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Southwick Reports Top-Selling Brands For 2011

Remington achieved top ranking in three product categories in Southwick Associates surveys during 2011. The market research company compiled the data from 41,923 Internet surveys on HunterSurvey.com and ShooterSurvey.com.

In 2011, Remington was the most-frequently purchased rifle brand (16% of all purchases), shotgun brand (24.6%) and rifle ammunition brand (25.5%).

“This recognition is a statement of the team effort required to get great products to the field. It starts with dedicated employees who care; retail partners who are excited about the products; and, finally, the hunters and shooters who trust the brand and buy our products,” said Scott Blackwell, Remington chief marketing officer.

Winchester Ammunition also achieved multiple, top-selling rankings — shotgun ammunition brand (32.1% of all purchases) and handgun ammunition brand (20.7%) — as did Bushnell: scope brand for firearms (16.7%) and binocular brand (31.3%).

Ruger was the top handgun brand (17.1%) in 2011.

The complete listing of the top-selling brands is available on Shooting Industry’s website. >>Click Here To View<<

In the firearm and ammunition categories, the 2011 top-selling rankings are reflected in the final quarter of the year, with the exception of Mossberg, who achieved the standing in October and November. Particularly important are the sales in December, when the industry enjoyed record-setting sales, especially during and after Christmas.

The 2011 top-selling listing is from a 239-page Southwick report, which details consumer behavior, including what products and brands are purchased, where they are bought, how much customers spend, and demographics of hunters and shooters by product category. Visit www.southwickassociates.com for more details.
Story By Russ Thurman

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