Don’t Stop at First Shots
If you’re offering beginner classes as gifts, plan to have a second visit ready to offer, before you start promoting the first.
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Latest
New Products
ICYMI: Industry...
News from around the firearms industry, October 24 — October 30, 2026 featuring: Smith & Wesson, TriStar Arms, XS Sights, Black Basin Outdoors, Bear & Son...
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ICYMI: Industry...
News from around the firearms industry, October 17 — October 23, 2026 featuring: PTS Barricade, NSSF, Spartan Precision Equipment and Warne.
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ICYMI: Industry...
News from around the firearms industry, October 10 — October 16, 2026 featuring: GunZee, CCI, ZeroTech Optics, Federal and Smith & Wesson.
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Springfield...
Springfield Armory has created another high-value offering capable of generating strong interest across multiple customer segments.
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ICYMI: Industry...
News from around the firearms industry, October 3 — October 9, 2026 featuring: Warne, Lodestar Technology, Remington, Crossbreed and USA Carry.
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Savage’s REVEL...
With the introduction of the REVEL Tactical, Savage Arms is leaning into younger buyers looking for something different than the typical semi-auto platform...
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Industry News
ICYMI: Industry...
News from around the firearms industry, October 24 — October 30, 2026 featuring: Smith & Wesson, TriStar Arms, XS Sights, Black Basin Outdoors, Bear & Son...
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ICYMI: Industry...
News from around the firearms industry, October 17 — October 23, 2026 featuring: PTS Barricade, NSSF, Spartan Precision Equipment and Warne.
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ICYMI: Industry...
News from around the firearms industry, October 10 — October 16, 2026 featuring: GunZee, CCI, ZeroTech Optics, Federal and Smith & Wesson.
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Discover
Explaining The...
We all know accessory sales are an important part of retail sales, and this is as true of gun shops as anywhere else. In the personal-defense market, one...
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The Less-Lethal...
Less-lethal products, like pepper spray, are unlikely to result in serious harm or death to the person they are used against. They aren’t as sexy as guns,...
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How Much...
There is a wealth of online training content you can share with customers and it won't cost you a dime.
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Dealer Advantage
What is the...
There is a respectable market of limited edition firearms that include special factory configurations produced for a specific season, event, or even...
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Report From...
A sales associate from a big-box retailer shares his report from behind the sales counter: women are buying! He also credits Shooting Industry for helping...
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Muddy Announces...
Created for hunters, by hunters, these camo lineups deliver flattering fits and remain functional in the field throughout the season.
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