Dealer Growth Starts Here:
In a competitive market, partnerships matter. Zanders doesn’t just ship products—they help dealers build stronger, more profitable businesses.
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Latest
New Products
Springfield...
Select firearms arrive factory-milled with the Aimpoint A-CUT interface and are fitted with the class-leading Aimpoint COA closed-emitter red dot sight.
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Ruger Expands...
Ruger introduces 10 new models of its recently upgraded 10/22 rifle.
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Davidson’s...
Davidson’s and Pietta Firearms have introduced the First Edition Migliore Series single-action revolver chambered in .357 Magnum.
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Henry Sends A...
Henry Repeating Arms isn't shy about expressing feelings this Valentine's Day and they've thought outside a box of chocolates.
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Springfield...
Springfield Armory has announced the release of the 10-8 Performance Master Class 1911.
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THE NEXT...
FN America is launching a major update to its legendary SCAR platform alongside its first-ever line of purpose-built suppressors.
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Industry News
ICYMI: Industry...
News from around the firearms industry, Mar. 14 — Mar. 20, 2026 featuring: Caracal USA, CCRKBA, Henry, Smith & Wesson and ZeroTech.
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ICYMI: Industry...
News from around the firearms industry, Mar. 7 — Mar. 13, 2026 featuring: Otis Technology, Bear & Son Cutlery, NSSF, Big Horn Armory and Apex Ammunition.
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ICYMI: Industry...
News from around the firearms industry, Feb. 28 — Mar. 6, 2026 featuring: Federal, Celerant, ASP, FN America and Real Avid.
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Discover
Explaining The...
We all know accessory sales are an important part of retail sales, and this is as true of gun shops as anywhere else. In the personal-defense market, one...
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The Less-Lethal...
Less-lethal products, like pepper spray, are unlikely to result in serious harm or death to the person they are used against. They aren’t as sexy as guns,...
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Unlocking The...
Gun-care products are as essential to shooting as ammo and targets; the trouble is many shooters don’t seem to recognize how important they are....
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Dealer Advantage
The Confidence...
When you invest in explaining training in a way that lays out the path forward and shows people what to expect, you lower defenses and make the next step...
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Report From...
A sales associate from a big-box retailer shares his report from behind the sales counter: women are buying! He also credits Shooting Industry for helping...
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Beyond The Gun Rack
Does your current customer base visit your store because you sell firearms or because you sell a “firearms lifestyle?”
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