America 250
America’s firearm and ammunition industry belongs at the center of this story.
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Latest
New Products
ICYMI: Industry...
News from around the firearms industry, June 27 — July 3, 2026 featuring: SilencerCo, Lodestar Technology, Crossbreed Holsters, XS Sights, Dead Air...
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ICYMI: Industry...
News from around the firearms industry, June 20 — June 26, 2026 featuring: Weatherby, Henry Repeating Arms, Remington and Longshot Cameras.
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New Winchester...
Time to Cowboy Up with Winchester Air Rifles new CO2-powered Single Action Western Revolver.
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250th...
In honor of true American Patriots of October 7, 1780, Cimarron Firearms has introduced the 250th Commemorative Frontier Rifle.
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ICYMI: Industry...
News from around the firearms industry, June 13 — June 19, 2026 featuring: Henry Repeating Arms, Davidson's, Federal, Leupold and Warne.
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ICYMI: Industry...
News from around the firearms industry, June 6 — June 12, 2026 featuring: NASGW, Shellshock Protection, XS Sights and Moultrie.
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Industry News
ICYMI: Industry...
News from around the firearms industry, June 27 — July 3, 2026 featuring: SilencerCo, Lodestar Technology, Crossbreed Holsters, XS Sights, Dead Air...
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ICYMI: Industry...
News from around the firearms industry, June 20 — June 26, 2026 featuring: Weatherby, Henry Repeating Arms, Remington and Longshot Cameras.
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ICYMI: Industry...
News from around the firearms industry, June 13 — June 19, 2026 featuring: Henry Repeating Arms, Davidson's, Federal, Leupold and Warne.
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Discover
Explaining The...
We all know accessory sales are an important part of retail sales, and this is as true of gun shops as anywhere else. In the personal-defense market, one...
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The Less-Lethal...
Less-lethal products, like pepper spray, are unlikely to result in serious harm or death to the person they are used against. They aren’t as sexy as guns,...
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How Much...
There is a wealth of online training content you can share with customers and it won't cost you a dime.
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Dealer Advantage
The Confidence...
When you invest in explaining training in a way that lays out the path forward and shows people what to expect, you lower defenses and make the next step...
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Report From...
A sales associate from a big-box retailer shares his report from behind the sales counter: women are buying! He also credits Shooting Industry for helping...
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Beyond The Gun Rack
Does your current customer base visit your store because you sell firearms or because you sell a “firearms lifestyle?”
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