Howard Leight by Honeywell


The Impact Sport Bolt Electronic Earmuff from Howard Leight by Honeywell features the same Noise Reduction Rating (NRR) of 22 dB and slim profile of the popular Impact Sport, with updated features. The Impact Sport Bolt offers improved circuitry and an attack time of 250 times faster than the current model. Additional features include improved amplification, a premium leatherette headband, AUX cable with in-line microphone and accessories such as extra ear cushions and a belt clip. Product availability expected in spring 2017.

(866) 786-2353

Gerber Gear


Gerber Gear announces the introduction of the Center-Drive. A multi-tool, the Center-Drive features Center Axis Tech, which aligns the full-size driver in the center of the tool to yield maximum torque and rotation. According to Gerber, it features a 30 percent larger outboard blade than other models and one-thumb opening sliding jaws deliver instant command of the spring-loaded pliers. Tools included on the Center-Drive include both needlenose and regular pliers, a magnetic 0.25-inch bit driver, a serrated and fine edge blade, rotatable carbide wire cutters, file and more.

(800) 950-6161

Safariland Camera


The Safariland VIEVU LE4 Body Worn Camera features the VIEVU Camera Auto-activation System, which automatically turns on once a firearm is drawn from the Safariland 7TS duty retention holster. Upon activation, the camera’s pre-record function captures and records the 30 seconds prior to the drawing of the firearm and remains actively in record mode until it’s manually turned off. The first 7TS models to feature the Auto-activation technology are the 7360/7365 ALS Level III Retention and 7280 SLS Level II Retention duty holsters. The LE4 Body Worn Camera can record for 12 continuous hours without having the battery recharged; the smartphone app enables livestream videos and the addition of metadata for analytical practices.

(909) 923-7300

New Era, New Snake

Payton Miller

The Colt Cobra—introduced in 1950—was the company’s second “snake gun” (the first being the super-premium Python). A lightweight alloy version of the steel “D-frame” Detective Special, the original First Model Cobra featured the distinctively Coltish unshrouded ejector rod, which eventually gave way to the shrouded rod of the Second Model in 1972 (along with improved grips).

My late uncle was a big fan of Colt snubbies and at one time had two Cobras, a Detective Special and an Agent lying around (the Agent was basically the Cobra with a shortened grip). I asked him once why he still preferred revolvers. His answer pretty much reflected a common feeling among wheelgunners:

“I like a revolver because it’s either loaded or it’s not. Plus, it’ll cycle with pretty much anything you can stuff in it.”

I’ve got nothing against autos, but there’s something very soothing about a revolvers “point-and-pull” operational simplicity. But sadly, all of Colt’s snubbies were casualties during their lamented DA revolver phase-out several decades back.

Key features: A red fiber-optic front sight, reconfigured
triggerguard and shrouded ejector rod.

Hogue’s Overmolded grips are a definite step up in shooting
comfort from the original.

But as of this year, Colt has jumped back into the DA revolver market with their reintroduced Cobra. This updated version is stainless steel instead of alloy, allowing unrestricted (but sensible) use of +P loads. It’s also got an improved mainspring design said to facilitate a smoother DA pull, Hogue Overmolded synthetic grips, a reconfigured triggerguard and a red fiber-optic front sight.

Although admittedly a bit thicker amidships than a 5-shot Smith J-frame, the 6-shot Colt—according to my diminishing math skills—boasts a 20 percent payload increase in onboard ammo. And with snub-nose, small-frame .38 Special revolvers enjoying renewed popularity, thanks to the CCW surge, this resurrected snake from Colt’s Reptilian Era is a welcome addition. It’s an ergonomically improved version of a classic.

The new Cobra is a stainless steel retake on a 1950’s classic.

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Personal-Defense Standouts From SHOT Show

By Massad Ayoob

In what the NSSF called the second best-attended SHOT Show in history, nearly 65,000 industry professionals showed up at the Sands Expo Center in Las Vegas to see what was new for 2017. As always, there was a mix of new products making their debut at the show, which created a substantial buzz — an indicator some of these defensive firearms may be particularly hot sellers.

Semi-Auto Pistols

The semi-auto pistol that got the most buzz on the net — and had long lines at their booth at SHOT and on the firing line on Media Day — was the new Hudson Mfg. H9. Picture an all-steel 9mm with a 1911 frame under a striker-fired GLOCK top end, and with the dust cover lowered to bring the recoil spring assembly (RSA) down level with the triggerguard. The pistol has a GLOCK-like, low-bore axis and the lowering of the RSA brings the “recoil axis” down lower, too. Trigger pull is very easy, and so is slide manipulation. The all-steel weight (mid-30 oz. range) and low-bore axis combine with the radical design to create minimum muzzle rise and recoil. Everyone I talked to who shot it after waiting in those long lines loved its shooting characteristics.

The H9’s 15-round magazine, I’m told, was cloned from the old Third Generation S&W Model 5906 to allow for minimum grip girth with still-reliable feeding. MSRP is $1,100 plus, but your serious performance-oriented shooters will happily pay a premium for faster accurate hits, not to mention your customers who want the hottest new thing — and the Hudson is absolutely the hot new thing, if the attention it received at the show is anything to go by.

GLOCK didn’t have anything new this year (their M-series 9mms, touted as the coming Gen5 under that brand, are rumored to be going to FBI and Indianapolis Metropolitan Police before they hit the “civilian market”), but the second biggest seller in the striker-fired polymer pistol market is the S&W Military & Police, and there’s definitely news there. The S&W M&P M2.0 is here. It answers a complaint you may have heard from your more discerning customers — a less-than-perfect trigger pull. The M2.0 I tried at SHOT was totally different on the trigger: lighter than previous, with a very crisp and distinct reset and pull. The M2.0 trigger is going to make this newest M&P an attractive option for your self-defense customers.

Another huge seller for you is going to be Ruger’s LCP II .380. This wafer-thin pistol is essentially cocked and unlocked, creating a light and easy trigger pull. This along with its bigger, easier-to-see sights will definitely enhance hit potential. Those taking CCW classes who have to constantly lock their slide back to “show clear” to range officers will appreciate this is the first LCP whose slide locks open automatically when the magazine runs dry. As noted in my column last month, however, be sure to advise your customer it’s essential to carry it in the Ruger-provided pocket holster it comes with, or some other holster that covers the triggerguard.


Hudson Mfg. H9

Double-Action Revolvers

The big buzz as far as new revolvers is definitely the reconstituted Colt Cobra. This is partly because it’s the first small double-action wheel gun the company has produced since the 1990s, and partly because of its old claim to fame of six shots instead of only five in a small-frame snub-nose .38. It’s an updated version of the last of the Colt Detective Special series going back to 1927, rendered in all stainless steel with its triggerguard elongated and the trigger straightened. Weight is about 25 oz., putting it in direct competition with small five-shot all stainless models like the S&W 640 series and the Kimber K6s, introduced last year.

On the firing line during Media Day at SHOT, I found the action was as light and smooth as promised, better than the originals. The sights are wonderful: red fiber optic interchangeable with night sights, etc. via a setscrew and a big-enough-to-see rear notch. If you sell guns in cold climates, the elongated triggerguard is a huge selling point. The reason is, when a hand with a winter glove on fires a small-frame revolver, the thick glove material often blocks the trigger return and a five-shot revolver becomes a single-shot. When shooting the Cobra, I wore winter gloves and the only time the trigger didn’t return was when I didn’t let it come far enough forward from the last shot. At $699 MSRP, this much-talked-about gun is going to get lots of interest from your customers.

Just before SHOT, Ruger announced a snub-nosed, eight-shot .357 Magnum Redhawk and a five-shot GP100 .44 Special with 3-inch barrel. No, they won’t sell in the same volume as GLOCK 19s, but I bet you can just picture which old gunnies who have pictures of Elmer Keith and Skeeter Skelton next to their gun safes are going to want to buy one of these.


Colt Cobra .38

Defensive Long Guns

How about long guns? MSR and AK variants continue, but there’s nothing really earthshaking this year. Savage is bringing out their MSR (Modern Savage Rifle) with a useful difference. Instead of the usual Stoner-designed T-handle charger at the back of the receiver, the MSR has a side-mounted charging handle — like a conventional sporting autoloading rifle or shotgun — but mounted on the left side like the classic FN FAL and SLR. Many shooters will find this easier to manipulate. I first saw this feature on the American Spirit MSR produced in Arizona, which is still available and is an excellent rifle. However, Savage’s advertising prowess is probably going to bring customers in asking for it specifically. It wouldn’t hurt to have one or more right there in stock.

On the defensive shotgun side, Benelli’s Slug model in the Raffaello series stood out. The 20-gauge semiautomatic is an undiscovered secret in home-defense shotguns, delivering the power of two .44 Magnums in a buckshot load with barely more than half the recoil of a same-weight, full power 12-gauge. With a relatively short 22-inch barrel, this variant is so light it handles like an M1 carbine, and there’s the legendary Benelli reliability. It’s costly, but your consumers familiar with the Benelli brand will take it in stride.

There were thousands of products at SHOT Show 2017. The ones receiving “the buzz” from potential customers are the ones you’ll want to have ready to sell to them.

Read More Personal Defense Market Articles


Click To Read More Shooting Industry April 2017 Issue Now!

Gun Storage Is A Top Priority For Safety

By Lisa Parsons-Wraith

Keeping firearms safely away from unauthorized access is a significant responsibility of gun ownership. Women with children are especially focused on firearm safety and want their guns secure, yet easy to access. Firearms are also a big investment: Women can have thousands of dollars worth of firearms, and they need to be safely secured. Many storage alternatives are enhanced by the additional benefit of protecting firearms from water and fire damage, so there are many factors to consider when deciding how to store a firearm. Luckily, there are several options to fit every lifestyle and budget.

The primary duty of every firearm owner is to do everything in his or her power to keep personal protection tools safe from children. Even women who don’t have children may be visited by someone with a child, and, therefore, it’s imperative they have a way to safely store a firearm.

Though a safe can secure a firearm from a child, it may not thwart a thief. Theft protection adds another level of consideration, especially if a woman is planning on storing cash, jewelry and other valuables alongside her firearms. A safe providing fire protection may be warranted in this situation and will give the owner the added benefit of potentially reducing her insurance rates. The next consideration is whether to go with a biometric safe, key lock, combination lock or a hybrid of all three. Each locking method has its pros and cons, and dealers should do their best to assess their customers’ needs and to help them make an informed purchase.


GunVault ARVault


Stack-On 36-40 Gun Safe

Some Noteworthy Options

One of the more widely known makers of small handgun safes is GunVault. The outstanding features on these safes are the “No Eyes” keypad, biometric keypad option, quick access to firearms, tamper proof locks and up to 16-gauge steel construction. Some even incorporate motion detectors with audio alarms. All GunVaults fit into the small safe category, but they have recently designed one model to lock up the firing portion of MSR-style rifles: the ARVault. From their small safes designed to safely transport handguns to their larger models with dual shelves for handguns and valuables, GunVaults ensure security and quick access.

Stack-On Safes offers a wide variety of gun storage solutions popular with gun owners. Their safes run the gamut from large fire-resistant models capable of holding multiple types of firearms and valuables, to small portable cases for securely transporting firearms. They feature a variety of locking mechanisms including electronic, biometric, combination and key locks. There truly is something for everyone.

Viking Safes carries a small wall-mounted vault with a biometric keypad favored by customers. The security measure on this safe includes the ability to enter up to 32 unique fingerprints, and a pin code backup that will time out after 10 incorrect attempts. There are also backup keys in the event of battery failure. Made of steel, it sports a carpeted interior and tamper resistant locks. One thing of note: The manufacturer does not recommend this safe for firearms owners over 55 years of age as, due to thinning fingerprints, all fingerprint readers will lose accuracy with increasing age.

If your customer is looking for fire protection as well as security, she’ll generally have to move up to a larger safe of heavy steel construction. However, American Security has a small safe that is UL certified to provide 60 minutes of fire protection (model number FS712E5LP). It weighs 70 pounds and its outer dimensions are 11.75 x 16.5 x 13.75 inches. It features an electronic lock and a 15-minute time out after four incorrect entries. The lock can be programmed to beep and flash with each entry, or can be silenced in stealth mode. This reasonably priced safe offers a lot of protection.

Browning’s Pro Series line of Home Safes boast a UL Security rating as well as a 105-minute/1,200-degree Fahrenheit fire rating. They’re available in three sizes and feature an electronic lock. The smallest weighs 210 pounds and measures 20 x 18.5 x 22 inches and the largest weighs 510 pounds and measures 42 x 31 x 22 inches, making this line of safes a serious investment in protection. Several layers of anti-pry protection are built into the 12-gauge steel safes. The warranty includes damage from fire and attempted break in, insuring your customer’s investment in a quality safe.

Winchester Safes is now incorporating “smart” technology called Notion to their wide-ranging line of safes designed to accommodate small handguns to large, tactical guns, which provides customers with feedback on moisture, temperature changes and more, directly to a smart phone. The easily installed Notion sensor is attached to the outside of a safe and can also be paired with other sensors to monitor an entire home. Features on Winchester Safes include 12-gauge or thicker steel, UL RSC tamper ratings, up to 1,400 degrees and 2.5 hours of fire protection, and a free replacement guarantee if the safe is damaged by fire or burglary. Additionally, since 2012, all of their safes are made in the USA.


The Browning Pro Series Home Safes are roomy enough to store firearms and
other valuables while providing 100 minutes of fire protection.

Go For Variety

Stocking every secure storage option available is impossible. Each of your customers has unique needs based on her age, habits, budget and security concerns. The most important job you and your staff have is to educate women gun owners on their responsibilities and give them options on how to best secure their valuable firearms.

Most states have laws on the varying degrees of how secure a firearm must be when transported or stored. Have plenty of entry-level, yet high-quality options on hand for first-time gun buyers. After the initial expense of purchasing a firearm, some women might shy away from spending thousands of dollars on a large safe, and will appreciate a way to safely and inexpensively secure their firearm.

Hopefully, your new gun buyer will fall in love with the shooting sports and come to you to purchase more firearms. As her collection increases, you can continue to provide her with more safe storage options.

Dealers, have you had success in selling safes to women? Let us know:

Read More Arms & The Woman Articles


Click To Read More Shooting Industry April 2017 Issue Now!

2017 SHOT Show Product Showcase

Elevate Sales With These Products!

By Jenna Buckley & Jade Moldae

SHOT Show 2017 provided a first-rate platform for the debut of literally hundreds of new products. This Showcase presents products from more than 60 manufacturers in the following 12 pages. To help boost your in-store sales for this year, consider adding some of these products that caught our attention. Next month, we’ll present an L.E/Tactical-focused Showcase with products from more than 30 manufacturers.


Real Avid
(800) 286-0567

New from Real Avid is the Carbon Boss AR15, an AR15 bolt carrier group multi-tool designed to easily remove stubborn, stuck-on carbon. It’s precision cut from non-hardened stainless steel to clean twelve surfaces on the most important areas of the bolt carrier group. Scraping tools are located on the outside of the triangle design and can be deployed with one hand while liner locks and detents keep them in place. A 360 degree bronze phosphor brush details the bolt tail. A patent-pending brush, with bronze phosphor and nylon, rotates to clean the bolt and other areas of the bolt carrier group. A ballistic nylon sheath is included for portability.


Taurus International Firearms

(800) 327-3776

Designed with concealed carry comfort, responsiveness and control in mind, Taurus introduces the new SPECTRUM .380 semi-auto pistol. Countless color combinations are available to create a fashionable, functional firearm. An enhanced grip design features seamlessly integrated soft-grip panels and unique contours which enable a naturally conforming, secure grip. Replacing traditional slide serrations, the SPECTRUM’s design allows the fingers to engage indentations on the slide for traction and short strokes while racking. With an overall length of 5.40 inches and unloaded weight of 10 oz., the SPECTRUM has a 7-9 lb. trigger pull, double-action only trigger system and includes two magazines.


Howard Leight By Honeywell

(866) 786-2353

The Impact Sport Electronic Earmuff from Howard Leight by Honeywell features the same Noise Reduction Rating (NRR) of 22 dB and slim profile of the popular Impact Sport, with updated features. The Impact Sport Bolt offers improved circuitry and an attack time of 250 times faster than the current model. Additional features include improved amplification, a premium leatherette headband, AUX cable with in-line microphone and accessories such as extra ear cushions and a belt clip.



(979) 820-3267

New from Versacarry is the Orion, a tuckable, ambidextrous, leather holster capable of OWB or IWB carry. The Orion accommodates micro, sub- compact, 1911 and full-size firearms. For IWB carry, removable metal clips are included to adjust the draw angle as preferred. It is available in black or distressed brown exotic water buffalo leather.


Airforce International

(877) 247-4867

AirForce International introduces the fully shrouded Orion, a pre-charged pneumatic air rifle. The wood stock rifle has a hammer forged, fully shrouded barrel for a sleek look and sure handling. It is enhanced by a wood stock with an adjustable comb for maximum comfort. The Orion is available in .177, .22 and .25, all with multi-shot magazines.


SureFire LLC

(800) 828-8809

SureFire has built upon the success of its ultra-compact XC1 pistol light with the new XC2. It features the same 200-lumen output of its predecessor, but has been enhanced with a 635nm highly visible red laser. The XC2’s momentary and constant-on switches also feature improved ergonomics suited for concealed carry.



(203) 259-7843

The Ruger American Rimfire Target is available in three calibers: .22 LR, .22 WMR and .17 HMR. Models chambered in .22 LR feature the detachable, flush-mounted 10/22 BX-1 10-round rotary magazines, while those in .22 WMR and .17 HMR use the detachable, flush-mounted JMX-1 9-round rotary magazine. Barrel length is 18 inches, while overall length measures 37 inches. Additional features include the Ruger Marksman Adjustable trigger, a cold hammer-forged 0.860-inch target barrel and a factory-installed one-piece Picatinny aluminum scope rail.



(800) 962-2658

Colt reintroduces its popular double action revolver, the Colt Cobra .38 Special +P. The stainless steel-framed Cobra features a 2-inch barrel, red fiber optic front sight and double action trigger. Enhanced grip and trigger ergonomics allow the Cobra to be compatible with a range of user hand sizes, with or without gloves. It has an overall length of 7.2 inches and weighs 25 oz. unloaded.



(800) 891-3100

CRKT announces the release of the Carnufex, designed by Flavio Ikoma. The 3.975-inch satin-finish blade is housed in a stainless steel handle with glass reinforced nylon inlays. It has an overall length of 9.063 inches, weighs 5.8 oz. and has a one-position clip.


Burris Company

(970) 356-1670

Burris now offers the MTAC 1-4X riflescope in Prym1 Camo. The 1-4x24mm scope is dressed in SandStorm or Blackout Prym1 camo which utilizes organic shape designs rather than traditional trees and leaves. The MTAC 1-4X series feature a 30mm tube and a durable, stress-free, solid one-piece outer tube built to withstand shock and vibrations of even heavy recoiling calibers. It’s also waterproof and fog proof.


Nosler Inc.

(800) 285-3701

Nosler introduces its new line of Reduced Drag Factor (RDF) bullets. The hollow point match bullets feature high BCs resulting in flat trajectory and minimal wind drift. An optimized compound ogive is insensitive to seating depth, allowing handloaders to seat bullets with ease. A long, drag-reducing boattail makes the bullets optimal for long range efficiency and reduced meplat size eliminates the need to point and trim tips. The RDF line is available in several calibers and weights.



(970) 460-2000

The Hexmag AR-10/.308 Magazine is engineered using the company’s PolyHex2 Advanced Composite polymer for ultra-durability. The magazine features Hexmag’s anti-tilt, self-lubricating follower for reliable feeding and supports caliber variations.


Magnum Research Inc.

(800) 772-6168

Magnum Research has introduced a combo caliber package for the Desert Eagle, DE44WB6, which enables users to switch a .44 Mag. caliber barrel with a .50 AE caliber barrel, as well as magazines for both. The package includes a 6-inch .44 Mag. barrel with an O/A length of 10.75 inches, slide width of 1.25 inches and height of 6.25 inches. The steel-framed pistol has a black oxide finish with a black barrel, and a combat-type fixed sight. The combo caliber package also includes a .50 AE caliber barrel in a black finish and a .50 AE magazine.


Leupold & Stevens Inc.

(800) 538-7653

Joining the Leupold product line is the VX-3I LRP riflescope. The Long Range Precision (LRP) scope is ideal for target shooting or hunting. Featuring the Twilight Max Light Management System for optimal performance, choice of front focal plane or rear focal plane allows for shooter preference. Reticles and adjustments are matched in either MOA/MOA or mil/mil. Several reticle options are available, including the new Leupold CCH (Combat Competition Hunter) reticle. A removable throw lever allows for fast magnification adjustments — even when wearing gloves. Models are available in 4.5-14x50mm, 6.5-20x50mm and 8.5-25x50mm.


Caracal Firearms

(205) 655-7050

The CAR814 A2 and CAR816 A2 represent Caracal’s newest rifles available. They are the first Caracal products to be manufactured in the U.S.

The CAR814 A2 is a center-fire, gas-operated, direct impingement rifle chambered in 5.56 NATO. Using the M-LOK attachment system, the user can configure the rifle for specific needs along with a Magpul MOE handguard. Included with the rifle is a two-point Quick Detach (QD) sling, flip-up rear sight, cleaning kit and one 30-round magazine.

Also chambered in 5.56 NATO, the CAR816 A2 features a short-stroke push rod gas piston operating system and is available in various barrel lengths including 10.5-inch CQB, 14.5-inch Carbine and 16-inch Infantry Rifle. A proprietary handguard allows the end user to configure the rifle for specific needs using the M-LOK attachment system. A Quick Detach (QD) sling, cleaning kit, one 30-round steel/polymer magazine and front and rear flip-up sights are included.


Legacy Sports International LLC

(800) 553-4229

Legacy announces the Howa 1500 Hogue bolt-action rifle is now available in two KUIU camouflage patterns: KUIU Vias and KUIU Verde. The rifle features a two-stage H.A.C.T trigger, three-position safety, sling swivel studs and a Hogue pillar-bedded overmolded stock and recoil pad. It’s available in 20-, 22- and 24-inch barrel lengths.


Umarex USA

(479) 646-4210

Umarex ARX SpeedBand and SpeedBelt ammunition is the newest offering from Umarex for air rifles and muzzleloaders. Constructed from an advanced-polymer copper matrix, the non-expanding ammo provides maximum hydraulic displacement and terminal energy transfer to targets. The sabots create a powerful seal in barrel lands and grooves, blocking the passage of air to drive the projectile down the barrel. The SpeedBand sabot was developed for use with Umarex ARX bullets in .357, .40 and .45 caliber while the base-style SpeedBelt sabot was designed for use with .50 caliber Umarex ARX ammo and the new Umarex Hammer .50 caliber air rifle.


Viridian Weapon Technologies

(800) 990-9390

The FACT (Fast Access Camera Technology) firearm-mounted high definition camera system represents Viridian Weapon Technologies newest offering designed for law enforcement, private security and legally armed citizens. Three available models feature Viridian’s proprietary INSTANT-ON activation to ensure HD video and audio capture automatically records every time the firearm is out of the holster.

FACT DUTY, designed for law enforcement, consists of an HD camera with forward-facing audio, a 500-lumen taclight for full size firearms and ADMIN date evidence integrity built-in.

FACT COMPACT has a universal rail mounted HD camera with forward facing audio and a 140-lumen taclight for compact firearms.

FACT MICRO is a trigger guard-mounted model with HD camera and forward facing audio for subcompact/pocket pistols.


The Bohning Co.
(800) 253-0136

Bohning Archery introduces a first-of-its-kind bow case, the Shelter. By incorporating a removable bow sling into the case, the Shelter is easily transported. It’s designed for bows up to 42 inches axle-to-axle, measures 48L x 18W inches, and features an arrow pocket and three additional accessory pockets. The bow sling accommodates bows 28 to 40 inches axle-to-axle and has two outer accessory pockets.



(800) 910-2862

ATN announces the debut of the Xtrac Tactical Remote Access Control System which allows the user to connect to an ATN Smart HD device via Bluetooth and control all functions such as the ballistic calculator, smart range finder, environmental adjustments, etc. without touching the scope. Magnification can be adjusted using the zoom roller. The buttons can be used to take photos and video through the scope without having to move the support hand or eye from the target.

Additionally, the new Laserballistics 1000 and 1500 Digital Range Finder can connect via Bluetooth to any ATN Smart HD Scope (2nd gen or higher) for instant point of impact corrections. The range finder can pair with a phone or tablet and provide instant turret adjustments for traditional riflescopes and provide the correct point of impact.


Beretta USA Corp.

(800) 929-2901

The Beretta A400 Lite Max-5 Camo is now available in 20-ga. It has a number of special features, such as a cross-tube piston which gives the user a 4+1 shot capacity, a new checkering pattern provides a better grip, advanced recoil reduction, Optima HP choke system and the smartphone-compatible GunPod 2. It weighs 6.2 lbs. and comes in 26- and 28-inch barrel lengths.



(877) 509-9160

The new Lead Sled 3 by Caldwell is the company’s latest recoil reducing rest. The Lead Sled 3 reduces recoil by up to 95 percent with a newly designed skeletonized front rest, which cradles the stock while keeping a firm purchase for accuracy. The advanced rear recoil shock absorbing pad cushions the firearm during use. Non-marring rubber feet and rear cradle protect against damage. The unique weight tray adjusts to accommodate a variety of weight types; including two 25-lb. weights, sand or 100 lbs. of lead shot.


Kershaw Knives

(800) 325-2891

The Dividend, newly introduced by Kershaw, features a 3-inch blade and one-handed SpeedSafe assisted opening and a flipper. The gentle curve of the handle offers users a comfortable hold. A decorative molded backspacer and a left/right reversible pocketclip are included. The steel 420HC stonewashed finish blade seats in either a glass-filled nylon handle or anodized aluminum handle (matte grey).


Birchwood Casey

(800) 328-6156

Adding to the World of Targets line, the durable easy-to-transport Popper Steel Target is constructed of 3/8-inch AR500 steel and absorbs hits from centerfire pistols and rifles. The target stands 22 inches tall with an 8-inch paddle. The unique spring-less design allows the target to repeatedly reset regardless of the caliber used to knock it down. The stand assembles and disassembles without tools.


Winchester Repeating Arms

(801) 876-3440

The XPR Hunter Mountain Country Range bolt-action rifle by Winchester features a polymer stock in Mossy Oak Mountain Country Range camo. It includes an M.O.A. trigger system, Perma-Cote matte blued metal surfaces to minimize glare, detachable box magazine, steel recoil lug, two-position thumb safety and Inflex Technology Recoil Pad. Available in all popular calibers from .243 Win. to .338 Win. Mag.


Spyderco Inc.

(303) 279-8383

Spyderco’s Q Ball is named for the ceramic ball bearing at the heart of its lock mechanism. It’s a full flat-ground VG-10 Wharncliffe-style blade with a finger choil to encourage a forward grip. It has a solid stainless steel back spacer and textured G10 scales. The Q Ball measures 6.58 inches and weighs 3.5 oz.


Steamlight Inc.

(800) 220-7488

Dual Switch (DS) models have been added to the Strion family of rechargeable lights: the Strion DS, Strion DS HL(High Lumen) and Strion DS HPL (High Performance, High Lumen). Each offers two independent, easy-to-locate switches to offer flexibility of use — from conducting tactical operations to lighting up outdoor sites in low light conditions. Featuring three variable intensity modes, the Strion DS HL and DS HPL deliver 700 lumens on high, while the Strion DS provides 375 lumens. The lights also feature a TEN-TAP programmable switch which offers a choice of high/medium/low with strobe; high only without strobe; or high/medium/low without strobe.



(603) 610-3000

SIG SAUER has released the latest addition to its line of striker-fired polymer handguns, the P320X-Carry. Engineered as a carry pistol, the P320X-Carry takes the standard P320 to a new level of concealability and refinement. The pistol has a 3.9-inch slide with contoured serrations for improved handling of its enhanced X-grip module for greater comfort and control. X-ray 3 night sights for optimal visibility in day or night are standard and its integrated rear sight plate is completely compatible with SIG’s ROMEO1 optic. Additional features include a four-sided beveled magazine opening for consistent reloads and extended beavertail for greater control during firing.


Crossbreed Holsters

(888) 732-5011

From CrossBreed, the Executive Gun Belt is a professional option for concealed carry customers. The hand-oiled leather belt features a custom buckle with a gun metal finish in either matte or gloss. The Executive Gun Belt is approximately 0.25 inches thick and each belt is beveled, burnished and joined by recessed stitching using 277 thread.


Aimpoint Inc.

(877) 246-7646

Designed specifically for use on shotguns, the new Micro S-1 optic by Aimpoint attaches directly to the gun at any point along the ventilated rib. The 6 MOA red dot provides target acquisition speed and visibility. Twelve power intensity positions include an extra bright setting. Interchangeable adapter plates are included to accommodate popular rib sizes. It operates on a 3V Lithium battery (CR2032) and is submersible to 15 feet.


Weatherby Inc.

(800) 227-2016

From Weatherby, the Vanguard Adaptive Composite rifle is designed for long-range shooting and features a specially designed stock which allows the user to adjust pull length, comb height and buttstock angle for a customized fit. The rifle has 20-inch #3 contour threaded barrel, chambered in .223 Rem., 6.5 Creedmoor or .308 Win. The barrel is cold hammer forged with a flush thread cap for fast, easy suppressor enhancement (suppressor not included). The blue steel is matte bead blasted to eliminate glare.


Steel Will Knives

(877) 969-0909

Launching throughout 2017, Steel Will introduces the Cutjack series, which will be available in two sizes: C22 Cutjack (3.5-inch blade length) and C22M Cutjack Mini (3-inch blade length). These everyday “urban” folders boast Italian craftsmanship, G10 handles and M390 steel. Both knives feature a satin finish and are available in black or blue G10. A competitively-priced version will be available with D2 steel and black or OD green fiberglass reinforced nylon (FRN) handles.


DeSantis Holster Company

(800) 424-1236

The Vanquisher by DeSantis is an ambidextrous tuck-able IWB holster. It can be adjusted for both height and cant and is built from padded ballistic nylon. Two sizes will fit almost all concealable handguns.


Sun Optics USA

(817) 783-6001

The Hunter Plus II HP Predator Scope has been added to the Sun Optics USA line. The unique full and half millimeter glass etched IR (red, green, blue and black) reticle design features 1/10 mil locking target turrets for precise windage and elevation adjustment. A heavy-duty 30mm scope tube has a parallax side wheel and 45-degree IR rheostat. The Predator scope is available in 2-15x50mm, 6-25x50mm and 10-40x50mm.


STI International

(512) 819-0656

The DVC Tactical 2011 Pistol from STI International is built with the tactical shooter in mind. It comes with rugged, fixed tritium sights and a threaded 5-inch barrel. The gun features a low-viz black DLC (Diamond Like) coating and a copper tinted TiAIN (Titanium Aluminum Nitride) coated barrel. The DVC Tactical Pistol is available in 9mm (20-round capacity) or .45 (14-round capacity).


Remington Arms Co.

(800) 243-9700

Remington introduces the Model RP9, a full-size polymer-framed handgun. The RP9 features a doublestack magazine, with a capacity of 18 rounds, and a number of accuracy and control enhancements — such as an ambidextrous slide lock, optimized grip angle to reduce felt recoil, a triggerguard undercut and ergonomic polymer frame. It’s chambered in 9mm+P and has a 4.5-inch barrel. A restricted-capacity model with 10-round magazines is also available.


Henry Repeating Arms Co.

(201) 858-4400

Taking its lever actions into a new direction with a new .410 shotgun, Henry Repeating Arms introduces the H018-410R. Its variants are based on Henry’s blue steel-framed .45-70 Lever Action, with five-shot tube-loading magazines (2.5-inch shells), dark straight-grained American Walnut stock, pistolgrip wrists, checkering fore and aft, sling swivel studs and a thick non-slip ventilated black rubber recoil pad at the rear. The H018-410R features a compact 20-inch barrel with Cylinder Bore choke.



(855) 574-7787

KRISS USA introduces the new DEFIANCE DMK22 series of .22 LR MSR-style rifles. The DMK22C (C for Cerakote finish) features a 16.5-inch 4140 Chrome Moly barrel with a 1:16-inch twist rate. The free-floating handguard is made from aircraft grade aluminum and has a MIL-STD 1913 Picatinny top rail. The aluminum alloy receivers are compatible with MSR-style upgrade parts. Customization is possible with different barrel profiles through a patent pending barrel adaptor system. The DMK22C is also compatible with most Ruger 10/22 aftermarket barrels. Additionally, select .22 LR MSR-style magazines also fit and feed in the DEFIANCE DMK22C, though they do not trigger the bolt catch.


Lyman Products Corp.

(800) 225-9626

The Universal Cleaning Kit is a compact, portable all-in-one cleaning kit for handgun or rifle shooters. The kit includes 12 bronze brushes, 12 brass jags, three slotted tips, five brass cleaning rods, two cleaning cables, one cleaning rod/cable handle, four cleaning picks/scrappers, one utility brush, one pack of patches and gun oil. It can be used on calibers ranging between .17 and .45.


FN America

(703) 288-3500

FN America has released updated additions to the MSR line bearing the FN 15 name, the FN 15 DMR II and the FN 15 Tactical Carbine II in both 5.56 and .300 AAC Blackout. The models feature the newly designed FN handguard with M-LOK technology. The FN handguard, constructed of 6061 aluminum, precisely locks to the upper receiver, over top of the barrel and barrel nut, using wedge locks tightened clockwise and anti-rotation pin preventing movement between rail and receiver. Combined, the handguard’s alignment mechanism provides extreme rigidity and less deflection, ensuring all mounted accessories will remain affixed without any shift, despite possible pressure applied during firing.


Springfield Armory

(800) 680-6866

Springfield Armory introduces the Saint, an optics-ready personal defense rifle. The Saint features a 16-inch Chrome Moly Vanadium barrel. The 5.56mm NATO chamber feeds a 1:8-inch twist rate barrel capable of stabilizing a broad range of ammunition types and projectile lengths. Chamber, bore and barrel exterior are treated with Melonite for longevity and corrosion resistance. Type III hard anodized aircraft grade 7075 T6 aluminum upper and lower receivers are joined using Springfield Armory’s Accu-Tite system. Out of the box, the SAINT includes an upgraded stock, grip and handguard components from Bravo Company. It weighs 6 lbs. 11 oz. unloaded and measures 35.5 inches long with its six-position stock fully extended.


Hornady Manufacturing Company

(800) 338-3220

Hornady introduces the Hornady Black line of ammunition, which provides versatile loads optimized for short-barreled rifles (SBRs). Using a new bullet and propellant developed specifically for SBRs, the efficiency of the propellant results in a 15 to 20 percent temperature reduction. A variety of calibers in different bullet weights are available, including .223, 6.5 Grendel, 6.8 SPC, 300 Blackout, .308 Win., 7.62x39mm, .450 Bushmaster and 12-ga. 00 Buck.


XS Sights

(888) 744-4880

XS Sights has launched night sights for the Canik TP9 SF/SF Elite pistol — available in DXT with Big Dot or Standard Dot options. The XS DXT Big Dot sight enhances sight acquisition in a variety of light conditions, giving operators a “flash sight” picture, and has a low profile, snag-free design. The DXT (Defensive Express Tritium) has a tritium front and tritium rear.



(800) 955-4486

The striker-fired CZ P-10 C represents the latest addition to the CZ line of handguns. Featuring the CZ grip angle, the P-10 also has a mild palm swell, deep beavertail and three interchangeable backstraps. Its fiber-reinforced polymer frame and nitride finish are made for the rigors of daily use. The “C” in the name indicates it’s compact in both frame and slide size, and magazines are shared with the hammer-fired P-07 — which means the P-10 C holds 15+1 in 9mm in a flush-fitting magazine with extended bases allowing 17+1 rounds. Model variants include the CZ P-10 (.40 S&W) and CZ P-10 FDE (9mm, .40 S&W).


HSM Ammunition

(800) 856-2857

HSM Ammunition has developed the line of Low Recoil rifle hunting ammunition. It’s available in several popular hunting cartridges: .243 Win., .270 Win., 7mm-08 Rem., 7mm Win. Mag., .308 Win. .30-06 Sprg. and .300 Win. Mag. Recoil in each of these calibers has been reduced by at least 50 percent. HSM partnered with Sierra Bullets in developing these HSM proprietary bullets, which feature a distinct HSM orange polymer tip. For peak performance, recommended range is maximum 250 yards.


Crimson Trace Corp.

(800) 442-2406

Crimson Trace has released a laser sight option for Smith & Wesson’s M&P45 Shield. The Laserguard laser sight is available with the LG-485G (green) and LG-485 (red) lasers, Among the features of the new Laserguards are: Crimson Trace’s Instinctive Activation laser sight engagement system located under the triggerguard, a master on/off switch (on the LG-485G only) and easy-to-use elevation and windage adjustments.


GBW Cartridge

(844) 907-2932

GBW Cartridge introduces Legend FMJ, full metal jacket centerfire pistol cartridges. The ammunition is comprised of a bullet constructed of a completely encapsulated copper jacket that surrounds a solid lead core. Legend FMJ is available in .380 Auto (100-gr.), 9mm (115-gr.), .40 S&W (180-gr.) and .45 Auto (230-gr.).


EAA Corp.

(321) 639-4842

A new addition to the Tangfolio Witness Elite Series line of pistols, the Witness Limited Custom has several competition-ready features. It has a fully adjustable sight, extended magazine release, full dust cover, cone barrel/slide lockup, ambidextrous controls, polygonal rifling and a ported and lightened slide. The Witness Limited Custom sports a 4.75-inch barrel and is available in 9mm, .38 Super, .40 S&W, .45 ACP and 10mm.


LaserMax Inc.

(800) 527-3703

The CenterFire Light & Laser Sight from LaserMax is now available for the Ruger LC9 and S&W Shield. This light and laser combination features GripSense activation technology, giving users a choice on how the light and lasers activate — either instant on the draw using the GripSense Sensor or controlled activation with the push of a button. The CenterFire Light & Laser projects a bright aiming point downrange (available in red or green) with a 100-lumen Mint Green light to illuminate a target. Rounded and blended to ensure a smooth draw, the CenterFire Light & Laser mounts to the frame of the handgun without permanent alteration and offers ambidextrous switching. It’s fully adjustable for windage and elevation, works with gloves and is water resistant.


Black Hills Ammunition

(605) 348-5150

Black Hills, in collaboration with Lehigh Defense, introduces Honey Badger — a newly designed line of solid copper bullets. The non-deforming, non-fragmenting bullets feature large machined flutes and a small frontal area. The Honey Badger line consists of: .44 Mag., 160-gr, 1,800 fps; 9mm Luger, 125-gr., 1,050 fps and .45 ACP, 135-gr., 1,325 fps.


Galco Gunleather

(800) 874-2526

Galco has updated the Wraith holster by introducing the Wraith 2 convertible holster. It features similar attributes of the original Wraith and combines features from the existing Paddle Lite and BlakGuard models. Showcasing hybrid center cut steerhide and polymer construction, the Wraith 2 has two attachment methods that are interchangeable — an adjustable belt slot and paddle. Additionally, the holster accommodates most suppressor and carry-style optical sights.


Savage Arms

(866) 233-4776

Savage Arms introduces its new MSR 10 Hunter, a compact sporting platform in .308 Win. and 6.5 Creedmoor. The rifle features a custom forged upper/lower, free-float M-LOK handguard and Melonite QPQ finish. A BLACKHAWK! KNOXX AR pistol grip, BLACKHAWK! AR Blaze trigger and AXIOM carbine stock complement the Hunter’s unique look. The .308 Win. model weighs just 7.8 lbs., while the 6.5 Creedmoor weighs 8 lbs.



(888) 243-4522

The Subalpine represents Kimber’s latest in the Mountain line of rifles. The lightweight, stainless steel and carbon fiber rifle is wrapped in GORE Optifade to guarantee performance. A full-length Masuer claw extractor delivers controlled round feeding and extraction. It’s chambered in .308 Win., .280 Ack. Imp., .30-06 Sprg., .300 WSM and .300 Win. Mag., and weighs between 4.13 and 6.7 lbs. Depending on caliber, the fluted and threaded barrel lengths are 22, 24 and 26 inches.


Benelli USA

(800) 264-4962

Benelli USA introduces the Super Black Eagle 3 (SBE3) 12-ga. shotgun. It’s inertia driven and chambered for 2.75-, 3- and 3.5-inch shells. Features include an oversized bolt handle, oversized safety, ComforTech III recoil reduction system, five chokes, aluminum alloy receiver and user-friendly operation for gloved hands. The SBE3 is available in 26- and 28-inch barrel lengths and a variety of colors/patterns including Mossy Oak Bottom Lands, Realtree Max-5 and Gore Optifade Timber.


Inland Manufacturing

(877) 425-4867

Based on its predecessor developed in 1944, Inland introduces the Inland T3 Sniper Carbine. This modern version has been modified with an integrated T3 mount utilizing Redfield-style rings. The rifle features an 18-inch barrel chambered in .30 carbine, push button safety, round bolt, “low wood” Walnut stock, 15-round magazine and a clamp-on style conical flash hider. A vintage style M82G2 Sniper Scope by Hi-Lux is available separately.


Smith & Wesson

(800) 331-0852

Designed for personal, sporting, and professional use, the M&P M2.0 has an entirely new platform. Highlights include an extended stainless-steel chassis and high grip to barrel bore axis ratio for reduced muzzle rise and faster aim recovery. Performance has been improved with a fine-tuned, crisper trigger, lighter pull and a tactile and audible reset. Available in 9mm, .40 S&W and .45 Auto, the pistol includes an aggressively-textured grip and four interchangeable palmswell inserts for optimal hand-fit and trigger reach.


HIVIZ Shooting Systems

(800) 589-4315

HIVIZ announces the introduction of the Target Sight Set, a new front and rear sight set, for all GLOCK pistols. The front sight includes green, red and white replaceable LitePipes while the rear sight includes green, red and black – all of which are brightly visible in nearly any light condition. A narrow-bladed, taller sight creates a larger sight picture and allows for faster target acquisition.


Maglula Ltd.


An all-in-one magazine speed loader and unloader, Maglula introduces the LULA loader for SIG MPX 9mm magazines. It fits the first and second version of SIG MPX’s polymer magazines. It’s simple to use in either mode, eliminates wear on the magazine’s feed lips and user’s thumb pain and lightweight.


Hogue Inc.

(800) 438-4747

The Hogue HandALL Beavertail Grip Sleeve is designed to fit several different firearms: the S&W M&P Shield; Ruger LC9; GLOCK 26, 27, 42 and 43; and Kahr Arms’ P9, P40, CW9 and CW40. The molded-in beavertail allows for higher placement of the hand on the grip, while proportioned finger grooves and palm swells bring enhanced comfort. It’s available in black, OD Green, FDE, pink and purple.


Walther Arms Inc.

(479) 242-8500

Walther has introduced the Creed, a polymer semi-auto chambered in 9mm. The Creed features non-slip grip texturing, a pre-cocked double-action trigger system, bobbed hammer, ambidextrous magazine release and low-profile 3-dot sights. All metal components are treated with a corrosion- and abrasion-resistant TENIFER coating, providing a matte black hardened surface. The Creed has a 4-inch barrel with 1:10-inch twist. It’s available in 10- or 16-round capacities.


Federal Premium Ammunition

(866) 223-9388

New Hunter Match 22 Long Rifle ammunition from Federal provides long-range accuracy and terminal performance. The hollow-point lead bullet has been tuned for optimum penetration, flat trajectory and expansion out to 100 yards. Its nickel-plated case ensures reliable extraction and inhibits corrosion.



(800) 423-3537

With input from 3-Gun competitors and military, L.E. users, the SMRS (Short Midrange Rifle Scope) joins the DMR II-i and LRTS-i in the Bushnell Elite Tactical line. The SMRS’s folding ThrowDown PCL allows for fast magnification changes, while a mil-based illuminated BTR-2 reticle provides precise holdovers, regardless of caliber. T-Lok target turrets allow secure, repeatable adjustments in a variety of environments.


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Walther Arm Creed


Walther has introduced the Creed, a polymer semi-auto chambered in 9mm. The Creed features non-slip grip texturing, a pre-cocked double-action trigger system, bobbed hammer, ambidextrous magazine release and low-profile 3-dot sights. All metal components are treated with a corrosion- and abrasion-resistant TENIFER coating, providing a matte black hardened surface. The Creed is available in two models (10- or 16-round capacities) with 4-inch barrel with a 1:10-inch twist.

Buck Shadow Hunting Boot


For fall 2017, Browning Footwear introduces the Buck Shadow Hunting Boot. It will be available in three insulation options: the uninsulated, 400-gram Thinsulate and 800-gram Thinsulate models. It features the OutDry technology, a breathable, waterproof membrane. The SymmPlate integrated external shank helps keep the boot steadier and more stable over rough terrain, especially when carrying heavy loads. To keep the boot better protected from the rigors of hunting, the TecTuff performance leather is wrapped around the toe bumper and heel of the boot. The Buck Shadow will be available in four camo patterns: Mossy Oak Country, Realtree Xtra, ATACS AU and ATACS FG.