apparently designed to compete against the hugely popular SIG P938. Look for tests of both in SI’s sister magazine, GUNS Magazine and visit www.kimberamerica.com.

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SIG SAUER’s Legion Series is available on three popular
models: the P226, P226 SAO and P229 (pictured).

SIG SAUER’s big pre-SHOT intro was the Legion iteration of their familiar P-series of double-action autos — prestige guns built for performance as well as style with Bruce Gray-designed trigger systems. All who’ve shot them, me included, seem to love them. On the less expensive side of the SIG house, the promised manual safety version of the striker-fired P320 is now available, meaning it has the ergonomics of a 1911 thumb safety and is positive both off and on. Think of all your customers who really wanted to try a gun like this, but because of tradition and habituation on one end of the bell curve and the caution of a new shooter on the other, would only buy it with a manual safety. This is a natural sell to each of those customer categories. Visit www.sigsauer.com.

Springfield Armory had multiple new entries, including a most ergonomic, modern stock for their long-proven, light kicking .308 SOCOM 16. But — Sleeper Alert! — the one gun I ordered from them to test and will probably buy is their new EMP4. For a decade or so, the original EMP, a 9mm scaled down expressly for 9mm-length rounds, has proven itself reliable, and its smaller grip girth makes small folks feel like John Wayne holding a regular 1911. Shorter trigger reach allows more of the user’s hand to wrap around the grip frame for more control. It has mild recoil, a sweet trigger, slimness for inside the waistband carry — and now the EMP is joined by the EMP4, with a longer barrel (think: Commander footprint) and a slightly longer grip allowing 10+1 rounds of 9mm compared to the 9+1 of the original. I see it for street and home as opposed to woods, and as what my friend John Taffin calls a “perfect packing pistol.” Visit www.springfield-armory.com.

With 64,000 industry professionals and nearly 2,000 vendors attending the SHOT Show, NSSF reported it to be the second largest in history — so obviously there were far more new products there than the ones we have space to mention here. Those above, however, are ones we think will garner the most “new stuff interest” from your personal-defense customers.

Read More Personal Defense Articles

SI0416_400

Click To Read More Shooting Industry April 2016 Issue Now!

Show Stoppers!

Dealers Select Their “Best In Show” Products

By Carolee Anita Boyles

The aisles at SHOT Show 2016 were crowded and booths were busy as attendees worked their way through more than 1,600 exhibitors to look for the year’s new products and always-popular best sellers. In exclusive interviews with SI, retailers discussed their favorite products and exhibitors pointed out what was new and trendy at this year’s show.

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FIREARMS

Bernie Frazier, owner of J & B Guns and Outdoors in Irvington, Ala., was impressed by the Bond Arms bull-pup pistol, which the company acquired when they purchased Boberg Arms. “It’s a 9mm with a unique semi-automatic action,” he said. In addition, Frazier also liked Kel-Tec’s short-barreled shotgun, and their SUB-2000 rifle.

“And I already knew about the Ruger AR-556, but I hadn’t laid my hands on the SR-556 Takedown,” he said. “I was very impressed with it.” Frazier also liked one of Smith & Wesson’s newest offerings: the SHIELD from S&W’s Performance Center.

“I got to look at some of the lever-action rifles from Mossberg,” he added. “I also looked at Mossberg’s MMR and Patriot; I was really impressed with both.” Frazier also preferred the SIG SAUER P320.

Marc Adler from Machine Gun America in Kissimmee, Fla., favored SIG’s P210. “It’s really nice to see an American-made Swiss classic,” he observed. “I like seeing things go back to the shooting sports of old. It’s also great to see SIG has entered the 10mm market; they’re responding to niche customer demands.”

In long guns, Adler was enthusiastic to see FN America’s civilian belt-fed M249. “It’s the ultimate enthusiast’s bullet launcher,” he said.
The Taurus Raging Judge caught the attention of Frank Manuel, co-owner of Montgomery Indoor Shooting Complex in Montgomery, Ala. “It’s impressive and massive,” he said. “Unfortunately, I can’t find one to buy anywhere.”

Phillip Jackson, owner of PJ’s Armory in Pompano Beach, Fla., was impressed by Dillon Aero’s gyroscopic mini gun. “It was some pretty high-tech stuff,” he noted.

James Rabourne, owner of Rabourne Firearms in Baker City, Ore., spent time in the DSA booth and the company’s titanium FAL piqued his interest. “The weight is amazing. The loaded magazine weighs more than the rifle. It probably won’t be a big seller because of the price, but it’s a neat concept,” he added.

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MSR ACCESSORIES

With the continued success of the MSR platform, scores of exhibitors introduced accessories for America’s favorite rifle.
“Strike Industries has a latchless charge handle for the MSR platform rifle — it’s innovative and unique,” said Bartt Brenton, president of BartZ. “It’s really outside-the-box thinking. It hooks on the inside where you never would have thought; it’s truly phenomenal.”

Up on the third floor in the SHOT Show NEXT Pavilion, Brenton found a push-button safety for MSRs at Elftmann Tactical. “Instead of a flip lever for a selector, it’s a push-button back and forth,” he said. “For the older customers who grew up with this style of safety, there will be some application for it.”

Jordan Blake, match director for Salute to Valor Veteran’s 3-Gun Charity Match in Houston, said she had trouble getting into the F-1 Firearms booth because it was so packed with attendees looking at neat new products. “I’m a big fan of their handguards — they’re substantial but not bulky,” she noted.

Rabourne liked Windham Weaponry’s Multi-Caliber System (MCS), an MSR caliber conversion package. “You can get all four conversion kits in a hard-sided case at a decent price, which makes it very usable,” he said. “The fact you can change calibers so quickly is going to make this a big seller.”

Martin Stowell, owner of Six Point Arms in Cabot, Ark., also liked the MCS.

“It comes in a suitcase with 9mm, .223, 300 Blackout and 7.62x39mm,” he said. “If it’s a modular gun you can swap out barrels and magazine wells.”

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OPTICS

Frazier appreciated SIG SAUER’s new Electro-Optics line. “They have red-dot sights, and one model with a regular duplex reticle, which has the dot in the center,” he observed. “Even the lower priced models are very good quality.”

Michael Skinner, owner of Shoot Two Thrill in Limestone, Tenn., was excited by the Nightforce 4-14 first focal plane scope. “It’s in their SHV line, which stands for ‘Shooter-Hunter-Varmint,’” he noted. “They’re coming out with a first focal plane line of scopes for the line; they’re high-quality scopes at a reasonable price.”

Skinner also liked the new line of scopes from Athlon. “They’re a new company out of Kansas, making an economical line of optics with some really high-end features at a moderate cost,” he said.

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PRODUCTS FOR HUNTERS

Wildgame Innovations has a new stick-on measuring tape for scoring deer. Trophy Tape lets any hunter gross score a trophy in just a couple of minutes.

“You just tape the main beams, tape the tines and take some mass measurements,” said company representative Jason Campbell. “Then you peel the tape off and add up your score.” The company also has a new Dominant Buck Dripper for dispensing scent at deer scrapes.

Creative Pet Products continues its tradition of providing quality canine first aid kits for sportsmen. “Hunting dogs go into some very rough terrain,” said company representative Bill Sandve. “They can get really beaten up. These kits contain items for hunters to use to take care of their dogs until they get to a veterinarian.”

Ariat is using a new camo pattern aimed at the women’s market.

“Hotleaf was developed by women who hunt,” said Kelly Gentine with Ariat International in Union City, Calif. “Ariat has the exclusive license for hunting apparel and footwear in this pattern. It’s a performance pattern with hot pink leaves. Hot pink is as invisible to deer and other ungulates as is traditional blaze orange. Not only is Hotleaf an effective pattern, it’s appealing to the rising population of female hunters.”

stopper5

EVERYTHING ELSE

Frazier liked the Take Aim Targets version of the Texas Star. “It has five arms, with one arm a little shorter than the others, and a sixth plate locks the target in place so it doesn’t spin. You shoot that plate first and it makes the target spin. It’s as cool as the Double Whirly-Gig from MGM Targets,” he added.

Brenton said he “walked the wall” to find small, lesser-known companies on the perimeter of the show. “National Emblem makes embroidered patches for law enforcement,” he said. “We needed someone to make patches for our shirts, so it was a really good find.”

Upstairs at the SHOT Show NEXT Pavilion, Frazier liked the lubricant Slip 2000. “It doesn’t stink and it’s biodegradable,” he noted.
Blake rediscovered High Threat Concealment, whose products she first used in the military a number of years ago. “They’re finding inroads into daily concealed carry with some really cool products,” she said.

Joseph Long, owner of Long Arms in El Paso, Ark., liked Sharpshooter’s .22 reloading kits. “I ordered them in .22 Magnum and .22 LR,” he said.

For Lilly Gibbs, co-owner of the Montgomery Indoor Shooting Complex in Montgomery, Ala., Lethal Lace stood out. “Concealed carry in summer attire can be a challenge here in Alabama,” she said. “Lethal Lace provides several options for wearing their concealment products, which will help meet this need here.”

Gibbs also liked the Maglula UpLULA speed loader. “If I had just glanced at it in a store I would have thought ‘speed loader’ and I wouldn’t have thought any more about it,” she said. “But when I tried the Maglula, I thought it was amazing.”

Tom McEnroe, owner of TXT Custom Gun Works in Arlington, Texas, does a lot of custom work on GLOCKs. “KE Arms provides magwells and a lot of other small accessories where the packaging would have my company logo on it,” he said. “Since magwells are all very similar, it gives someone like me the ability to sell something of quality under my logo. They have it not only with GLOCK accessories, but also with MSR parts. It gives small companies like me a chance to do some customization — which I don’t normally get to do.”

McEnroe also liked the SilencerCo Hybrid. “They’re multi-caliber suppressors where the customer can buy one suppressor to fit all their guns,” he said.

“The most impressive thing I saw was CaseCruzer’s cases for multiple guns,” said Vince Bizzini with Valley Defense Consulting in Modesto, Calif. “It’s a very diverse line and they do custom cases for the number of guns you need.” These cases have structured interiors so you can stack multiple guns without them banging around on one another.

Robin McDougall, owner of The Weapons Shop in Fairbanks, Alaska, said the most exciting new product for him was the Lyman Borescope. “It was initially introduced at the 2015 SHOT Show, but they had some problems in manufacturing, and it was announced as actually shipping at this year’s show,” he said. “That was a highlight!”

FOR MORE INFORMATION VISIT:

ARIAT www.ariat.com
BOND ARMS www.bondarms.com
CASECRUZER www.casecruzer.com
CREATIVE PET PRODUCTS www.petfirstaidkits.com
DILLON AERO www.dillonaero.com
DSA www.dsarms.com
ELFTMANN TACTICAL www.elftmanntactical.com
F1 FIREARMS www.f-1firearms.com
FN AMERICA www.fnamerica.com
HIGH THREAT CONCEALMENT www.highthreatconcealment.com
HOTLEAF CAMO www.hotleafcamo.com
KE ARMS www.kearms.com
KEL-TEC www.keltecweapons.com
LETHAL LACE www.lethallace.com
LYMAN www.lymanproducts.com
MGM TARGETS www.mgmtargets.com
MOSSBERG www.mossberg.com
NIGHTFORCE www.nightforceoptics.com
RUGER www.ruger.com
SHARPSHOOTER www.22lrreloader.com
SIG SAUER www.sigsauer.com
SIG SAUER OPTICS www.sigoptics.com
SILENCERCO www.silencerco.com
SLIP 2000 www.slip2000.com
SMITH & WESSON www.smith-wesson.com
STRIKE INDUSTRIES www.strikeindustries.com
TAKE AIM TARGETS www.takeaimtargets.com
TAURUS www.taurususa.com
WILDGAME INNOVATIONS www.wildgameinnovations.com
WINDHAM WEAPONRY www.windhamweaponry.com

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Products You May Have Missed At SHOT Show

By Mark Kakkuri

By any measure, SHOT Show qualifies as an event of epic proportions: Over 1,600 vendors, 64,000 attendees and 12 miles of booths and displays — guns and gear everywhere. So, try as you might, it’s almost impossible to see everything. And that’s why we’re presenting this brief roundup of some of the stuff you may have missed at the show, and for those of you who couldn’t make the event. Watch for a similar round of L.E. and tactical gear next month. For now, though, here are some of my favorite finds while traversing the acres of guns and gear in the Sands Expo in Las Vegas at this year’s show.

np_viridain

VIRIDIAN

V200 LONG RANGE ILLUMINATOR

This V200 is one of several models offered by Viridian as easy-to-mount and easy-to-use tactical illumination products for rifles. Available in basic white, infrared, red and green illumination, the V200 offers CREE LED technology and seven-position manual focused intensity, all housed in a rugged body. Included with the V200 is a remote switch, able to be mounted well behind the light, on virtually any part of a rifle, as well as scope mounts (30mm and 1 inch), and a versatile Picatinny rail mount. Whether a user selects the remote switch or a standard tail switch, the V200 can be mounted in a variety of configurations, including on top of a rifle. With the mount hinge holding the light off to the right or left, out of the way of sights or optics, the V200 standard tail switch remains within easy reach of whatever hand is at the fore. One click of the V200 tail switch pushes a bright white beam out 300 yards. A bonus: It can be used as a handheld light as well. Visit www.viridiangreenlaser.com

np_quicksafes

QUICKSAFES

QUICKVENT SAFE

QuickSafes manufactures several useful gun storage options, including the innocuous-looking QuickVent Safe. Looking, for all intents and purposes, like any HVAC vent you’d find in a home (top), QuickVent Safe securely stores a couple handguns, extra magazines, ammo or other valuables (bottom). For installation, your customers would need to cut out the drywall (or whatever wall covering) between two studs, set the QuickVent Safe in the opening and screw it into the studs using the included wood screws and the predrilled mounting holes inside of the safe. For operation, the lock opens by holding one of two included RFID cards to the outside frame of the safe. A battery-powered sensor (batteries included!) and lock knows when the RFID card is requesting access and pops the front of the safe open automatically. In case the sensor batteries fail, QuickVent also includes a battery backup system to allow the RFID cards to work again.
Visit www.quicksafes.com

np_eptmann

ELFTMANN TACTICAL

ELFTMANN MATCH TRIGGER

As far as features go, there’s nothing small about this Elf. An easy-to-install, drop-in MSR part made to enhance trigger speed, the Elftmann Match Trigger clearly has a goal of helping a shooter win competitions with rapid follow-up shots and greater accuracy. This is made possible by a very short pull and reset with an approximately 50 percent lighter pull weight than a typical MSR trigger. Moreover, the pull weight is adjustable from 4 lbs. to 2.75 lbs. without removing it from the lower receiver. Made in America with a 100 percent lifetime guarantee, the Match Trigger assembly features lightweight aircraft aluminum and hardened steel components — as well as high performance trigger and hammer needle bearings. It all adds up to smooth, fast, reliable firing. Even if set to the lightest pull weight, the Match Trigger is completely drop-safe. It fits any mil-spec MSR-style rifle, and is available in curved (left) or straight shoe (right). Visit www.elftmanntactical.com

np_LaserMax

LASERMAX

GUIDE ROD LASER FOR GLOCK 43

The LaserMax LMS-G43 provides the popular concealed carry pistol with a highly integrated laser sighting system — as a drop-in replacement guide rod. Your customers would be pleased to know installing the guide rod requires no special gunsmithing or tools; they would just need to field strip the unloaded gun as normal and follow the instructions to switch the GLOCK’s slide lock with the one from LaserMax. Then, they’d replace the factory guide rod with the LaserMax Guide Rod and put the gun back together. The new slide lock allows the user to turn the guide rod laser on and off with a push from either side of the gun. Since nothing is added to the gun externally, all dimensions remain exactly the same. As such, a LaserMax Guide Rod-equipped GLOCK 43 fits every holster or other accessory made for it. With the laser built into the guide rod, the beam emits from a point very close to the bore, providing a truer laser sight line to a target. And a user can preprogram the laser to emit a steady beam or a pulsing beam. Visit www.lasermax.com

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SI0416_400

Click To Read More Shooting Industry April 2016 Issue Now!

New Product Showcase

By Jazz Jimenez & Jade Moldé

With 1,600 exhibitors debuting thousands of new products at SHOT Show, we narrowed our search for standout new products from the 50 manufacturers you’ll see in the following pages. This year brought an impressive array of innovative products, as well as line extensions from established product lineups.

Keep in mind, your customers will read reviews about many of these new products and more in Shooting Industry’s sister publications: GUNS Magazine and American Handgunner. For an additional look at new products that piqued the interest of both SHOT Show attendees and our writers, see “Show Stoppers!” on page 40, “Things You May Have Missed At SHOT Show” on page 44 and this month’s Personal Defense Market column.

np_navy

NAVY ARMS CO.

(304) 274-0004
www.shootingindustry.com/company/navy-arms-co

The Navy Arms Lightning features a stock made from hand-selected, Grade 1 American Walnut, checkered at the wrist and forend. The receiver and furniture are bone-charcoal color case-hardened in the U.S. and accented with Nitre-blued screws and a high-polish blued full octagonal barrel. The Navy Arms Lightning has a unique coil-spring extraction system that ensures fast, high ejection of spent cartridges. Sights are semi-buckhorn rear and gold-bead dovetail front sight. It’s available in both 20- and 24-inch models and in .45 Colt and .357.

np_Cobra-Tactical

GALCO GUNLEATHER

(623) 434-7070
www.shootingindustry.com/company/galco-gunleather

The Heavy Duty Instructors Belts from Galco Gunleather are constructed of rigid and sturdy SCUBA webbing. They feature a drop-forged, parachute-spec buckle finished with Roguard by Robar. An epoxy-finished belt tip prevents fraying, while the Velcro closure provides security. The stiffness of the Heavy Duty Instructors Belts makes them suitable for security or law enforcement, where users will have heavy gear attached. They’re also ideal for competitive shooters. The belts are available in black and flat dark earth and in 1.5-inch and 1.75-inch widths.

np_x-pro.closed.pair

SPORTEAR

(801) 566-0240
www.shootingindustry.com/company/sportear

The X-Pro Series earplugs from SportEAR feature a push button on/off to hear and protect hearing and a low-profile design to keep the plugs in place while wearing a mask or other headwear. These earplugs are made with hypoallergenic, medical-grade polymer and are washable and reusable. It has an NRR rating of 19–30 dB.

np_blackhills

BLACK HILLS AMMUNITION

(605) 348-5150
www.shootingindustry.com/company/black-hills-ammunition

Black Hills has added a new Sierra high BC bullet, the 30 caliber 155 TMK (BC .519), to its line of long-range .308 ammunition. The Black Hills .308 155-Grain TMK has a ballistic coefficient higher than Sierra’s 175 MatchKing, but 20 grains lighter, permitting velocities 150 fps faster than the 175 MK. This means less drop and wind drift. The polymer tip also improves reliability upon impact and lessens chances of over-penetration, making it an ideal round to use in urban law enforcement applications.

np_Walther-PPS

WALTHER ARMS INC.

(479) 242-8500
www.shootingindustry.com/company/walther-arms-inc

New to the Walther line of pistols is the PPS M2, a 9mm pistol engineered for the concealed carry shooter. It’s built to carry, measuring 1-inch wide, with a low profile and smooth features. It has a new push button style magazine release for easy operation, highlighting a change from the Classic PPS. Available in 9mm or .40 S&W (available in Spring 2016) the PPS M2 has a 3.18-inch barrel and is equipped with a light 6.1-lb. trigger pull. An L.E. version of the PPS M2 with phosphoric sights and three magazines is also available.

np_nikon

NIKON INC.

(631) 547-4200
www.shootingindustry.com/company/nikon-inc

Nikon Sport Optics introduces six new BDC Distance Lock-equipped riflescopes. The BDC Distance Lock function keeps everything in the first focal plane allowing the riflescopes to maintain its scale and distance proportion on a target on the entire zoom range. The BDC Distance Lock-equipped riflescopes will specially benefit users of Nikon’s Spot On Ballistic Program and BDC reticles. With the BDC Distance Lock function, the aiming points provided by Spot On will be the same, regardless of what magnification the riflescope is set at.

np_AirForceTexan2016

AIRFORCE AIRGUNS

(817) 451-8966
www.shootingindustry.com/company/airforce-airguns

AirForce Airguns is adding to its lineup of big-bore airgun calibers. The Texan Air Rifle will now be in .308 and .357 caliber aside from the original .45. The new Texan Air Rifles are shooting in excess of 350 foot pounds of energy in .357 and almost 300 foot pounds in .308. The original AirForce Texan is a pneumatic air rifle with energy levels of 500 foot pounds with the ability to take down a whitetail in a single shot from its .457 barrel.

np_buck

BUCK KNIVES

(208) 262-0500
www.shootingindustry.com/company/buck-knives-inc

The Selkirk is a multifunctional survival knife. Its 4.625-inch drop point blade — made of 420HC steel — is full bellied with a strong, thick point for heavier tasks. It has a Micarta handle with a steel bolster that can be used as an improvised hammer. It comes with a heavy-duty belt sheath for horizontal or vertical carry as well as a fire starter/whistle tool.

np_browning

BROWNING

(800) 222-3288
www.shootingindustry.com/company/browning

The X-Bolt Long Range Hunter features a composite stock with carbon fiber finish and a stainless steel receiver with matte finish. Its 26-inch threaded, fluted barrel also with a matte finish, has a muzzle brake that can be easily removed for use with a suppressor. Weighing 7 lbs. 30 oz.–7 lbs. 8 oz., it is designed to maximize accuracy at extended ranges, yet still be light and maneuverable to carry. The new X-Bolt Long Range Hunter is available in 6.5 Creedmoor, .270 WSM, .300 WSM, 26 Nosler, 7mm Rem. Mag. and 300 Win. Mag. calibers.

np_511_tactical

5.11 TACTICAL SERIES

(866) 451-1726
www.shootingindustry.com/company/511-tactical-series

The Havoc 30 is a low profile, lightweight and durable backpack made from 500D/1050D nylon. It features quick-access waist-belt magazine pockets, zip-secured double MSR magazine/water bottle pockets as well as admin pockets. The pack’s 1.5-inch waist belt is removable and holster-compatible. It is also fully compatible with 5.11 Tactical Zero-G Plates, a modular load bearing system that increases the efficiency and comfort of your duty belt. A laser-cut MOLLE platform and padded eyewear pocket provide further customization with 5.11 pouches and added storage capability. It is an urban version of 5.11’s RUSH bag series.

np_lasermax_ray

LASERMAX INC.
(585) 272-5420
www.shootingindustry.com/company/lasermax-inc

In collaboration with Manta Defense, LaserMax has developed the Manta-Ray LMR-M, a weapon light emitting 140 lumens of mint green LED light. The Manta-Ray LMR-M offers target identification and illumination while permitting rapid mounting across a host of platforms using the Manta rail connection. The Manta-Ray lighting system easily snaps on and off the firearm rail without a need for tools, levers or clamps. The light is powered by a rechargeable battery with a 1-hour constant runtime.

np_Colt

COLT

(860) 236-6311
www.shootingindustry.com/company/colt

The Colt Competition Pistol, offered in .45 ACP or 9mm, incorporates Colt’s National Match Barrel and a 4.5- to 6-pound three-hole, aluminum single-action trigger. It sports a carbon steel frame and slide with a blued finish. Its 5-inch,1:16-inch LH twist barrel is made from stainless steel with a polished finish. Other features include the Dual Spring Recoil System used in Colt’s M45A1 pistol developed for the Marine Corps. The Colt Competition Pistol has a Novak adjustable rear sight and a Novak Blue Fiber Optic front sight. Matching the blue fiber optic sight is a set of blue, checkered G10 grips. An upswept beavertail grip safety and an undercut trigger guard keep the pistol seated low in the hand for improved control.

np_hoppe

HOPPE’S

(913) 752-3400
www.shootingindustry.com/company/hoppe-s

Hoppe’s Gun Medic cleans firearms to prevent them from malfunctioning due to the build-up of gunpowder, lubricant and grime. Gun Medic products will clean and lubricate firearms quickly and effortlessly. The lube temperature tolerance ranges from -65° and 500°F. Featuring a bio-based formula, Gun Medic is available in 4- and 10-oz. sizes.

np_gerber

GERBER GEAR

(800) 950-6161
www.shootingindustry.com/company/gerber-gear

The Short Stack from Gerber is for the customization of the MSR. Its three-piece design allows for multiple wrench configurations, allowing the user to tighten and loosen the MSR’s buffer tube, flash hider and other accessories. Compatible with Magpul M-LOK accessories, the Short Stack is portable and includes a 7mm wrench and double-sided hex bits. The Short Stack also features a front sight adjustment tool, a pull-through handle for Otis cables, and scraping surfaces for the weapon system’s firing pin, bolt and bolt carrier.

np_InceptorARX

POLYCASE AMMUNITION

(912) 335-5101
www.shootingindustry.com/company/polycase-ammunition

PolyCase Ammunition has expanded the Inceptor line of ammunition of injection-molded metal-polymer bullets to include .38 Special. This is the first dedicated revolver caliber released in this line. The Inceptor .38 Special ARX features a 77-grain projectile and a muzzle velocity of 1,116 fps. The ARX is designed to use the bullet’s forward momentum to pressurize and eject liquid target matter from the grooves on the bullet’s ogive.

np_eaa

EUROPEAN AMERICAN ARMORY CORP.

(321) 639-4842
www.shootingindustry.com/company/european-american-armory-corp

EAA Corp announces the addition of two enhanced, magazine-fed semi-autos to the AR-style market. The MKA 1919 MATCH (pictured) and MKA 1919 MATCH PRO are well-equipped AR-style shotguns ideal for tactical and competitive shooting, hunting and home defense. With an overall length of 39.5-inches, the two 12-ga. shotguns feature a redesigned gas system for efficient shot-to-shot action, speedy cycling, smooth handling and strong ejection; this translates to rapid repeat fire and fast reloading with its detachable-box magazine. Additional improvements include a modern polymer grip, ambidextrous safety, extended magazine and bolt release as well as a metal floating feed ramp.

np_sabre

SABRE RED

(800) 325-9568
www.shootingindustry.com/company/sabre-red

The RAINN Key Case Pepper Spray with Quick Release Key Ring from SABRE Red offers police-strength protection with 25 bursts at up to 10 feet away. The key case has a finger grip for an accurate aim plus a quick-release key ring for immediate access when keys are in the ignition or door lock. Ten percent of all proceeds go to the Rape, Abuse & Incest National Network (RAINN).

np_starline

STARLINE

(660) 827-6640
www.shootingindustry.com/company/starline

Starline has announced the addition of .41 Special cases to their selection of handgun brass offerings. Because it’s a shortened version of the .41 Magnum, the .41 Special can be used in any firearm designed for the Magnum caliber. This load is the latest addition to Starline’s product line, which now exceeds 80 calibers.

np_Otis_earshield

OTIS TECHNOLOGY
(315) 348-4300
www.shootingindustry.com/company/otis-technology

The I-MOD cleaning system from Otis was originally developed for the military but is now available for hunters and shooters. It contains all the tools needed for proper breech-to-muzzle cleaning — such as Memory-Flex cables, bore brush, slotted tip, and patches. Featuring a Ripcord for quick, one-pass cleaning, the I-MOD cleaning system also includes an all-purpose receiver brush, and solid rod sections. It is available in a variety of configurations.

np_spyderco

SPYDERCO INC.

(303) 279-8383
www.shootingindustry.com/company/spyderco-inc

The latest expression of Spyderco’s Manix 2 Lightweight combines the defining features of the original version with premium CPM S110V blade steel. The knife’s handle is injection-molded from deep blue fiberglass-reinforced co-polymer (FRCP), a tough, lightweight material that keeps its overall weight to 2.9 oz. This handle material features Bi-Directional Texturing for a secure grip and a hardened steel insert to support the knife’s high-strength Ball Bearing Lock mechanism. The blade measures 3.37 inches.

np_Winchesterammo

WINCHESTER AMMUNITION

(618) 258-2000
www.shootingindustry.com/company/winchester-ammunition-div-olin-corp

Winchester Ammunition developed the M-22 Subsonic to function in semi-automatic firearms, while remaining subsonic from both pistol and rifle length barrels. It features a 45-grain black-plated lead round nose bullet that has the equivalent energy of full velocity 36-grain rimfire products. The M-22 Subsonic uses non-corrosive priming and clean-burning powder for reduced muzzle flash. The round was created with suppressed firearms in mind, but will perform just as well from unsuppressed rifles and handguns. It’s available in 100-round plastic packs and 800-round bulk packs.

np_chamber

CHAMBER-VIEW

(603) 864-8999
www.shootingindustry.com/company/chamber-view

Chamber-View introduced the .45 semi-auto and 1911 model handgun Empty Chamber Indicator (ECI) safety markers at this year’s SHOT Show. The Chamber-View ECI for semi-auto pistols is designed for full open action with slide lock and maximum visibility and is ideal for use on the range or for storage. Each design fits most .45 semi-auto and 1911 model firearms. The safety markers are compatible with Chamber-View Fast-Pull Tags, which allow for quick and easy removal of the ECI from the ejection port of a firearm. The .45 semi-auto and 1911 model ECI is also compatible with Chamber-View’s silicone Modular Barrel Extension which provides complete safety from chamber to muzzle.

np_aimpoint

AIMPOINT INC.

(703) 263-9795
www.shootingindustry.com/company/aimpoint-inc

Three new accessory magnifiers have been added to Aimpoint’s product line. Designed to work in conjunction with the company’s electronic reflex sights, these new magnifiers are being offered in 3X and 6X magnification in standard grade (for use by civilian shooters) as well as in professional grade models. The new Aimpoint magnifiers feature a diopter adjustment, allowing each optic to be individually adapted to the operator’s eye. All are protected by shock absorbing protective rubber covers that also provide an ergonomic grip surface.

np_Nosler

NOSLER INC.

(540) 382-3921
www.shootingindustry.com/company/nosler-inc

The 30 Nosler is the newest member of Nosler’s cartridge family. It shares the same parent case as the 26 and 28 Nosler cartridges. The 30 Nosler takes the best attributes of 30 magnums and combines them in one cartridge. It has an efficient powder column as the .300 WSM and fits in the same standard length action of a .300 Winchester Magnum. The 30 Nosler easily meets the velocity of the .300 Weatherby. It is a SAAMI-standardized cartridge making for consistent brass and chamber dimensions industry wide.

np_Duty-Series-Gun-Case

BATTENFELD TECHNOLOGIES INC.

(573) 445-9200
www.shootingindustry.com/company/battenfeld-technologies-inc

Battenfeld’s new Smith & Wesson line includes gun cases, backpacks and bags. Designed and crafted with quality and durability in mind, these products are built to hold up to harsh conditions. The cases and bags are made of durable ballistic fabric and features heavy-duty hardware, oversized zippers, high-quality hook and loop closures and thick nylon strapping. A variety of styles are available.

np_benelli

BENELLI USA

(301) 283-6981
www.shootingindustry.com/company/benelli-usa

The Ethos is one of the three shotguns introduced by Benelli USA in 2016. It is a 28-gauge semi-auto in 3-inch chambering. With a barrel length of 26 inches and an overall length of 47 inches, the Ethos sports an engraved, nickel-plated receiver with gloss blue barrels and AA-grade satin walnut stock. It is designed to work with Fiocchi 3-inch shotshells. The Ethos has a new bolt design with a carbon fiber rib and interchangeable sights.

np_kershaw

KERSHAW KNIVES

(503) 682-1966
www.shootingindustry.com/company/kershaw-knives

The Ferrite was designed by custom knifemaker Rick Hinder to be easy to carry. It features a 3.3-inch blade with 8Cr13MoV steel with a titanium carbo-nitride coating and weighs 4.2 oz. The steel handle is smoothed for easy pocket carry and features a double finger contour to provide a secure grip for users. The Ferrite is SpeedSafe equipped for fast and easy one-handed opening. It’s a reversible pocketclip for either left- or right-handed carry.

np_kimber

KIMBER

(888) 243-4522
www.shootingindustry.com/company/kimber

The Kimber K6s is a light, small-frame 6-round .357 Magnum revolver. Its size makes it ideal for concealed carry. The Kimber K6s’ small frame, 2-inch barrel and 1.39-inch diameter cylinder are machined from stainless steel. It has a smooth match-grade trigger to ensure accuracy. Its internal hammer has rounded and blended edges to prevent snagging when the revolver is removed from concealment.

np_mcmillian

MCMILLAN FIREARMS

(800) 401-7269
www.shootingindustry.com/company/mcmillan-firearms

McMillan Firearms introduces the Sporting Collection to their line of rifles with two initial offerings: the short-action Legacy (pictured) and long-action Heritage. The rifles are built around the new McMillan G32 action, now machined in-house. The action features an anti-jam rail in the middle of the left bolt raceway, which will prevent a round from lodging in the raceway when the user is single loading the rifle through the ejection port. McMillan is offering the Sporting Selection in three stock options: McMillan Hunter, McMillan Remington Hunter and a Custom Turkish Walnut by Macon. All rifles in this collection include Talley Bases and a hard locking case.

np_Crosman

CROSMAN CORPORATION

(800) 724-7486
www.shootingindustry.com/company/crosman-corporation

Crosman introduces the Pioneer Airbow, a hybrid-hunting weapon. Filled to 3,000 PSI, the Airbow can shoot full-sized arrows at 450 fps. It features a black synthetic stock with a Picatinny rail system and includes three, 375-grain carbon fiber arrows with Nano ceramic Victory ICE coating for increased speed, a CenterPoint 6x40mm optic with custom MTAG reticle for aiming points up to 75 yards and a canted Picatinny base for an additional 20 MOA of adjustment. The Pioneer can be cocked and decocked easily, making it safe for treestand use. As a bonus, a Realtree AP camo decal kit will be included so owners can decorate the Airbow to their preference.

np_mtm

MTM CASE-GARD

(937) 890-7461
www.shootingindustry.com/company/mtm-case-gard

The Shell Shack from MTM Case-Gard is a compact shotshell box to facilitate the stacking of shells on their side for ultra-compact storage. Shells stay organized and readily accessible. The lid removes completely and out of the way for loading and while in use. It’s constructed with clear, high-impact polypropylene to protect shotshells. Each case is designed to store 25, 2.75-inch 12-gauge shotshells.

np_alien

ALIEN GEAR HOLSTERS

(208) 215-2046
www.shootingindustry.com/company/alien-gear-holsters

Alien Gear Holsters offers three premium holsters for GLOCK 19 pistols: The Cloak Tuck IWB, Cloak Tuck 3.0. IWB and the Cloak Slide OWB. The cant, ride height and retention of the Cloak Tuck and the Cloak Tuck 3.0 can be adjusted to suit the user’s needs. The Cloak Slide can be used for open or concealed carry. All three holsters allow comfortable carry and retention of firearms.

np_mossberg

O.F. MOSSBERG & SONS INC.

(203) 230-5300
www.shootingindustry.com/company/of-mossberg-sons-inc

The MMR Carbine was designed as a multi-use MSR for competition, hunting, recreation or home security. Key features include a free-floating barrel, direct-impingement gas system, adjustable target sights, slim-profile Magpul M-LOK forend/handguard, MOE grip and triggerguard and the choice of either a six-position or fixed-length stock. It’s chambered in 5.56mm NATO/.223 Rem. with 30- or 10-round models.

np_ruger_silent

RUGER

(203) 259-7843
www.shootingindustry.com/company/ruger

Ruger announces the Silent-SR — a .22 LR sound suppressor. The company’s first suppressor is 5.375 inches long and weighs just over 6 oz. It’s a combination of a titanium tube, stainless steel muzzle mount, stainless steel baffles and aluminum rear cap. The suppressor is finished in black Cerakote. Using an industry standard 0.5-inch-28 thread mount, the Silent-SR can be used on any threaded .22 LR, .22 WMR or .17 HMR caliber firearm.

np_inland

INLAND MANUFACTURING

(877) 425-4867
www.shootingindustry.com/company/inland-manufacturing

The Advisor M1 Pistol from Inland Manufacturing is modeled after the modified M1 carbines, developed in response to the need for a lighter rifle for the U.S. military in the 1940s. The 2016 Inland Advisor features a 12-inch barrel with a type-2 barrel band, adjustable rear sights, push button safety and a round bolt. It has a modified M1A1 stock made of “low wood” walnut minus the wire portion making the Advisor a legal pistol. Its barrel flash hider is conical and threaded to allow the use of accessories with the same threads. The Advisor includes a 15-round magazine and utilizes a 30-round magazine catch for high-capacity magazines.

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SAVAGE ARMS

(413) 568-7001
www.shootingindustry.com/company/savage-arms

Based off Savage Arms A17, the A22 Magnum is chambered for .22 WMR and features the same blowback semi-automatic action as the original A17. It comes with a 10-round rotary magazine, steel receiver and the Savage AccuTrigger. The A22 Magnum weighs 5.5 lbs. and features a 21-inch button-rifled barrel, steel machined receiver and rugged composite stock.

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CROSSBREED HOLSTERS

(417) 732-5011
www.shootingindustry.com/company/crossbreed-holsters

CrossBreed Holsters announced several holster fits for the new Ruger American. The SuperTuck, QwikClip, SnapSlide, DropSlide, SuperSlide, Ohai, Bedside Backup, PacMat, RAM Mount System and IWB/OWB Mag Carriers will all work with the latest firearm from the Ruger lineup.

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SUREFIRE LLC

(714) 545-9444
www.shootingindustry.com/company/surefire-llc

SureFire has upgraded its line of V-Series LED flashlights and WeaponLights — which provide both white light and infrared illumination from one sealed head — to improve the amount of white light they generate. V-Series lights now produce up to 133 percent more white light output. One-battery, 3-volt lights now produce 250 lumens, while two-battery, 6-volt lights generate 350 lumens. Specific models upgraded include the V1 Vampire handheld (pictured), M300V Scout Light, M600V Scout Light, X300V and X400V IRC.

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XS SIGHT SYSTEMS INC

(888) 744-4880
www.shootingindustry.com/company/xs-sight-systems-inc

XS Sight Systems has released 24/7 Tritium Express Sights for the GLOCK 42 and 43. The XS 24/7 set features a green tritium front sight paired with a vertical green tritium rear sight, providing increased visibility in low and no-light situations. The company says customers with XS’ white stripe rear sight on a GLOCK 42 or 43 can upgrade to this new sight at a discounted rate by taking a photo of the existing sight and emailing tech@nullxssights.com.

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STREAMLIGHT INC.

(610) 631-0600
www.shootingindustry.com/company/streamlight-inc

Streamlight’s Super Siege is a rechargeable, high-lumen scene lantern. Delivering 1,100 lumens, the lantern will provide 360 degrees of bright light to illuminate large areas. A Glare Guard is included with the lantern for lighting up a work area in front of the user and help to eliminate glare. The Super Siege comes with an auxiliary USB power source to charge mobile devices or other Streamlight products. The 8800mAH battery capacity gives up to four full charges for most smartphones.

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WEATHERBY INC.

(805) 227-2600
www.shootingindustry.com/company/weatherby-inc

Weatherby introduces the 6.5-300 Weatherby Magnum cartridge with three different options in loaded ammunition. Using Barnes and Swift bullets, the loads range from 3,531 fps to 3,395 fps at the muzzle. The 6.5-300 Weatherby Magnum will be chambered in the New Mark V family of rifles and in the Accumark, Accumark RC and Ultra Lightweight models.

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SMITH & WESSON

(413) 781-8300
www.shootingindustry.com/company/smith-wesson

The SW22 Victory is a modern interpretation of the classic target pistol. It’s constructed on a single-action, enclosed hammer-fired, blowback semi-automatic design. Chambered in .22 LR, the SW22 Victory includes a match-grade, interchangeable barrel with a simple one-screw takedown design. The standard model is fitted with a 5.5-inch barrel with a 1:15-inch RH twist and comes with two 10-round magazines. It weighs 37.4 oz. unloaded and has an overall length of 9.2 inches.

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HORNADY MANUFACTURING COMPANY

(308) 382-1390
www.shootingindustry.com/company/hornady-manufacturing-company

Hornady introduces the ELD-X (Extremely Low Drag – eXpanding) bullet, an all-range hunting and match bullet. Hornady developed the patent-pending Heat Shield tip, a heat-resistant polymer, to counter the effects of aerodynamic heating — allowing for greater accuracy at longer ranges. Upon contact at extended ranges at over 400 yards, the Heat Shield tip drives backward into the nose cavity to begin the expansion process. At these lower velocities, the ELD-X bullet exhibits conventional expansion characteristics and high retained weight. The ELD-X is available as component bullets or in factory-loaded Precision Hunter ammunition. Bullet introductions include 6.5 mm 143-gr., 7mm 162-gr., .30 Cal. 178-gr., .30 Cal. 200-gr., .30 Cal. 212-gr. and .30 Cal. 220-gr.

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SIG SAUER INC.

(603) 610-3000
www.shootingindustry.com/company/sig-sauer-inc

SIG SAUER releases the SIG MPX Carbine, chambered in 9mm. The modular 9mm SIG MPX Carbine maintains the ergonomic superiority of the SBR and pistol variants, but now with a 16-inch hammer-forged barrel. A full-length aluminum KeyMod handguard provides ample room for mounting lights, lasers and grips. It’s completely ambidextrous with a dual-sided selector switch, magazine release, charging handle and bolt release. With a three-position collapsing stock, it has an overall length of 33 inches extended and 28.5 inches collapsed.

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UMAREX USA

(479) 646-4210
www.shootingindustry.com/company/umarex-usa

Umarex USA introduces the Umarex SurgeMax, the first break barrel air rifle to incorporate a fully integrated optic mounting rail. This platform was developed to make scope mounting easy and to reduce two of the greatest frustrations to scoped air rifle shooting — scope movement and vibration. This air rifle features the Nucleus Integrated Rail Platform. It’s chambered in .177 and can generate 1,200 fps with a lead-free pellet. It comes equipped with an automatic safety and a 4×32 adjustable objective scope.

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GLOCK INC.

(770) 432-1202
www.shootingindustry.com/company/glock-inc

GLOCK has expanded the Modular Optic System (MOS) series to the G17 Gen4 (pictured) and G19 Gen4. These two pistols are now available with milled slides designed to be adaptable to multiple optic systems without costly customization. Both optic-ready pistols are chambered in 9mm and do not differ in specifications from their respective standard models.

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SPRINGFIELD ARMORY

(800) 680-6866
www.shootingindustry.com/company/springfield-armory

Springfield Armory engineered the original EMP with an all-new patented short action. The EMP4 features a 4-inch barrel. It has a fiber optic front sight and two-dot, low-profile combat rear sight to aid in target acquisition. Ambidextrous safety levers, a match-grade barrel and Posi-Lock grip texture to the front strap provide additional benefits. It comes with three 10-round magazines and is chambered in 9mm.

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LEUPOLD & STEVENS INC.

(503) 526-1403
www.shootingindustry.com/company/leupold-stevens-inc

The VX-3i 1.5-5x20mm Riflescope from Leupold & Stevens features precision metric finger click adjustments for windage and elevation in increments of 1 centimeter at 100 meters. It also features the Twilight Max Light Management System providing maximum brightness in all colors and intensified contrast across the entire field of view. Dual Spring Precision Adjustments perform with match-grade precision. The easy-turn power selector can be quickly turned even with gloves on while watertight seals ensure fog-free performance.

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ROCK ISLAND ARMORY

(775) 537-1444
www.shootingindustry.com/company/rock-island-armory

The XT 22 Magnum is a 1911 handgun packing the powerful .22 magnum cartridge with a 14-round capacity. It is engineered with a pinned solid-state 5-inch barrel with delayed blowback slide combined with Rock Island Armory’s standard 4- to 6-lb. trigger. It features a low profile anti-snag angle front and rear sight with skeletonized hammer and trigger with adjustable over-travel stop. The XT Magnum is finished with parkerized coating, fitted checkered rubber grips and a beavertail safety.

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CRIMSON TRACE

(503) 783-5333
www.shootingindustry.com/company/crimson-trace-corporation

The LiNQ from Crimson Trace is a wireless and remote operation system utilizing a powered control grip to activate a remotely located light and laser sight module. The two-piece LiNQ System is designed to attach to nearly all standard long guns with rails and replaceable pistol grips. It activates the light and laser through the replacement grip eliminating the need to reach for the rifle’s forend. With the LiNQ System, there are no wires to tangle or disconnect and no activation pads to search for. The system can also be easily and quickly transferred to another firearm.

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FEDERAL PREMIUM AMMUNITION

(866) 223-9388
www.shootingindustry/company/federal-premium-ammunition

In Federal Premium’s American Eagle handgun ammunition lineup, the polymer-encapsulated Syntech bullet prevents metal-on-metal contact that shortens barrel life and eliminates copper and lead fouling. The absence of a copper jacket minimizes splash-back on steel targets, while clean-burning propellants minimize residue and fouling. The exclusive Catalyst primer provides reliable, consistent ignition. It’s available in 9mm, .40 S&W and .45 ACP.

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FN AMERICA

(703) 288-3500
www.shootingindustry.com/company/fn-anerica

FN America’s Military Collector Series is a product line featuring commercial variants of FN’s iconic and historic military designs. The initial products featured in the series include the semi-automatic FN M249S, a replica of the fully-automatic M249 SAW or Squad Automatic Weapon in service with the U.S. military since the 1980s. This new product line showcases FN’s legacy of producing firearms for militaries worldwide and passing this technology on to its commercial customers.

np_iwi

IWI US

(717) 695-2081
www.shootingindustry.com/company/iwi-us

IWI US, Inc. announces a new caliber for the TAVOR SAR: the 300 Blackout, a highly accurate, soft shooting, hunting round. The TAVOR SAR bullpup configuration offers short rifle convenience but with a full-size rifle’s velocity, energy and accuracy. All of the TAVOR SAR’s parts are MIL-STD and 100 percent interchangeable. Its 16.5- or 18-inch barrel is cold-hammer forged, chrome lined and made from CrMoV steel. For those who already own a TAVOR SAR in 5.56 NATO or 9mm, a .300 Blackout conversion kit is available. The kit includes a 16.5- or 18-inch cold hammer forged chrome-lined barrel made of CrMoV steel with a 1:7-inch RH twist, a headspaced bolt, an A2 flash suppressor and a barrel wrench.

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MEOPTA USA

(631) 436-5900
www.shootingindustry.com/company/meopta-usa

Meopta introduces the MeoStar R2 8×56 RD to its premium R2 riflescope line. This fixed-power 30mm scope is ideal for moderate-range hunting in low light, whether hunting from a stand or in open terrain. The 56mm objective lens and resulting high twilight factor allows hunters to see fine details more clearly at dawn and dusk when game is on the move. Meopta’s MeoLux lens coating, premium Schott glass lenses and expert design enable 99.8 percent light transmission per glass surface. Like all Meopta riflescopes, the MeoStar R2 riflescope is machined from a solid block of aircraft-grade aluminum alloy and built to withstand extreme conditions.

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Click To Read More Shooting Industry April 2016 Issue Now!

SHOT Show In Review

Industry Optimistic After Strong Showing
At Annual Trade Show

By Jade Moldé

In describing the 2016 SHOT Show, the words “upbeat,” “energized” and “optimistic” were frequently used to describe the mood of attendees at the show. Given the current growth in the market and upcoming presidential election, show attendees were bullish about their 2016 prospects. This year’s show, held Jan. 19–22 at the Sands Expo in Las Vegas, attracted a record amount of buyers — showing the promise of a healthy start to the New Business Year. Exhibitors expressed widespread praise from their experiences at the show.

“Obviously, SHOT Show is important to us,” said Tom Taylor, SIG SAUER chief marketing officer and executive VP of commercial sales. “We made a huge investment in the booth because we want our customers to know we are a total system provider.”

“This year’s opening day was the best I’ve ever experienced, and we’ve been a SHOT Show exhibitor for decades,” said Robin Sharpless, Redding Reloading executive VP. “We are especially thrilled by the international presence — everyone wants to be a part of this industry.”

“This is the premier show for us, and once again this has been a very busy time,” said Paul Pluff, Smith & Wesson director of marketing communications. “The response to our new products have been fantastic, based on what we’re seeing, we’re very much looking forward to the year ahead.”

The buzz from attendees was echoed by NSSF officials, who rated the show a success.

“We’re ecstatic at the response to this year’s show,” said Chris Dolnack, NSSF senior VP and chief marketing officer. “And we’re optimistic for a year of strong sales, shooter participation, business-to-consumer outreach efforts, safety education and technological innovation.”

NSSF reports this year’s show attracted more than 64,000 industry professionals, the second highest in show history. The fifth largest trade show in Vegas, SHOT Show 2016 had over 630,000 net square feet of product display and more than 1,600 exhibitors — including 60 new exhibitors on the main floor and 100 as part of the successful SHOT Show NEXT Pavilion.

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The Industry Is “Alert”

Last year at the State of the Industry Dinner, NSSF President and CEO Steve Sanetti said the industry was “determined” in its efforts to educate the public and improve its mission to “promote, protect and preserve hunting and the shooting sports.” With renewed anti-gun/anti-industry attacks from those seeking elected office in November, Sanetti emphasized the industry should be “alert” in defending against false accusations during his annual address to the 2,400 people in attendance.

“We have to face the fact our industry is being blamed, and attacked, and pilloried unfairly by politicians, media and agenda-driven social engineers seeking a convenient scapegoat for the result of policies which, ironically, they themselves have championed,” Sanetti said during his annual address to attendees. “The state of our industry is, and must be throughout the year — alert.”

Sanetti highlighted the importance of the industry’s safety message and pointed to the success of programs like Project ChildSafe. Sanetti also placed the onus on manufacturers, distributors and retailers to provide the facts when interacting with those in their community.

“Persuasive, fact-based, confident, one-on-one communications with customers, suppliers, friends and family, are the best ways to gain support for our positions and cut through the cloud of emotions surrounding our issues. If something being proposed or discussed won’t work, say so, say why and say it often. This is especially important when lawmakers and media disparage your company, our industry and your customers,” he said.

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SHOT Show NEXT Pavilion Success

In an effort to add first-time exhibitors to SHOT Show, NSSF created the SHOT Show NEXT Pavilion — which provided exposure for 100 companies. “It’s vital to the health of the show, as well as to the health of the industry, that new companies, new people and new products gain visibility,” Dolnack said. “The NEXT Pavilion is just the kind of adrenaline shot the show needs to keep evolving.”
First-time exhibitors were pleased with how much business they achieved at the show.

“I think the NEXT Pavilion has worked out well. It was a good deal, and I’ve probably sold a couple months’ worth of production,” said David Fillers, CEO of DDI, a manufacturer of AK-style rifles.

“We doubled up and had products in the New Product Center. I think that was critical to the good response I’ve had up here in the NEXT Pavilion. This has been phenomenal,” said Drew Gilkerson of Gunner Kennels.

Range Day For Buyers And Media

Held the day before SHOT Show’s opening day, the 11th Annual Industry Day at the Range provided both buyers and invited media an opportunity to test and learn about new products from 170 exhibitors. This year’s event broke records, with over 1,600 media and buyers attending.

“Industry Day at the Range has become an important component to the success of the SHOT Show, providing the opportunity for key industry media and buyers to test SHOT Show exhibitors’ new products before they hit the market,” Dolnack said.

“The valuable media coverage and interaction with buyers is the reason we exhibit at Industry Day year after year,” said Angela Harrell, who handles public relations for Heckler & Koch.

For those wanting to attend next year, CMG Marketing & Events and Triple Curl Advertising and PR — who own and operate Industry Day at the Range — recommend contacting an exhibitor you work closely with and request to be included on their invitation list.

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Charitable Support For The Industry

During SHOT Show week, the industry widely supports veterans and preserves the tradition and future of the shooting sports. The 2nd Annual HAVA/NSSF Golf Classic was held on the Sunday before SHOT Show at the Bear’s Best Golf Club in Las Vegas. The event raised money to support HAVA’s mission of bringing healing to disabled veterans through participation in the shooting sports. One hundred golfers from the industry participated in the event, with 38 companies entering as foursomes or individuals.

“Increasing participation in the second year of the Golf Classic was a major goal, and the industry again showed its heart for the HAVA cause by increasing sponsor contributions by 160 percent and the number of players by 84 percent over last year,” said HAVA Chairman Tom Taylor. “HAVA’s cause of support for disabled veterans is a most worthy one, and our industry shows its best instincts as it repeatedly steps up together to further the rehabilitation of the disabled veterans and the wounded active military whom we serve.”

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The 2016 SHOT Show Auction, hosted on GunBroker.com, raised $30,966 in support of hunting and the shooting sports. This year’s auction featured a series of “Western Heritage” firearms and a knife to highlight the artistry of legendary names in the sporting firearms industry.

With a winning bid of $14,591, a Baron-engraved Winchester Model 1866 was the top earning item in the auction. A Colt Single Action Army, donated by Colt and engraved by Baron Engraving, brought a high bid of $7,525, while a Doug Turnbull-restored Parker “Lifter Gun” raised $6,775. A Phil Evans hand-forged Bowie Knife fetched $2,075. The Hunting Heritage Trust manages the SHOT Show Auction.

Save The Date

The 2017 SHOT Show will return to the Sands Expo Jan. 17–20. Next year will be the 39th SHOT Show, while the 40th will be held Jan. 23–26, 2018. For more information, visit www.shotshow.org.


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EXTRA!

Bushnell’s New Warranty: “Yes, That’s Covered.”

Regardless of how your customer’s scopes and binoculars are damaged — on a company hunt, cross-country flight or family road trip — Bushnell has a new answer for these situations: “Yes, that’s covered.” They call it their “No Questions Asked Lifetime Warranty” and it applies to all riflescopes, binoculars and spotting scopes in the Trophy, Trophy Xtreme, Legend, Elite and Elite Tactical lines.
The new warranty, announced at the 2016 Archery Trade Association Show in Louisville, Ky., is fully transferable and covers accidental damage as well as manufacturer defects. The best part is the customer doesn’t need a receipt or warranty card to be covered. Bushnell will simply repair or replace the damaged product with one of equal or similar value and/or specifications. Plus, shipping is completely free.
Visit www.bushnell.com

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