USA Shooting Excels With Support Of Shooting Sports Industry
The performance of U.S. Olympic shooting athletes at the 2012 Olympic and Paralympic Games in London was historical. Built on years of training, the team’s achievements demonstrated individual athletic excellence, backed by unprecedented support from companies and organizations throughout the shooting sports industry.
Four U.S. shooting athletes reached the podium at the Olympic Games: Kim Rhode of El Monte, Calif. (gold in women’s skeet), Vincent Hancock of Eatonton, Ga. (gold in men’s skeet), Jamie Gray of Lebanon, Pa. (gold in women’s 3-postion rifle) and Matt Emmons of Browns Mills, N.J. (bronze in men’s 3-position rifle).
The Olympic Games and all of 2012 were highly significant for USA Shooting, the United States’ National Governing Body for the sport of shooting.
“We at USA Shooting are proud of our athletes’ shooting accomplishments, as well as the way they represented our country, organization, sport and industry on the Olympic world stage and in international competitions throughout the year,” said Buddy DuVall, executive director, USA Shooting Team Foundation.
DuVall emphasized that the shooting sports industry is instrumental in helping USA Shooting build this tradition of success.
“Quite simply, USA Shooting exists as a result of the benefits received from its association with many of the industry’s top companies and organizations. The direct and indirect support that is provided through these relationships — the team behind the team — furthers our ability to continue the winning tradition — a tradition that wouldn’t be possible without this generous support,” DuVall said.
This support is not taken for granted by the USA Shooting athletes.
“Some of the most vital members of our team are our sponsors, donors and partners who provide support and share in our success,” said Emmons, a three-time Olympic medalist. “Without them, the dreams of our athletes, our staff and millions of Americans are simply not possible. We thank them for being a part of our team.”
While most countries support their Olympic teams with government funding, that isn’t the case in the United States. USA Shooting’s annual budget of $4.4 million comes primarily from three sources: the U.S. Olympic Committee, direct mail contributions and funds raised through the USA Shooting Team Foundation. The foundation generates support through corporate sponsorships, fundraisers, grants and individual gifts programs.
“Without the help and support of our sponsors, we would not be able to continue competing at an elite level,” said Gray, a two-time Olympian and 2012 Olympic gold medalist. “Every bit of support helps, and I honestly cannot thank everyone enough for putting the time, effort and dollars into our USA Shooting athletes. Everything from clothing and bullets to travel expenses has helped us get to where we are today. We would not be a successful shooting nation without all the wonderful support.”
In January 2012, Leslie Edelman (center left), Kimber owner and CEO, presented a $1 million check to Buddy DuVall, executive director, USA Shooting Team Foundation, and USA Shooting athletes.
With ammunition and target costs associated with each pull of the trigger, shooting is one of the most expensive Olympic sports. USA Shooting Team members fire millions of rounds of ammunition annually. They train year-round for national and international competitions such as World Cups, World and National Championships, and various selection matches and team training camps, all in preparation for the Olympic Games.
For over a decade, Winchester Ammunition and ELEY have been the exclusive ammunition sponsors and suppliers to the USA Shooting Team. Since 1999, Winchester has provided over 10 million rounds of AA shotshells manufactured to international specifications specifically for the team. Winchester shotshells have been used by the U.S. Team members to win seven Olympic medals in the past three Olympic Games.
ELEY supplies U.S. rifle and pistol teams with select lots of .22 TENEX, along with testing services to match these lots of ammunition to each athlete’s equipment. ELEY TENEX has been part of five Olympic medal-winning performances since 2004.
H&N (Haendler & Natermann), exclusively imported by Pyramyd Air, supports USA Shooting’s air rifle and air pistol disciplines with millions of pellets for training and competition.
USA Shooting Team members also enjoy a close relationship with Krieghoff, Pardini, Perazzi and Walther Competition Shooting, all of which support and supply athletes with competition firearms specific to their events. These manufacturers also support the USA Shooting Team Foundation with in-kind firearms for fundraising initiatives, demonstrations and local club use.
Over the years, firearm manufacturers have found creative ways to support the team. Since 2004, Kimber Manufacturing has led the way through the sale of the Kimber Team Match II pistol. Kimber’s partnership has generated over $1 million dollars in support for the USA Shooting Team through sales proceeds from 10,000 Kimber Team Match II pistols.
This year, Ruger teamed up with TALO Distributors to produce the fifth limited edition rifle in a series of limited edition rifles and pistols, with proceeds benefiting the team. This partnership has raised over $400,000 for USA Shooting.
GunBroker.com provided a unique opportunity for industry companies to support the team through online auctions.
Twenty-three donated items from 17 companies — Chiappa, Colt Manufacturing, Diamondback, Freedom Group brands (Remington, PARA, DPMS, Bushmaster, Marlin, AAC and Dakota), Hornady, Kimber, North American Arms, Smith & Wesson, Turnbull Manufacturing, U.S. Firearms and Winchester Ammunition — generated over $55,000.
Ruger conducted a separate yearlong auction on GunBroker.com featuring Ruger rifles and pistols from their archives, which generated an additional $50,000.
The National Shooting Sports Foundation, a longtime USA Shooting sponsor, has made significant contributions not only in financial support, but also in developing the athletes through the establishment of youth organizations such as the Scholastic Clay Target Program and Progressive Pistol Program. The NSSF also has been instrumental in promoting the shooting sports, and featured the 2012 Olympic shooting medalists in a full-page USA Today advertisement following the London Olympics.
The Sporting Arms and Ammunition Manufacturers’ Institute (SAAMI) selected USA Shooting as the beneficiary of its annual fundraising event, for the 12th consecutive year. SAAMI and its members have donated more than $200,000 to USA Shooting.
FMG Publications’ generous support of the team helps promote Olympic shooting and provides exposure for the team through free advertising placements throughout the year in GUNS Magazine, American Handgunner and Shooting Industry magazines.
Additionally, members of the USA Shooting Team were once again involved in FMG’s annual Shooting Industry Masters, helping raise money for USA Shooting through the Masters’ Rent-A-Ringer program, and instructing new shooters in the Masters First Shots Orientation.
USA Shooting Team’s partnership with Cabela’s increases awareness of the team through a variety of outlets, ties together other sponsors in promotions and raises funds through a line of USA Shooting Team branded gear.
Conservation organizations such as the Dallas Safari Club, Mule Deer Foundation, Rocky Mountain Elk Foundation, Safari Club International, Sportsmen for Fish & Wildlife and Wild Sheep Foundation have partnered with USA Shooting. They have welcomed team members to participate in their annual conventions, which raises awareness and support. Guns customized by Baron Technology and other sponsors auctioned at conservation conventions have raised hundreds of thousands of dollars during the past four years.
2012 U.S. Olympic medalists (from left) Vincent Hancock, gold medal: men’s skeet; Kim Rhode, gold medal: women’s skeet; Jamie Gray, gold medal: women’s 50m rifle 3-position; and Matt Emmons, bronze medal: men’s 50m rifle 3-position.
The 2012 U.S. Olympic Shooting Team competed in the London games, representing
not only the United States, but also the entire shooting sports industry.
Proud Of Our Industry
“These are just some of the examples of the outpouring of support from industry companies and organizations that have helped position the USA Shooting Team for success,” DuVall said. “While shooting is an individual sport, it is a team effort that makes winning possible. USA Shooting is fortunate to have an industry that embraces the Olympic Shooting Sports and participates in the success of our American shooters.”
Even as the industry was celebrating the success of the U.S. Olympic Shooting Team in London, USA Shooting Team athletes were competing in international events, continuing a tradition of representing the industry and the nation on the shooting ranges of the world.
“USA Shooting is grateful for all of our sponsors, partners and supporters that have made this Olympic Games a success. We are also proud of our industry that continues to keep the shooting sports strong in America. We look forward to continuing our partnerships as our athletes compete throughout the world,” DuVall said.
For more information on USA Shooting, visit www.usashooting.org. To learn how to support USA Shooting, contact DuVall at (719) 352-9512, email: firstname.lastname@example.org.
NSSF, a major sponsor of USA Shooting, paid tribute to U.S. Olympic shooting
medalists in a full-page ad that appeared in USA Today in August 2012.