Sell Custom Holsters In Your Gun Shop
Accessories such as holsters make up a good bit of the profit margin of retail gun shops, and generally offer a better markup than firearms.
Generally, the holsters dealers have in stock are standard models, and are sometimes even kinda, well, generic. When I question serious shooters — the kind of customers you want, the kind who spend several thousand dollars a year at their local gun shops — one of their big complaints is the stores don’t have really good holsters, magazine pouches, etc., on display and ready for immediate out-the-door purchase.
It is no surprise that the big-spender customers — the serious handgun shooters — want the best holsters and ammo carriers they can get. Nor is it a surprise that they want some custom touches. When a committed shooter wants a customized holster, he has learned to go directly to a cottage industry holster maker. Why? Because he never sees that stuff at your place, the local gun shop.
And you know what? There’s no reason he shouldn’t be buying it through you, and affording you the profit.
The Galco Approach
Some of your regular commercial holster suppliers will do custom work for you and your customers, if you check into it.
Currently at my waist is a Galco rig I’ve proudly owned for a few years. It’s one you can order, customized, for a customer. It is comprised of a dress gunbelt with a handsome brass buckle, a low-profile cartridge pouch and one of Galco’s Yaqui Slide holsters. All are dyed to a striking mahogany color, offset handsomely with white stitching. I got it originally as a “barbecue rig” for “barbecue guns,” such as my 3 1/2-inch barrel Smith & Wesson Model 27 with its gorgeous bright blue finish and handsome, genuine staghorn grips. The finishing touch is my initials on the side of the holster.
It did noble service for “fancy showoff gun duty,” but I discovered a pleasant side bonus: It was amazingly fast. I also learned that by tightening the adjustment screws, this N-frame holster would perfectly and securely fit an L-frame revolver, such as the Smith & Wesson Model 686 I often use in Stock Service Revolver division in International Defensive Pistol Association matches.
So far, I’ve used it in four matches, and won three of them. Carry rig, showoff rig, match-winning rig — yes, I am very happy with this holster. And if you had sold it to a customer, he would be very happy with it, too, and very grateful to you for providing him with such a good value.
View Galco’s custom holster program at www.usgalco.com.
>> Click Here << To Read More February 2012 Personal Defense Market
>> Click Here << To View The February 2012 Issue