Handguns are hot sellers all across the country, as worries about the upcoming election and future changes to gun laws take center stage. Gun store owners have seen a marked increase in handgun sales in the past year, and some dealers have even experienced shortages on certain gun models and ammunition. Women shooters are part of this handgun-buying surge — thus, catering to women’s needs is smart business.
“Self-protection handguns are far and away the primary items women are looking for,” said Gerald Rutkowski, CEO of Dury’s Gun Shop in San Antonio, Texas.
In business since 1959, Dury’s does a brisk business in self-defense guns and prides itself on being a woman-friendly store.
“Sometimes when you walk into a gun store, it’s full of crusty old goats,” Rutkowski said. “But women won’t feel out of place in our store. We have women on staff and our president, Betty Dury, is a woman.”
Assessing a woman’s self-protection needs and her experience level are the first step in any handgun sale, according to Rutkowski. Inexperienced shooters interested in carrying concealed usually do well with a short-barreled, five-shot revolver like the Ruger LCR or Smith & Wesson Model 642, he noted. Hammerless revolvers with laser sights are some of the most frequently purchased firearms at Dury’s.
Women interested in a gun to keep primarily in the home or in a vehicle gravitate toward smaller-framed semiautos, such as the Glock 19 or 17, or the Smith & Wesson M&P.
“I helped a woman at a clinic who had never fired a gun before and did quite well with a Glock 17. It seemed to fit her hand well. People seem to have a lot of faith and history in Glock,” Rutkowski said.
The self-securing Sticky Holster is the top-selling holster at Dury’s.
The rubber-like material is flexible and conforms to the body.
Best Seller At Dury’s: The Sticky Holster
There’s a relatively new holster on the market that is very popular at Dury’s Gun Shop.
“The Sticky Holster is the number one holster we sell,” Rutkowski said. “It’s synthetic, inexpensive and waterproof. It gets hot here in Texas and people sweat through leather, so the Sticky Holster makes sense.”
Mike Christoff, president and owner of Sticky Holsters, said the Sticky Holster is very popular with ladies because it is more “curve friendly.” The rubber-like material is more flexible than a standard leather or Kydex holster, so it is better able to conform to the body.
The holster’s sticky material makes it self-securing, which means it can be used as an inside-the-waistband holster or pocket holster — without straps or clips. The holster uses the compression of clothing combined with the nonslip material to keep the gun in place.
The more compression from a garment, the better the holster will stay in place, noted Christoff.
“Some women have even said they use it with yoga pants and it works great,” he said.
Sound too good to be true? Check out the Sticky Holsters website — www.stickyholsters.com — which features a video of a woman wearing the holster while doing gymnastics in elastic-waist shorts. The gun stays securely in place.
“Our goals are: practical, economical and comfortable,” Christoff said. “The Sticky Holster makes the carry of handguns a little more convenient and comfortable.”
This rig is highly practical, as it can be used in a variety of carry situations. Women also will like the fact that their gun can be safely moved from waist to purse without changing holsters. It is also light in weight and ambidextrous. The price-point on this handmade-in-the-USA holster can’t be beat — it retails for $24.95 and comes with a lifetime warranty.
Women who rely on an ankle holster can try the Anklebiter leg rig, and Christoff reports that additional versions of the Sticky Holster are in development.
By Lisa Parsons-Wraith
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